compensation as a driver of competitiveness

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COMPENSATION AS A DRIVER OF COMPETITIVENESS” IN “TWO MAJOR RETAIL PLAYERS IN KOTA (BIG BAZAAR & V-MART)” Submitted By: Kratika Dhoot

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This presentation is based on the Compensation Factors of 2 Big Retailers ( Big Bazaar & V-Mart).

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Page 1: Compensation as a driver of Competitiveness

COMPENSATION AS A DRIVER OF COMPETITIVENESS”

IN

“TWO MAJOR RETAIL PLAYERS IN KOTA(BIG BAZAAR & V-MART)”

Submitted By:Kratika Dhoot

Page 2: Compensation as a driver of Competitiveness

COMPENSATION

Work load on

employees

Supervisors

judges the

performance

Day of salary

With Salary,

There is a

Surprise

Compensation

Monetary

Compensation

Non Monetary

Compensation

SYSTEMATIC APPROACH

TO PROVIDE MONETARY

&

NON – MONETARY VALUE

IN EXCHANGE OF WORK PERFORMED BY THE EMPLOYEES

Page 3: Compensation as a driver of Competitiveness

OBJECTIVES

To study the compensation policies followed in 2 different players of Retail Sector

How the compensation system is structured in Retail Sector

To study whether compensation policy motivates employees

To find out the effect of compensation packages on employees performance

Page 4: Compensation as a driver of Competitiveness

TO ACHIEVE ORGANIATIONAL COMPETITIVNESS

ORGANIZATION & EMPLOYEES

CORPORATE STRATEGIES

ORGANIZATIONAL GOALS

COMPENSATION & BENEFITS

Reward Innovation In Products & Processes

Flexible-Generic Job Descriptions

INNOVATORCOST CUTTER

Increase Variable Pay

Focus On System Control & Work Specifications

CUSTOMER FOCUSSED

Customer Satisfaction Incentives

Value Of Job & Skills Based On Customer Contact

Page 5: Compensation as a driver of Competitiveness

BIG BAZAAR

About Big Bazaar Hypermarket

Chain Of Departmental Stores

Parent Group Pantaloon Retail India Ltd.

Subsidary of Future Group

Industry Retail

Tag Line “Isse sasta aur accha kahin nahi”

Page 6: Compensation as a driver of Competitiveness

HR STRATEGIESBIG BAZAAR

PRIVATE

CONSULTANTSWALK – INS

CAMPUS DRIVE EMPLOYEE

REFERRALS

Page 7: Compensation as a driver of Competitiveness

HR STRATEGIESBIG BAZAAR

13 days Induction Programme

6 months probation period

Page 8: Compensation as a driver of Competitiveness

HR STRATEGIESBIG BAZAAR

In the month of April

Increments on pay

Target Based Incentives

For 20 days

Training Division :-

Future Learning & Development Ltd.

{FLDI}

Page 9: Compensation as a driver of Competitiveness

VISHAL MEGA MART

About V - Mart Hypermarket

Parent Group Vishal Retail Ltd.

Industry Retail

Tag Line “Value for The Money”

Page 10: Compensation as a driver of Competitiveness

HR STRATEGIESV - MEGA MART

Aptitude Tests + Interviews

Walk – Ins

Employee Referrals

10 days Induction Programme

6 months probation period

Page 11: Compensation as a driver of Competitiveness

In the month of April

Eligible for Profit Linked Reward

System (PRLS)

Target Based Incentives

For 10 days

On – The – Job – Training

HR STRATEGIESV - MEGA MART

Page 12: Compensation as a driver of Competitiveness

RESEARCH DESIGN

RESEARCH SECTOR RETAIL

RESEARCH AREA Big Bazaar

V- Mega Mart

RESPONDENTS 15 each from 2 retailers

TARGET POPULATION Employees

Page 13: Compensation as a driver of Competitiveness

RESEARCH ANALYSIS

THIS DEPICTS THAT

MAJORITY OF

WORKING

EMPLOYEES

ARE

WOMEN OF ABOUT

60 TO 80

PERCENTAGE

Page 14: Compensation as a driver of Competitiveness

RESEARCH ANALYSIS

THIS DEPICTS THAT

RETAIL SECTOR JOBS

ARE

AUGMENTED WITH

YOUTH

Page 15: Compensation as a driver of Competitiveness

RESEARCH ANALYSIS

FRIENDLY

ENVIORNMENT &

SATISFACTION FROM

COMPENSATION

POLICY

IS BEING FEATURED

Page 16: Compensation as a driver of Competitiveness

MORE PREFERRABLE

WORKING HOURS

FOR EMPLOYEES

2 SHIFTS RATHER

THAN 3 SHIFTS

WHILE FOR

MIDDLE & TOP MGMT.

NO SHIFTS

RESEARCH ANALYSIS

Page 17: Compensation as a driver of Competitiveness

RESEARCH ANALYSIS

TARGET BASED

INCENTIVES ARE

AWARDED TO

EMPLOYEES, & THAT

TO ONLY FOR

TEMPORARY BASIS

Page 18: Compensation as a driver of Competitiveness

RESEARCH ANALYSIS

DISCOUNT COUPONS

&

COMMISSIONS

ARE

AWARDED

AS COMPENSATION

FACTORS

Page 19: Compensation as a driver of Competitiveness

RESEARCH ANALYSIS

EMPLOYEES ARE

DISSATISFIED FROM

COMPENSATION

POLICY,

AS IT IS NOT BEING

REVIEWED

Page 20: Compensation as a driver of Competitiveness

RESEARCH ANALYSIS

When Employees Were Asked,

“Do They Believe That Compensation Anyhow Motivates Employees

Towards Their Performance?”

# Make you feel TOP OF

THE WORLD

# An extra income for

Future Needs

# Make them feel pride &

more targeted towards job

# Encourage to think OUT

OF THE BOX

YES

# Compared from PANDORA’s

BOX & thus have high

expectations from next task

# As Hobby is not being

charged, Similarly is the Job, it

should not be always greeted

NO

Page 21: Compensation as a driver of Competitiveness

HYPOTHESIS TESTING

H0: Compensation management practice has no impact on Employees’ performance.

H1: Compensation management practice has impact on Employees’ performance.

WORKING

SHIFTS

COMPENSA

TION

FACTORS

Observed Chi-square<Critical Chi–Square

0.24 < 0.46Thus, Null Hypothesis accepted

Observed Chi-square>Critical Chi–Square

0.6 > 0.46Thus, Null Hypothesis rejected

Page 22: Compensation as a driver of Competitiveness

CONCLUSION

Performance Management, Compensation & Employee Benefits

Found to be significant predictors of organizational competitiveness

Retail Companies Are Giving More Emphasis On Employee Benefits

To support its thrust of achieving competitiveness

Page 23: Compensation as a driver of Competitiveness

RECOMMENDATIONS

To Start schemes for profit sharing

To improve the overall ability of compensation practices

To adopt more flexible Benefits for Compensation Policies

Corporate Credit Cards; Certifications / Trainings / Memberships; Gifts / Vouchers; Monetary Remuneration;

Cellular Phones

Page 24: Compensation as a driver of Competitiveness

THANK YOU