communication analytics solutions from kanalytics zafar’s nationality issues were highlighted...

Communication analytics solutions from KANALYTICS

why KANALYTICS

India’s only in house 360* Media Analytics setup

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Tie up with World’ leading Online Media Intelligence

Solution company

Finest analytical team with long experience in PR, Media

& Marketing analytics

Real time crisis alert for all medium

core input measures

Coverage Score

• Considers actual volume/length/duration of coverage and the Tonality of coverage – positive, neutral or negative a brand receives on a medium

• Indicates Net Positive Coverage your brand has received compared to competition

Visibility Score

• Indicates the quality of appearance of coverage and hence likelihood of your brand coverage being seen

• Measures HOW the brand coverage has appeared in the medium • Print example: Page Type/Page No./Article Position/Headline/Photo/Logo

Medium Reach

• As reported by Industry standards, which are accepted measures for each medium

Brand Medium Impressions (BMI)*

• A composite score of the Coverage Score, Visibility Score and Medium Reach

• It indicates Net brand Impressions (Positive/ Negative/ Neutral) that your brand has received on a medium

Trailer Launch: 17 Sep

Title Song Launch: 25 Sep

Sweeta Launch: 2 Oct

Full Sound Track Launch: 9 Oct

Graffiti Event: 9 Nov

Release date: 14 Nov

Kill Dil Activities Over the Period

Kill Dil team mitigated negative sentiments

Overall usage of Actors & Music stories were pushed substantially

Marketing stories specially TV shows appearance garnered positive impressions

Journalist recall was high

Balance usage of medium

Ranveer’s Bajirao Mastani look grabs promotional attention

Pareeniti covered maximum personal image coverage across medium

Ali Zafar’s nationality issues were highlighted across medium

Govinda’s comeback was not utilized properly

Ups & Down:

11 Cities

52 Publications

English Mainline & Regional Publications

• Kill Dil managed to get maximum positive coverage

over the period with negligible negative buzz

• TV Shows and Songs were received substantial

impressions

• Actors drove overall Kill Dil impression

• West zone covered maximum impressions for Kill

Dil followed by North

• Media largely reported Ranveer in West and North

– But in Lucknow Pareeniti & in Meghalya Ali Zafar leads

all actors

– Govinda leads all in Andhra

No. of Articles: 325

VS: 2002 CS: 82534 BMI: 941

Mn

Key Indices

76% coverage was positive with negligible negative impact

64% articles had headline mentioned “Kill Dil”

Coverage in higher circulated dailies drove overall Media Impress

Medium: Print Period: 15th Sep to 14th Nov

Coverage Trend

0

2

4

6

8

10

129

-16

-14

9-1

8-1

4

9-20

-14

9-2

2-1

4

9-2

4-1

4

9-2

6-1

4

9-2

8-1

4

9-3

0-1

4

10

-2-1

4

10

-4-1

4

10

-6-1

4

10

-8-1

4

10-1

0-1

4

10-1

2-1

4

10-1

4-1

4

10-1

6-1

4

10-1

8-14

10-2

0-1

4

10-2

2-1

4

10-2

4-1

4

10-2

6-1

4

10-2

8-1

4

10-3

0-1

4

11

-1-1

4

11

-3-1

4

11

-5-1

4

11

-7-1

4

11

-9-1

4

11-1

1-1

4

11-1

3-1

4

Mill

ion

s

Trailer Launch

Govinda Interview

Title Song Release

Sweeta Song Release

Raveer’ Profiling

Parineeti’ Profiling

Kill Dil manage to received coverage almost 50 days over the period

64% impressions came in last 10 days Medium: Print Unit: BMI Period: 15th Sep to 14th Nov

Activity

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1M

illio

ns

Show promotions received substantial impressions for “Kill Dil”

Sajde and Nakhriley release received maximum coverage among all songs

Activity Analysis

Medium: Print Unit: BMI Period: 15th Sep to 14th Nov

Sentiment Analysis

Positive 76%

Neutral 24%

Negative 0%

33149

2782

9798

1286 206 0

Pre Launch Day

Positive Neutral Negative

“Kill Dil” managed predominantly positive coverage

Few stories covered negative coverage for “Kill Dil”

Sentiment Trend

Sentiment Split

Medium: Print Unit: Sq. Cm Period: 15th Sep to 14th Nov

Sentiment Analysis: Negative Coverage

110

32

64

10

-11

-14

10

-12

-14

10

-13

-14

10

-14

-14

10

-15

-14

10

-16

-14

10

-17

-14

10

-18

-14

10

-19

-14

10

-20

-14

10

-21

-14

10

-22

-14

10

-23

-14

10

-24

-14

10

-25

-14

10

-26

-14

10

-27

-14

10

-28

-14

10

-29

-14

10

-30

-14

10

-31

-14

11

-1-1

4

11

-2-1

4

11

-3-1

4

11

-4-1

4

11

-5-1

4

11

-6-1

4

11

-7-1

4

11

-8-1

4

11

-9-1

4

11

-10

-14

11

-11

-14

11

-12

-14

Negative

Kill Dil team had managed to get no negative buzz over the period

Deccan Chronicle

31%

Prajatantra 27%

Mid Day 26%

The Asian Age 16%

Mumbai 42%

New Delhi 27%

Bengaluru 15%

Hyderabad 16%

Publication City

• Deccan Chronicle contributed maximum negative space

• Only one byline Gaurav

Dubey (Mid Day) had contributed negative story

Negative Trend


Geographical Analysis

Geographical Spread

0

5

10

15

20

25

30

35

40

45

West North South East

Mill

ion

s

Maharashtra

44%

New Delhi 28%

Andhra Pradesh

7%

Karnataka 7%

West Bengal

5%

Tamil Nadu

4%

Uttar Pradesh

2% Bihar 1%

Haryana 1%

Assam 1%

Meghalaya 0%

HSM was the key driver for “Kill Dil”

Mumbai outstripped New Delhi

South had received remarkable visibility, Hyderabad drove the same

East impression was less

Zonal Split State Split


Geographical Spread : State Wise Detail

0% 20% 40% 60% 80% 100%

Maharashtra

New Delhi

Andhra Pradesh

Karnataka

West Bengal

Tamil Nadu

Uttar Pradesh

Bihar

Haryana

Assam

Meghalaya


State Artist Topic

Maharashtra Ranveer, Parineeti, Ali Zafar, Govinda Sajde, KBC 8, Big Boss 8

New Delhi Ranveer, Parineeti, Govinda, Ali Zafar

Delhi Promotion, Sajde, Big Boss 8

Andhra Pradesh Govinda, Parineeti, Ranveer, Ali Zafar Grafeeti, Sajde

Karnataka Ranveer, Parineeti, Govinda, Ali Zafar

Music Launch, Sweeta, Happy Budday

West Bengal Raveer, Ali Zafar, Parineeti, Govinda KBC 8, Nakhriley, Kill Dil

Tamil Nadu Parineeti, Govinda Sajde

Uttar Pradesh Parineeti, Govinda, Ali Zafar, Ranveer Singh Story, Music, Nakhriley

Bihar Ranveer, Parineeti, Govinda, Ali Zafar

Music Launch, Bol Baliye, Trailer Launch

Haryana Ranveer, Parineeti, Govinda, Ali Zafar

Assam Ravneer, Parineeti, Ali Xafar

Music Launch, Trailer Launch, Happy Budday

Meghalaya Ali Zafar, Ranveer, Parineeti Nakhriley

State Sentiments

Topic Spread


Journalist/Publication Analysis

Publication Detail

Daily News Analysis

27%

Hindustan Times 17% Deccan

Chronicle 16%

Absolute India 9%

The Hindu 7%

The Telegraph 6%

The Asian Age 4%

Free Press Journal

3%

Mail Today 2%

Deccan Herald

2% Mid Day 2%

Millennium Post 2%

The Sentinel 1%

The Times of India 1%

Bangalore Mirror

1%

Top 10 English Medium

Navbharat Times 21%

Punjab Kesari 19%

Dainik Jagran 15% Maharashtra

Times 9%

Hindustan 6%

Rashtriya Sahara

6%

Virat Vaibhav 4%

Nav Bharat 4%

Hari Bhoomi 3%

National Duniya

3% Mumbai Choufer

3%

Yashobhumi 2%

Maha Medha 2%

Amar Ujala 2%

Dainik Bhaskar

1%

Top 10 Vernaculars

Overall 56 different publications had covered Kill Dil coverage

Only 4 had contributed negative coverage

DNA leads all English publication, Whereas NBT leads in Vernaculars Medium: Print

