como reinventar la radio en internet por alexandre saboudjian @ jornada radio 2.0 barcelona...
DESCRIPTION
¿Cómo reinventar la radio en internet? Radio a la carta, geolocalización y nuevos modelos de publicidad How to reinvent Radio on Internet ? Radio A la Carte, geolocalisation and new advertisement modelsTRANSCRIPT
Alexandre Saboundjian, CEO Barcelona – Radio 2.0
• With Radionomy, everyone can create its
own webradio
Barcelona – Radio 2.0
It’s easy…
• Radio software , vast music, jingles and
content libraries
• The Radio Creator can integrate his own
musical creations or his own audio content
• Tools to develop audience, socialize with fans
and listeners, share content.
Barcelona – Radio 2.0
It’s free…
• Radionomy covers all costs,
• Streaming
• Rights
• Radionomy shares the revenues with radio
creators, based on their audience.
Barcelona – Radio 2.0
Barcelona – Radio 2.0
Barcelona – Radio 2.0
Barcelona – Radio 2.0
RNE Cadena Ser
Radio Flaix
• Huge and various choice of radio – Long Tail
• No Border
• Less advertising, better targeting
• Radio becomes mobile
• Ubiquity (variety of devices)
Barcelona – Radio 2.0
THE AUDIENCE
-
2.000.000
4.000.000
6.000.000
8.000.000
10.000.000
12.000.000
14.000.000
13.000.000 Unique IP-Listeners / Month !!!
Barcelona – Radio 2.0
Barcelona – Radio 2.0
Barcelona – Radio 2.0
• 45 % Europe
• 40 % US
• 10 % South America
• 5 % Asia
Barcelona – Radio 2.0
• 52 % - iTunes, iPhone & iFamily…..
• 20 % - Windows Media Player
• 17 % - Radionomy Player
• 11 % - Winamp, Vlc, Real Audio,….
Barcelona – Radio 2.0
• Everyday : 40 New Radios...
• 32 Min average listen time
• 5000 Radios but 1000 radios for 90 % of the
audience
• 20.000 embedded players outside our website
Barcelona – Radio 2.0
Something is happening
MONETIZING
Audience Platform
Barcelona – Radio 2.0
INTERNATIONAL
EXCHANGE
PLATFORM
NATIONAL
SALES HOUSE
$$$
Audience
Barcelona – Radio 2.0
Katz Online, one of the main
sales house in the US,
estimates that online radio
revenue will be 1,6 % of
online investments
Barcelona – Radio 2.0
We don’t sell radios !!!!
We sell listeners
Barcelona – Radio 2.0
100 % of our listeners are …
Barcelona – Radio 2.0
Online
Audience Platform
Barcelona – Radio 2.0
INTERNATIONAL
EXCHANGE
PLATFORM
ADIONOMY
NATIONAL
SALES HOUSE
$$$
NATIONAL
SALES HOUSE
$$$ • Main Goal – National Ads
Campaign
• Want to change the model
• Radionomy has a agreement
with Audioemotion in Spain
Barcelona – Radio 2.0
$$$ • Main Goal – Local Ads Campaign
• Full automatic buying process
• With a real Geo Targeting &
Capping
Barcelona – Radio 2.0
25/04/2011
25/04/2011
INTERNATIONAL
EXCHANGE
PLATFORM
$$$ • Don’t forget – You have listeners
outside your country
• Audience Exchange
• Sales House Agreement
THANK YOU FOR YOUR
ATTENTION AND LET’S GO FOR
SOME EXCITING RADIO YEARS
Alexandre Saboundjian, CEO Barcelona – Radio 2.0