COLORADO CHRISTIAN UNIVERSITYAthletics Brand Guidelines

Updated 05-07-20

2

ccu athletics logos

Usage Guidelines The following guidelines relate to appropriate usage of the CCU Athletics logos on/in publications, advertisements, collateral, and property:

• TherearethreeofficialversionsoftheCCUAthleticslogo.

• One of the acceptable versions of the logo must appear on all communications andmarketingcollateralfromCCUAthletics.

• No team or department may have an alternative logo to the CCU Athletics logo other than the following: Soccer, Baseball, and Strength and Conditioning.

• Other artwork may accompany the logo on apparel or collateral as long as all usageguidelinesaremaintained(seepage8-9).

• The logo may be used on apparel and other giveaways by departments throughouttheUniversity.

• Theselogosshouldneverbedistortedorrecreatedinanyway.

• Use of the CCU Athletics logos by outside vendors or entities must be approved by the Director of Communications and the Director of Marketing andEventsforAthletics.

• TherearevariationsoftheCCUAthleticslogosincolorandsportspecificity,however each use must maintain brand integrity without altering the logo or colorsinanyway.

• CCUAthleticslogoscanbeusedforembroideryonapparel.Vendorsshouldstrive to maintain brand integrity without altering the logo or colors in any way.Ifthereareanyquestionsregardingaspecificembroideredpiece,pleaseconsult the Director of Communications and the Director of Marketing and EventsforAthleticsbeforeproduction.

• Thelogoshouldneverbecopiedfromawebsiteforreproduction.

Primary Logo

Secondary Logos

Need help?Forquestions,designassistance,oralternativelogoversions,please submit a servicerequest to Communications and Creative Services or visit www.ccu.edu/branding

C O L O R A D O

C)N,1~9Tl AJN ATHLETICS a

3

primary athletics logo

Cougar Head LogoThecougarheadlogoistheUniversity’sprimaryathleticmark.Thefull-colorandone-colorversionsserveasthemainathleticslogoandshouldbeusedwheneverpossible.ItismostoftenusedtoeithercommunicationaffiliationwithCCUAthleticsortopromotesupportandspiritforCCUathleticprograms.

Full-, two-, and one-color logo versions

For dark backgrounds

For light backgrounds

When using the one-color white logo, ensure that the background color provides appropriatecolorcontrast.

,fa

4

Full-, two-, and one-color logo versions

For dark backgrounds

For light backgrounds

secondary athletics logos

Curved CCU LogoThefullnamelogoandcurvedCCUlogoserveastheUniversity’ssecondaryathleticmarks.Thefullnamelogoshouldbeprimarilyusedwhen“ColoradoChristian”needstobeprominent.ThecurvedCCUlogoshouldbeusedwhen“CCU”needstobeprominentorwhentherearespaceconstraints.Specificsportnamevariationsoftheselogosareavailable,butarenottobealteredorrecreatedinanyway.

When using the one-color white logo, ensure that the background color provides appropriatecolorcontrast.

Q CCII

5

sport specific logos

BASEBALL TRACK & FIELD

BASKETBALL SOFTBALL VOLLEYBALL

cROSS COUNTRY 5pORTS MEDICINE

STRENGTH & CONDITIONING

6

For dark backgrounds

For light backgrounds

secondary athletics logos

Full Name LogoThefullnamelogoandcurvedCCUlogoserveastheUniversity’ssecondaryathleticmarks.Thefullnamelogoshouldbeprimarilyusedwhen“ColoradoChristian”needstobeprominent.ThecurvedCCUlogoshouldbeusedwhen“CCU”needstobeprominentorwhentherearespaceconstraints.Specificsportnamevariationsoftheselogosareavailable,butarenottobealteredorrecreatedinanyway.

When using the one-color white logo, ensure that the background color provides appropriatecolorcontrast.

