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Page 1: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

COLOR

Page 2: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

PURPOSES OF COLOR

• Attention

• Mood

Page 3: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

ATTENTION

• Color is rarely helpful to convey information

• Color can draw attention (Flowers and bees)

• Careful demands on attention• Guide not force

Page 4: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

ATTENTION

Page 5: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands
Page 6: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands
Page 7: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands
Page 8: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

MOOD AND SETTING

Page 9: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

MOOD

• Emotion• Happy, Intense,

Excited, Love

• Age• Baby, Child, Youth,

Adult

• Energy• High, Low

• Gender• Male, Female

Page 10: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

MOOD

• Emotion• Happy, Intense,

Excited, Love

• Age• Baby, Child, Youth,

Adult

• Energy• High, Low

• Gender• Male, Female

Page 11: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

MOOD

• Emotion• Happy, Intense,

Excited, Love

• Age• Baby, Child, Youth,

Adult

• Energy• High, Low

• Gender• Male, Female

Page 12: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

MOOD

• Emotion• Happy, Intense,

Excited, Love

• Age• Baby, Child, Youth,

Adult

• Energy• High, Low

• Gender• Male, Female

Page 13: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

MOOD

• Emotion• Happy, Intense,

Excited, Love

• Age• Baby, Child, Youth,

Adult

• Energy• High, Low

• Gender• Male, Female

Page 14: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

MOOD

• Emotion• Happy, Intense,

Excited, Love

• Age• Baby, Child, Youth,

Adult

• Energy• High, Low

• Gender• Male, Female

Page 15: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

DESIGNING A MOOD

Page 16: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

DESIGNING A MOOD

Page 17: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

DESIGNING A MOOD

Page 18: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

SETTING MOOD NEUTRAL ---- DESIGNING

Page 19: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

SETTING MOOD NEUTRAL ---- LESS INTENSE

Page 20: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

SETTING MOOD BIASED

Page 21: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

BASIC COLOR SCHEMES

• Key Color• Control Saturation

• Tints and Shades

• Accent Color

Page 22: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

Hue

Saturation

Value

Page 23: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

Hue

Saturation Lightness

Page 24: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

HUMAN VISION PRINCIPLES

• Information • Contrast in Value

• Do not depend on only one set of cones

• Peripheral vision• Gray and Blurred

Page 25: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands
Page 26: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands
Page 27: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

Why is this so much easier?

Page 28: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

SIMPLE COLOR SCHEME

• Pick a key color

• Add black and white

• Add a tint and a shade

• Pick a contrast color

Page 29: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

PICK A KEY COLOR

Key

White

Black

Tint

Shade

Accent

Page 30: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

PICK A TINT (MIX WITH WHITE)

Key

White

Black

Tint

Shade

Accent

Page 31: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

PICK A SHADE (MIX WITH BLACK)

Key

White

Black

Tint

Shade

Accent

Page 32: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

PICK AN ACCENT (CHANGE HUE)

Key

White

Black

Tint

Shade

Accent

Page 33: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

PICK AN ACCENT (CHANGE HUE)

Key

White

Black

Tint

Shade

Accent

This is some text on our page

This is some more text

Button Text

Page 34: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

POWERPOINT EXERCISE

Key

White

Black

Tint

Shade

Accent

This is some text on our page

This is some more text

Button Text

Page 35: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

KULER.ADOBE.COM

Page 36: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

TEXTURE

Page 37: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

TEXTURE

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Page 38: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

TEXTURE

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Page 39: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

TEXTURE

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Page 40: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

TEXTURE

This is some text

Page 41: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

TEXTURE

This is some text

Page 42: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

GRADIENTS

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This is some textThat I canUse toDemonstrateProblemsWith gradients

Page 43: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

GRADIENTS

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This is some textThat I canUse toDemonstrateProblemsWith gradients

Page 44: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

GRADIENTS

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This is some textThat I canUse toDemonstrateProblemsWith gradients

Page 45: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

TRANSPARENT GLOWS

Page 46: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

OVERVIEW

• Use of color• Attention

• Mood

• Mood• Pick relevant images, blur them, select colors

• Try your choices out for people’s response

• Setting• Black, White, Color

Page 47: COLOR. PURPOSES OF COLOR Attention Mood ATTENTION Color is rarely helpful to convey information Color can draw attention (Flowers and bees) Careful demands

OVERVIEW

• Hue, Saturation, Value• Information contrast in the Value range

• Lower saturation for more pleasing colors

• 6 Color Scheme• Key color, white, black, tint, shade, accent

• Kuler.adobe.com

• Texture

• Gradient

• Glow


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