Unit: BMI Period: 15th Sep to 14th Nov

Publication Detail

4836 3327 2401 2051 2175 2169

1612 1236 1090 1030

801 910 848

632 644

1628 1150 742 887

335 146 409

477 454 227 363 251 290

408 374

0 32 0 64 0 0 0 56 0 54 0 0 0 0 0

05101520253035404550

0%10%20%30%40%50%60%70%80%90%

100%

Positive Neutral Negative No. of Article

Absolute India had contributed maximum coverage to “Kill Dil”

Only 4 had contributed negative coverage, Deccan Chronicle leads

Loyal Publication No. of Days No. of Articles Per day Articles

Absolute India 30 43 1.4

The Asian Age 17 27 1.6

Daily News Analysis 12 13 1.1

Deccan Chronicle 12 17 1.4

Navodaya Times 11 16 1.5

Free Press Journal 10 12 1.2

Prajatantra 9 11 1.2

Mid Day 9 11 1.2

Navbharat Times 9 9 1.0

Hindustan Times 8 15 1.9

Publication Loyalty

Top 15 Publication Sentiment

Medium: Print Unit: Sq. Cm/No.of Article Period: 15th Sep to 14th Nov

Journalist Detail

1427 1297 876 1038

645 572 545 420 390 371 337 276

320 400

333

538 648 324 137

352 422 328 234 250 240 245 303

219 80

119

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

012345678910

0%10%20%30%40%50%60%70%80%90%

100%


Reshma Kelkar had contributed maximum articles

Subhash K Jha had contributed maximum days, Natasha Coutinho had better per day average

Loyal Publication No. of Days No. of Articles Per day Articles

Reshma Kelkar Dabholkar-Abs Ind 6 7 1.2

Subhash K Jha-Abs Ind, DNA 9 9 1.0

Chaya Unnikrishnan-DNA 3 3 1.0

Natasha Coutinho-DC, As Age 3 7 2.3

Reena Kapoor -DC, As Age 3 5 1.7

Lipika Varma-DC, As Age 3 3 1.0

Sneha Mahadevan-Abs Ind 3 3 1.0

Journalist Loyalty

Top 15 Journalist Sentiment

Medium: Print Unit: Sq. Cm/No.of Article Period: 15th Sep to 14th Nov

Journalist Publication Articles Journalist Publication Articles

Subhash K Jha Absolute India 8 Chaitanya Padukone Afternoon Despatch & Courier 1

Daily News Analysis 1 Dipil Thakur Punyanagari 1

Natasha Coutinho Deccan Chronicle 4 Dipti Naidu Rashtriya Sahara 1

The Asian Age 3 Gaurav Dubey Mid Day 1 Reshma Kelkar Dabholkar Absolute India 7 Girish Wankhede Absolute India 1

Reena Kapoor Deccan Chronicle 1 Harshada Rege Daily News Analysis 1

The Asian Age 4 Jigar Shah Hindustan Times 1 Debasmita Ghosh Hindustan Times 4 Juhi Bhalerao Navodaya Times 1

Chaya Unnikrishnan Daily News Analysis 3 Kasmin Fernandes The Times of India 1

Lipika Varma Deccan Chronicle 2 Kunal M Shah Absolute India 1

The Asian Age 1 Meenakshi Sharma Navodaya Times 1 Sankhayan Ghosh The Indian Express 3 Namita Gupta Deccan Chronicle 1

Shreya Arora Hindustan Times 3 Nandini D Tripathy The Asian Age 1 Sneha Mahadevan Absolute India 3 Nina C. George Deccan Herald 1

Dr. Girdhar Sharma Navodaya Times 1 Priyanka Roy The Telegraph 1

Punjab Kesari 1 Rekha Khan Navbharat Times 1

Mehul S Thakkar Deccan Chronicle 1 Rohit Pramar Afternoon Despatch & Courier 1

The Asian Age 1 Shama Bhagat The Sunday Standard 1 Mrinmayi Natu Maharashtra Times 2 Shreeshchandra Mishra Naya India 1

Priyanka Srivastava Mail Today 2 Shyam Sharma Rashtriya Sahara 1

Rajendra Kandpal National Duniya 1 Subhash Shirodnkar Maha Medha 1 Navodaya Times 1 Tushar Joshi Daily News Analysis 1

Smitha Dainik Jagran 2 Udita Jhunjhunwala Hindustan Times 1

Sonal Kalra Hindustan Times 2 Upala KBR Daily News Analysis 1 Sonali Joshi Pitale Mid Day 2 Upama Singh Navbharat Times 1

Aarti Saxena Hari Bhoomi 1 Urvi Malvania Business Standard 1

Ajay Sharma Punjab Kesari 1 Vipin Nair The New Indian Express 1

Anirban Das Hindustan Times 1 Vishal Thakur Hindustan (Hindi) 1 Asira Tarannum Mid Day 1

Journalist Detail

Medium: Print Unit: No. of Article Period: 15th Sep to 14th Nov

Content Analysis

0

5

10

15

20

25

30

35

Ran

veer

Sin

gh

Par

inee

ti C

ho

pra

Go

vin

da

Ali

Zafa

r

Oth

ers

Shaa

d A

li

Big

g B

oss

8

Sajd

e

Gu

lzar

Nak

hri

ley

Swee

ta

Sukh

win

der

Sin

gh

Mu

sic

Lau

nch

Bo

l Bel

iya

Hap

py

Bu

dd

ay

Trai

ler

Lau

nch

Gan

esh

Ach

arya

Ad

itya

Ch

op

ra

Co

med

y N

igh

ts w

ith

…

Kill

Dill

Dai

yya

Mai

yya

Baa

wra

Shan

kar

Ehsa

an L

oy

Dee

pik

a P

adu

kon

e

Mill

ion

s

Key Activity Detail

Actors 93%

Marketing 3%

Music 2%

Other Cast/Productio

n House 2%

Others 0%

Ratings 0%

Box Office Collections

0% Actors drove overall visibility for Kill Dil

Followed by Marketing stories

Category

News pegs


Actors Detail

Ranveer Singh 36%

Parineeti Chopra

29%

Govinda 23%

Ali Zafar 12%

Ranveer Singh Parineeti Chopra Govinda Ali Zafar

88 88 75

44

6 8 6 4

24

50

15 9

120

138

65

92

43 44

16 17

40 52 48

33

Movie Related Interview Personal Photo Professional Headline

Ranveer & Parineeti appeared more for movie related stories

Parineeti grabs more photos among all actors

She appeared more for personal and professional topics

Actor’s SoV

Actor’s Profiling

Medium: Print Unit: BMI/No.of Article Period: 15th Sep to 14th Nov

Actors Detail: Ranveer Singh

Cast 20%

Govinda 20%

Pareeniti 14%

Baji Rao 11%

Deepika 11%

Promotion 7%

relationship 4%

Tattoo 3%

Tweeter 3%

Ali 3%

Delhi Event 1%

KBC 1%

Lungi Dance

1%

Salman 1%

Top Pegs

151 Articles

38 Days

“Wicked”

“Killer Look”

“Junior Govinda”

“Hot”

Presence

Ranveer was largely coverd for his cast & Govinda Remarks

He appeared maximum days among all actors Medium: Print Unit: No.of Article Period: 15th Sep to 14th Nov

