communicating, branding and marketing urban management: lessons from new york and belfast
TRANSCRIPT
Communicating, branding and marketing urban management: Lessons from New York and Belfast
Andrew BoraineCape Town Partnership
New York non-CID areas
Branding: CID Banners
The Fashion District Flatiron: 23rd St Partnership
Branding: Upgraded public squares
Laganside re-development project, Belfast
Welcome to NYC
Event marketing
Madison Square Park
Union Square Partnership
CID branding: Rubbish bins
City branding: Rubbish bins
New York City
CID branding: refuse bags
The Fashion District Times Square Alliance
Branding: CCTV
New York City Police Department
Branding: CCTV
Belfast City Centre
Enforcement signage
BelfastNew York
Enforcement: Pedestrian zones, litter
Belfast City Centre
CID branding: Security
Times Square Alliance Grand Central Partnership
CID branding: Kiosks and bus shelters
The Fashion District
CID branding: Information Centres
Times Square Alliance
Branding: Specific districts
The Fashion District, New York
Branding: Specific districts
Linen Quarter, Belfast City Centre
Branding: CID Staff
34th St Partnership Times Square Alliance
CID staff on banners
Fashion District
CID branding: Cleansing equipment and staff
Times Square Alliance
CID-branded directional signage
34th St Partnership
CID-branded directional signage
34th St Partnership
Directional Signage
Laganside, Belfast
Directional signage: Public parking
Belfast City Centre
Event marketing
Greenmarket at Union Square, 14th St
CID branded planters
34th St Partnership
CID branded planters
34th St Partnership
Hanging planters
Belfast City Centre
Public art in public places
NYC Parks Dept: Madison Square
Public art in public places
Laganside, Belfast
Street Furniture
FBI Headquarters 34th St Partnership
Temporary road closures for markets
Avenue of the Americas – Saturday afternoon
Temporary road closures for music events
Times Square: Broadway and 7th Avenue – Sunday lunchtime
CID cleaning up after event
Times Square Alliance
Wall murals
New York
Wall murals
Belfast
Communicating new developments
Wrapping of building sites
New York
Belfast
History and memory
Ground Zero, 9/11/2007