•When typing hotel name+localization, both hotels are ranked first in the list of links.•Also, as we can see from the screenshots, both hotels are refered to on google maps, which proves good visibility.

EASY TO FIND

EASY TO USE•We noticed tags are easy to find on the homepage of Bel Ami. Nevertheless, there is no sub-tag.•Same for General Hotel Paris

•Both websites also provide with foreign languages tabs. It is easier to find and more convenient on Bell Ami’s though.•Only Le General Hotel offers an extra window on the side which is convenient to find info without loading another page.

•On Le General Homepage, there is a convenient booking calendar on the

left hand side.•Nevertheless it opens a new

window.

•Both hotels use Synexis as a booking engine.

•On Bel Ami’s homepage, the booking tab brings you to another

page, here on the left.•Your selected dates in the booking

calendar are highlighted live.•Rate index appear on the right

immediately•Dynamic upgrades, packages also

appear at the bottom.

EASY TO BOOK