Actors Detail: Parineeti Chopra

Break 21%

Ranveer 17%

Promotion 8%

Birth Day 6%

Deepika 6%

Govinda 6%

Priyanka Chopra

6%

Role 6%

Song 4%

Points 3%

Swim Suit 3%

Photo 2%

Tweeter 2%

Weight 2%

Ali 2%

Dad 1%

Diving Trip 1%

Kiss 1%

Prank 1%

Tattoo 1% Team

1%

Top Pegs

160 Articles

37 Days

“Gorgeous”

“Lovely Actress”

“26-year-old actress”

“Hot and sensual”

“One of the best among the young talent”

Presence

Parineeti talks about a big break after Kill Dil

She had received maximum attributes among all actors Medium: Print Unit: No.of Article Period: 15th Sep to 14th Nov

Actors Detail: Ali Zafar

Govinda 16%

New Avatar 16%

Promotion 11%

Parineeti 9%

Grafeetti 5%

Music 5%

Aditya 4%

Kissing 4%

Trailer Launch

4%

Visa 4%

Girl Friend

2%

Happy Buddy

2%

Humaima 2%

Indo Pak 2%

Poster 2%

Ranveer 2%

Release 2%

Song 2%

Song Launch 2%

SRK Salman 2% Tatoo

2%

Weight 2%

Top Pegs

98 Articles

33 Days

“Pakistani Actor“

“Actor Singer”

“ Multi-faceted”

“The Sexiest Asian Man On The Planet

– 2013”

Presence

Ali’s Comment about Govinda drove his visibility

Still media is writing him as Pakistani Actor Medium: Print Unit: No.of Article Period: 15th Sep to 14th Nov

Actors Detail: Govinda

Negative Role 20% Dance

13%

Ranveer 13%

Ali 7%

Prank 7%

Salman 7%

Daughter 5%

Good Days 5%

Own Films 5%

Second Inning

4%

Song Launch 4%

Twitter 4%

David Dhawan

2%

Parineeti 2% Wife

2%

Top Pegs

93 Articles

29 Days

“Exceptional actor”

“Raja Babu”

“Best dancer of his time”

“Hero No 1”

“ex-parliamentarian and actor”

Presence

Govinda’s Negative role drove his over all visibility

He talked about his family also Medium: Print Unit: No.of Article Period: 15th Sep to 14th Nov

Marketing Activity Detail

-0.2

0

0.2

0.4

0.6

0.8

1

1.2

Mill

ion

s

0

0.1

0.2

0.3

0.4

0.5

0.6

9-1

9-1

4

9-2

1-1

4

9-2

3-1

4

9-2

5-1

4

9-2

7-1

4

9-2

9-1

4

10

-1-1

4

10

-3-1

4

10

-5-1

4

10

-7-1

4

10

-9-1

4

10

-11

-14

10

-13

-14

10

-15

-14

10

-17

-14

10

-19

-14

10

-21

-14

10

-23

-14

10

-25

-14

10

-27

-14

10

-29

-14

10

-31

-14

11

-2-1

4

11

-4-1

4

11

-6-1

4

11

-8-1

4

11

-10

-14

11

-12

-14

11

-14

-14

Mill

ion

s

Top Pegs

Trend


Music Detail

0

0.1

0.2

0.3

0.4

0.5

0.6

Mill

ion

s

0

0.05

0.1

0.15

0.2

0.25

0.3

0.35

0.4

0.45

0.5

9-2

7-1

4

9-2

9-1

4

10

-1-1

4

10

-3-1

4

10

-5-1

4

10

-7-1

4

10

-9-1

4

10

-11

-14

10

-13

-14

10

-15

-14

10

-17

-14

10

-19

-14

10

-21

-14

10

-23

-14

10

-25

-14

10

-27

-14

10

-29

-14

10

-31

-14

11

-2-1

4

11

-4-1

4

11

-6-1

4

11

-8-1

4

11

-10

-14

11

-12

-14

11

-14

-14

Mill

ion

s

Top Pegs

Trend


S:

• Strong Star cast and Production house name

• High recall

• Govinda’s come back movie

• Multi star cast

• TV shows & songs covered substantial impresions

W:

• East zone visibility

• Higher circulated daily contribution

• Less Talking Points

• Less Pull factors

O:

• More News Pegs could help to leverage more stories

• Controversies, Govinda’s come back could be great trigger

• Equal News distribution could help to increase all actors visibility

T:

• Ali zafar was know as Pakistani actor

• Ranveer was in Bajirao Masni mode

• Parineeti talks more about her Personal life

SWOT

2 Channels

13 shows

60 days

• Kill Dil managed to get maximum positive coverage

over the period with negligible negative buzz

• TV Show promotional & Promotional activities

were received substantial impressions

• Actors drove overall Kill Dil impression

• Mid night covered maximum visibility followed by

prime time

• Media largely reported Ranveer

• Parneeti received some negative buzz for movie

No. of Articles: 112

Reach: 37873* CS: 35865

Key Indices

76% coverage was positive with negligible negative impact


Coverage in higher circulated dailies drove overall Media Impress

Medium: TV Unit: Seconds Period: 15th Sep to 14th Nov

Coverage Trend

0

1000

2000

3000

4000

5000

60009

-15

-14

9-1

7-1

4

9-1

9-1

4

9-2

1-1

4

9-2

3-1

4

9-2

5-1

4

9-2

7-1

4

9-2

9-1

4

10-1

-14

10

-3-1

4

10

-5-1

4

10

-7-1

4

10

-9-1

4

10-1

1-1

4

10-1

3-1

4

10-1

5-1

4

10-1

7-1

4

10-1

9-1

4

10-2

1-1

4

10-2

3-1

4

10-2

5-1

4

10-2

7-1

4

10-2

9-1

4

10-3

1-1

4

11

-2-1

4

11

-4-1

4

11

-6-1

4

11

-8-1

4

11-1

0-1

4

11-1

2-1

4

11-1

4-1

4

Making of Kill Dil

Kill Dil manage to received coverage almost 39 days over the period

68% impressions came in last 10 days

Music Launch

Parineeti

Happy Budday Launch

KBC

Sajde Making

Big Boss


Activity

0

200

400

600

800

1000

1200

1400

1600

1800

Show promotions received substantial impressions for “Kill Dil”

Sajde and Happy Budday release received maximum coverage among all songs

Activity Analysis


Sentiment Analysis

Positive 94%

Neutral 3%

Negative 3%

17022

1188 589 32 531 94

Pre Release day


“Kill Dil” managed predominantly positive coverage

Few stories covered negative coverage for “Kill Dil”

Sentiment Trend

Sentiment Split


Time Slot

Mid Night 27%

Prime Time Slot 25%

Afternoon Slot 23%

Evening Slot 14%

Morning Slot 11%

-2000

0

2000

4000

6000

8000

10000

12000

Mid Night Prime TimeSlot

AfternoonSlot

Evening Slot MorningSlot

ZOOM

E24

Overall

By Channel

Mid night covered 27% stories for “Kill Dil”, technically less viewer

E 24 covered the same



285

104

142

94

11-6-14 11-7-14 11-8-14 11-9-14 11-10-14 11-11-14 11-12-14 11-13-14 11-14-14

Negative

Kill Dil team had managed to mitigate negative buzz over the period

E24 77%

ZOOM 23%

It's Controversia

l - E24 74%

Planet Bollywood

News - Zoom 11%

The Zoom Review Show

6% ZOOM VERDICT

6%

Bollywood Reporter -

E24 3%

Channel Program

• Its’ Controversial drove maximum negative seconds for Kill Dil

Negative Trend



Movie review by Neeru Sharma. Movie plot is weak. Story is weak. 3

Star

Parineeti Chopra has a bad habit of smoking as she was seen regulary taking breaks in betwwen during an promotional even

All is not well between Salman Khan and Govinda.

