comcast spotlight interactive presentation 11 17 09
TRANSCRIPT
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November 17, 2009
Comcast Spotlight Online Solutions
Reach. Efficiency. Quality.
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Reach. Efficiency. Quality.
• Display Advertising● 300x250● 728x90● 160x600
• Text Links• Video Pre-Roll• In-Banner Videos• Custom Opportunities
● Takeovers● Roadblocks● Trivia Games● Sponsorship
• Search• Geo-Targeting
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Reach - Comcast.net
• Comcast.net– 16.9 Million Unique Visitors / mo
• 418,000 Unique Visitors in the Washington DC
– 3.6 Billion Monthly Page Views
– 38 Million Monthly Videos– 17.4 Average Visits per Visitor
– 8.6 Average Minutes per Visit
• First Look– 64% of Comcast High Speed
Households keep Comcast.net as their default Home Page
• Coming back for more– Content– Email
Source: comScore 2009
• #2 ISP in the US – More than 15 million subscribers
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REACH - Top Web Domains in DC
Source: comScore Media Metrix Local Market report / Washington, DC August 2009. Base Total Audience, Average Daily visitors (000)
Average Daily Visitors (18+)
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Reach - Comcast Digital Entertainment
• Comcast Digital Entertainment is 4 great sites with one opportunity to reach entertainment enthusiasts
• Best-in-class Entertainment Sites
Fandango Fancast Movies.com
ScreenRant
NEW!
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Reach - Comcast Automotive Vertical
• A collection of over 50 auto-related web sites– One Network Purchase for over 50 automotive
websites• Reaches the “in-market” car buyer
– LOCAL Inventory• Best way to gain maximum exposure
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Efficiency
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Efficiency
Finance
Home Page Entertainment News
Sports
Sign InMail Center
The 300x250 banner is always located above the fold
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Quality Water Glen Ridge ‘s comments on
Comcast.net: “We have been trying many new
avenues for online advertising and none have been as fast or give as high a return as Comcast.net. I have seen better results in two weeks than I have using other sites for several months.
The number of impressions offered by Comcast was impressive and paired with the average click-through rates; I knew we had to give it a shot. I couldn’t be happier with the results we are getting.
Comcast has sent us hundreds of qualified clicks and new leads. Our conversion rate to leads is almost 4%, which is higher than it has ever been.”
-Adriana Talatinian Internet Marketing Mgr for Northern
Acres
Campaign start date: JuneCampaign end date: October Placement: Home, News, Finance pagesCTR: .48%
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Quality
• Sticky • Visitors • Localized • Personal • No Clutter • Performance• Targeting
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Thank You!