Social Media Success

By Katherine Clark

Why Choose Social Media?

- Cost-efficient

- Connect with consumers

- Reach a broad audience

- Reach out to a specific audience

Magnolia PicturesKnown for:

-Blackfish

-Drinking Buddies

-The Double

-Food, Inc.

Magnolia’s Social Media Success- 1.35 million views for Blackfish

-Drinking Buddies No. 1 Indie movie on iTunes

Magnolia Picture’s Approach-Movie trailers promoted on news feeds

-Targeted prospective viewers using Facebook tools

FilmDistrictKnown for:

-Insidious Chapter 2

-Looper

-The Rum Diary

-Drive

FilmDistrict’sSocial Media Success-Over 2 million video views on Facebook for Insidious Chapter 2

-Insidious Chapter 2 Box Office opening 2x higher than predicted

FilmDistrict’sApproach-Multimedia marketing on social media

-Contests

-Interactive séance

-Movie trailers posted to Facebook newsfeeds

HBOKnown for:

-Game of Thrones

-True Detective

-Girls

-Boardwalk Empire

HBO’s Social Media Success-42,887 video views for Game of Thrones

-45 million viewers reached by advertisements

HBO’s Approach-Game of Thrones advertisements on Facebook timelines

-Facebook Reach Block to reach 100% of sought after demographic

-Game of Thrones advertisements on Facebook logout page

Resources

• "Facebook." HBO. N.p., n.d. Web. 16 Feb. 2015. https://www.facebook.com/HBO/photos/a.10150164248733933.338447.113408673932/10153088574773933/?type=1&theater.

• “Facebook." HBO. N.p., n.d. Web. 16 Feb. 2015. <https://www.facebook.com/HBO/photos/a.10150164248733933.338447.113408673932/10152389150653933/?type=1&theater>.

• "FilmDistrict." Facebook for Business. N.p., n.d. Web. 17 Feb. 2015. https://www.facebook.com/business/success/film-district.

• "HBO." Facebook for Business. N.p., n.d. Web. 17 Feb. 2015. https://www.facebook.com/business/success/hbo.

• “Magnolia Pictures.” Facebook for Business. N.p., n.d. Web. 17 Feb. 2015.

• https://www.facebook.com/business/success/magnolia-pictures