comix exchange series v - ftp.hkac.org.hkftp.hkac.org.hk/program/chb/exchange/comix excahnge...

comiX eXchange

Series V -Jeffrey LAU X Miloza MA

20 January 2016 – 21 February 2016

Presenters:

Comix Home Base

Hong Kong Arts Centre

Leading Sponsor:

Create Hong Kong of the Government of the

Hong Kong Special Administrative Region

Report prepared by Hong Kong Arts Centre

CONTENT1. Exhibition Background

2. Exhibition Details

3. Attendance

4. Artist’s Profile

5. The Exhibition

6. Exhibition Opening Ceremony

7. Live Drawing Event

8. Master Classes and Workshops

9. Guided Tours

10. Visitors’ Feedback

11. Publicity Materials

12. Media Coverage

1. EXHIBITION BACKGROUNDcomiX eXchange Series

Taking Comix Home Base as a testing ground, local comics artists and creators working in other artistic fields are bringing about comiX eXchange, a series of six exhibitions of massive innovation exchange. Based on the theme "Experienced Artist x Emerging Artist" and “Comics Artist X Artist of Other Media”, six pairs of participating artists will come up with cross-media creations that foster new ways of viewing comics.

Presented by Hong Kong Arts Centre and Comix Home Base under the sponsorship of Create Hong Kong of the Government of the Hong Kong Special Administrative Region, comiX eXchange not only make artists from different disciplines and backgrounds come together and collaborate, but also calls for public participation. In addition to exhibitions, there will be master classes and workshops in which artists share their works and experiences. People interested in joining the creative profession are invited to take part and experiment with the multiplying effect of creative crossover.

The remaining two comiX eXchange exhibitions scheduled to take place in 2016 promise to surprise the public with their thematic showcases. Revolving around the theme “Maze of Love”, the fifth comiX eXchange is presented jointly by veteran of romance comics Jeffrey Lau and figurine artist Miloza Ma, who speak aloud their views on romantic love through their creations.

1. EXHIBITION BACKGROUNDcomiX eXchange Series

A prolific comics artist, Jeffrey establishes his fame with his romance series Feel 100% and has recently published such works as HAPPY TENNIS, Mysterious Man and Guia in Love. His portrayal of romance – be it a story about the on-off relationships of young lovers or a complicated love triangle – is always captivatingly realistic. His collaborator, Miloza, is a young female creator dedicated to illustration, character and figurine design. While illustrating what she thinks about relationships, she also expresses her views on the universe. The two of them transform Comix Home Base into a “Maze of Love” – in which visitors are encouraged to imagine themselves being in love, experiencing the sweetness, confusion and sense of lost that one may feel in a relationship via their cross-media works. The pre-determined love endings they eventually reveal may ring a bell with you or inspire you to reflect on the meaning of love.

2. EXHIBITION DETAILSExhibition Period: 20 January 2016 – 21 February 2016

Time: Monday to Sunday (10am – 8 pm)

Venue: Exhibition Venue & Multi- Function Rooms 3-7,

3/F, Comix Home Base

3. ATTENDANCE

During the entire exhibition period, headcount was done at the 3/F. Attendance record is as follows:

3/F Exhibition Venue : 5,178 (3,640)

4. ARTIST’S PROFILE – LAU WAN KIT

Lau Wan-kit, also known as Jeffrey, is a famous Hong Kong comics artist.

Jeffrey graduated from the Department of Design of the Hong Kong Institute of Vocational Education in 1982. He became an artist-in-chief for local comics in 1988 and published his first solo work, Interlude, in 1991. His signature comics series, Feel 100%, published between 1992 and 2007, was adapted into several films and TV dramas, which quickly attracted a huge following among young people. Feel 100% was so successful that not only did it appeal to local audience but also earned overseas recognition – in 2008, the comics, entering The 2nd International Manga Award presented by the Ministry of Foreign Affairs of Japan, was selected from among all the 368 entries, which came from 46 countries and regions, to receive the Gold Award. In 2009, Jeffrey published a sports comics called HAPPY TENNIS and was awarded the Chief Executive’s Commendation for Community Service by the Hong Kong SAR Government in the same year.