Full-, two-, and one-color logo versions

C O L O R A D O C O L O R A D O

1C HBISTIA lf( CBRIS IAltt - ATHLETICS ATHLETICS

C O L O R A D O

CHRISTIA~ ATHLETICS

7

sport specific logos

There is also a “Colorado Christian University” versionofthefullnamelogo.Thismayonlybeused in association with athletics and may not replacetheUniversitylogo.

C O L O R A D O

(Gtl Pl J:9, T ll\ 1M] BASEBALL

C O L O R A D O

lC,HRLi if l'A,JI TRACKS FIELD

C O L O R A D O C O L O R A D O

l(;H ft 151' L4.JrR SOFTBALL

CHAllTIAII V O L L E Y B A L L _!J

C O L O R A D O

CHRl~ ,TlA \ft CROSS COUNTRY

C O L O R A D O

1CHRl~ 1TfAI ( UNIVERSITY

C O L O R A D O

·~HRt~lIA1' STRENGTH & CONDITIONING

8

usage guidelines

The clear space around the athletic logo shouldbeequaltothespacebetween

the“C”and“O”ofColorado.

The clear space around this athletic logo shouldbeequaltothewidthbetween

theopeningofthe“C”.

1.0”minimumwidth0.5”minimumheight

Clear Space Around Logos

Minimum Size of Logos

0.75”minimumwidth

The clear space around this athletic logo shouldbeequaltothewidthbetween

theopeningofthe“C”.

File Types

Athletic logo versions are available in the following filetypes.Pleaseusediscretionwhenchoosingwhichfiletypeisbestforaspecificuse.

JPGfilesaregreatforgeneraluse.Theycanbeaddedtomanydifferentkindsofdocuments.

PNGfilesarealsogreatforgeneraluseandcanbeaddedtomanydifferentkindsofdocuments.PNGfilesallowforatransparentbackground,which is necessary when placing logos on a colored backgroundorimage.

EPSfilesarebestforsendingtovendorsforprintingapparelorothercollateral.Theyarevectorfiles,meaning they use mathematical formulas to construct imagesandmaintaindetailverywell.

Need help?Forquestionsordesignassistancepleasesubmita servicerequest to Communications and Creative Services or visit www.ccu.edu/branding

c111J1 L R A D O

C-HRISTIAf\l ATH ETICS

coLDRAoo

CHRISTIAN ATHLETICS

9

Improper Logo Usage

Do not attempt to create the logo usingdifferenttypefaces.

Do not change the color of any portion of thelogoorprintitinnon-Universitycolors.

Do not stretch or otherwise change the proportionsofthelogoinanyway.

Donotreconfigureordeconstruct anyelementofthelogo.

Donotplacethelogoatanangle. Do not use non-University colors for thebackground.

usage guidelines

CCQ

10

specialty designs

Special permission has been given to Baseball, SAAC, Soccer (M/W), and Strength and Conditioning by Communications and Creative Services and the Director of Athleticstousespecialtydesignsforselectpurposesonly.Thesevariationsmaynotbemodifiedoralteredinanyway.Manyofthesedesignsareavailableinone-color,two-color,andfull-colorversions.

SUPERFAN

11

retired logos

Thefollowinglogosandimageshavebeenretiredandshouldnotbeusedatanytime.PleasediscontinueuseofanyitemsorcollateralthatincludetheselogosanddeleteanyrelatedlogofilesfromCCUcomputers.

Distinction between men’s and women’s sports is nolongerindicatedinlogos.Seepages5and7forapprovedsportspecificlogos.

C O L O R A D O C O L O R A D O

~HPll~TIANlj ' MEN'S BASKETBALL I

·CHPIISTIAft woMEN'S BASKETBALL

12

Geogrotesque CondensedGeogrotesqueCondensedisusedasasecondaryoptionforheadingsandsubheadings.Occasionallyitisusedasbodytextwhenamorecondensedfontisrequiredfordesignpurposes.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 ,:;?!@#&%

Geogrotesque Condensed LightGeogrotesque Condensed Light ItalicGeogrotesque Condensed RegularGeogrotesque Condensed ItalicGeogrotesque Condensed MediumGeogrotesque Condensed Medium ItalicGeogrotesque Condensed Semi BoldGeogrotesque Condensed Semi Bold ItalicGeogrotesque Condensed BoldGeogrotesque Condensed Bold Italic

typography

CCUAthleticsusesthefollowingapprovedfonts—VarsityRegular,GeogrotesqueCondensed,Avenir,MinionPro,andOpenSans.Thesefontsallowforunified,creativeexpressionofCCU’sbrandpersonalityacrossavarietyofplatformsandmediumsfordifferingaudiencesandgoals.

