COMM-3300 Rhetorical Foundations of Communication Fall 2015 9-9:50AM MW HUMN 1B50 Recitation Sections vary in time & location on Th/F

Professor Phaedra C. Pezzullo Email: Phaedra.Pezzullo@colorado.edu Office: 81B HLMS Office Phone: 303-492-9871 Office hours: 1-3pm Mondays & by appointment Teaching Assistants: Sarah Beck, Constance Gordon, Meghann McGuire My TA is: _______________________ Email: firstname.lastname@colorado.edu Office/Contact: _________________________________________________ _______________________________________________________________________

________________________________________________________________________ Course Description: This is an upper-level large lecture that illuminates touchstones of rhetorical theory in cultures constituted through oral, written, and digital communication. Of the many rhetorical foundations we could note, this course will focus on two that overlap: (1) rhetoric as critical/cultural communication, introduced as a way to invent and to judge public appearances and values, including protests, eulogies, brands, and advertising; and (2) rhetoric as civic engagement, engaged through democratic controversies such as immigration, complete streets, affordable housing, and gun laws. By elucidating the rhetorical dimensions of public culture in spectacular events and everyday life, students will develop their intellectual capacities to critically think about, imagine, and enact communication that moves the world. Prerequisites: COMM 1210, 1300 and 1600. Restricted to junior or senior Communication majors. Restricted to students with 57-180 credits (Junior or Senior) Communication (COMM) majors only. Learning Goals: • Develop creative, critical thinking in relation to challenging contemporary dilemmas • Communicate clearly and compellingly for particular audiences via speech, writing, &

digital media • Identify and perform rhetorical proofs, tropes, logics, styles, figures, and arguments • Work individually and in teams to demonstrate knowledge of rhetoric, an ability to apply

abstract concepts, and a productive work ethic • Encourage interest in imagining and fostering more ethical futures as global citizens,

consumers, and producers

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Course Assignment Summary: 25% Midterm Examination 25% Final Examination

Each exam may involve short answer essays, longer essays, and multiple-choice questions based on the readings and course lectures/discussions. Learning key theoretical terms, names, and events will be relevant, in addition to coherently presenting arguments to illustrate your ability to apply their meaning in contemporary and historical contexts. Before the exam, we will provide sample questions.

10% Reading Quizzes To encourage attendance, as well as active learning in a large lecture course, you will be asked to participate in 12 five question multiple-choice reading quizzes either in the large lecture or in the smaller recitation. You have to attend to fulfill this part of the course. No make-ups are provided. You can drop the lowest 2 scores. Quiz dates are on noted on the Schedule below; you are expected to read everything assigned.

20% Message Production Assignment: Prosopopeia & Nature

In this course, you will learn what “prosopopeia” means, along with other useful terms to imagine perspectives different from one’s own and to articulate particular perspectives with the intent of moving one’s audience. Following the Nature is Speaking campaign, each group of 3 will be asked to produce a video portraying the message: “Nature doesn’t need people, but people desperately need nature.” The focus will be on one of the following topics: (a) “I am a ski resort.”; (b) “I am the sun.”; or (c) “I am the climate.” The final product will culminate in a 5-page transcript with notes connecting to course materials and a 2-minute video to be shared in Recitation. Peer and self-evaluations will be submitted to inform grades.

20% Argumentation Assignment: Dissoi Logoi & Boulder Civic Debates

In this course, you will learn what “dissoi logoi” means, along with other useful terms to imagine perspectives different from one’s own and to articulate particular perspectives with the intent of moving one’s audience. Each small group will be asked to present a policy argument advocating a position (group’s choice) on one of the following topics: (a) complete streets; (b) affordable housing; or (c) gun laws. The final product will culminate in: (a) a 7-8 page paper plus minimum of 5 references (2 from course readings); (b) a group presentation in recitation; and (c) a poster (more information to come). Peer and self-evaluations will be submitted to inform grades.

* Extra Credit: there are two extra credit opportunities listed on the syllabus. You can submit a two-page reflection on the event (engaged in person or on a screen), making a connection between some rhetorical concept in the course readings and the event. Students will receive 0, 1, or 2 points for their work, which will count as percentage points to be added to your final course grade. * Required readings are available on Desire2Learn: https://learn.colorado.edu/ * All assignments should be uploaded to D2L. Please, use your first initial, last name, and the paper topic (i.e. “GLopez.Argument.Video” for Gia Lopez's Argument Assignment Video).