4. ARTIST’S PROFILE – LAU WAN KIT

In 2011, he released another comics called Mysterious Man while working on his illustration series FACELOOK in Skypost. The year 2012 marked another move in his career as he founded his own company – Mystery Studio. In 2013, he served as the host of the art and magic section of Gorilla Study Group, a programme of Television Broadcast Limited (TVB). In 2015, he collaborated with an experienced tennis coach for SMART TENNIS, in addition to publishing his illustrated adaptation of the film Guia in Love.

In recent years, Jeffrey has been invited by universities, vocational institutes, secondary schools and primary schools to host seminars and participate in exchange activities. As a comics artist, he has also spared no effort in promoting culture, arts and the creative industry.

4. ARTIST’S PROFILE – MILOZA MA

While being an illustrator and character designer, Miloza never confines herself to two-dimensional art but also devotes herself to figure making to turn her illustrated characters into physical reality. She often finds inspirations from her two obsessions – the Universe and New Age Theology – to conjure up new images and new concepts.

4. ARTIST’S PROFILE – MILOZA MAMiloza established her own brand, Brain Child, in 2010. Her mini-exhibition in 2013 marked the beginning of her full-time devotion to artistic creation. Miloza’s three-dimensional works received awards at Hong Kong Figure Design Competition twice and were featured at Taipei Toy Festival for a number of times. Named as “one of the ten promising artists” by East Touch Magazine in 2015, she contributed a comic strip to the magazine’s sequential collaborative comics feature. She also collaborated with Open Quote, a creative bookstore, for the comics and exhibition project h-y-p-h-e-n and designed an animated logo for Radio Television Hong Kong. Besides, Miloza is one of the featured illustrators of AAD Outstanding Illustration Artists in Asia 2016, which will be published in Taiwan.

At present, Miloza is seeking to further explore the uncharted territories of the universe and the human soul through art.

5. THE EXHIBITION (3/F – EXHIBITION VENUE)

Maze of Love

For the artists, a relationship is like a maze – fun but cruel and can entrap you in irresolvable dilemmas. The two artists express their personal reflections on love, presenting an interactive exhibition that allows us to speculate three stages of a relationship. Along the way are forks and junctions that form a closed loop, taking you to experience romantic encounters and eventually the possible ends of the pursuit of romance.

5. THE EXHIBITION (3/F – EXHIBITION VENUE)

The Start of Maze of Love

The maze started with 3/F Exhibition Venue, “Revisit the first Encounter”. The participating artists

reflected on the beginning on romance and illustrate four places where romantic encounters take place, inviting us to enter the maze of love.

5. THE EXHIBITION (3/F MULTI-FUNCTION ROOM 5 & 7)

The Junctions: Compromise in Relationship

The artists discussed about creation and also exchange their views on romantic love as they

collaborate with each other, depicting for us the so-called shackles of love from various

perspectives. Whether a bond is tightened or loosened depends on how you view it. Look to your

left and your right for the interpretations the artists offer.

5. THE EXHIBITION (3/F MULTI-FUNCTION ROOM 7)

The Junctions: Jeffrey LAU


The Junctions: MILOZA MA


End: Explore the Endings / Decide the Ending

There is never a definite conclusion to the discussion of the philosophy of love; likewise, there are more one than

one exit points in a maze. Make your choice of path and listen to the artists’ confession. Take some time to write

down your own interpretation of love.


End: Explore the Endings / Decide the Ending

Listen to the artists

Write down your own thoughts

LAU’s Happy Ending

Miloza’s Sad Ending

6. EXHIBITION OPENING CEREMONY

Date: 21 Jan 2016 (Thu)

Time: 7:00 pm – 8:00pm

Venue: Comix Home Base

An opening ceremony was held in the evening of 21 Jan.

The participating artists, Jeffrey LAU and Miloza MA, Mr.

Lo Che-ying and Winson MA, members of comiX

eXchange’s judge panel, representative from Create Hong

Kong of HKSAR and many comics artists have attended this

exciting event.


Jeffrey LAU (left) and Miloza MA (right)

6. EXHIBITION OPENING CEREMONYThe Guided Tour

7. LIVE DRAWING EVENT

The “Maze of Love” extends beyond the mere showcase of works to an art jam session to

further explore romantic relationships. Jeffrey Lau and Miloza Ma, the two participating

artists of the fifth round of comiX eXchange, have invited their friends, including Rainbow

Leung, Ko Sing and others, to deliver an improvisational drawing session for all!

