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VISION -.

OWNERS : BAJAJ AUTO (INDIA) AND ALLIAZ AG

(GERMANY)

HEAD OFFICE: PUNE

CEO : MR. KAMESH GOYAL

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FORMATION OF BAJAJ ALLIANZ LIFE INSURANCE COMPANY LTD.

BAJAJ ALLIANZ LIFE INSURANCE COMPANY LTD.(12TH MARCH

2001)

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Management style

BAJAJ FINSERV LTDpeacock term is used for bajaj auto.net profit is of rs 414 crore on 31/03/2009.demerger from bajaj auto on 30th april 2007.holds 74%of paid up capital of rs 110 crore .

allianz seestablished in 1890 , headquarter in Munich ,Germany €92.5 billion of revenue during 2008second largest insurance & financial services in world .holds 26% of paid up capital of Rs 110 crore.

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Products & market

Child Plan

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Health Plan

Pension

Annuity

Term Plans

Traditional

Endowment

Unit Linked

Women

Insurance

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Financials of company and tie-ups with

banks ( channel partners )

FINANCIALS

BAJAJ AUTO LTD

TATA AIG MOTOR

INSURANCE

CHANNEL

PARTNERS

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CompetitorsCompetition is an contest between

individuals, groups in which the fitness of

one is lowered by the presence of other .

its economic in nature that encompasses

the notion of individuals & firms striving

for greater share in market .

As BALIC is

in insurance sector so all other insurance

organizations act as competitors for it.

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BALIC

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Swot analysis

SWOT Analysis is a tool that

identifies the strengths , weaknesses ,opportunities and

threats of an organization , where strengths and weaknesses

are the internal aspects of an organization whereas

opportunities and threats are the external aspects of an

organization . It is a strategic task done by the top

management which includes four dimensions, these are as

follows –

STRENGTHS-

The strengths within your

organization that adds a value to your product or to your

marketing efforts .It decreases negative tangible and

intangible attributes Strength captures aspects internal to

your business that adds value or offer you a competitive

advantage. So as such strengths of BALIC are as follows –

One of leading company as per profit of Rs 414 crore in

2009 and third largest company as per premium

collection on capital base of Rs 7234 lakhs in 2009.

As following its management style is based

participation and management by objective .

Financials of organization ie; BAJAJ AUTO Ltd. &

FINSERV SE are brands in themselves , they are one of

leading companies.

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Certification provided by IRDA raises its quality and

productivity .

Its merger with Banc assurance increases its

opportunities more and also increases market value.

Its plans and organizational strategies provides

strengths as its based on contracts and there are no

commission plans .

Wide range of products for customers in various areas

like life insurance and non-life insurance add wide

energy generation.

WEAKNESSES –

Weaknesses are factors that

detract your ability to have competitive

edge , it also includes negative aspects internal to your

business that detracts customers from seeing values you

offer or place you to competitive disadvantage . as such

weakness of BALIC could be ,as fpolows –

As its private insurance organization where Indians

still believe in government organizations.

Front sales force’s competition is not sufficient as per

market outlook .

Employees are not satisfied by the training provided

to them , they are unable to access anything g from

there.

Feedback procedure is unable to fetch anything

effective for organization.

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Sales executives feel very high burden of work on

them.

OPPORTUNITIES-

these are external

to your business , if you identify opportunities that are

internal to your business and within your control , you will

want to classify them as strengths .the opportunities in

BALIC are as follows –

May be future dominating in market value.

Flexibility keeps it with good position in market among

customers .

Management style encourages more commitment of

personal and organizational goals.

There are growth opportunities to join in sales

department .

Presence of wide range of products and PAN India .

THREATS -

Threat is a challenge created by

unfavorable trend of development that may

Lead to deteriorating revenues or profit , for example –

competition is always threat , intolerable price hike by

suppliers , government regulations , economic downturns ,

shift in consumer behavior that may reduce your sale

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leading to reduction in turnover So there are few threats of

BALIC , these are as follows –

Higher attrition rate .

Increasing number of competitors

Number of products in market, which find it difficult to

differentiate it from others .

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att

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