Community Wireless Services

Gabriel Vizzard, Marketing Director

how to solve the business and economic challenges in a multi-network environment

WiFi Business Development Summit

Milan 26-27 October 2005

The Scope

Community Wireless Services Drivers Market Factors Primary Considerations Additional Considerations Solving the Challenge The Last Mile Communications, Ltd. Value

Community Wireless Services

Public safety Business and economic development Crossing the digital divide Reduce the cost of local government

“Meeting the public need cost effectively through a single enable platform”

Market Factors Public and private sectors to work together to deliver full

broadband

Shared agenda and method of implementation is: necessary, possible and doable.

Involves licensed and unlicensed wireless broadband with fixed network infrastructure

Search is a $4B industry today…..$23B by 2010

Primary Considerations Meeting the needs of the community must balance requirements Drive down the cost of network infrastructure – make it affordable Sustain network usage during an emergency Allow for and enable multiple players Make user search personal and relevant to where they are Link telephony with local search

Service Providers

Virtual Community Network

UsersBusiness, public and consumer

Community Sponsors

The solution must be expandable, robust, scalable, secure, customizable and be an information gateway.

• Insufficient information delivery system• Ubiquitous data access is costly• Limited emergency coordination

Community

• Tracking customer response to advertising• High cost of existing advertising channels• No direct access to interested customers

Commercial

Additional Considerations

Instantaneous information delivery harvesting relevant, local information (private and public) Manage user preferences (securely and privately)

User

Meeting the Challenge Share the Network

– Leverage existing network– Common ownership of new elements

Make data accessible:– When you need it– How you need it– Personalised– Where you need it

Facilitate cooperation Maintain the network

– Continues operating for a minimum of 7 days in the event of power failure

The Last Mile Communications, Ltd Value Proposition

Today Tomorrow

•C2B: Interested consumers reach national and local suppliers

• Local public safety and service information

• Application node in the network

• Large local cache

• User profile determines information delivered

•“World’s largest secure storage area network”

• VoIP services

•“Smart” optimization network

• Ubiquitous coverage = information access anywhere at any time

EMS system

Information system will facilitate real time dynamic information transfer for:

Technology enables cost efficient information system build out via unique revenue model encompassing:

Advertisers

Communities

Public Safety

Convenient to all users through MagicBookTM HarvesterTM

software

Information delivery is relevant, location specific and instantaneous

Product Sales

Advertising

Subscription

Licensing

Enabling information at the speed of need

Linking Information with the User

Consumers

Information Where You Need It

ConvergenceAmong standards

Standards AgnosticSupports GSM/ GPRS/ Fiber/ Ethernet/ Copper as uplink

MobilityPedestrian, Local govt

Transportation

Multiple Wireless TechnologiesSupports Wi-Fi/ Bluetooth/ IrDA/ GHz

SimplicityConsumers

Content providersPublic Safety

MagicBook Product SuiteUser friendly interface

MarketRequirements LMC Solution

Unified Delivery of ContentOne click “pull” service

Content RichAdvertising, Media,

Commercial/Public ServicesPublic Safety (sensors)

Last Mile Communications Solution Platform

Device/Communication Standards Agnostic

Highly customizable information delivery system

Targeted advertising mechanism

Harvesting (not browsing) for people on the move

Secure

Local Storage

Revenue for Community Networks

LastMile

Channel Partner

Commercial Municipalities

In addition…

Commercial Municipalities

Information Stored Locally

Advertising

Campuses

Summary

Pulls together digital community needs through already available, existing networks, even in an extreme emergency

Where the solution is in the network

With an expandable, secure system and durable system architecture

Which interfaces with existing carriers for backhaul and/or backup

And delivers services and applications facilitated by a large cache at each node and an intelligent network

With an easy user interface for a multiplicity of end user devices

Which enables businesses and the local governments to give customers and citizens what they want and need, cost effectively

Last Mile Communications, Ltd.

Thank You