Collective Storya toolkit for community engagement

Anke, Meg, Pam and Rae . SVA IXD Public Interfaces . December 10 2013

Objectives

Promote civic engagement, critical thinking and intergenerational storytelling in public queues or waiting areas. Connect people through stories.

Insights

Insights

Through quick low-fidelity experiments with different prompts and in different locations, we gained insights about engaging people and understanding potential barriers to interaction. We learned how to combine message, medium and location to most effectively reach people.

Stories are universal.

People don’t engage as much with digital asks (QR codes or hashtags only).

People do engage with tangible interfaces.

The artifact is just as important as the creation process.

People share and take the conversation online when they feel a personal connection.

ConceptCollective Story is a toolkit for community engagement. The toolkit provides opportunities for anyone — individuals, groups, schools and other local organizations — to gauge public opinion, provoke discussion and create collectively.

System — Get Toolkit

GOALGauge public opinionEngage community

TOOLKITDownload toolkit

Order toolkit

SUGGESTED PARTS

System — Create Engagement

DEFINEGoals, Audience, Location,

Time

DETERMINE FORMATGet opinions & debate – Tell a story together –

Draw a picture together

System — Implement & Analyze

SHAREproject with the world,

on social media

MONITORthe project and collect

artifacts

ANALYZESynthesize your research – Share on

Collective Story site – Plan other events around your findings

Engagement

Use Cases

A community center seeking to bring itscommunity further together.

A school providing creative storytelling as a recess activity.

A laundromat making waiting more fun.

A non-profit seeking information on a specific neighborhood.

An organization wanting to provoke a discussion on a controversial topic.

Frida & Collective Story

http://www.youtube.com/watch?v=sQIKtmutMlk

Next Steps

Next StepsCollective Story will be working with Border Crossers to help them create interactive activities for their Spring Gala.

Thank you.

Appendix

Research

Existing BehaviorsSome of the existing behaviors we viewed in people waiting for the bus included:

● reading a book or a newspaper

● browsing the ads

● interacting with their phones

● standing with their necks craned, looking out hopefully for the bus

● sitting/resting

● listening to music

Before I Die

Candy Chang

Community Chalk Board

AmnestyInternational

It’s not happening here. But it’s happening now.

Interactive Subway Ads

Pearl Media Spooks Subway Riders at Columbus Circle Shows off Witches of East End

“Strangers may occasionally chat with each other if something annoying is happening (why is the bus so late?), but it’s not often that strangers get a chance to connect over something fun.”

- Smart Urban Stage, Creating Public Spaces which Encourage Strangers to Interact