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Course Expectations/Rules • Formatting: All assignments are expected to include: your names, the date, a title, numbered pages, & a reasonable font size (i.e., 11-12 point in a style such as Times New Roman or Palatino). All should be uploaded to the class Dropbox (see above). Cite all references engaged in your work other than your own in either Chicago or MLA style. IF YOU REFERENCE WEBSITES, FILMS, OR OTHER MEDIA, CITE PROPERLY. • Late work will be dropped one letter grade per day and one third for handing it in the day it is due past the first 10 minutes of class. Therefore, if you upload your paper in the day it is due past the first fifteen minutes of class an A- will become a B+; if it is uploaded in the next day, an A- will become a B-; et cetera. Days that we are not in class (including weekends) count as they do on the calendar, as one day. Technological difficulties are not excusable delays. • Students are not permitted to actively use laptops, cell phones, or other portable electronic devices in the large lecture but are expected to be able to bring them for academic purposes in Recitation. This is a large course and distractions will not help your ability to give the course materials your full attention in the large lecture hall. When people are distracted, they often distract others and slow-down note taking. Several studies also provide evidence that writing notes and not typing provides an advantage in learning. See, for example: Pam A. Mueller & Daniel M. Oppenheimer, “The Pen is Mightier than the Keyboard: Advantages of Longhand Over Laptop Note Taking,” Psychological Science, June 4, 2014. Available at: http://pss.sagepub.com/content/25/6/1159 . (Exceptions to this rule will be made if students have registered learning conditions that require their use; if this is the case, talk/email Pezzullo by August 31st.) If the Professor or TA sees electronic devices being used by a student in the lecture without prior permission, we will take the device for the remainder of the class and reduce your final grade by one point each time we have to disrupt the large lecture to do this. • If you are absent from class, you are expected to catch up with a peer first. If you would like to discuss your peer(s)’s notes with the professor or a TA after you have read them, come to our office hours. We do not distribute copies of notes. If you would like religious accommodation for an absence on an assigned day of quizzes, exams, or other assignments, you must notify your TA by August 31st. We will not accommodate anyone after a deadline. **ALL LECTURES AND COURSE MATERIALS ARE COPYRIGHTED BY PROFESSOR PEZZULLO. RECORDING OR DISTRIBUTING COPIES FOR PROFIT AND/OR TO PERSONS NOT ENROLLED IN THE COURSE IS PROHIBITED.** ( cont ’d)

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The CU-Boulder’s Vice Provost for Undergraduate Education recommends the below reminders of university policies. To contact that office, go to: www.colorado.edu/AcademicAffairs • Uphold the Honor Code. “All students of the University of Colorado at Boulder are responsible for knowing and adhering to the academic integrity policy of this institution. Violations of this policy may include: cheating, plagiarism, aid of academic dishonesty, fabrication, lying, bribery, and threatening behavior. All incidents of academic misconduct shall be reported to the Honor Code Council (honor@colorado.edu; 303-735-2273). Students who are found to be in violation of the academic integrity policy will be subject to both academic sanctions from the faculty member and non-academic sanctions (including but not limited to university probation, suspension, or expulsion).” The CU Honor Code is available at: http://www.colorado.edu/academics/honorcode . • If you qualify for accommodations due to a Disability or a Temporary Medical Condition, provide your TA a letter from Disability Services as soon as possible so she and the Professor may adapt accordingly. We require notice at least a week prior to any assignment or exam in order to provide sufficient time to accommodate documented disabilities. Accessibility cannot be accommodated if we are not informed in a timely and appropriate manner. For injury, surgery, and illness guidelines see the Quick Links at the Disability Services website. DS is located in Willard 322, www.Colorado.EDU/disabilityservices , 303-492-8671, dsinfo@colorado.edu . • Collectively, we are expected to co-create a productive learning environment. “Students and faculty each have responsibility for maintaining an appropriate learning environment. Those who fail to adhere to such behavioral standards may be subject to discipline. Professional courtesy and sensitivity are especially important with respect to individuals and topics dealing with differences of race, color, culture, religion, creed, politics, veteran’s status, sexual orientation, gender, gender identity and gender expression, age, disability, and nationalities. Class rosters are provided to the instructor with the student's legal name. I will gladly honor your request to address you by an alternate name or gender pronoun. Please advise me of this preference early in the semester so that I may make appropriate changes to my records.” Related policies are available at: http://www.colorado.edu/policies/classbehavior.html and at http://www.colorado.edu/studentaffairs/judicialaffairs/code.html#student_code The CU Class Behavior code of conduct is available here: www.colorado.edu/policies/student-classroom-and-course-related-behavior • Don’t harass. “The University of Colorado Boulder (CU-Boulder) is committed to maintaining a positive learning, working, and living environment. CU-Boulder will not tolerate acts of discrimination or harassment based upon Protected Classes or related retaliation against or by any employee or student. For purposes of this CU-Boulder policy, "Protected Classes" refers to race, color, national origin, sex, pregnancy, age, disability, creed, religion, sexual orientation, gender identity, gender expression, veteran status, political affiliation or political philosophy. Individuals who believe they have been discriminated against should contact the Office of Discrimination and Harassment (ODH) at 303-492-2127 or the Office of Student Conduct (OSC) at 303-492-5550. Information about the ODH, the above referenced policies, and the campus resources available to assist individuals regarding discrimination or harassment can be obtained at”: http://hr.colorado.edu/dh/