Story is not so strong. screenplay and climax is flat. 2 stars and below

average film: Omar

Journalist/Publication Analysis

Channel/Program Detail

13547

4663

405 216 482 143

E24 ZOOM


0 2000 4000 6000

Bollywood 20 Twenty

Bollywood Reporter

E Special

E24 News

It's Controversial

REALITY CHECK

Sound ofBollywood_E24

0 500 1000 1500 2000

Btonite

Business of Bollywood

Planet BollywoodNews

The Zoom ReviewShow

Zoom in with Omar

ZOOM VERDICT


Journalist Detail

300 600 125

140

2054

0 0 0

32

77 0 0 0

20 37

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Juhi Saxena - E24 Madhureeta Mukherjee- Zoom

Megha - Zoom Neeru Sharma - E24 Omar - Zoom


Omar & Neeru had given negative review for Kill Dil story

Overall 5 different journalist had contributed

Top 15 Journalist Sentiment

Medium: TV Unit: Seconds / No. of Article Period: 15th Sep to 14th Nov

Content Analysis

-10000

100020003000400050006000700080009000

Ran

veer

Sin

gh

Par

inee

ti C

ho

pra

Ali

Zafa

r

Go

vin

da

Co

med

y N

igh

ts w

ith

…

Pro

mo

tio

ns

Sajd

e

Hap

py

Bu

dd

ay

Gan

esh

Ach

arya

Big

g B

oss

8

Shan

kar

Ehsa

an L

oy

Mo

vie

Sho

oti

ng

Bo

l Bel

iya

Kill

Dill

Shaa

d A

li

Swee

ta

Mo

vie

Rel

ease

Trai

ler

Mu

sic

Lau

nch

Gra

ttif

fi.

Del

hi M

etro

Dan

ce

Sukh

win

der

Sin

gh

Gu

lzar

Sto

rylin

e

Mo

vie

Rev

iew

Key Activity Detail

Actors 79%

Marketing 11%

Music 7%

Other Cast/Productio

n House 2%

Others 1%

Ratings 0%

Actors drove overall visibility for Kill Dil

Followed by Marketing stories

Category

News pegs


Actors Detail

Ranveer Singh 31%

Parineeti Chopra

28%

Ali Zafar 24%

Govinda 17%

Ranveer Singh Parineeti Chopra Ali Zafar Govinda

8268 7768

6504

4926

140 138 140 213

-82

70

-208

168 122 174 236

About Film Interview Personal Professional

Most of actors garnered coverage with Movie related stories

Parineeti & Govinda received negative buzz for their personal issues

Actor’s SoV

Actor’s Profiling


Actors Detail: Ranveer Singh

Parineeti 28%

Comedy Nights with

Kapil 17%

Promotion 9%

Remove Pant 7%

Happy Budday

6%

Role 6%

Ali 5%

Sajde 5%

KBC 3%

Bol Beliya 2%

Delhi Metro

2%

New Delhi Visit 2%

Review 2%

Sweeta 2%

Big Boss 1% Kissing

1% Title Track

1%

Top Pegs

87 Articles

33 Days

Mastmaula,

Presence

Ranveer was largely covered for his Parineeti stories and promotional stories

He appeared maximum days among all actors

Medium: TV Unit: No. of Clips Period: 15th Sep to 14th Nov

Actors Detail: Parineeti Chopra

Comedy Nights with

Kapil 14%

Ranveer 12%

Happy Budday

11%

Govinda 10%

Promotion 10%

Sajde 7%

Bikini 5% Big Boss

4%

KBC 4%

Review 4%

Smoking 4%

Ali 2%

Birth Day 2%

Bol Baliye 2%

Delhi Metro 2%

New Delhi Visit 2% Role

2%

Sweeta 2%

Title Track 1%

Top Pegs

84 Articles

33 Days

Priyanka ki payari Cousin, Ishqzadi, Very

Talented, Beautiful

Presence

Promotional Activitieis drove parineeti visibility also

Ali Zafar Praised her lot with different attributes, though she shared more articles with Raveer


Actors Detail: Ali Zafar

Comedy Nights with

Kapil 22%

Parineeti 20%

Happy Budday

13%

Promotion 13%

Govinda 7%

KBC 5%

Review 5%

New Delhi Visit 3%

Ranveer 4%

Big Boss 2%

Delhi Metro

2%

Humaima Malik

2%

Personal Life 2%

Top Pegs

55 Articles

22 Days

Pakistani Actor

Presence

Ali’s Comment about Parineeti drove his visibility

Still media is writing him as Pakistani Actor Medium: TV Unit: No. of Clips Period: 15th Sep to 14th Nov

Actors Detail: Govinda

Comedy Nights with

Kapil 24%

Ranveer 18%

Promotion 9% Big Boss

6%

Bol Baliye 7%

KBC 7%

Parineeti 7%

Review 7%

Role 7%

New Delhi Visit 4%

Ali 2%

Title Track 2%

Top Pegs

45 Articles

22 Days

Greatest Performer & Actor,

God Father

Presence

Govinda’s Negative role drove his over all visibility

Different people including Ranveer, Parineeti had commented on him and praise his acting


Marketing Activity Detail

0

200

400

600

800

1000

1200

1400

1600

1800

Comedy Nightswith Kapil

Promotions Bigg Boss 8 Trailer Kaun BanegaCrorepati 8

Delhi MetroDance

Grattiffi.

0

100

200

300

400

500

600

700

800

900

1000 Trend


Music Detail

0

100

200

300

400

500

600

700

800

900

Sajde (Song) HappyBudday(Song)

ShankarEhsaan Loy

Bol Beliya(Song)

Kill Dill (Song) Sweeta(Song)

Music Launch Gulzar SukhwinderSingh

0

100

200

300

400

500

600

Top Pegs

Trend


S:

• Exclusive Stories

• Wide coverage for promotional activity

• High recall

• Govinda’s come back movie

• Multi star cast & YRF Name

W:

• Inconsistence messaging: 68% coverage in last 10 days

• Less News Pegs

• Lack of third party endorsements or spokespersons comments

• No control over timing of shows, 27% coverage came in midnight when viewership was negligible

O:

• More News Pegs could help to leverage more stories

• Controversies, Govinda’s come back could be great trigger

• Exclusive interviews and talk shows could help to increase the visibility

T:

• Ali zafar was know as Pakistani actor

• Ranveer was in Bajirao Mastani mode

• Parineeti received lots of controversial coverage including her smoking, weight issue

SWOT

41 websites

60 days

All India

Web Medium

Kill Dil received mixed positive and neutral

coverage but overall positive coverage was more

Negative coverage was received on the movie

release day.

Promotional activities and actor in all promotional

event drove maximum coverage

Music and the song received substantial coverage

Ranveer Singh coverage was maximum

Key Indices

No. of Article:

531

Visibility score

1,588

BMI

0.4 Mn

Coverage score

112,332

51% coverage was positive with 6% negative coverage


Medium: Web Unit: BMI Period: 15th Sep to 14th Nov

Trend Analysis

0

5

10

15

20

25

30

35

15-

09-

14

16-

09-

14

17-

09-

14

18-

09-

14

19-

09-

14

20-

09-

14

21-

09-

14

22-

09-

14

23-

09-

14

24-

09-

14

25-

09-

14

26-

09-

14

27-

09-

14

28-

09-

14

29-

09-

14

30-

09-

14

01-

10-

14

02-

10-

14

03-

10-

14

04-

10-

14

05-

10-

14

06-

10-

14

07-

10-

14

08-

10-

14

09-

10-

14

10-

10-

14

11-

10-

14

12-

10-

14

13-

10-

14

14-

10-

14

15-

10-

14

16-

10-

14

17-

10-

14

18-

10-

14

19-

10-

14

20-

10-

14

21-

10-

14

22-

10-

14

23-

10-

14

24-

10-

14

25-

10-

14

26-

10-

14

27-

10-

14

28-

10-

14

29-

10-

14

30-

10-

14

31-

10-

14

01-

11-

14

02-

11-

14

03-

11-

14

04-

11-

14

05-

11-

14

06-

11-

14

07-

11-

14

08-

11-

14

09-

11-

14

10-

11-

14

11-

11-

14

12-

11-

14

13-

11-

14

14-

11-

14

Tho

usa

nd

s

Trailer Launch

Govinda profiling

Parineeti B’day & Sajde Song Music launch

& review

Big Boss 8 promotions

Ranveer Singh

Ranveer Singh & promotions

Ranveer &

Ali Zafar

Unit: BMI

Coverage was largely dominated by Ranveer singh professional news & Kill dil star cast

