College of BusinessCalifornia State University, Monterey Bay

October 7, 2013

College of BusinessDeveloping Strategic Foci

Building Strategic Foci and Maps• Strategic foci are needed to support the CSUMB

mission, to implement CSUMB’s strategic plan, to provide direction to our College, to sharpen the College’s strategic positioning, to differentiate us from the competition and to avoid the trap of trying to be everything to everyone

• Key inputs for Strategic Foci: CSUMB’s mission and strategic plan, COB’s core competencies & capabilities, our location and the competition

• Our Strategic Map: Vision/Mission & Goals, Values, SWOT, Key Objectives & Tasks & Ops. Dashboard

COB Strategic Planning Process

Develop Strategic Foci

CSUMB Mission Strategic Plan

Student /Staff/ Faculty/Employers

COB Capabilities

CSUMB Location

Collaborators & Partners

Competitors

Fall 2013

• COB Mission and Vision

• COB Strategic Goals

Strategic Planning Retreat

Winter 2014

Fall 2013

Revised Goals, Objectives and Tasks

Spring 2014

COB Strategic Plan

Summer 2014

Strategic Foci Themes

• Entrepreneurship/Social Entrepreneurship• Global/Asia Pacific• Agribusiness• Hospitality/Eco-tourism• Non-profit management• Public-Private Partnerships and Management• Sustainability• Technology and Business Leadership

Thank You for Listening !