®

A buuteeq Customer Story | Copyright buuteeq 2015

Destination:

Comfort SuitesRapid City

41620%

WEEKS TO RECOUP ANNUAL SUBSCRIPTION COSTS

TIMES ANNUAL RETURN ON INVESTMENT

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A Monumental Makeover for

Comfort Suites Rapid City

choice.buuteeq.com | 1 (800) 734-1769

As a unique addition to the Choice family,

Comfort Suites Rapid City in South Dakota

realizes there is always opportunity for

personalization. The hotel was able to

harness its distinctiveness through a

future-proofed property-level website

by buuteeq.

With copious natural marvels, activities,

national parks, and monuments, Comfort

Suites Rapid City’s location is perfect for

adventure seekers.

Given the area’s continuous happenings,

experienced General Manager Davis Dathe

and ambitious Sales and Marketing Director

Deb Bruce, were in search of a way to

personalize the hotel’s website.

Before buuteeq, Comfort Suites Rapid City

relied on a local company to build their

website. 2QH�RI�WKH�GLɝFXOWLHV�RI�XVLQJ�WKLV�

company was that it took two weeks to a

month to update content. With endless

activities and spectacular photos to share

choice.buuteeq.com | 1 (800) 734-1769

with potential guests, this situation was far from ideal for Davis and

Deb, who needed to be able to change content quickly.

With a little assistance from buuteeq, the Comfort Suites Rapid City

team was able to create enriching content and market to the world—

across all devices.

buuteeq provided a sharp, responsive website on the front end, plus

built-in analytics and an easy-to-use content management system on

the backend. Deb and Davis, along with Aleah Eagle Boy, the hotel’s

events coordinator, now enjoy updating their content themselves,

quickly and easily.

“It’s very sophisticated and simple. buuteeq has everything all rolled

up into one,” said Aleah.

“My IDYRULWH�WKLQJ�DERXW�EXXWHHT�LV�WKH�ODUJH��KLJK�GHȴQLWLRQ�LPDJHV�RQ�

the home screen. It is so easy to upload photos and change content,”

Deb added.

By being able to properly showcase the hotel’s many assets and

amenities, the website has attracted more than 2,400 in just

two months.

In &RPIRUW�6XLWHV�5DSLG�&LW\ȇV�ȴUVW�\HDU�ZLWK�EXXWHHT��WKH\�KDYH�PRUH�

than doubled their revenue!

Deb and Davis are both extremely eager to get the most out of their

website. Davis appreciates the user-friendliness when it comes to

uploading content, and is thrilled with the experience they are

providing to website visitors.

“Our website shows more personalization, which helps with

bookings. When visitors come to our website, they see our

distinctive property, not just a corporate website,” said Davis.

choice.buuteeq.com | 1 (800) 734-1769

Davis, clearly an analytical enthusiast, is

thoroughly impressed when it comes to the

backend and analytical aspects of buuteeq.

“We can see from our analytics that we are

getting a very good return on investment,”

said Davis.

“Knowing where my bookings are coming

from helps me to reach our target audiences

better, which allows us to get the most bang

for our buck!”

Davis, who has been in the industry for more

than 25 years, knows what guests are looking

for when they visit a hotel website: simplicity

and lots of great photos. This perspective has

greatly improved their hotel website and

contributed to its remarkable success.

Deb and Davis are also excited to be reaching

visitors on all devices. In fact, 20% of their

bookings came from mobile in just the last

30 days.

“When you pull up our website on a phone,

the images look clean and crisp with easy

navigation. It is very important to be

optimized for mobile. With buuteeq, our site

is automatically optimized for all devices,”

said Deb.

“If you don’t have your own website, you

are letting everyone else control you. You

need your own website,” said Davis.

“We’re seeing a return on investment

with buuteeq, which is essential. And we’re

providing our guests with an intuitive,

enjoyable experience. It’s a win-win.”

choice.buuteeq.com | 1 (800) 734-1769

buuteeq’s cloud-based digital marketing software helps hoteliers manage their

brand and drive bookings with responsively designed websites, robust user

analytics, and intuitive content-management tools—all on one fully extensible,

open platform. Numerous CRSs, channel managers, social media channels, and

PMS solutions already integrate with buuteeq. The company is headquartered in

Seattle, WA and has customer service and product development teams in Palo

Alto, California, Santiago, Chile, and Amsterdam, The Netherlands. buuteeq is

now part of The Priceline Group.

ABOUT buuteeq