communicate ibeaken better in museums and heritage sites
DESCRIPTION
This slideshow explains how museums and heritage sites can communicate better what iBeaken is and how visitors can use it.TRANSCRIPT
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communicate iBeaken (better)
How to make visitors pick up more iBeakens in a museum or heritage site ?
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communicate iBeaken better
Communication is not an exact science : every place and every public is different.
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the essentials
① show available network② just QR labels are not enough③ repeat invitation to connect④ clusters are better⑤ enable loyalty program
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available network
open wifi or closed network ?in both cases you need to
show :
• what kind of networke.g. : free wifi
• SSID (= network name) e.g. : ‘museumwifi’
• passworde.g. :
‘tHy667ih’, ‘no password’
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QR labels
just QR is NOT enoughyou must show :
• value of the QR codee.g. : ‘video’ , ‘quiz’, ‘earn
points’, languages• call to action
e.g. : with a hand & smartphone scanning a QR code, ‘scan this QR code’
• more ways to access e.g. : NFC, URL, iBeacons,
image recognition
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repeat invitation
repeat the inviation to scanwherever you can :
• at the entrance of each roome.g. : ‘use your smartphone to
view more information’• at each new theme
e.g. : ‘learn more about this theme by using your smartphone.
• on each level e.g. : ‘this level features
a new collection, use your smartphone to earn points’
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clusters are better
the more people download infoin one movement, the better :
• e.g. 1 cluster for 1 room• 1 cluster for 1 theme• 1 cluster for 1 level• 1 cluster for 1 period• 1 cluster for 1 artist• etc...
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enable loyalty program
the loyalty program engages and activates
visitors :
• build your own community• create a clear offer• drive people to your shop or venue• send notifications• make people come back
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example museum
call to actionwifi
network :- wifi
more ways toaccess :- URL- NFC
value :- multi media- more info
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example
call to action freewifi
network :- free wifi
value :- collect
points
more ways toaccess :- URL
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example heritage site
3G-4G
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example heritage site
call to action
value :- languages- more info
more ways toaccess :- URL- NFC
3G-4G
network :- 3G- 4G
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contact
we’ll help you to be successful !Call or email us :
Jo Van Hove, founder
[email protected]://ibeaken.com
+32 475 44 04 54
twitter : @ibeakenfacebook : ibeaken
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