Audra D. Smith

Neiman Marcus• ~35 Contemporary vendors

Shopbop• ~236 Women’s Apparel vendors

SAKS• ~285 Women’s Apparel vendors

Neiman Marcus• Easy to navigate• Sorting options:

• vendor, category, lifestyle, what’s new & NM catalog

Shopbop• Simple to navigate but not as clear•Sorting options:

• designer A-Z, category, new this season, my designers

SAKS• Very Similar to NM site• Lacks ability to narrow down search• Sorting options:

• women’s apparel, lifestyles, trends & events

Neiman Marcus• Front, back & details• Head – to – toe shots• Very uniform

Shopbop• Front, back & details• Head – to – toe shots• Inconsistent shots

SAKS• Front, back & details• Swivel display reduces need to click product• Inconsistent shots but more consistent that SB• Has full looks option

Neiman Marcus• Free shipping with $200 purchase• Mid Day Dash• Shoe of the day• INCIRCLE

Shopbop• Free shipping & returns

• 3 business days / within 15 days

SAKS• Free shipping with $150 purchase• SAKSFIRST• Win Jimmy Choo shoes

Neiman Marcus• Able to call 24/7• Chat 24/7• Email

Shopbop• Able to chat M-F from 10-5• Email• Call (not 24hr)

SAKS• Able to chat 24/7• Email (response within 12 hrs)• Call 24/7• Offers call line called SAKSFIRST for members only

Neiman Marcus• Displays in depth details about item• Provides a size chart• Lacks product description

Shopbop• Displays in depth details and descriptions about the item• Provides a size chart• Offers background of the designer

SAKS• Displays in depth details and descriptions about the item• Provides a size chart

Neiman Marcus

• Juicy Couture - 41%• 55% $100 – 200• 34% $60 – 100• 10% $200 - 300• 1% $300+

• Vince - 11%• 43% $100 – 200• 39% $200 – 300• 11% $300+• 7% $60 – 100

• Elizabeth and James - 9%• 45% $200 – 300• 42% $300+• 11% $100 – 200• 2% $60 - 100

Shopbop

• Juicy Couture - 25%• 58% $100 – 200• 35% $60 – 100• 6% $200 – 300• 1% $300+

• Vince - 19%• 41% $100 – 200 • 30% $200 – 300 • 16% $300+ • 13% $60 – 100

•Elizabeth and James - 13%• 42% $200 – 300 • 37% $300+ • 19% $100 – 200 • 2% $60 - 100

SAKS

• Vince - 20%• 34% $100 – 200 • 30% $200 – 300 • 14% $300+ • 11% $60 – 100

• Juicy Couture - 17%• 49% $100 – 200 • 34% $60 – 100 • 12% $200 – 300 • 5% $300+

• Tory Burch - 16%• 35% $300+ • 30% $200 – 300 • 29% $100 – 200 • 5% $60 - 100

• Neiman Marcus is equal to the competition:• Offers the majority of the same merchandise found in the other stores• Keeps price points consistent • Provides product details and size chart

• Neiman Marcus is better than the competition: • Offers a vendor the other haven't• Promotional events pull customers to the site (Mid Day Dash)• Website is the easiest to navigate and narrow down search• Images are consistent

•Competition is better than Neiman Marcus :• Competition offers description about designer• Swivel display of items reduces need to click on item