Ian GardinerCEOViocorp25 November 2010

Commercialising Online Commercialising Online VideoVideo

•Education•Interactivity•Case studies

What is today all about?What is today all about?

• Australian business• 8 years old• Based in Pyrmont• 75 staff – about 40 engineers• Privately owned• Profitable

Who is Viocorp?Who is Viocorp?

What does Viocorp do?What does Viocorp do?• Viocorp is the connector between content and viewers

Who do we do it for?Who do we do it for?• Prime Minister• Pope

- God chooses Viocorp

• Many other business, government and broadcast customers

The video platform marketThe video platform market

Interactive session 1Interactive session 1• Thinking about the “Corporate” sector talk in your

groups about what “commercialising video” means

Consumer viewing habitsConsumer viewing habits

Total global internet trafficTotal global internet traffic

Consumer internet trafficConsumer internet traffic

Consumer video trafficConsumer video traffic

Mobile internet trafficMobile internet traffic

By 2014• Annual global internet traffic will be approaching

a zettabyte per annum•Almost 66 percent of the world's mobile data

traffic will be video• Video will exceed 91 percent of global consumer

traffic

Key pointsKey points

Interactive session 2Interactive session 2• Thinking about the “Premium” and “Enterprise”

sectors, talk in your groups about what

“commercialising video” means and some examples of

what this business model looks like

Video content managementVideo content management

WebcastingWebcasting

Live webcastsLive webcasts

InteractiveInteractive

Lead Lead generationgeneration

Thought Thought leadershipleadership

Technology Technology showcaseshowcase

Opportunity Opportunity to meet to meet panelists panelists

Corporate TVCorporate TV

Niche contentNiche content

StructuredStructured

Both internal and Both internal and external audienceexternal audience

Augments other Augments other communications communications channelschannels

Monetisation

What does the future look What does the future look like?like?

What’s left?What’s left?• Sport• News• Events

ALL DELIVERED LIVE

Major live broadcasts so farMajor live broadcasts so far

• Winter Olympics• Obama inauguration• Michael Jackson funeral• US College Basketball – March Madness• U2ube – U2 on YouTube• Indian Premier League cricket on YouTube

March madnessMarch madness

• 11.7 million hours of live

streaming•8.3 million unique users of

on-demand video player•600,000 live viewers of the

final

YouTube 20-20 cricketYouTube 20-20 cricket•51 million views from over 200 countries

Interactive session 3Interactive session 3• What would you like to be able to watch video of

that you can’t currently:•From a corporate perspective•From a consumer perspective

•How much would you pay?

Case studyCase study

Mary Mary MacKillop MacKillop canonisationcanonisation

Live from Live from Sydney and Sydney and RomeRome

Over Over 100,000 100,000 viewersviewers

Over 3,000 Over 3,000 commentscomments

Thank youThank youIan Gardiner E: ian@viocorp.comT: 0412 999 705Twitter/skype: rabbieburns