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Schedule * Readings listed should be read for the due date listed (just like assignments). Part One: Introducing Classical Concepts in Contemporary Contexts WEEK 1 M Aug 24: Introductions In Media Res

Read & discuss: Analyzing Bree Newsome’s & James Tyson’s civil disobedience in relation to Gerard Hauser, “Chapter 3: Rhetorical Opportunities,” in Introduction to Rhetorical Theory. Waveland, 2002. Pp. 30-43.

W Aug 26: Introducing Modes of Persuasion Read & discuss: Discuss Mona Simpson’s eulogy of Steve Jobs in relation to Gerard Hauser, “Chapter 7: The Persuasiveness of Character,” in Introduction to Rhetorical Theory. Waveland, 2002. Pp. 91-106.

Th/F Aug 27/28: Recitation: Rhetorical Appeals Revisited In class, could watch, listen, & discuss: Remarks by Xiuhtezcatl Roske Martinez, United Nations General Assembly on Climate Change (29 June 2015). Speech available at: https://www.youtube.com/watch?v=27gtZ1oV4kw

WEEK 2 M Aug 31: Introducing Rhetoric’s Skeptics (from Plato to Today)

Read & discuss: Edward Bernays, “Manipulating Public Opinion: The Why and the How (1928), rpt. Pp. 51-57 in John Durham Peters and Peter Simonson, eds., Mass Communication and American Social Thought: Key Texts, 1919-1968 (Lanham, MD: Rowman and Littlefield, 2004). QUIZ 1

W Sept 2: The Persuaders & Their Skeptics, Round XIVIVXIXVI Read & discuss: James Surowiecki, “The Decline of Brands,” WIRED, 12.11 (2004: November). Available at: http://archive.wired.com/wired/archive/12.11/brands.html?tw=wn_tophead_5

Th/F Sept 3/4: Recitation: Persuasion Revisited In class, could read & discuss: The Editors of Advertising Age, “Advertising Age: Top 15 Campaigns,” Excerpted from Top Ad Campaigns of the 21st Century. Available at: http://adage.com/lp/top15/#intro [*Due to time constraints, class probably will focus on Top 3 listed; scroll to bottom and read up from there if online. The PDF only include introduction and Top 3.]

WEEK 3 M Sept 7: No Class. Labor Day. W Sept 9: Constituting Audiences, Beyond Persuasion

Read & discuss: Sarah R. Stein, “The ‘1984’ Macintosh Ad: Cinematic Icons and Constitutive Rhetoric in the Launch of a New Machine,” Quarterly Journal of Speech 88.2 (2002, May): 169-192. QUIZ 2

Th/F Sept 10/11: Recitation: Constitutive Rhetoric Revisited In class, could read & discuss: Omar Sosa-Tzec, “Sketchnotes from the Indiana Digital Rhetoric Symposium, April 2015,” Digital Rhetoric Collaborative. Posted: June 4, 2015. Available at: http://www.digitalrhetoriccollaborative.org/2015/06/04/sketchnotes-from-the-indiana-digital-rhetoric-symposium-april-2015/

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Part 2: Learning Keywords & Critiques for Critical/Cultural Communication WEEK 4 M Sept 14: Invention & Vernacular Video Publics

Read & discuss: Isaac West, Michaela Fischherz, Allison Panther, and Richard Brophy, “Queer Worldmaking in the ‘It Gets Better’ Campaign,” QED: A Journal in GLBTQ Worldmaking, 1.1 (2013, Fall): pp. 49-85. QUIZ 3

W Sept 16: Prosopopeia & Public Spheres Read/discuss: Klein, Naomi (2014, April 21) The Change Within: The Obstacles We Face Are Not Just External. The Nation. Retrieved from http://www.thenation.com/article/179460/change-within-obstacles-we-face-are-not-just-external In class screening: Nature is Speaking (campaign). Conservation International. 2014. Available at: http://natureisspeaking.org/

Th/F Sept 17/18: Recitation: Revisiting Speaking for Others No new readings. Review readings from the week.

