Milan, June 2014

© 2014 Communitygroup.it

WHO WE ARE

Market leadership in building reputation

• Community Consulenza nella Comunicazione (Communication Advisory) is one of the leading PR firm in Italy. It belongs to Community Group – global advisory group active in the communication sector and it is leader in corporate and financial communication, product communication and in crisis management. Other companies part of Community Group are Community Public Affairs and Community Media Research, which is active in social and economic market researches. It belongs to the same group also D.Community, the division focussed on digital PR.

• Company’s business focused the build, promotion and protection of reputation for people, companies, institutions, products, services and places.

• Community advisors supported more than 100 listed companies, more than 30 IPOs and 250 M&A deals. More, Community carried out training projects in the institutional and economic-financial communication field for over 400 professionals, 20 Chief Executive Officers and over 80 Top Managers.

• Community advises or has advised top managers, entrepreneurs and families on communication topics:

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• Benetton family• Agnelli family• Marzotto family• Beretta family• Illy family• Barilla family• Merloni family

• Carlo De Benedetti• Enrico Bondi• Matteo Arpe• Marco Patuano• Mario Greco• Innocenzo Cipolletta• Bruno Ermolli

Community Group

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Community Global Advisory

The high level of competition and the dynamism which are characterizing the markets require with an increasing urgency the development of a full alignment between shareholders, CEO and top management, to help organizations realizing its full potential.

For this reason, Community has defined its own model of Global Advisory, characterized by a multi-disciplinary approach, able to support its customers in their paths of organizational development.

Through the establishment of a Global Advisory Board, Community is able to support clients in

•Facilitating the definition of a clear organizational vision, consistent and effective•assuring a continuous feedback for those involved in the implementation of the plans, in decision making activities•aligning the management•handling crisis or rapid changes in the organization•protecting the top management reputation•promoting lobbying activities, if needed.

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D.Community stands for...

• Starting from the deep knowledge of Communication, and thanks to a large experience in creating contents beyond tools, Community offers a wide range of Digital PR services aimed at monitoring, building and protecting the online reputation, of products, companies and managers.

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Social media

marketing

Online reputation monitoring

Website creation

Internet PR

New media press office

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Community Media Research

• Community believes that innovation is a key driver for any successful PR campaign.

• For this reason, Community founded in 2008 Community Media Research, a division specialized in searching and developing new tools and approaches to communication through the analysis of the web opinions and by using the web as a source for researches

• Bringing the best and most innovative ideas on the market, Community is able to provide clients the most advanced and powerful tools to help clients in reaching their owns communication and business goals

• In partnership with the leading daily La Stampa, Community Media Research is running a research called LaST (http://www.indaginelast.it/) to assess the perception of Italians on social and economic topics and possible future trends.

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Community Public Affairs

• Brussels represents one of the world's most important legislative hubs. For this reason, Community founded in 2013 Community Public Affairs

• A senior staff, composed of professionals with over twenty years presence in the Brussels market, and characterized by a solid track record in dealing with national government officials, European Commissioners, Members of the European Parliament as well as with other relevant decision makers.

• Community Public Affairs Belgium’s team aids clients in each step of a public affairs campaign by:

• supporting clients in identifying key policymakers or stakeholders and implementing strategies to properly convey the

desired message;

• launching initiatives aiming to sensitize institutions to clients’ issues;

• developing communication campaigns to make European and national institutions aware of clients’ position.

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Leader in the corporate and financial communication

• Thanks to the success gained on the market, Community has reached a leadership position in the corporate and financial communication advisory.

• According to the Mergermarket/Financial Times ranking on top PR advisor1, Community is:

• # 1 in Italy• among the top 20 in Europe

• In the last months, Community was involved in many of the most thorny and highly visible projects in Italy, working for clients such as:

• Generali • Telecom Italia• Barilla • Sisal • Moleskine • Impregilo • ILVA • JP Morgan & Co. • Standard & Poors

1) Source: Mergermarket, ranking PR advisor FY 2013

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Wide geographical reach to be close to clients and media

• For Community communication is an extension of personality: shared attitude and values are vital to trigger an effective communication strategy.

• Community also believes that an effective communication culture should include excellent relationships with the media environment and a close cooperation with people inside the company.

• To do this, it is fundamental a constant and close presence on the territory, at client’s side.