31/1 (SUN)

1:00 – 8:00 pm Sunday Creative Jamming: Illustrating Relationships

8. MASTER CLASS

Having worked in the comics industry for more than 27 years, Jeffrey Lau, a master of romance comics, published Interlude in the early 1990s and is known for his signature comics series, Feel 100%, which has been adapted into several films and TV dramas and attracted a huge following among young people. Feel 100% is so successful that it also earned the Gold Award of The 2nd International Manga Award presented by the Ministry of Foreign Affairs of Japan. In recent years, Jeffrey has published Mysterious Man and a sports comics called HAPPY TENNIS. On the Valentine’s Day, he will share with us how his love life has influenced his comics creations throughout the years while working with participants to capture emotions, memories and moments in life through writing and drawing.

Date: 14 Feb 2016 (Sun)

Time: 3pm – 6 pm

Venue: Exhibition Venue, 3/F, Comix Home Base

8. MASTER CLASS

9. WORKSHOP #1During the exhibition period, two workshops taught by Miloza MA were organised in Comix Home Base.

The workshops provided the general public with chances to get involved in artist creation.

Workshop#1: Introduction to Character Design

Date: 31 Jan 2016 (Sat)

Time: 3pm - 5pm


9. WORKSHOP #2During the second workshop, Miloza Ma taught audience to play and draw on her figure.

Workshop #2: Play with the Little “Brain”

Date: 13 Feb 2016 (Sat)

Time: 3pm - 5pm


9.GUIDED TOURS (PUBLIC)

During the exhibition period, the regular public docent-guided tours offered by Comix Home Base –

which cover the history of the building of Comix Home Base and the programmes happening there –

gave visitors a detailed account of the exhibition.

Tour from Housing Authority

9.GUIDED TOURS (PRIVATE)

Apart from the public tours, which were held regularly at weekends, there were also pre-booked

private tours for visitors visiting Comix Home Base in groups.

Our docent was introducing comiX exchange IV exhibition to the students from Tsung Tsin Christian Academy

(right) and Buddhist Fat Ho Memorial College (right) on 28 Jan and 4 Feb respectively.

10. VISITORS’ FEEDBACK To get a better understanding of how visitors felt about the exhibition, questionnaires were distributed in Comix Home Base to collect their feedback.

10. VISITORS’ FEEDBACK

A total number of 266 questionnaires were collected in the entire exhibition period.The questionnaire consists of both multiple-choice and open-ended questions.

Analysis of the data collected from the questionnaires is set out in the following pages.The analysis is divided into two parts:

PART I. About the exhibition and its related events

PART II. Respondents’ background

For multiple-choice question, frequency distribution is shown with both raw numbersand percentages. The percentages are calculated based on the total number ofquestionnaires collected (i.e. 266). If the figures of responses do not correspond withthe total number of questionnaires collected, it is because some visitors did not answerthe questions. For open-ended questions, some of the answers given by respondentsare shown in the analysis.

10. VISITORS’ FEEDBACK PART I. About the exhibition and its side events

What is your overall comment of the activity/programme?

(a) Exhibition (209 out of 266 total feedbacks)

Excellent Very

Satisfactory

Satisfactory Unsatisfactory Very

Unsatisfactory

No Response

28

(13.4%)

79

(37.8%)

102

(48.8%)

0

(0%)

0

(0%)

0

(0%)

13%

38%

49%

0%0%0%

圖表標題

Excellent

Very Satisfactory

Satisfactory

Unsatisfactory

Very Unsatisfactory

No Response

10. VISITORS’ FEEDBACK PART I. About the exhibition and its side events

What is your overall comment of the activity/programme?