CCU’sprimaryathleticfontisVarsityRegular.

Allcapscanbeusedinheadlinesandsubheads,butupperandlowercaseshouldbeusedforallbodycopy.

VARSITY REGULARVarsityRegularistheprimaryfontusedinCCUAthleticsmaterialsforheadingsandsubheadings.Thisfontisapprovedforathleticsuseonly.

ABCDEFGHIJKLMNOPQRSTabcdefghijklmnpqrstuvwxyz0123456789

VARSITY REGULAR (UPPERCASE)varsity regular (lowercase)

AvenirAvenir is a sans serif font that is used primarily for body text,butcanalsobeusedforsubheadings.IfyoudonothaveaccesstoAvenir,Arialmaybeusedasanalternative.

ABCDEFGHIJKLMNOPQRSTabcdefghijklmnopqrstuvwxyz0123456789,:;?!@#&%

Avenir BookAvenir Book ObliqueAvenir MediumAvenir Medium ObliqueAvenir HeavyAvenir Heavy ObliqueAvenir BlackAvenir Black Oblique

13

Open SansOpens Sans is a sans serif font that is used only for bodytextonCCU’spublicwebsites(ccu.eduandccucougars.com).

ABCDEFGHIJKLMNOPQRSTabcdefghijklmnopqrstuvwx0123456789 ,:;?!@#&%

Open Sans LightOpen Sans Light ItalicOpen Sans RegularOpen Sans ItalicOpen Sans SemiboldOpen Sans Semibold ItalicOpen Sans BoldOpen Sans Bold ItalicOpen Sans ExtraboldOpen Sans Extrabold Italic

typography

Minion ProMinionProisadistinguishedseriffontthatisusedinformalandofficialdocuments,primarilyinheadingsandsubheadings.Itcanbeusedinbodycopyforcollateralthatrequiresamoretraditionallook.WhenusingMinionProforheadlines,itisacceptabletousesmallcaps.IfyoudonothaveaccesstoMinionPro,TimesNewRomanmaybeusedasanalternative.

ABCDEFGHIJKLMNOPQRSTabcdefghijklmnpqrstuvwxyz0123456789 ,:;?!@#&%

Minion Pro RegularMinion Pro ItalicMinion Pro MediumMinion Pro Medium ItalicMinion Pro Semi BoldMinion Pro Semi Bold ItalicMinion Pro BoldMinion Pro Bold Italic

Typography Exception: Type As ArtIninstanceswhereatypefacebecomespartofanillustration,suchasforanevent,afontotherthanVarsityRegular,GeogrotesqueCondensed,Avenir,MinionPro,orOpenSansmaybeused.

SignatraSignatra is a script font used primarily for jerseys and somegear.ItmayalsobeusedinCCUAthleticsmaterialsfor headings and subheadings, but should not be used morefrequentlythanVarsityRegularorGeogrotesqueCondensed.SignatramustalwaysbeusedinconjunctionwithaCCUAthleticslogo.Thisfontisapprovedforathleticsuseonly.

ABCDEFG HIJKLMNOPQRS Tabcdefghijklmnpqrstuvwxyz0123456789 ,:;?!@#&%

Singatra Regular

14

Why We Have a Color PaletteRepeatedlyusingspecificcolorscaninfluencehowabrandisperceived.CCUhaschosenaspecificcolorpalettewithoptionsthatallowforcreativeexpressionwhilemaintainingasingular,visualbrandvoice.

