Milan Design Week

4th – 9th April

CS3 – The events

COLLABORATIONS

AND EXHIBITORS AT 5VIE

The 5VIE district proves to be a promoter and a cultural producer by launching the

new Piazza Gorani with the Foyer Gorani project. Besides the Brisa-Gorani area there

are other important points of interest: the historical San Maurilio-Santa Marta-Piazza

Affari, the area Magenta-Meravigli and Cesare Correnti. In addition to the co-

produced events, the districts collaborates on many other events, by coordinating

some institutional and logistic aspects concerning the area. Finally, we briefly

recommend the many exhibitors that found in 5VIE a synergy of intentions and

values and that decided to exhibit their works in the district.

This year, 5VIE presents an itinerary on the future of the Swedish design.

This itinerary will underline a new Swedish style, different from the typical wooden

minimalism we are used to. On the contrary, it is characterized by new experiments

on materials, colors, by the use of black and white and of ancient shapes that are

often inspired by far away cultures and by the animal world.

The Swedish itinerary’s central point is the Arsenale Theatre, where the

exhibition Armour Mon Amour by the two Swedish artists Färg&Blanche takes place.

Then it continues to the exhibition of the works make by the students graduated in

2016 from the Beckmans Shools of Design in Via Lanzone. At Legatoria Conti

Borbone, in Corso Magenta, 31, the female duo FOLKFORM will show the project of

turning libraries in coproduction with 5VIE:

Swedish Design Moves to Milan

Equality and solutions for creativity. These are the common denominators of the

many Swedish initiatives during the Salone del Mobile and the Fuori Salone 2017. The

Swedish design looks at the future by presenting innovative projects and captivating

events in the fair and by organizing workshops in the 5VIE district.

Design, architecture, fashion, music and Swedish taste will be shown and - at night -

dinners will be organized in occasion of the Färg&Blanche’s exhibition

called ARMOUR mon AMOUR, held at the Arsenale Theatre. Färg&Blanche present a

new conceptual collection of pieces of furniture by questioning the relationship

between hard and soft in terms of materials, production methods, shape and ideas.

“Leather without stitching, fragments, pierced together, create new armours”

BRISA – GORANI

Exhibitors:

Antes Design – Piazza Torre Gorani

is a new Milanese brand founded by Antonella Tesei. She has managed to transfer

her experience as architect. Her first collections are the expression of the research

into metals, and the sections carry the substance to the project design traits. “In

the depths of this research, bookshelves and tables, in dipped iron, often evoke

the reaction of edges and surfaces having been subjected to an appropriate

application of force”: according to Antonella Tesei. “The petrol blue and the dark

brown, for example, exalt the graphic design and the structural lightness of

the Seventies bookcases and the Petra bookcase with its fragmented lines, refers

to the results of rythmical horizontal pressure”. The last items realized with,

bronze, copper and laser perforated metal sheet research new expressive

possibilities of metal.

Associazione Cuoremilano – Via Nirone, 19

Associazione Culturale Cuoremilano hosts“Textile Magic!” am exhibition on textile

furnishing.

Lisa Corti – c/o Il Trovatore – Via Ansperto, 7

In the spring summer 2017 Home collection, floral and geometric designd create

worlds that tell ancient and yet common stories, the colors are intense and remain

vivid in the memory. They talk about Lisa Corti, but capture contemporary taste.

For Milan Design Week some new proposals will be display in 5Vie district at Il

Torvatore, an ante litteram concept store, in which Lisa Corti will set up a special

window and corner inside.

MIPA – c/o Studio Superfici , Via Morigi,15

The first journey among Cuban decorations led to the creation of a new “research

collection” which became part of the already very comprehensive MIPA archive.

The satisfaction obtained pushed us to continuing in this relentless search for

inspiration within the decoration world. Once again we sought inspiration in

Central America. This time we turned our focus to Puerto Rico, another country

that over the years has been crossed and influenced by countless architectural

and art styles from the old world, which it re-visited according to colonial style.

A plunge into the colours and decorations of a country worth discovering.

The Puerto Rico collection was also the springboard to research and develop a

new, distinctly Caribbean colour palette. Thus MIPA continues on its quest to

research, discover and renew itself by adding a new element to its “Graniglia”

collections.

Pellini – c/o Via Morigi, 9

The magic inside a journey by Angela Occhipinti.