(b) And Its side events (Master Class & Workshops) (57 out of 266 total feedbacks)

Excellent Very

Satisfactory

Satisfactory Unsatisfactory Very

Unsatisfactory

No Response

21

(36.8%)

17

(29.8%)

21

(36.8%)

0

(0%)

0

(0%)

0

(0%)

35%

29%

36%

0%0%0%

What is your overall comment on the activity/ programme

Excellent

Very Satisfactory

Satisfactory

Unsatisfactory

Very Unsatisfactory

No Response

10. VISITORS’ FEEDBACK (SURVEY RESULTS)

PART 1 About the exhibition

2. Please comment on the following aspects of the activity/programme:?

52 5162

21

125107 81 158

87106

121 52

2 2 2

33

0 0 0 20 0 0 0

A . D U R A T I O N

B . F O R M A T C . C O N T E N T D . P U B L I C I T Y

Excellent Very Satisfactory Satisfactory Unsatisfactory Very Unsatisfactory No Response



2. Please comment on the following aspects of the activity/programme:?

ExcellentVery

SatisfactorySatisfactory Unsatisfactory

Very

Unsatisfactory

No

Response

a. Duration 52 125 87 2 0 0

(19.5%) (47.0%) (32.7%) (0.8%) (0%) (0%)

b. Format 51 107 106 2 0 0(19.2%) (40.2%) (39.8%) (0.8%) (0%) (0%)

c. Content 62 81 121 2 0 0(23.3%) (30.5%) (45.5%) (0.8%) (0%) (0%)

d. Publicity 21 158 52 33 2 0

(7.9%) (59.4%) (19.5%) (12.4%) (0.8%) (0%)

Generally, visitors’ responses were positive. For the overall comment on the exhibition, around 96.1%

of respondents gave a positive rating (i.e. “excellent”, “very satisfactory”, or “satisfactory”) among

these four aspects. The majority of the respondents generally thought the publicity, duration and

format of the exhibition was very satisfactory, i.e. 59.4% and 47.0% and 40.2% respectively while

its content was satisfactory, i.e.45.5%.



3. How useful is the activity/programme in assisting you to achieve the following objectives:

28

17

1316

33

49

40

2831

58

80

5154

49

6362

74

69

84

55

16

32

46

34

19

31

52

56

52

38

0

10

20

30

40

50

60

70

80

90

a. Enhance yourknowledge in the

business

b. Expand yourcontact network

c. Explore newbusiness

opportunities

d. Better understand the

industry’s position in the global markets

e. Broaden yourscope about the

industry

Definitely useful Very useful Useful Fair Not useful No Response



3. How useful is the activity/programme in assisting you to achieve the following objectives:

Definitely

useful

Very

useful

Useful Fair Not useful No

Response

a. Enhance your knowledge

in the business (if

applicable)

28 49 80 62 16 31

10.5% 18.4% 30.1% 23.3% 6.0% 11.7%

b. Expand your contact

network

(if applicable)

17 40 51 74 32 52

6.4% 15.0% 19.2% 27.8% 12.0% 19.5%

c. Explore new business

opportunities (if applicable)

13 28 54 69 46 56

4.9% 10.5% 20.3% 25.9% 17.3% 21.1%

d. Better understand the

industry’s position in the

global markets

(if applicable)

16 31 49 84 34 52

6.0% 11.7% 18.4% 31.6% 12.8% 19.5%

e. Broaden your scope about

the industry (if applicable)

33 58 63 55 19 38

12.4% 21.8% 23.7% 20.7% 7.1% 14.3%

Among all the objectives, 59.0% of the respondents found the exhibition useful or above to enhance your

knowledge in the business.



4. Please comment on the overall usefulness of this activity/programme to you.

Definitely

usefulVery useful Useful Fair Not useful

No

Response

24 57 110 65 10 0(9.0%) (21.4%) (41.4%) (24.4%) (3.8%) (0%)

More than 71.8% of respondents who responded to this question gave positive feedback on the

overall usefulness of the exhibition, with 9.0% of and 21.4% indicating it “definitely useful” and “very

useful” respectively.

9%

22%

41%

24%

4%0%

Definitelyuseful

Very useful

Useful

Fair

Not useful

No Response



6. How did you know about the activity/programme?

*Respondents can take more than one answer if it applies, thus some of the figures will be overlap.

