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Organization Behaviour PresentationTeam 7SowjanyaSywalSushovitTejaAmanRaghvendraDevshree

Contents Introduction Overview of the Company Visions & Missions History Marvel Structure Internal Work Culture Marketing Strategy Bankruptcy Competitors

Marvel Entertainment, LLC, formerlyMarvel EnterprisesandToy Biz, Inc. It is an Americanentertainment company formed from the merger ofMarvel Entertainment Group, Inc.andToy Biz, Inc.The company is known for itsMarvel Comics subsidiary and, as of the late 2000s, itsfilm productions fromMarvel Studios.In 2009,The Walt Disney Company acquired Marvel Entertainment

Introduction

Vision and missions of Mission: The Walt Disney Companys objective is to be one of the worlds leading producers and providers of entertainment and information, using its portfolio of brandsto differentiate its content, services and consumer products. The companys primary financial goals are to maximize earnings and cash flow, and to allocate capital toward growth initiatives that will drive long-term shareholder value.Vision: A vision as far-reaching as our stories. Since 1939, we've engaged imaginations with our innovative characters, legends and business ventures. Today, we're the #1 comic publisher in the world, as well as a major player in the movie, consumer products, digital and television industries. Our mission to expand enables our legends like Thor and The X-Men to come to life in unexpected ways. To resonate with people today. And to evolve with generations to come.

With a role at Marvel, you can help us explore new ways to push the limits of media and connect with our global audiences.

HistoryTheMarvel EntertainmentGroup, Inc., is the largestAmerican publisherof comic books.Marvel was founded in the late 1930s by Martin Goodman, a New York publisher of pulp magazinesMarvel Entertainment Group, Inc. (Marvel or MEG), incorporated onDecember 2, 1986 as the parent company ofMarvel Comics andMarvel ProductionsGross profit of Marvels in December 2009 was $586.51 millionThe present Annual Revenue $25.4million

Marvels Structure

PublishingToysLicensingStudio

Business SegmentsThe company reports in 4 different segments:

Licensing- The Licensing segment earns revenues from selling rights to movies, television production companies, video game publishers, and merchandise manufacturers to use it's character properties. The licensing business concentrates on a few large licensees, and attempts to manage and re-segment opportunities with its characters, creating "classic" editions, "youth" editions, and "movie" editions to take advantage of every revenue opportunity.Publication- The Publishing segment produces, markets, and sells comic books. This business publishes comic books and novels about the company's characters, and licenses characters from other sources and turns them into graphic novels.Toys- The Toys segment collects royalties and service fees from Hasbro. The company has an exclusive toy merchandising agreement withHasbro (HAS)until December 31, 2011, that began in 2007.Prior to this, most revenues in the Toy segment were made from toys produced by Marvel.Movie Production- The movie production arm of the company was set up to independently produce films and grow revenues. The new Films segment produces films featuring Marvel's characters likeIron Man.

Internal Work CultureTop-down Management StructureEmployee participation in communal parts of the company- the friends and family film showings, and the Thanksgiving Parade Balloon. Lots of people have statues of their favorite characters decorating their desks.Diverse workforcePromoting Creativity and innovation.Freedom to work or choose projects as per passion and Interests, liking.

Marketing StrategyLeaks photosTeases release datesEmbargoesearly press screenings: Pre-release critic opinions are discouraged.Don't forget social media: The #hashtag can be an entertainment studio's greatest weapon. Keeping suspense.

1968: the year Marvel sold out

Marvel was sold to Martin S. Ackerman, and all he wanted was short term profit. So prices went up, Marvel was told to sell more comics, and after a brief investment bubble sales collapsed and Marvel went bankrupt. Almost the same thing happened in 1900s.The number of books increases dramatically.The price of each book increases dramatically.The quality of each book goes down.Sales go downAckerman then quit Curtis and Perfect Film in 1969.

BankruptcyWhile licensing revenue reached $50 million in 1995, MEG laid off 275 employees on January 4, 1996On November 12, 1996 Perelman offered to have the Andrews Group purchase additional shares with an issue for $350 million in November 1996 (the "Andrews Plan").The Marvel group of companies filed for bankruptcy on December 27, 1996, but the note holders, led by Icahn, initially blocked this

Acquisition Document

How Marvel Became A Business Superhero?

On Dec. 31, 2009,Disneyfinalized the purchase ofMarvel Entertainmentfor $4.3 billion.Disneyis known as the worlds purveyor of fairy tales, but not everyone knows Marvels Cinderella story. Just over 10 years ago Marvel was a bankrupt company, searching for a hero to save the day. The saviors came not in the form of a Prince Charming but rather as a web-slinging teenage misfit, a group of mutants and a scientist who turns green when he gets angry. Not to mention a group of brave executives who resuscitated the one power those iconic Marvel characters had all always hadthe power to make money.Peter Cuneo became chief executive officer of Marvel in July 1999, brought in by Isaac Perlmutter, a power player in the toy industry whose company had just taken Marvel out of bankruptcy. At one point in 2000 the company had only $3 million in the bank, barely enough to cover its cash needs. There were only 250 employees and no facilities that could be closed to cut costs. The companys stock fell as low as a dismal 96 cents per share.

Cuneo was CEO for a three-year turnaround that was completed by the end of 2002. With six previous successful turnarounds on his rsumincluding Remington and divisions ofBlack & Deckerand ClairolCuneo knew well that Marvel would require both short-term fixes to put cash in the bank and new strategies to generate long-term revenue.Cuneos tenure with Marvel, most recently as vice chairman, ended with Disneysacquisition, for $54 a share. Following is the inside story of the Marvels turnaround. Its a Cinderella story that will be told for generations to come.

Top Competitors for Marvel Entertainment, LLC

ConclusionTheres a Child in All of Us! No matter what the number may say or how old someone looks they started out as a child And that child lives inside! -LOVE YOUR INNER CHILD

Referenceshttp://screencrush.com/marvel-bankruptcy-billions/https://en.m.wikipedia.org/wiki/Marvel_Entertainmenthttp://www.sec.gov/Archives/edgar/vprr/09/9999999997-09-017007https://prezi.com/oxpkvjqfh4qq/marvel-presentation/http://marketrealist.com/2014/01/acquisitions-revive-fortunes-disneys-studio-entertainment-business/http://www.fundinguniverse.com/company-histories/marvel-entertainment-group-inc-history/http://www.bbc.com/news/entertainment-arts-32379661