Comparison Shopping

Jo Jessop, Michael Rowley, David Roy, and

Nicole Cox

WAL MARTCheese Nips v s .

CHEEZ-ITS v s .

Great Value Cheese Crackers

AT A GLANCE-

• Colorful box

CHEEZ-ITS• Most

appealing looking box

Great Value Cheese Crackers

• Very Ordinary box

More appealing Boring

Cheese Nips

What is the price?

• $1.08

CHEEZ-ITS• $2.88

Great Value Cheese Crackers

• $1.98

More Expensive Cheaper

Cheese Nips

Cheese Nips

CHEEZ-ITS Great Value Cheese Crackers

How much?

• 11.15 oz.• 13.7 oz. • 13.7 oz.

More Less

Same. So less for less

So more for less

Anything in Common?

• Claims to be made with real cheese– (AND claims that

the “Original CHEEZ-IT doesn’t”)

CHEEZ-ITS• Claims to be

made with real cheese

Great Value Cheese Crackers

• Claims to be made with real cheese

Cheese Nips

Bashing CHEEZ-IT to get business…

Taste?

• Pretty good

CHEEZ-ITS Great Value Cheese Crackers

• Super Good! (We didn’t notice much of a difference between the two.)

YUMMY Not-so-yummy

Cheese Nips

So Which One is the Better Choice?

If looking for the cheapest of the products, the

Cheese Nips are the best option.

Great Value is cheaper than CHEEZ-IT but still maintains quality unlike the Cheese Nips.

When it comes to taste, CHEEZ-ITS are the best, but not necessarily Cheese Nips.

IT DEPENDS ON WHAT YOU’RE LOOKING FOR.