ChannelsNo.

respondent %

Leaflets/Posters 46 17.3%

Friends/Family/Colle

agues71 26.7%

HKAC Facebook Page 28 10.5%

Comix Home Base

official website36 13.5%

HKAC/ CHB

E-newsletter 24 9.0%

Magazine/newspaper

(2 from Headline,

One from Milk)

13 4.9%

Other website/ social

media 15 5.6%

Pass by 47 17.7%

School 3 1.1%

Radio 2 0.8%

No response 16 6.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

0

10

20

30

40

50

60

70

80

Channels

No. respondent %



6. How did you know about the activity/programme?

50.4% visitors knew the exhibition through HKAC and CHB

publicity, for instance, the leaflets, posters, Facebook Page

and the official website while 33.1% are especially from

HKAC and CHB e-promotion platform. On the other hand,

there were 26.7% from Friends/Family/Colleagues’

recommendation, while 5.6% on other website/social

media. As RTHK has interviewed the exhibition and

broadcast it via Radio, there were 2 respondents know it

via the radio and one of the visitors knew from airport

display.

ChannelsNo.

respondent %

Leaflets/Posters 46 17.3%

Friends/Family/Colle

agues71 26.7%

HKAC Facebook Page 28 10.5%

Comix Home Base

official website36 13.5%

HKAC/ CHB

E-newsletter 24 9.0%

Magazine/newspaper

(2 from Headline,

One from Milk)

13 4.9%

Other website/ social

media 15 5.6%

Pass by 47 17.7%

School 3 1.1%

Radio 2 0.8%

No response 16 6.0%



7. Among the participating artists, whose work(s) you like the most? Please state the reason.

67 (25.2%) of the respondents like Jeffrey LAU, the experienced comics artist more. And below are some of the reasons.

• 純感覺加上漫畫風格• 睇左好多年, 喜歡畫風, 內容, 可惜近年少新創作• 畫功好• Feel 100%

• 有愛情感• 好有feel

• 十分喜歡畫風和上色• 他的筆法很細, 構圖很美• 很有風格/作品魅力• 我喜歡劉雲傑漫畫家的作品。因為無論類型、畫功、風格、故事內容等等都非常合適。• Jeffrey's Comic

• 有同感,共鳴• 因為色調清楚• 畫功好• Jeffrey Lau, because their can draw. It so fun

• 細個有睇過佢既漫畫• 百分百感覺,畫風獨特,富時代感• 畫功細緻, 能反影生活情況• 較易明• 所畫有如每一個男性的經歷, 而且漫畫給人感覺十分輕鬆, 舒服, 這就是漫畫



7. Among the participating artists, whose work(s) you like the most? Please state the reason.(continued)

• 一向喜愛他的漫畫風格• 一直是他`讀者。• 因為佢的城市年青型人畫風• 原稿（手稿）精彩• 從小看他漫畫• 因為他的畫風很正• 回憶• 有味道• 比較熟悉• 迷男2作品• 童年回憶• 作品表達很鮮明• beautiful drawing

• marker painting very good

• 畫功好• 較寫實• 深刻帶出感情的各種想法• 由細睇大~

• 一向有留意他的作品。• 風格較相似

Most respondents who like LAU more mainly because of his drawing style and skill.



7. Among the participating artists, whose work(s) you like the most? Below are some of the reasons.




41 (15.4%) of the respondents like Miloza, the emerging illustrator and figurine artist.

And below are some of the reasons.

• love her color, Jeffery: have some in-depth understanding on love

• colourful

• 因為她的作品很有個人風格• 把個人化的哲男化為一種趣味與色彩的融合, 在Comix 中表現出新的後現代意像• 色彩, 內容風格很特別, 令人印象深刻• 色彩豐富• her artwork is surreal and very detailed, it has its own unique and character, love it!

• 我喜歡米路沙的作品。原因是他們的作品深入淺出，容易明白畫中所表達的意思• 原因是可以令人反思愛情中的價值觀• her drawing style is special

• 風格特別• very cute

• 喜歡畫風• due to her creative drawings and storyline

• Cute

• 作品風格很可愛• 因為很前衛• 因為他的風格十分獨特,令人眼前一亮




And below are some of the reasons. (Continued)

• 畫風獨特, 感覺可愛• 因為用色縯紛, 令人對世界有另一種想像, 可以用顏色來觀看世界• 畫風另類• 小克，米路沙，打動到人• creative

• 特別,有特色和個人風格• 畫風可愛細緻• 用色很好• 風格獨特




While 14 of the respondents like both artists and their collaboration. Below are some of the reasons.