University ColorsThe colors shown below constitute the approved color palette for all Colorado Christian University communications collateral.Noothercolorsmaybeusedinofficialmarketingpieces.

CMYK:100-77-34-20RGB:13-66-106PMS:7694CHEX:00416B

CMYK:0-0-0-85RGB:77-77-79HEX:4D4D4F

CMYK:0-0-0-25RGB:199-200-202HEX:939598

CMYK:2-12-94-0RGB:252-216-35PMS:115CHEX:FED925

CMYK:64-10-1-0RGB:66-180-228PMS:298CHEX:3CB4E5

BlueBluesignifiestrust,peace,loyalty,integrity,wisdom,faith,andtruth.CCUusestwodifferentshadesofblue.ThedarkerblueshouldbeusedastheprimarycolorinallinternalandexternalofficialUniversitypublicationsanddocuments.Thelighterblueisusedasanaccentcolorandtobringmoreenergytoapiece.

YellowYellowsignifiesintellect,themind,memory,energy,andstimulatesmentalactivity.Yellowisusedasanaccentcolorincommunicationscollateralandshouldbeusedsparingly.

GrayGraysignifieselegance,steadiness,professionalism,sophistication,anddependability.CCUusestwodifferentshadesofgrayasmoreneutralcolorsincommunicationscollateral.

university colors

Black and white are considered neutral colors and may be used in combination with the official University colors.

15

UniversityemployeesmustuseapprovedUniversitystationery.StaffandfacultymayorderstationeryonlinefromSourceOfficeProducts(aloginisrequired;pleaseseetheOrderingStationeryGuideformoredetails).ThroughSource,onlineself-servicetemplatesareavailabletoeasilycreatebrandedstationery.Thereisnochargetocreatea proof of any stationery item, but departments are responsible for the printing costs afteranorderhasbeenplaced.

The following items (with minimum quantities) are available for order:

BusinessCards(250)

Letterhead(500)

LetterheadSecondSheets(500)

#10BusinessEnvelopes(500)

9x12Envelopes(500)

stationery

16

• BusinesscardordersmustbesubmittedonlinethroughCCU’sofficialUniversitystationeryvendor,SourceOfficeProducts.

• Onceabusinesscardorderissubmitted,itmustbeapprovedbytheHumanResourcesdepartmenttoensureaccuracyofinformation.

• APDFbusinesscardproofwillbeavailableonlineduringtheorderingprocess.Onceapprovalissubmittedonline,theorderwillbeplaced.

• Employee business cards will not include email addresses other than the assignedCCUemployeeemailaccount.

• Business card credentials will always be listed in the following order: name, title, CougarAthletics.

Minimum elements:

• Name

• Title

• Cougar Athletics

• Email Address

• OfficePhoneNumber

• University Name and Mailing Address

business cards

Formoreinformation,seetheBusinessCardPolicyatwww.ccu.edu/branding.

G,oce or.id Truth

Staff Name Statf Title Cougar Athletics

l!:mail@ccu edu Office: 303.963. 9999 Mo bile. 303 999.0303

Colorado Christian University 8787 W. Alameda ill'lenue lakewoOd. CO 80226

17

letterhead

TheofficialCCUAthleticsletterheadisonlyforusebyemployeesinCCUAthletics.Nopersonalizedstationeryisprovidedforspecificsportsorindividuals.

The digital letterhead template is provided for electronic communications only, and may notbemodifiedinanyway.AllprintedCCUstationerymustusetheofficialstationerystockavailableexclusivelythroughSourceOfficeProducts.

1”1” 1”

1.75”

Second Sheet MarginsPrimary Sheet Margins

1.5” 1.5”

1”C O L O R A D 0

CHRISTIAN I ATHLETICS

" amw Alarrltid,A.l'tl'tA.UUWU!d CD91n:lfiol:Ktl9GJ.JIJOOlet.r,aldu 8187W •lafntllllAwtn1e,i.au.ood,C0.8crn6130l.96J.30001tmlldu

18

Email BodyNo pictures, icons, wallpaper, background images, other colors, or other typeface treatmentstothebackgroundoremailcontentareallowed.