The art of dynamic wine – c/o La Casa del Vino , Via Morigi, 13

During Design Week 2017 Christian Roger Wine Consultant presents Dynamic

Wine Tasting with Royal Glass and the secrets of “Scrigno di Bacco”, and 3D

design.

SAN MAURILIO - SANTA MARTA - PIAZZA AFFARI

Collaborations:

CARTIER PRECIOUS GARAGE c/o Spazio Sanremo –Via delle Fosse Ardeatine,3

Cartier has decided to present for Design Week 2017 "When the ordinary

becomes precious", an extraordinary design exhibition with the presentation of

the new jewellery creations “Juste un Clou”and “Ecrou de Cartier”. The Masion has

assigned the production to the renewed portorican artist Desi Santiago.

DESIGN PRIDE - STREET PARADE - Piazza Affari

Wednesday, April 5th, from 6pm to midnight

Starting from: Piazza Castello (corner of via Minghetti) >>> Party: Piazza Affari

DESIGN PRIDE 2017 @ Milano Design Week a project by Seletti, Wunderkammer

and YOOX in collaboration with Gufram, Havaianas, Radio Deejay and Wallpaper*

DESIGN PRIDE, the most democratic party of the Milan Design Week, is back.

The street parade sets the launch of the web page designpride.org, an actual

opportunity for young designers to transform their ideas into objects to be sold

on YOOX.

After the success of last year, DESIGN PRIDE – the street parade dedicated to

design promoted by the design brand Seletti and by the NGOs Wunderkammer

as well as YOOX, the world’s leading online lifestyle store for fashion, design and

art – returns.

The project was developed in collaboration with Gufram, the brand that made

radical design famous around the world, Havaianas, the most iconic Brazilian

brand, Radio Deejay, and Wallpaper*, the global authority on design and lifestyle.

The colorful parade of floats, banners, music and performances will liven up the

streets of the city on Wednesday April 5th, 2017: starting from Piazza Castello

(corner of Via Minghetti), the procession will cross the 5VIE district and end its

route at Piazza Affari with a big final party.

VENICE DESIGN WEEK c/o SIAM –Via Santa Marta 18

ARTDESIGN @ Fuorisalone 2017 is an exhibition of art and design works made by

creators and enterprises where art and design mix together.

When designers plan limited edition products often these products are art works

in the sense of handcraft work and concept. The exhibition that includes works

made of different materials such as glass, stone, metal, wood, carbon, porcelain,

ceramic, fabrics and yarn promotes cultures and handcraft traditions of creators

coming from European and non-European countries. The exhibition goal is to

sensitize the visitors on cultural diversities and on how these diversities can

influence and distinguish the creative process. The exhibited artworks show the

mastery and skills of the artisans who have contributed to realize them.

Designers and brands: AP Collection, Sam Baron, Patricia Urquiola, Richard

Yasmine, Giorgia Zanellato, Charlotte Juillard, Ryu Yamamoto, Valentina Carretta,

Dean Brown, Rosa Vetrano, Forma Fantasma, Matteo Zorzeroni, Simone Crestani,

Francesca Bosa, Irene Maria Ganser, Fanny et Mari, Daniel Mauron, Nathalie

Masset, Carlo Maria Pelagallo, Sophie Dries, Matteo Parenti, Atelier Fevrier,

Maisondada, Jonix Air, Luzli Roller, JIHYUN DAVID, WE DON'T DESIGN.

Artists: J.van Lieshout, Damien Hirst, Barnaby Barford e gli artisti della Collezione

delle 12 statuine “La Commedia dell'Arte”: Christian LaCroix, Gareth Pugh, Pascal

Millet, Naoki Takizawa, Viktor & Rolf, Vivienne Westwood, Dominique Sirop,

Emanuel Ungaro, Franck Sorbier, Damiano Biella (Escada), Gustavo Lins, Adeline

André, Igor Chapurin, Elie Saab, Maurizio Galante, Ralph Rucci, Esteban Cortazar

(Emanuel Ungaro).

Tecnichal partners: Nymphenburg Porzellan di Monaco di Baviera, Edra ,Fabrica-

Gruppo Benetton, Moroso Spa, Opinion Ciatti, Yamaha Music and Video Milano,

Bosa Ceramiche, Fabbian Illuminazione, D33, Centro Creazioni Metalliche, Studio

Lamaa.

Co-production and layout: Marianna Porcellato e Antonio Visentin

Exhibitors:

Accademia Teatro alla Scala - Via Santa Marta, 18

For Design Week 2017 Accademia Teatro alla Scala in collaboration with TIM

Foundation, will present Saturday april 8th “Innovation on stage” an

installation where the audience can experience theatre’s world in a new and

innovative way.