• Both, 興趣、共鳴• 劉雲傑和米路沙都喜歡,作品可見思考深度• Every participating artists

• i like both, jeffery since a kid, I also like miloza's works, the color combination, illustration really draws

audience's attention

• like the both

• 劉雲傑＆米路沙• 各有特色，喜歡劉雲傑的寫細畫風，而喜歡米路沙的用色和想像• 劉雲傑X米路沙 comiX eXchange




While 14 of the respondents like both artists and their collaboration. Below are some of the reasons.



8. This exhibition series apply the theme of putting together "Experienced artist x Emerging

artist" and "Comics Artist x Artist of Other Media", what do you think about the

collaboration between the two participant artists?



8. This exhibition series apply the theme of putting together "Experienced artist x Emerging

artist" and "Comics Artist x Artist of Other Media", what do you think about the

collaboration between the two participant artists?

The remaining 118 respondents either answered irrelevant to the question or did not response.



9. Please state below any comments you may have on this activity/ programme. We also welcome any suggestions on improvement to the activity/programme.

All the comments and suggestions are categorized as follows:

Format

Not enough time

時間不足

地方上路過的人較少

問卷太難答!尤其第4&5題,一般看展的觀眾很難界定展覽是否「有用」(usefulness),可能問左第8題先,再問其他用途,會比較好吧

紙筆的留言可改為以個人錄製聲音或影像, 在官網or Facebook 上串流, 現像應供wifi 遊客即時互動分享,

希望增加互動展覽的部份, 只觀看比較單一

可以播放愛情音樂

strengthen promotion





Format (con’t)

問卷太長

有音樂會更好,較輕鬆

售賣紀念品

導師能展示一下畫畫方法

坐憩位置

場地可以增加多一層!

場地及人數比例控制

多提供年青人活動及關愛機構等等!!

多舉辨這樣的活動, 可以給新artist 多一些機會交流經驗





Content (Con’t.)

would love to see other artwork by them

作品太少,最好有人介紹及講解作品

展品可增加,

more interesting items

more art works

please keeping up for more, thanks

can have more artworks

promotion? such as facebook campaign

更多展品





Content (Con’t.)

參加後好滿足

若有更多作品更好

作品多些活動

如可播一些在漫畫內出現過的歌曲,更有意見"

可以多野D

it seems like the artists are not communicating but speaking at the same time via their works

good work, awesome slow

加多展品





Content (Con’t.)

依然要相信, 這裡有很多想像

男女關係的部分講得太長

如果能夠再闡述一下各漫畫家對他/她所畫的漫畫的想法會更好

Please don't find the 80-90's comics HK drawers



9. Please state below any comments you may have on this activity/programme. We also welcome any suggestions on improvement to the activity/programme.

All the comments and suggestions are catagorised as follows:

Publicity

可加強宣傳

Better promotion is needed ...

可以在地面上多作宣傳(拉架,海報)

其實可以再多做一點網絡上的宣傳,讓人們可以把動漫帶到其他地區,可以面向大陸多作宣傳啊,大陸超多漫畫迷,二次元追隨者

多些推廣

增加廣告係門口位

多些在多媒體宣傳

在宣傳資料中，最好簡介一下工作坊會進行怎樣的活動及形式

加大宣傳

more promotion



9. Please state below any comments you may have on this activity/programme. We also welcome any suggestions on improvement to the activity/programme.

All the comments and suggestions are catagorised as follows:

Publicity (Con’t.)

"可加強宣傳,至少在出入口有banner

多推廣

增加宣傳

可加強宣傳

宣傳可更好

need more promotion/facebook

increase publicity

More publicity



Sex

Age range

Male Female No Response

124

46.6%

113

42.5%

29

10.9%

<10 11-20 21-30 31-40 41-50 51-60 >60

No

Response

2 46 74 57 38 7 2 40

0.8% 17.3% 27.8% 21.4% 14.3% 2.6% 0.8% 15.0%



Education level

Place of residence: HK or other places (please specify the country/territory)

ElementarySecondary/

High schoolUniversity

Postgraduate or

aboveNo Response

8 48 122 26 62

3.0% 18.0% 45.9% 9.8% 23.3%

Hong Kong

Australia Canada Macau Taiwan UKMainland

ChinaMalaysia Japan No response

185 2 1 4 6 1 5 1 1 60

69.5% 0.8% 0.4% 1.5% 2.3% 0.4% 1.9% 0.4% 0.4% 22.6%



Which of the following sector(s) you / your company or organisation belong to?