Thebackgroundofallemailsmustremainwhite.

TypefaceTo ensure greater consistency in all internal and external communications, University employees may choose to write emails using one of these fonts:

• Arial

• Calibri

To keep emails looking professional and consistent, font colors other than blue, gray, andblackshouldnotbeused.

Therecommendedfontsizeis11.

email protocol

InordertoupholdtheimageofColoradoChristianUniversityandtoensuretheprofessionalism of all correspondence, all employees should follow these guidelines foremailcorrespondence.

Email SignaturesAt a minimum, email signature(s) should always contain the following pieces of information:name,title,department,officephone,andwebsiteaddress.

Emailsignaturesmayalsoincludeyourofficelocation,post-nominalletters,CCUmissionstatement,faxnumber,ormobilephonenumberwhenappropriate.

John Smith Title Cougar Athletics Colorado Christian University O:303.963.XXXX|M:720.365.XXXX CCUcougars.com

Christ-centered higher education transforming students to impact the world with grace and truth.

Post-Nominal LettersPost-nominalletters(e.g.,Ph.D.,Ed.D.,DNP,MBA,M.S.,etc.)maybeplacedafteraperson’snametoindicateaposition,academicdegree,accreditation,office,militarydecoration,orhonortheindividualholds.Bachelor’sandassociatedegrees(e.g.,B.A.,B.S.,A.A.,etc.)shouldneverbeincludedaspost-nominalletters.Anindividual

mayuseuptothreesetsofearnedpost-nominallettersintheiremailsignature.

Emailsignaturesmaynotlinktonon-Universitysanctionedwebsites.

~

19

external constituents and usage

AnyorganizationusingColoradoChristianUniversity’scampusforitsactivitiesmaynot use any CCU logo or image to imply CCU co-sponsorship, unless that has been previouslyarrangedandofficiallyapproved.Theapprovedathleticslogosarepermittedforusebyopposingteamstodenoteathleticcompetition.

The approved logo may also be used in association with directions to campus or in providinginformationabouttheUniversity.

Redistribution,reproduction,orcommercialuseoftheColoradoChristianUniversityAthleticslogos(includingallvariations)isprohibitedwithoutexpresswrittenpermission.

Forinformationregardingusage,contactCCU’sDirectorofCommunications.

20

CMYK:2-12-94-0RGB:252-216-35PMS:115CHEX:FED925

ccu athletics - quick reference guide

Primary Athletic Logo

Secondary Logos

Other Logo OptionsOne-color and two-color logo versions

When budget, printing restrictions, or design needs prevent the use of color, there are one-color and two-coloroptionsavailable.Seepages3-7oftheAthleticsBrandGuidelines.

Sport specific logos

Both secondary athletic logos include versions that are sportspecific.Seepages5and7oftheAthleticsBrandGuidelines.

TypographyCCU Athletics uses these approved fonts:

• VARSITY REGULAR: Headings,subheads (athletics use only)

• Geogrotesque Condensed: Headings,subheads,condensedbodytext

• Avenir: Body text, some subheads

• Signatra Jerseys,gear,headings,subheads (athletics use only)

• Minion Pro: Formalandofficialdocuments,headings,

subheads

• Open Sans: Bodytextforccucougars.com

ColorsThe approved color palette for all Colorado Christian University marketing and communications materials includes:

CMYK:100-77-34-20RGB:13-66-106PMS:7694CHEX:00416B

CMYK:0-0-0-85RGB:77-77-79HEX:4D4D4F

CMYK:0-0-0-25RGB:199-200-202HEX:939598

CMYK:64-10-1-0RGB:66-180-228PMS:298CHEX:3CB4E5

Need help?Forquestionsordesignassistancepleasesubmita servicerequest to Communications and Creative Services or visit www.ccu.edu/branding

C O L O R A D O

·(CH ftJI s TI A II' ~- A T H L E T I C S - "