• Community has headquarters located in Milan, Treviso and Brussels, two offices in Rome and Naples and a network of partners based abroad in London and New York and in Italy in Bologna, Trieste, Parma, Turin.

• More, Community was selected by International Crisis and Litigation Alliance (CLCA) as its Italian member. For further information, please visit www.clc-alliance.com

Rome

Naples

MilanTreviso

Turin

ParmaBologna

Trieste

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Bruxelles

Principles and values of a distictive approach

• Community believes in the following principles and values shaping its advisory activity:

• We are transparent toward the client and toward the media

• We are proactive to reach the client’s communication goals

• We are strategic in every communication task

• We are “behind the scenes” in communicating our client

• We are independent and our only goal is to value the client’s communication potential

• We are partner, the client’s goals are our goals

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THE TEAM

Auro PalombaChairman and founder

A professional journalist since 1989, Auro is one of Italy’s most expert communications professionals, with his extensive knowledge of the world of the media and its methods, and of companies, thanks to his experience as a journalist, corporate communicator, communications consultant, entrepreneur and consistently a leading player in the market. He is one of the few professionals in Italy to have experienced how communications works from every angle: in the world of the media as a financial journalist for Italia Oggi, Il Giornale, Il Messaggero (as financial editor), as deviser of formats and presenter for Class-CNBC TV and Canale Italia; in the world of business and finance in the role of Communications Director for 21 Investimenti and Netsystem; in the world of consultancy, as Vice President and General Manager of Maurizio Costanzo Comunicazione. He has taught economics and finance as part of the preparatory course for the entry exams of the Milan professional body for journalists. He has been the communications advisor for the UN International Center for Science and High Technologies; member of the scientific committee of Quale Impresa, the magazine of Confindustria’s young entrepreneurs group; North East Italy regional representative for the Osservatorio Asia organisation; Person responsible for communications for the committee overseeing Venice’s candidacy for the 2020 Olympic games. He currently occupies the following roles: Editor and communications manager of the Fondazione Nordest newsletter; Jury secretary for the Italian Creativity Prize organised by Unindustria Treviso: Jury secretary for the Italian Mechatronics Prize organised by Assindustria of Reggio Emilia, Member of the board of directors of Save The Children Italia.He is a Lecturer in Communications for the “Second Cycle Degree Programme in Lifelong Education Studies", in the Department of Sociology at the University of Padua. He has worked on some of the most important communications case histories in Italy, personally managing the reputation of leading entrepreneurial and business figures.

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Roberto Patriarca Partner

Roberto, with his solid experience in institutional and financial communications, is a partner at Community’s Milan office.

Over the last ten years he has had the chance to shape the communications of important national and international clients across a wide range of industries: finance (leading banks, private equity houses and asset management funds), legal, luxury, ICT, political institutions and industry bodies. Additionally he has worked on numerous extraordinary financial transactions and managed complex cases of crisis communications.

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Pasquo CicchiniAccount Director

With Community since 2010, Cicchini has solid experience in large scale, corporate and financial communications, having worked on over 20 IPOs, 40 M&A operations and investor and media relations projects for 80 quoted companies. He has also worked on internal communications and union relations as part of M&A operations and corporate restructurings, as well as on issue management and crisis management projects for Italian and multinational companies regarding subjects such as workplace health and safety, consumer health, drugs in sport, production offshoring and product recall campaigns.

He also worked in designing and implementing communication strategies for companies in the tourism sector such as Worldspan (GDS now part of Travelport group), Viaggi del Ventaglio (Italian tour operator), Grandi Viaggi (Italian tour operator), Dubai Department for tourism and Commerce Marketing

Before this, Pasquo was a strategic management consultant with international consultancy firms such as Roland Berger & Partners and Booz Allen & Hamilton. Pasquo is an economics and commerce graduate from the Bocconi University of Milan.

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OUR CREDENTIALS

Corporate communication

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Economic and financial communication

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Some sector experiences

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Track record: main M&A transactions

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More credentials at www.communitygroup.it

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Luxury and «made in Italy» track record

• Among our clients there are several luxury brands, some of them unanimously considered as “made in Italy” ambassadors. These position us in the best position to develop brand enrichment projects.

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Public affairs

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Ministero della Giustizia

Ministero Infrastrutture e Trasporti

Imprenditori Associati

We have also worked for..

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Milan, June 2014

24 © 2014 Communitygroup.it