(Please check all that apply)

Advertising Architecture FilmPublishing and

PrintingStudent Design

10 16 8 12 79 42

3.8% 6.0% 3.0% 4.5% 29.7% 15.8%

Digital Entertainment

Music TV Education Art Government

8 2 5 8 3 2

3.0% 0.8% 1.9% 3.0% 1.1% 0.8%

IT Finanical Others No response

3 3 33 47

1.1% 1.1% 12.4% 17.7%

As expected, the exhibition appealed to individuals from sectors related to creative arts and publishing as around

18.4% of them work in the according field, i.e. design, architecture, film, advertising, art and publishing. For instance, 42

out of 266 respondents are doing design, which composed the second largest sector of the whole audience group. In

addition, almost 30% of the respondents are students. Besides, there are a few respondents from Digital Entertainment,

Education, TV, Music, Government, IT and financial industry.

11. PUBLICITY MATERIALS Posters

11. PUBLICITY MATERIALS A2 Folded Leaflets

11. PUBLICITY MATERIALS A5 Leaflets

11. PUBLICITY MATERIALS - SCHEDULEPublication Coverage/ Specific Period

Headline Half Page 20/1

Fb feedFull Page 21/1 – 31/1

1 week 1/2 – 14/2

HKAC Edm Individual or Group 18/1; 22/1; 29/1;5/2; 12/2

CHB Edm Individual or Group 18/1; 20/1; 26/1; 29/1; 4/2;11/2

Bus PanelPackage: 40 Panels

x 2 week5/2 – 18/2

Ani-wave Full Page+ FB feed 29/1 – 11/2

漫道 BATTLE Full page ad x 329/1 - 11/2;

12/2 -16/2;

18/2 - 21/2

Touch Full Page 26/1

Milk Full Page 4/2

11. PUBLICITY MATERIALS

Advertisement

ANI-WAVE (Full Page)

29/1 – 11/2 $2,000

Headline (Half Page) 20/1

$18,000


Facebook Feed – Opening


Facebook Feed – Workshop #1 and Art Jamming

11.PUBLICITY MATERIALS Facebook Feed –Art Jamming Recap &

Promote Workshop #2 and Master Class


Facebook Feed –Workshop #2 Recap and

Last Call

11. PUBLICITY MATERIALS EDM


BUS PANELS – 30 pcs 4 Sheets + 10 pcs bonus

$30,000 (2 weeks)


Advertisement

Milk (Full Page) 4/2

$7,400

Touch (Full Page)

26/1

$4,000

Promote Miloza’s

workshopsPromote Lau Wan-kit’s

Master Class


Advertisement

Battle No.2Battle No.3

Webbanner

Series 5 & 6

Package $8,000


Lobby Sticker (HKAC)

$700


Advertisement – KAM Siu Man’s new book

11. PUBLICITY MATERIALS –LEAFLET DISTRIBUTION

Blasting Out Leaflets to 60 (TBC) cultural places + comics shops

12. MEDIA COVERAGE- RADIO INTERVIEW

RTHK Radio Interview

“ More pre-promotion to

be done to draw noise, for

example to explore more

promotion/marketing

platform, like radio

interview”

12. MEDIA COVERAGE

Comic World (Website & Facebook)

12. MEDIA COVERAGE

Sing Tao Daily News 4/2/2016

12. MEDIA COVERAGE

MetroPop 30/1/2016

12. MEDIA COVERAGE

U Magazine

29/1/2016

12. MEDIA COVERAGE

Wen Wei Po

6/2/2016

12. MEDIA COVERAGE

Headline Website

4/2/2016

12. MEDIA COVERAGEYouth.gov.hk Website

12. MEDIA COVERAGEGameover Website

12. MEDIA COVERAGEMEN UNO

6/4/2016

12. MEDIA COVERAGEFacebook:

Comic Gravitation Channel Group


澳門動漫文化交流促進會


漫道

Comix Home Base’s comiX eXchange Exhibition Series V

Presenters: Leading Sponsor:

END OF REPORT

comix exchange series v - ftp.hkac.org.hkftp.hkac.org.hk/program/chb/exchange/comix excahnge...

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