SUBMITTED TO

MR. KEDAR SHUKLA

PREPARED BYNIDHI MAHESHWARI

SWATI S.DHAVAL MODI

SHREYASH DOSHIVATSAL PASTAGIYA

Presentation on comparison b/w Branded and Local

Jewellers

Focus

HistoryWhy jewellery?Advantages of Branded and Local JewellersDisadvantages of Branded and Local

JewellersSales Promotion of Branded JewellersBrand AmbassadorsSales Promotion of Local JewellersConclusion

History of jewellery

India enjoyed a continuous development of art forms for some 5000 years.

India was the first country to mine diamonds

Why Jewellery??

In the past it was treasured as a stone of value and security

Today more than even before the Indian consumer is lining up to buy branded jewellery as fashion statement which expresses individuality as well.

Branded Jewellery: Advantages

Satisfaction Trust Variety High Profile Setup Location Product Identity Infrastructure & Dress

code

Signifies Status Resell Value Valid Bill Discount schemes (equally

distributed) Hallmarked Claim if product doesn’t

meet expectation

Local Jewellery: Advantages

Easily ApproachableEasy Initial setupTax relaxationPayment in

InstallmentsFlexible Rules

Easy ExchangeRelation benefitBargainingEmotional attachment

Branded Jewellery: Disadvantages

Not afforded by allNo tax relaxationNo bargainingNo Flexibility in

rulesEmotional Quotient Location

Local Jewellery: disadvantages

No valid BillNo hallmarked

(only few)InfrastructureLess range of

productsLess Satisfaction

Sales Promotion of Branded Jewellers

By Brand AmbassadorsBy MoviesBy Advertisements (TV- Adds ,Daily soaps

Magazines ,radio & news papers)

Nakshatra

LVMH

LVMH (Louis Vuitton Moet Hennessy)Watch and Jewellery, the Swiss watchmaker known for TAG Heuer brand.

GILI

D’Damas

Tanishq

KIAH

Promotion By Movies

Jodhaa Akbar

Promotion By Movies

Paheli

Sales Promotion of Local Jewellers

RadioNews papers Paper InsertLocal channels

Conclusion

Perception

Status symbol

Bibliography

WWW.indianjewellery.comWWW.timesofindia.comWWW.tanishqindia.comWWW.google.comWWW.nakshtra.comOther websites

THANK YOU