KBC 8

Medium: Internet

Impact of Coverage

Unit: BMI

0

1

2

3

4

5

6

7

8

9

10

Sajde Bigg Boss8

KaunBanega

Crorepati8

Nakhriley TrailerLaunch

Bol Beliya HappyBudday

Sweeta Kill Dil MusicLaunch

ComedyNights

with Kapil

Baawra DaiyyaMaiyya

Tho

usa

nd

s

Overall Songs received 56% of the coverage

Medium: Internet

51% 43%

6%


Sentiment Analysis

Positive Coverage:

Overall star cast, promotional activities, Ranveer singh, Ali Zafar & Govinda

as cast received maximum positive coverage

Neutral Coverage

Ranveer & Parineeti chopra professional news along with their personal

news received neutral coverage

Negative Coverage

Movie review received negative coverage

Unit: Word Count Medium: Internet

Negative Buzz on Website

Negative Coverage

Movie review, star cast and storyline received negative coverage on the opening day

Political party BJP to protest against YRF's Kill Dil

Censor delays throw marketing plan of Kill Dil in a tizzy

0

1000

2000

3000

4000

5000

11-1

0-1

4

12-1

0-1

4

13-1

0-1

4

14-1

0-1

4

15-1

0-1

4

16-1

0-1

4

17-1

0-1

4

18-1

0-1

4

19-1

0-1

4

20-1

0-1

4

21-1

0-1

4

22-1

0-1

4

23-1

0-1

4

24-1

0-1

4

25-1

0-1

4

26-1

0-1

4

27-1

0-1

4

28-1

0-1

4

29-1

0-1

4

30-1

0-1

4

31-1

0-1

4

01-1

1-1

4

02-1

1-1

4

03-1

1-1

4

04-1

1-1

4

05-1

1-1

4

06-1

1-1

4

07-1

1-1

4

08-1

1-1

4

09-1

1-1

4

10-1

1-1

4

11-1

1-1

4

12-1

1-1

4

13-1

1-1

4

14-1

1-1

4

Deccan Chronicle

23%

DNA India 16%

Indian Express 13%

India FM 10%

Livemint.com 9%

The Freepress Journal

9%

Indian Television

8%

Daily Bhaskar 5%

Mid Day 3%

Financial Express

2%

New Indian Express

2%

Unit: word Count

Movie review

CBFC Censor board BJP protest

Medium: Internet

Negative Journalist

Journalist Website No. of Articles Topic

Tushar Joshi DNA India 1 Review (**)

Suparna Sharma Deccan Chronicle 1 Review (**)

Sanjukta Sharma Livemint.com 1 Review

Johnson Thomas The Freepress Journal 1 Review

Shubhra Gupta Indian Express 1 Review(1/2*)

Melissa D’Costa DNA India 1 BJP protest against release of

Kill Dil

Gaurav Dubey Mid Day 1

Tension between India, Pakistan seems to be impacting

Bollywood

Unit: No of Articles

Journalist contributed for negative coverage for Kill DIl

Medium: Internet

negative articles

FPJ

Website Analysis

75

52

45

44

38

31

28

26

24

21

19

14

14

14

10

10

7

7

5

5

0 10 20 30 40 50 60 70 80

Pink Villa

Deccan Chronicle

DNA India

Times of India

Indian Express

Glamsham

Hindustan Times

Mid Day

Apun Ka Choice

India Today

PardaPhash

NDTV

Daily Bhaskar

New Indian Express

Page3 Bollywood

Jagran Post

Deccan Herald

Business Standard India

The Freepress Journal

filmfare.com

Website No. of days

Deccan Chronicle 37

Pink Villa 36

Times of India 30

DNA India 29

Glamsham 23

Apun Ka Choice 20

Hindustan Times 18

Mid Day 18

Indian Express 16

India Today 14

PardaPhash 14

Daily Bhaskar 13

NDTV 11

New Indian Express 11

Page3 Bollywood 9

Jagran Post 9 Unit: No of Articles Medium: Internet

Journalist Analysis

Journalist Website No. of Articles No. of days

Aditi Chandra Pink Villa 19 15

Urvi Parikh Glamsham 18 14

Shubhanshu Sharma PardaPhash 8 8

Amit Bachchan Page3 Bollywood 8 7

Reena Kapoor Deccan Chronicle 6 5

Priyanka Kapoor Apun Ka Choice, NDTV 5,1 5,1

Subhash K Jha Pink Villa, India FM 4,1 4,1

Sonal Gera Indian Express 5 4

Rachana Sheth Glamsham 5 5

Natasha Coutinho Deccan Chronicle 5 5

Aparajita Ghosh Apun Ka Choice 4 4

Urvashi Singhal PardaPhash 4 4

Sunitra Pacheco Indian Express 4 4

Lipika Varma Deccan Chronicle 4 4

Uzma Kidwai PardaPhash 4 4

Chaya Unnikrishnan DNA India 4 4

Namita Nivas Indian Express 3 2

Geety Sahgal Indian Express 3 2

Pooja Talwaar NDTV 3 2

Karan Shah Indian Express 3 3


Top 20 Journalist contributed for Kill Dil

Medium: Internet

Journalist Coverage Analysis

0

500

1000

1500

2000

2500

3000

3500

Positive Neutral

Unit: coverage score

Almost 101 different journalist covered for Kill Dil.

Overall journalist covered 53% positive, 40% neutral and 8% negative coverage.

Below chart shows top 20 journalist with their coverage. No negative coverage by top 20 journalist.

Medium: Internet

Unit: BMI

Promotion Activity Trend

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

16-

09-

14

17-

09-

14

18-

09-

14

19-

09-

14

20-

09-

14

21-

09-

14

22-

09-

14

23-

09-

14

24-

09-

14

25-

09-

14

26-

09-

14

27-

09-

14

28-

09-

14

29-

09-

14

30-

09-

14

01-

10-

14

02-

10-

14

03-

10-

14

04-

10-

14

05-

10-

14

06-

10-

14

07-

10-

14

08-

10-

14

09-

10-

14

10-

10-

14

11-

10-

14

12-

10-

14

13-

10-

14

14-

10-

14

15-

10-

14

16-

10-

14

17-

10-

14

18-

10-

14

19-

10-

14

20-

10-

14

21-

10-

14

22-

10-

14

23-

10-

14

24-

10-

14

25-

10-

14

26-

10-

14

27-

10-

14

28-

10-

14

29-

10-

14

30-

10-

14

31-

10-

14

01-

11-

14

02-

11-

14

03-

11-

14

04-

11-

14

05-

11-

14

06-

11-

14

07-

11-

14

08-

11-

14

09-

11-

14

10-

11-

14

11-

11-

14

12-

11-

14

13-

11-

14

14-

11-

14

Tho

usa

nd

s

your tweets on Kill Dill posters!

Ranveer to surprise fans with a dance performance in

Delhi

Kill Dil trailer

Govinda's first Twitter live chat generates 7 million plus impressions

KBC 8

Bigg Boss 8

Star Tattooed

Graffiti on a wall

Painting time for Kill Dil

CNWK

Jaipur promotion

Medium: Internet

Unit: BMI

Music Analysis

0

2

4

6

8

10

12

Sajde Nakhriley Bol Beliya Happy

Budday

Sweeta Kill Dil Baawra Daiyya

MaiyyaTho

usa

nd

s

32%

19% 17%

14%

7% 7% 4%

1%

Sajde song received maximum coverage

Medium: Internet

Unit: BMI

Music Analysis

0

2

4

6

8

10Th

ou

san

ds

Sajde song received maximum coverage

Medium: Internet

0

1

2

3

4

5

6

Tho

usa

nd

s

Parameter Analysis

Actors 70%

Marketing 13%

Music 10%

Others 3%

Other Cast/Production House

3%

Ratings 1%

45

98 79

59

25 33

53

2

20

20

50 29

2 1

21 25 38

Actors Marketing Music Others OtherCast/Production

House

Ratings

Negative

Neutral

Positive

Actor’s parameter gains 70% leads to maximum

news is about the actor’s (professional, personal,

cast, photo)

Marketing activities rank #2 like promotional

activities, trailer launch etc.