WEEK 5 M Sept 21: Dissoi Logoi & Message Choices

Read & discuss 2 interviews: Little, A. G. January 31 2007. “And Now, a Word From Our Detractor: GOP strategist Frank Luntz argues enviros are failing -- and they're mean to boot.” Grist: Magazine: Environmental News and Commentary. Available at: http://www.girst.org/news/maindish/2007/01/31/luntz/index.html

“Interview with Frank Luntz,” The Persuaders, PBS Frontline, December 15, 2003. Available at: http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/interviews/luntz.html

W Sept 23: The Absent Referent & Critical Interruptions Read & discuss: Richard A. Rogers, “Beasts, Burgers, and Hummers: Meat and the Crisis of Masculinity in Contemporary Television Advertisements,” Environmental Communication 2.3 (2008, November): 281-301.

Th/F Sept 24/25: Recitation: Workshop Message Production Assignment WEEK 6 M Sept 28: Articulating Hegemony

Read & discuss: Jamie Skerski, “From Prime-Time to Daytime: The Domestication of Ellen DeGeneres,” Communication and Critical/Cultural Studies 4.4 (2007): 363-381. QUIZ 4

W Sept 30: Digital Rhetoric (Guest lecture: Ted Striphas) Read & discuss: Ted Striphas, “How to Have Culture in an Algorithmic

Age” (Blog Post). June 14, 2010, pp. 1-2. Available at: http://www.thelateageofprint.org/2010/06/14/how-to-have-culture-in-an-algorithmic-age/

Th/F Oct 1/2: Recitation: Message Production Assignment Due Papers uploaded before class. Videos shared in class. Evaluations due by 6pm.

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WEEK 7 M Oct 5: Voice

Read & discuss: Watts, Eric King. “‘The Incessant Moan’: Reanimating Zombie Voices,” The Carroll C. Arnold Distinguished Lecture. The National Communication Association 99th Annual Convention. Washington, D.C., 2014. Esp. pp. 1-12.

W Oct 7: Power Read & discuss: Vanessa Beasley, “Introduction: Presidential Rhetoric and Immigration: Balancing Tensions between Hope and Fear,” in Ed. V. Beasley Who Belongs in America?: Presidents, Rhetoric, and Immigration. Texas A&M Press, 2006. pp. 3-18. QUIZ 5

***EXTRA CREDIT OPPORTUNITY: Thurs, Oct. 8: Prof. Vanessa Beasley, Josephine Jones Lecture

Th/F Oct 8/9: Recitation: Rhetorical Situation Revisited

In class, could watch & listen: U.S. President Barack Obama (2015, June 26). Remarks by the President in Eulogy for the Honorable Reverend Clementa Pinckney. College of Charleston, Charleston, South Carolina. The White House Press Office. Transcript available at: https://www.whitehouse.gov/the-press-office/2015/06/26/remarks-president-eulogy-honorable-reverend-clementa-pinckney Video: President Obama Delivers Eulogy at Charleston Shooting Funeral of Clementa Pinckney [FULL SPEECH]. You HotNews. Published on Jun 26, 2015. [37:36 minutes]. Available at: https://www.youtube.com/watch?v=RK7tYOVd0Hs  

WEEK 8 M Oct 12: Civic Cultures

Read & discuss: Jeffrey A. Bennett, “Troubled Interventions: Public Policy, Vectors of Disease, and the Rhetoric of Diabetes Management,” Journal of Medical Humanities (2013) 34: 15-32. QUIZ 6

W Oct 14: Review Session. No additional readings. Th/F Oct 15/16: Recitation: MIDTERM EXAM Part 3: Analyzing Argumentation & Advocacy in Civic Life WEEK 9 M Oct 19: Dramatistic Debate Read & discuss: Mari Boor Tonn, Valerie A. Endress, and John N.

Diamond, “Hunting and Heritage on Trial: A Dramatistic Debate Over Tragedy, Tradition, and Territory” The Quarterly Journal of Speech, 79 (1993): 165-181.

