By Ranjith & Yogesh

Comparative Analysis Of

Hasee Brothers Ad

● Lacks Creativity

● Dull Copywriting

● Annoying

● Good Idea

Badly Executed

● Good Thought

Process

Hasee Brothers Ad

3 Nuns Ad

● Offending

● Bold Content● Very Creative

● Witty Copywriting

● Interesting Concept

● Perfectly Executed

3 Nuns Ad

Scene 1

The TVC opens with a young beautiful woman aged 25, entering a old dusty house, dragging a heavy suit case with barcode stickers on it.

The Woman enters the house and steps on to a broken photo

frame. The frame has the photo of her parents hugging each

other. She picks up the photo frame and goes into a flash

back. She is 12yrs old now, She is coming from school with the

very same photo frame in her hand. It’s an anniversary present

for her parents.

Scene 2

Scene 3

As soon she enters the house. She hears her parents quarrelling. She keeps the photo frame on a table and stands listening to her parents fight. Her dad says “He is in love with another woman and cannot stay with her mom”. He picks up his bags and rushes out of the door.

Scene 4

After crying furiously, girl’s mom packs her bag and leaves the house with the girl. While stepping out, mom’s bag collides with the photo frame, the photo frame falls and breaks. The woman comes out of flashback. She has tears in her eyes.

Scene 5

She keeps the photo frame back on the table, Starts dusting the house and goes out to buy a pack of Fevi kwik. She fixes the broken frame with the help of Fevi kwik.

Scene 6

It’s Evening, the woman has steaming coffee on the table. She is holding the fixed frame on her hand and is smiling.

Scene 7

The Screen zooms out and becomes foggy and a man narrates the following line.

“Kaash hum tootey rishtey jod paatey… par hum tooti cheezein jaroor jod letey hain”

The same line appears on the foggy screen with Fevi kwik logo.