communicating evaluation findings: challenges and opportunities
DESCRIPTION
Four challenges and opportunities to communicating evaluation finding: presentation originally made at a Kampala Evaluation Talk, 17 October 2014, Kampala, Uganda for the The Uganda Evaluation Association as part of the GIZ project on Evaluation Capacity Development in Uganda.TRANSCRIPT
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Kampala Evaluation Talk:
Communicating evaluation
findings: challenges and
opportunities
17 October 2014 Kampala, Uganda
Glenn O’Neil
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Unfortunately this
is how most people
currently interact
with evaluation
findings
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4 challenges
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Complexity
Evaluations are complex, rich and dense: this doesn’t facilitate communications
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Closed
Organisations often view evaluation as a confidential exercise and don’t want to share findings
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Messages
Your potential users are bombarded with 1000s of messages: evaluation findings can be a low priority
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Planning
To be effective, communicating evaluation findings needs to be thought of at an early stage – and rarely is
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4 opportunities
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Openness
Organisations are slowly becoming more open and willing to communicate
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Participation
As evaluation becomes more participatory, it encourages greater communications
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Curiosity
People are interested in evaluation findings – as it provides an often missing external point of view
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Tools now exist
1 page summary
Video report
Infographic Photostory
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Webinar
Interactive web page Blog
Social media
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Steps needed
Has
communications
been planned?
What messages
to
communicate?
How open is the
organisation?
How participatory is the evaluation?
What tools to
use?
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Communications is effective when people learn of evaluation findings from different sources and tools
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Evaluation participatory = effective
Communications interactive = influential
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17
Q&A
Thank you!
glennoneil
www.owlre.com
@glenn_oneil
www.intelligentmeasurement. net
Contacts:
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Credits 1 page summary:
http://myvisualvoice.com/projects/visual-executive-summary
Infographic:
http://www.depauluk.org/newsandresources/new-evaluation-shows-nightstop-emergency-housing-services-prevent-youth-homelessness-and-improve-health-and-wellbeing/
Video report:
http://www.youtube.com/watch?v=WJteTOYB2eI
Photostory:
http://insightshare.org/sites/default/files/LEAP%20Photostory_compressed_0.pdf
Interactive web page:
http://www.thegef.org/gef/RBM
Blog:
http://www.jointstandards.org/news/snapshotfromthejsiconsultationcairoegypt
Webinar:
http://www.seachangecop.org/webinars
Royalty free stock images in this presentation from: http://www.shutterstock.com/