Music of the films rank #3

Unit: Coverage score (%)

Unit: BMI (%)

2% negative for star cast

under actor parameter

In music Daiyya Maiyya song

received negative coverage

Movie release ban by BJP

release negative coverage

under others parameter

Storyline received negative

coverage

Movie rating also received

negative coverage under

rating parameter

Coverage of parameters

Medium: Internet

Actor’s Detail

Ranveer Singh

37%

Parineeti

Chopra

28%

Govinda

22%

Ali Zafar

13%

Ranveer appeared more for professional stories

Parineeti interviews were more as to others

Govinda and Ali zafar movie role was more talked about

161 144

95 77

212

185

90

160

74 55

32 23

67 65

18 2 3 7 3 2

0

50

100

150

200

250

Ranveer Singh Parineeti Chopra Govinda Ali Zafar

Movie Related Photo Professional Personal Interview

Unit: No. of articles

Ranveer Singh

Cast

125

Professional

54

Headline

191

Photo

210

Personal

44

Interview

3

Movies

14%

promotions

14%

Song

12%

bajirao

mastani

8%

Govinda

8%

Personal

8%

Parineeti

7%

Deepika

3%

Movie Review

3%

Poster release

3%

Professional

3%

Trailer

3%

Ali Zafar

2%

Dance

2%

arjun kapoor

1% Fans

1%

Ram leela

1%

Ranveer Singh

1%

shaad ali

1%

Music Review

1% protest

1%

Unit: no of articles

Top pegs Details

Medium: Internet

Ranveer was largely covered for the movie, promotional event and songs

Ranveer bajirao mastani look was also talked along with his remarks on Govinda

Parineeti Chopra

Cast

112

Professional

40

Headline

162

Photo

184

Personal

42

Interview

7

Professional

18%

promotions

15%

Movies

12%

Song

12%

Birthday

10%

Personal

8%

Ranveer Singh

8%

New Look

4%

Poster release

2%

Daawat-e-ishq

2%

Fans

2% Govinda

2%

Movie Review

2% Ali Zafar

1%

arjun kapoor

1% protest

1%

Trailer

1%

Top pegs Details

Parineeti professional news like meeting jawans, fashion show, and cover in Elle November issue

got covered

Unit: no of articles Medium: Internet

Ali Zafar

Cast

64

Professional

17

Headline

83

Photo

156

Personal

2

Interview

2

promotions

19%

Professional

16%

Movies

13% Song

10%

Govinda

7%

Poster

release

6%

Ranveer

Singh

6%

Trailer

5%

Movie

Review

3%

Killer look

3%

Parineeti

3%

protest

3%

Personal

2%

New Look

2% arjun kapoor

1% shaad ali

1%

Top pegs Details

Promotional events drove Ali Zafar visibility.

Making movie in Pakistan by him also drove his coverage


Govinda

Cast

76

Professional

20

Headline

98

Photo

89

Personal

13

Interview

3

Movies

21%

Professional

18%

Salman

8% promotions

7% Dance

7%

Ranveer

Singh

6%

Personal

6%

Ali Zafar

4%

Happy

Ending

4%

Movie

Review

3%

Twitter

3% Fans

3%

Song

3%

Jagga Jasoos

3% Parineeti

2%

arjun kapoor

1% shaad ali

1%

Top pegs Details

Movie come back drove maximum visibility for Govinda.

His professional career and relation with Salman and David Dhawan also got coverage


0

10

20

30

40

50

60

70

80

90

100Th

ou

san

ds

Content analysis

Ranveer Singh accounted for maximum coverage for Kill Dil

Unit: BMI Medium: Internet

Coverage Analysis

-40%

-20%

0%

20%

40%

60%

80%

100%15

-09

-14

16-0

9-1

4

17-0

9-1

4

18-0

9-1

4

19-0

9-1

4

20-0

9-1

4

21-0

9-1

4

22-0

9-1

4

23-0

9-1

4

24-0

9-1

4

25-0

9-1

4

26-0

9-1

4

27-0

9-1

4

28-0

9-1

4

29-0

9-1

4

30-0

9-1

4

01-1

0-1

4

02-1

0-1

4

03-1

0-1

4

04-1

0-1

4

05-1

0-1

4

06-1

0-1

4

07-1

0-1

4

08-1

0-1

4

09-1

0-1

4

10-1

0-1

4

11-1

0-1

4

12-1

0-1

4

13-1

0-1

4

14-1

0-1

4

15-1

0-1

4

16-1

0-1

4

17-1

0-1

4

18-1

0-1

4

19-1

0-1

4

20-1

0-1

4

21-1

0-1

4

22-1

0-1

4

23-1

0-1

4

24-1

0-1

4

25-1

0-1

4

26-1

0-1

4

27-1

0-1

4

28-1

0-1

4

29-1

0-1

4

30-1

0-1

4

31-1

0-1

4

01-1

1-1

4

02-1

1-1

4

03-1

1-1

4

04-1

1-1

4

05-1

1-1

4

06-1

1-1

4

07-1

1-1

4

08-1

1-1

4

09-1

1-1

4

10-1

1-1

4

11-1

1-1

4

12-1

1-1

4

13-1

1-1

4

14-1

1-1

4

Negative Neutral Positive

Pre release

Coverage was mix of positive and Neutral but overall Coverage impact was positive.

Key pegs like Music Review , actror’s interviews, promotional activity like bigg boss, KBC CNWK droves positive coverage

Key peg Censor board drove negative coverage

Release Day

Though there is negative review of the movie but overall coverage if much positive

Star cast drove positive coverage

Movie review & storyline drove negative coverage

Medium: Internet

Spokesperson Comment

Spokesperson Comment

Amitabh Bachchan,Actor “Saw Shaad Ali's trailer of KILL DIL .. fascinating cast and fascinating visuals .. innovative Shaad, will do justice to this”

Arjun Kapoor, Actor “Gate crashing nakhreeley kill dil waala s ...danced with chi ch.”

Anand Gurnani, Vice President, Digital - Yash Raj Films

Each film has its unique language and given that digital is a one-on-one medium, there is not scope, but a mandate to innovate at Yash Raj Films. Given the theme of the film, our Creative Team cracked a campaign ‘#WillKillFor’ and chose to follow our fans instead of leading them to the material from the film. This made the film trend and gave a great head-start to the communication that is designed to follow

Pooja Jain, Business Head - Thought Pot Media

Simple effortless engagement was the thought behind the launch of the first creative feel of Kill Dil. The idea here was to merge different digital platforms and make it easier for the people to interact with the movie while maximizing reach. This campaign has just begun and we will see many such innovations with not only ideas, but usage of mediums/platforms as well

Rafique Gangjee,YRF No there was no delay as such nor did we have to change our plans, we are very much on schedule. The only thing that happened was that we were informed that any film/ trailer would have to be submitted well in advance for certification

Medium: Internet

Interview

Key Suggestion

S:

Strong Star cast and Production house name

Govinda come back as a villan

Tv shows and songs covered maximum impression

Promotional activities drove

coverage

W:

• Less Spokesperson contribution

• Less pull factors

• Overall Ali Zafar was less covered

O:

More News Pegs could help to leverage more stories

Controversies, Govinda’s come back could be great trigger

Equal News distribution could help to increase all actors visibility

T:

• Actor’s other news coverage affect movie overall coverage

• Ali Zafar criticized for being an Pakistan actor

• Parineeti personal news was much covered

SWOT

9 platforms

60 days

Blogs, Facebook, Twitter etc

Overall sentiment skewed towards twitter

Kill Dil movie received maximum positive coverage

#KillDilFilm gained maximum impression

Negative coverage was received on BJP protest

and on movie review on release day.

