communication strategy for bangladesh ict products in brazil and kazakhstan
TRANSCRIPT
Communication Strategy For Bangladesh ICT In Brazil and Kazakhstan
Group members:
Bangladesh ICT: Core Purpose
What’s the BIG Idea?
Bangladesh ICT Core Successful Products/Services
Bangladesh ICT Success Stories
Brand Bangladesh ICT: Mental Mapping
Brand Bangladesh ICT Mental Mapping (Cont.)
Brand Bangladesh ICT:Core Values
Brand Bangladesh ICT Brand
MANTRA
Communication Objectives
Brazil Segmentation
Brazil Segmentation (Cont.)
Brazil Segmentation (Cont.)
Brazil Target Market
Brazil- Market condition
Brazil- Market condition (Cont.)
Methods of Communication
Large scale customers:
Establish Brazil Services
Global Value Chain Status for Brazil
Cultural considerations.
Renowned ads of Brazil
Methods of Communication: Channel Strategy
SWOT
PESTLE
Market GAP: lack of quality production
Market GAP: Poor transportation
Bridging the market gap: ERP system
Market GAP: Need of better banking service
Bridging the Gap: Ababil ICBS
Market segmentation
Market segmentation
Some key questions:
Marketing mix 1: TV channels
Top TV programs
Marketing mix 2: Top newspapers
Marketing mix 3: Top news portals
Expo 2017
Global Value Chain Status for Kazakhstan
Performance Measurement:External
Performance Measurement:Internal
Risk
Timeline