comparison shopping 101 data feeds
TRANSCRIPT
Liam SuppleSingleFeed
A Google Shopping Partner
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1 Get Listed on Shopping Engines
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2 Drive Traffic
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Start-to-finish Search Shopping experience
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Data Feed Service Provider
Data Feed Service Provider
A data catalog of your store inventory, prices, descriptions, titles and images.
Data Feed Service Provider
CorrectionValidationCategorizationCSE RulesMarketing Rules
Data Feed Service Provider
PLAs
AdWords
Ad
Wo
rds
Paid Ad
Organic
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$49.99
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• 2c CPC bid• $20 daily budget
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SingleFeed Detail Report
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“We keep just one feed updated, and both
our shopping engines and our mobile store
remain updated and selling.”
-- KitchenKrafts CEO Dean Sorensen
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Data Feed Service Provider
CorrectionValidationCategorizationGoogle RulesMarketing Rules
Merchant CenterData Feed
AdWordsManage PLAs
Submit Data FeedBidding / Campaigns