#1DayToKillDil and #GovindaOnTwitter received

maximum impression

Title track received maximum posts

Ranveer Singh received maximum tweets

No. of post:

53,826

Coverage score

102,956

BMI

103 Mn

Key Indices

Medium: Social Media

Trend Analysis

Unit: BMI

Trending was high during trailer launch and before the release of movie.

#2daystokilldil and #1daystokilldil gains the maximum trending.

0

1

2

3

4

5

6

7

8

9

10

15-0

9-1

4

16-0

9-1

4

17-0

9-1

4

18-0

9-1

4

19-0

9-1

4

20-0

9-1

4

21-0

9-1

4

22-0

9-1

4

23-0

9-1

4

24-0

9-1

4

25-0

9-1

4

26-0

9-1

4

27-0

9-1

4

28-0

9-1

4

29-0

9-1

4

30-0

9-1

4

01-1

0-1

4

02-1

0-1

4

03-1

0-1

4

04-1

0-1

4

05-1

0-1

4

06-1

0-1

4

07-1

0-1

4

08-1

0-1

4

09-1

0-1

4

10-1

0-1

4

11-1

0-1

4

12-1

0-1

4

13-1

0-1

4

14-1

0-1

4

15-1

0-1

4

16-1

0-1

4

17-1

0-1

4

18-1

0-1

4

19-1

0-1

4

20-1

0-1

4

21-1

0-1

4

22-1

0-1

4

23-1

0-1

4

24-1

0-1

4

25-1

0-1

4

26-1

0-1

4

27-1

0-1

4

28-1

0-1

4

29-1

0-1

4

30-1

0-1

4

31-1

0-1

4

01-1

1-1

4

02-1

1-1

4

03-1

1-1

4

04-1

1-1

4

05-1

1-1

4

06-1

1-1

4

07-1

1-1

4

08-1

1-1

4

09-1

1-1

4

10-1

1-1

4

11-1

1-1

4

12-1

1-1

4

13-1

1-1

4

14-1

1-1

4

Mill

ion

s

Trailer Launch #KillDilWithRanveer

#WillKillFor

Title Track

Sweeta song

Happy Budday song #GovindaOnTwitter

Sajde Song

Nakhriley Song

Bigg Boss8

#KillDilNewTrailer

CNWK

KillDil promotion & Book my show

contest

#2daysToKillDil

#1daysToKillDil & Pakistan release

Movie review


Impact of Coverage

Unit: BMI

0

2

4

6

8

10

12

Mill

ion

s Overall Songs received 60% coverage. Title track received maximum posts



-20000

0

20000

40000

60000

80000

100000

120000

Coverage Quality

Overall Kill Dil coverage was positive, majorly Movie review drove negative coverage on

the day of release .

Medium: Social Media Unit: Co score

Negative Buzz

Unit: BMI

Contributor Posts

khalidrafiq137 17

KinkyLittleBoot 13

Lifafa_Journos 7

item_boyy 7

gaganabh 7

babameanslife 7

Shanavbarca 6

RanveersCafe69 6

KiaaraSandhu 6

kabir_Shanatic 5

SteveUnknown 4

simranvinny 4

MovieCategories 4

rahulkapoor36 4

AliaActress 4

Review 38%

BJP protest 24%

Audience comments 8%

Kill Dil song 7%

Censor Board 6%

Platforms Posts

Twitter 877

WordPress 1

Bloggers 1

Disqus 1

16-0

9-1

4

17-0

9-1

4

18-0

9-1

4

19-0

9-1

4

20-0

9-1

4

21-0

9-1

4

22-0

9-1

4

23-0

9-1

4

24-0

9-1

4

25-0

9-1

4

26-0

9-1

4

27-0

9-1

4

28-0

9-1

4

29-0

9-1

4

30-0

9-1

4

01-1

0-1

4

02-1

0-1

4

03-1

0-1

4

04-1

0-1

4

05-1

0-1

4

06-1

0-1

4

07-1

0-1

4

08-1

0-1

4

09-1

0-1

4

10-1

0-1

4

11-1

0-1

4

12-1

0-1

4

13-1

0-1

4

14-1

0-1

4

15-1

0-1

4

16-1

0-1

4

17-1

0-1

4

18-1

0-1

4

19-1

0-1

4

20-1

0-1

4

21-1

0-1

4

22-1

0-1

4

23-1

0-1

4

24-1

0-1

4

25-1

0-1

4

26-1

0-1

4

27-1

0-1

4

28-1

0-1

4

29-1

0-1

4

30-1

0-1

4

31-1

0-1

4

01-1

1-1

4

02-1

1-1

4

03-1

1-1

4

04-1

1-1

4

05-1

1-1

4

06-1

1-1

4

07-1

1-1

4

08-1

1-1

4

09-1

1-1

4

10-1

1-1

4

11-1

1-1

4

12-1

1-1

4

13-1

1-1

4

14-1

1-1

4

Review

Censor Board

BJP protest


Negative Post

# (hashtag) Performance

Unit: BMI

0

0.5

1

1.5

2

2.5

3

3.5

4M

illio

ns

#1DayToKillDil was a top # performer, whereas #GovindaOnTwitter ranked 3 among the running #


Top 10 Author for # (hashtag) Performance

Unit: BMI

#1DayToKillDil

Author

TarunWadhwani92

imjasrandhawa

ChoraMumbaiKa

Jasooss

sanjana267

DhoomGirl99

DeeKiran1

n6_shruti

dreamerrificc

nehab01

#WillKillFor

Author

iPoojaPatel

DhoomGirl99

ranveershind

DeeKiran1

sunnyagarwalca

Shrutii5

KillDilFilm

iamafhu

teentakle1212

VEERIAN

#GovindaOnTwitter

Author

DeeKiran1

MeghnaSN

being_rajkumar

sdr_fg

SrkAkira

Hiba5official

TurkiishD

KedarBaba

tongsincheek

ranveershind

#KillDilNewTrailer

Author

iam_bhavin

pratikbhatt2009

atuldarne

Jasooss

AniquaHashmi

DeeKiran1

Areeka_99

zara008

nehab01

swapnilmistri1

#2daysToKillDil

Author

Sabasheikh123

dreamerrificc

Ankitchomal

Nirmalvys

swapnilmistri1

SouhaFerchichi

KillDilFilm

TahilaniRahul

DeeKiran1

versatilefan


Author Analysis

1727

718

628

505

493

427

392

359

359

344

338

323

322

321

307

301

295

292

274

269

260

259

252

248

246

0 500 1000 1500 2000

DeeKiran1

babameanslife

tongsincheek

VEERIAN

ranveershind

DhoomGirl99

SouhaFerchichi

kanug097

iPoojaPatel

Sharelove99

diya_azian

Shrutii5

iam_bhavin

KillDilFilm

AlyaAhmmed

TarunWadhwani92

RanveersCafe69

Ranveer_Turkey

RanveerPlanet

imjasrandhawa

Jasooss

BeingFulla

Ranveer_Tunisia

nitish_pc

iamafhu

Author No. of days

DeeKiran1 59

Babameanslife 56

Tongsincheek 59

VEERIAN 47

Ranveershind 50

DhoomGirl99 7

SouhaFerchichi 45

Kanug097 45

iPoojaPatel 25

Sharelove99 46

Unit: No of Posts

Total 11,460 authors contributed for Kill Dil.

