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TRANSCRIPT
Annual MeetingAnnual Meeting
June 2011June 2011Annual MeetingAnnual Meeting
June 2011June 2011Nasdaq: SALM
Safe Harbor
Certain statements in this presentation constitute “forward-looking statements” within the meaning of the private securities litigation reform act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such “forward-looking statements.”
This presentation also contains “non-GAAP financial measures” within the meaning of regulation G, specifically station operating income and EBITDA. In conformity with regulation G, information reconciling the non-GAAP financial measures included in this presentation to the most directly comparable financial measures prepared in accordance with generally accepted accounting principles is available on the investor relations portion of the company's website at www.salem.cc, as part of the most current report on form 8-K and earnings release issued by Salem Communications.
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The Market Leader in The Market Leader in Christian and Family-Christian and Family-
Themed MediaThemed Media
The Market Leader in The Market Leader in Christian and Family-Christian and Family-
Themed MediaThemed Media
2010 HighlightsBank Amendment
Allows us to use revolver to buyback bonds
Increased size of revolver from $30 million to $40 million
Bond Redemptions
$30 million (maximum allowed under bond indenture)
Acquisitions
HotAir.com, a website blog featuring news, analysis and commentary, on February 2nd for $2.0 million
GodTube.com, Christian content and community websites, on June 8th for $2.5 million
WWRC-AM in Washington D.C. on August 3rd for $3.1 million
Samaritan Fundraising, a web-based fundraising products company, on September 20th for $0.8 million
Dividend
Cash payment on December 13th amounted to approximately $4.8 million
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Salem Overview
Salem Radio Stations
($159mm / $66mm / 77%)
#1 in commercial Christian radio broadcasting
95 stations(1) across 37 markets
3rd largest radio group in top 25 markets with 59 stations
One of three commercial radio broadcasters with stations in all top 10 markets
Salem Media Reps (SMR)
($0.4mm / ($4)mm / 0%)
Only national sales rep. firm in Christian radio
Responsible for placing $26mm in revenue on Salem radio stations and network
Full-service network featuring conservative talk, news and Christian programming
Approximately 2,000 affiliates in addition to owned & operated stations
Salem Radio Network (SRN)
($16mm / $4mm / 8%)
Internet
($21mm / $3mm / 10%)
Among the largest online destination for Christian and conservative content
Online presence leverages loyal radio listener base with over 85 million monthly page views
Publishing
($11mm / $0.2mm / 6%)
Publisher of print-on-demand Christian books
Publisher of six Christian and conservative-themed magazines
Last Twelve Months Ended December 31, 2010 (Revenue / EBITDA / % Revenue Contribution)
Total: $207mm / $51mm(2) / 100%
1) Includes announced acquisitions, divestitures and exchanges.2) Includes corporate expenses of $17 million.
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Salem’s multiple platforms give advertisers and ministries a highly effective means to reach the Christian audience
Geographically Diversified Portfolio in Large Markets
95 Stations Across 37 Markets
Note: Station and market ranking are as of Spring Book 2011. Market ranking is published by Arbitron and excludes Puerto Rico.1) San Francisco stations are rated in San Francisco (market size #4) and San Jose (market size #34) 2) New York stations are rated in New York City (market size #1) and Nassau-Suffolk (Long Island), NY (market size #17)3) Includes announced acquisitions, divestitures and exchanges
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Diversification By Market
Top 10 Salem Markets – Last Twelve Months December 2010
Broadcast Revenue
Top 10 Salem Markets – Last Twelve Months December 2010 Station
Operating Income
Total: $66.1mm (1)Total: $160.6mm (1)
1) Excludes network and corporate revenue and SOI.
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Los Angeles15%
Dallas11%
Atlanta7%
New York6%
Washington D.C.6%Portland
5%Chicago
5%
Other36%
San Francisco3%
Sacramento3%
Cleveland3%
Los Angeles18%
Dallas13%
Atlanta6%
New York6%
Washington D.C.8%
Other32%
Portland5%
Chicago4%
San Francisco4%
Sacramento2%
Cleveland2%
Three Strategic Radio Station Formats
ChristianTeaching and
Talk
39 stations (28 AM, 11 FM)
Two revenue streams: block programming and advertising
Typical hour includes 52 minutes of paid block programming time
Christian Music – The FISH®
11 stations (all FM)
Addresses growing popularity of contemporary Christian music
News Talk
24 stations (all AM)
Programmed via Salem’s talk radio network, SRN
Last Twelve Months December 2010 Broadcast Revenue
Total: $159.8mm (1)
Total: $62.7mm (1)
Last Twelve Months December 2010 Station Operating Income
1) Excludes network and corporate revenue and SOI.