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W Oct 21: Standing & Consumers as/vs Citizens Read & discuss: Asen, Robert. “The Ownership Society, Or Bourgeois Publicity Revisited,” in Public Modalities: Rhetoric, Culture, Media, and the Shape of Public Life, Daniel C. Brouwer and Robert Asen, Eds. Tuscaloosa: University of Alabama Press, 2010, 109-130. QUIZ 7

Th/F Oct 22/23: Recitation: Reviewing Policy as Rhetoric No new readings. Review readings from the week. WEEK 10 M Oct 26: Selling America

Read & discuss: John Sloop, “People Shopping,” In Biesecker, Barbara and John Louis Lucaites. Rhetoric, Materiality, and Politics (University of Alabama Press, 2011), 67-98. QUIZ 8

W Oct 28: Selling a City Read & discuss: Samantha Shankman, “A brief history of ‘What happens in

Vegas stays in Vegas,’” The Week (online). Oct. 1, 2013. Available at: http://theweek.com/articles/459434/brief-history-what-happens-vegas-stays-vegas

***EXTRA CREDIT OPPORTUNITY: Wed, Oct. 28: Republican Presidential Candidate Debate, location: Coors Events Center/TBD

Th/F Oct 29/30: Recitation: Reviewing Rhetorics of Commodities & Tourism

In class, could read & discuss: Erin Galliher, “In Pictures: The 10 Best Travel Campaigns,” Forbes (online). June 29, 2009. Available at: http://www.forbes.com/2009/06/29/las-vegas-australia-paul-hogan-leadership-cmo-network-marketing_slide_11.html [* Due to time constraints, class probably will focus on Top 3 listed; begin reading at slide 11 and go backwards. No PDF of this reading is provided on D2L.]

WEEK 11 M Nov 2: Civic Engagement

Read & discuss: John M. Ackerman, “Rhetorical Engagement in the Cultural Economies of Cities,” in Eds. John M. Ackerman and David J. Coogan, The Public Work of Rhetoric: Citizen-Scholars and Civic Engagement. South Carolina Press, 2010, pp. 76-97. QUIZ 9

W Nov 4: Rhetorical Statements of Cities and Towns Read & discuss: David A. Joliffe, “The Community Literacy Advocacy Project: Civic Revival through Rhetorical Activity in Rural Arkansas,” in Eds. John M. Ackerman and David J. Coogan, The Public Work of Rhetoric: Citizen-Scholars and Civic Engagement. South Carolina Press, 2010, pp. 267-282.

Th/F Nov 5/6: Recitation: Workshop Argumentation Assignment WEEK 12 M Nov 9: Spatializing & Narrativizing Policies

Read & discuss: Flores, Lisa A. “Constructing Rhetorical Borders: Peons, Illegal Aliens, and Competing Narratives of Immigration.” Critical Studies in Media Communication, 20.4 (2003, December), 362-387. QUIZ 10

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W Nov 11: Judging Master Tropes Read & discuss: Stephen John Hartnett & Daniel Mark Larson, “‘Tonight Another Man Will Die’: Crime, Violence, and the Master Tropes of Contemporary Arguments about the Death Penalty,” Communication and Critical/Cultural Studies 3.4 (2006, December): 263-287.

Th/F Nov 12/13: Recitation: Argumentation Assignment Due. Papers uploaded before class. Poster Session in class. Evaluations due by 6pm.

WEEK 13 M Nov 16: Visualizing Embodied Health Technologies

Read & discuss: Bryan C. Taylor, “Shooting Downwind: Depicting the Radiated Body in Epidemiology and Documentary Photography,” in Michael Huspek and Gary Radford (Eds.), Transgressing Discourses, pp. 289-328 (Albany: SUNY Press, 1997). QUIZ 11

W Nov 18 & Th/F Nov 19/20: NO Class & NO Recitation. Teaching team participating in the National Communication Association Convention. WEEK 14 Nov 23-27: No Classes. Fall Break & Thanksgiving Break. WEEK 15 M Nov 30: Speech Acts & Performativity Read & discuss: Judith Butler, “Introduction: On Linguistic Vulnerability,” Excitable Speech: A Politics of the Performative (New York: Routledge, 1997), 1-41. W Dec 2: Undoing Each Other

Read & discuss: Butler reading from Monday. Th/F Dec 3/4: Performing Performativity

Read & discuss: No new readings. Review reading from the week. WEEK 16 M Dec 7: Rhetorical Agency

Read & discuss: Darrel Enck-Wanzer, “Tropicalizing East Harlem: Rhetorical Agency, Cultural Citizenship, and Nuyorican Cultural Production,” Communication Theory 21 (2011): 344-367. QUIZ 12

W Dec 9: Coda Read & discuss: Peter Simonson, “Our Places in a Rhetorical Century,” Luncheon Address, Rhetoric Society of America Conference. Boulder, Colorado. June 24, 2011. http://ishr-web.org/aws/RSA/pt/sd/news_article/46300/_PARENT/layout_details/false

Th/F Dec 10/11: Recitation. No new readings. Review Session. FINALS M DEC 14 4:30-7PM FINAL EXAM