Below chart shows top 20 authors contribution on Twitter platform


Platform Analysis


Twitter

99%

Other

1%

99% coverage comes from Twitter

WordPres

s

55%

Blogger

19%

Facebook

11%

Website

Toolbox

11% vBulletin

1%

Disqus

1% Wikipedia

1%

Tumblr

1%

Other Platform contributing for Kill Dil


Unit: BMI

Promotion Activity Trend

0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

51

5-0

9-1

4

16-

09-

14

17-

09-

14

18-

09-

14

19-

09-

14

20-

09-

14

21-

09-

14

22-

09-

14

23-

09-

14

24-

09-

14

25-

09-

14

26-

09-

14

27-

09-

14

28-

09-

14

29-

09-

14

30-

09-

14

01-

10-

14

02-

10-

14

03-

10-

14

04-

10-

14

05-

10-

14

06-

10-

14

07-

10-

14

08-

10-

14

09-

10-

14

10-

10-

14

11-

10-

14

12-

10-

14

13-

10-

14

14-

10-

14

15-

10-

14

16-

10-

14

17-

10-

14

18-

10-

14

19-

10-

14

20-

10-

14

21-

10-

14

22-

10-

14

23-

10-

14

24-

10-

14

25-

10-

14

26-

10-

14

27-

10-

14

28-

10-

14

29-

10-

14

30-

10-

14

31-

10-

14

01-

11-

14

02-

11-

14

03-

11-

14

04-

11-

14

05-

11-

14

06-

11-

14

07-

11-

14

08-

11-

14

09-

11-

14

10-

11-

14

11-

11-

14

12-

11-

14

13-

11-

14

14-

11-

14

Mill

ion

s

Trailer Launch

#GovindaOnTwitter

KBC

Nakhrileysong

launch Bigg Boss

8

#KillDilNewtrailer

CNWK

Graffitte painters

Jaipur Promotions

Bookmyshow contest

#2DaysToKillDil

#1DaysToKillDil

#KillDilToday


Unit: BMI

Music Analysis

0

2000

4000

6000

8000

10000

12000

Kill Dil Sajde Sweeta Nakhriley Happy

Budday

Bol Beliya Daiyya

Maiyya

Baawra

Tho

usa

nd

s

36%

18%

14% 12%

11%

7%

1% 0%

Title track received maximum coverage


Twitter Handle

@KillDilFilm handle droves almost 42% coverage for Kill Dil

Ranveer handle @RanveerHandle droves 26% coverage

Govinda handle @ActorGovinda was only 1%

@RanveerOffici

al

26%

@ParineetiChop

ra

18%

@ActorGovinda

1% @AliZafarsays

12%

@KillDilFilm

41%

@yrf

2%

Ranveer Singh

Energetic,

Chocolate boy

60 Days

11,239 Tweets

Kill Dil

Promotions 31%

#WillKillFor

11%

Interview

7% Movie

Release 6%

#KillDilWith

Ranveer 5%

Terrific Trio

5%

Graffiti

Painters 4%

Statements

4%

Kill Dil

Tattoo 4%

Character

3%

Looks

3%

Dialogues

3%

#GovindaOn

Twitter 3%

Jaipur

Promotions 2%

Contest

2%

Ranveer

Turns Choreograp

her 2%

First Look

2% Music Learns

2% Kill Dil

Premiere 1%

TVF

1%

Unit: BMI

Top 20 pegs


Kill Dil promotion gave maximum coverage to Ranveer

#WillKilFor and #KillDilWithRanveer also gave visibility.

Parineeti Chopra

Beautiful, Gorgeous, New Look

60 Days

6,543 Tweets

Kill Dil

Promotions 33%

Interview

12% Graffiti

Painters 7%

Movie

Release 7%

Kill Dil

Tattoo 7%

Dialogues

4%

Looks

4%

#WillKillFor

4%

Contest

3%

First Look

3%

Golf

Training 2%

#GovindaO

nTwitter 2%

Kill Dil

Screening 2%

Wishes

2%

Jaipur

Promotions 2%

Terrific Trio

2% TVF

2%

Excited

1% Music

Learns 1%

Delhi

Promotions 1%

Top 20 pegs

Unit: BMI Medium: Social Media

Kill Dil promotion gave maximum coverage to parineeti

Tattoo, graffiti panting , her new look drove the posts

Ali Zafar

Singer, Painter,

Cool guy,

deadly look

59 Days

4,626 Tweets

Kill Dil

Promotions 27%

Graffiti

Painters 13%

Interview

12%

Terrific Trio

11%

Looks

7%

Kill Dil

Tattoo 6%

#WillKillFor

4%

Jaipur

Promotions 3%

Dialogues

3%

TVF

2% First Look

2%

#GovindaO

nTwitter 2%

Black-n-

white vest 2%

Gift

2%

Music

Learns 1%

Kill Dil Cast

1%

Contest

1%

Delhi

Promotions 1%

Character

1%

Excited

1%

Unit: BMI

Top 20 pegs


Kill Dil promotion gave maximum coverage to Ali Zafar

Graffiti paining and terrific trio of him along Ranveer and Parineeti drove maximum posts

Govinda

Versatile actor,

Dance

59 Days

3,962

Tweets

#GovindaOn

Twitter 57%

Kill Dil

Promotions 10%

#WillKillFor

7%

Character

4% Looks

4%

Terrific Trio

3%

First Look

3%

Interview

3%

Unseen Pics

2%

#KillDilWith

Ranveer 1%

Kill Dil

Screening 1%

Wishes

1% Excited

1% Dialogues

1%

Gift

1%

Kill Dil

Tattoo 1%

Top 20 pegs

Unit: BMI Medium: Social Media

#GovindaOnTwitter drove maximum coverage for Govinda.

Kill Dil promotion also gave maximum visibility

Coverage Analysis

-20%

0%

20%

40%

60%

80%

100%15

-09

-14

16-0

9-1

4

17-0

9-1

4

18-0

9-1

4

19-0

9-1

4

20-0

9-1

4

21-0

9-1

4

22-0

9-1

4

23-0

9-1

4

24-0

9-1

4

25-0

9-1

4

26-0

9-1

4

27-0

9-1

4

28-0

9-1

4

29-0

9-1

4

30-0

9-1

4

01-1

0-1

4

02-1

0-1

4

03-1

0-1

4

04-1

0-1

4

05-1

0-1

4

06-1

0-1

4

07-1

0-1

4

08-1

0-1

4

09-1

0-1

4

10-1

0-1

4

11-1

0-1

4

12-1

0-1

4

13-1

0-1

4

14-1

0-1

4

15-1

0-1

4

16-1

0-1

4

17-1

0-1

4

18-1

0-1

4

19-1

0-1

4

20-1

0-1

4

21-1

0-1

4

22-1

0-1

4

23-1

0-1

4

24-1

0-1

4

25-1

0-1

4

26-1

0-1

4

27-1

0-1

4

28-1

0-1

4

29-1

0-1

4

30-1

0-1

4

31-1

0-1

4

01-1

1-1

4

02-1

1-1

4

03-1

1-1

4

04-1

1-1

4

05-1

1-1

4

06-1

1-1

4

07-1

1-1

4

08-1

1-1

4

09-1

1-1

4

10-1

1-1

4

11-1

1-1

4

12-1

1-1

4

13-1

1-1

4

14-1

1-1

4

Negative Neutral Positive

Pre release

Throughout Coverage is positive

Key pegs like trailer launch , Govinda joining twitter, #willkillfor, Title track, promotional activity droves maximum positive coverage

Release Day

Though there is negative review of the movie but overall coverage if much positive

Key pegs BJP protest and Movie review drove negative coverage


0

1

2

3

4

5

6

7

8

9M

illio

ns

Content Analysis

Unit: BMI

Fan following of Ranveer, Parineeti, Ali and Govinda drove maximum posts

Trailer of the movie also drove maximum posts just a little less than fan following.


Key Suggestion

S:

- Twitter was the key driver

- 47% impression came from actor’s handle

- Contest running

- Consistent performance throughout period

W:

• Almost 50% visibility cam from Actor and music. New triggers could help to increase more visibility

• Active #tag and handle could help to increase more followers and coverage

O:

Need to active on other platforms like facebook also

Blogger engagement could help the same.

T:

• Ali Zafar criticized for being an Pakistan actor

SWOT

Thank you Merrill Sequeira [email protected] +91 9819208301 Ashutosh [email protected] +91 98202 81935 403, Shivam Chambers, SV Road, Goregaon-West, Mumbai-400 062 www.kanalytics.in

mailto:[email protected]








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communication analytics solutions from kanalytics zafar’s nationality issues were highlighted...

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