Communication Plan Sorrento Surf Life Saving Club

This plan is an ongoing process; changing to meet the club's future growth and needs.

Objectives:

�Effective marketing and communication can attract members, sponsors, volunteers and

funders.

�To be seen and heard by the appropriate audiences.

�To survey and listen to our members and address how they wish to receive communication

via which methods.

�Communication is to be regular, in order to retain interaction with members and key

stakeholders, plus ensure the community is aware of club activities.

Target Audiences:

�Club members

� Coaches, officials, volunteers and supporters

�Sponsors and Key Stakeholders

�Local and Wider community

� Local State and Federal Governments

Key Messages:

� Club members; messages about events, competitions, facilities or club announcements.

� Other; club successes and highlights. Club initiates and events.

Methods:

� E-Newsletters: a weekly email updates

� Flyers

� Noticeboard

� Website

� Social media Twitter, You tube, Facebook, SMS messages

� Community Forums

� Event calendars

� Local media