communication for pr practitioners
DESCRIPTION
Slides to accompany a discussion in my Intro to PR class at Georgia Southern & PR Applications class at Southeastern UniversityTRANSCRIPT
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Communication for PR Practitioners
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Public Relations as Process: R.A.C.E.
Copyright © Allyn and Bacon 2009
Research
Action
Comm.
Evaluation
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Copyright © Allyn and Bacon 2009
Communication Should Be . . .•Appropriate •Meaningful•Memorable •Understandable•Believable
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Copyright © Allyn and Bacon 2009
What’s Your Objective?
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How Does Communication Happen?
Copyright © Allyn and Bacon 2009http://www.flickr.com/photos/trebolazul/589987941/
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Copyright © Allyn and Bacon 2009
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Shared Experience
Copyright © Allyn and Bacon 2009
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Two Types of Audiences
•Active •Passive
Copyright © Allyn and Bacon 2009
http://www.flickr.com/photos/8070463@N03/2701117725/ http://www.flickr.com/photos/joachim_s_mueller/531301122/
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Copyright © Allyn and Bacon 2009
Being Memorable
http://girlgetyourhairback.com/wp-content/uploads/2009/01/shampoo.jpg
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Copyright © Allyn and Bacon 2009
Diffusion of Innovation
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Contact Me
Copyright © Allyn and Bacon 2009
Barbara B. Nixon, Assistant Professor of Public RelationsGeorgia Southern University
E-mail: [email protected]: barbaranixonSkype: barbara.b.nixon