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Christian Teaching & Talk
50%
Contemporary Christian Music
23%
News Talk19%
Other8%
Christian Teaching & Talk
64%
Contemporary Christian Music
23%
News Talk9%
Other4%
Salem Radio Network
$14.4
$15.0$15.2 $15.3
$16.0
$13.5
$14.0
$14.5
$15.0
$15.5
$16.0
$16.5
2006 2007 2008 2009 2010
Salem Radio Network Revenue
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Salem Broadcasting
Salem Net Broadcast Revenue – Quarterly
Salem Net Broadcast Revenue – Annual
Note: Dollars in millions.
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$108 $101 $9074 $75
$27 $29$30
28 $29
$72 $76 $75 70 $71
$-
$50
$100
$150
$200
$250
2006 2007 2008 2009 2010
Programming Revenue Advertising Revenue Other Broadcasting
$206 $206 $194$172 $175
$22 $24 $22 $22 $18 $19 $18 $19 $17 $20 $18 $20 $18
$7 $8 $7 $7$7 $7 $7 $7 $7
$8 $8 $7 $7
$18$18$18$18 $17 $18 $19 $19 $19 $19 $18 $17 $17
$-
$10
$20
$30
$40
$50
$60
1Q'08 2Q'08 3Q'08 4Q'08 1Q'09 2Q'09 3Q'09 4Q'09 1Q'10 2Q'10 3Q'10 4Q'10 1Q'11
Programming Revenue Advertising Revenue Other Broadcasting
$50
$48
$48
$48 $4
2$4
4$4
2$4
3$4
1
$45
$44
$45
$43
We serve the same niche audiences online and in print.
Christian Conservative Opinion
INTERNET PUBLISHING
Significant Internet and Publishing Businesses
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Salem Publishing Revenue - Quarterly
Publishing Revenue - Annual
Note: Dollars in millions.
Publishing
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$10.9 $11.8 $11.2
$8.0
$11.4
$-
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
2006 2007 2008 2009 2010
$2.8 $2.9 $2.7 $2.7
$2.5
$3.2 $2.8
$2.4
$2.9
$-
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
$3.5
1Q 2Q 3Q 4Q
2009 2010 2011
Internet
Internet Revenue – Quarterly
Internet Revenue – Annual
Note: Dollars in millions.
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$10
$13.5
$16.6 $16.2
$20.6
$-
$5.0
$10.0
$15.0
$20.0
$25.0
2006 2007 2008 2009 2010
$6.2
$4.6 $4.2
$3.8 $3.7
$6.3
$5.1 $4.7 $4.5
$-
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
1Q 2Q 3Q 4Q
2009 2010 2011
Since December 31, 2010
Bond Redemption
On June 1, 2011, we redeemed $17.5 million of bond debt at a price 103% of the face value– We have now redeemed $47.5 million of bond debt in 18 months
Acquisitions
WDDZ-AM, Pawtucket, Rhode Island, on March 2nd for $0.6 million
WorshipHouse Media on March 28th, an on-line church media and video ministry website, for $6.0 million
Dispositions
KKMO-AM in Seattle on January 6th for $2.7 million– Sold at a 10 multiple
KXMX-AM in Los Angeles on February 25th for $12.0 million– We received cash of $11.0 million and a promissory note of $1.0 million from the buyer– Sold at a 12 multiple
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Church Products Division
New Division Launched in April 2011
Launched in conjunction with the acquisition of WorshipHouse Media
Placed all of our assets that target the church in one division and under common management
Powerful Marketing Tool
Uniquely positioned to market to this audience
Radio stations hosted pastors’ events in 30 markets– Almost 20,000 pastors in attendance
Publishing division produces Preaching Magazine, a bi-monthly periodical for pastors– Operates preaching.com website
Approximately 110,000 e-mail addresses of pastors
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