Alberto Levi Gallery – Via San Maurilio, 24

On the occasion of this year’s Salone Internazionale del Mobile, the Alberto Levi

Gallery is proud to present its latest collection entitled Heavy Metal. It consists of

hand made flatwoven rugs employing

vegetal fibres native of the Andes, juxtaposed with strands of metal such as

copper and tin. This is the result of an idea born about twenty years ago from the

mind of an artisan located in the heart of the Colombian highlands, at close

distance from the carpet’s natural resources. The recent meeting with Franca

Cainarca, an Italian architect who grew up in South America, enabled the

development of a series of pieces in which the pattern is defined by the contrast

between the opaqueness of the natural fibres and the translucency of the

metal.

The idea is that of devising a sort of lexicon consisting of specific combinations of

colours and materials which enhance the rug’s texture, offering also the possibility

of customization in formats of a maximum of 450 cm of width and unlimited

length.

Anotherview - c/o Spazio Sanremo- c/o The Italian Affair – c/o Cavalli e Nastri

Donna

Anotherview is an on going art project by Marco Tabasso, Robert Andriessen and

Tatiana Uzlova which consists in creating portable windows with an integrated

24 hour view video. Each of these views has been captured by filming from a

fixed point out of a window and is part of a 365 day catalogue of unique views

selected by specific contents and narrative criteria. Having this window on your

wall gives you a brief glimpse of being in another place in the world.

Aonie Jewels – c/o Marcello Del Giudice – Via Santa Marta,12

Pop over the rainbow

Aonie and Consueloc. Illustrations focus on ceramics, capturing the modernity,

aesthetics and versatility of these materials. Jewellery and living mix the same

technique but upside down. Typical texture of Portuguese tiles (azulejos) are

played on jewelry and funny scenes inspired by Frida Kahlo are brought to the

table. An irreverent mix of images and poetry, two ingredients that distinguish

Aonie jewelry. Ceramic becomes a special ornament framed by precious materials

that acquires preciousness and tells stories.

Apparatus - Via Santa Marta,14

Apparatus unveils its latest collection at its Milan showroom of lights and

furniture.

Arjumand - Via Santa Marta 8/b

On the occasion of the Milan Design Week Arjumand present the new wallpaper

“Monstera” and the new textiles form the collection Italy made by Arjumand.

Atelier Zeitgeist – Via San Maurilio, 18

On the occasion of Milan Design Week 2017 Atelier Zeitgeist presents "Spirit of

the time” in collaboration with different International designers.

BDDW – Via Santa Marta 19/A

At the Salone internazionale del mobile, BDDW Milan will be featuring handmade

furniture and ceramics by Tyler Hays and clothing and objects by his product and

clothing lines, M. Crow and Bury Your Dead Down Wind. We will also be featuring

a collection of new quilts by Faye Toogood

Along with a display of designs by fellow American designers: Lindsey Adelman,

Kieran Kinsella, Gratz Industries, Natalie Page, David Weeks, Callidus Guild, Brian

Persico, Julian Watts, Bec Brittain, Jim Zivic, Ted Muehling, Karl Zahn, Egg

Collective, and Dana Barnes

Big Apple – Piazza Mentana,3 ang. Via San Sisto

In occasion of Design Week 2017 Big Apple presents “An imaginative space” :

Material roomsand inner spaces, constitued by a different approach, are here

blended together with no boundaries between the inside and the outside. A

garden of delights to be accessed through the ancient wood doors that ideally

open onto imaginary and imagined places, which are revealed in the space that

surrounds them.

The space focused on nature, into a valuable natural pink aura, where furnishings

and materials coexist gently. A promise of peace.

Bloft – c/o Casa dello Zecchiere- Via del Bollo 3

Bloft and La Casa dello Zecchiere

A melting pot of experiences, emotions and perceptions that become stronger

together thanks to an explosion of methods and creative processes which engage

each other as sedimentation of experiences, travels and life tales. BLoft shows

itself as a visual representation of objects and personalities that interact during a

“round table”; at the center of it the design’s world with its aspects and

sensitivities. Objects created by the sensitivity of designers with different creative

paths and placed together in the strategic market of high quality design space. A

special section will be A/dornment, a curatorial integrated project dedicated to

contemporary art jewelry. It relies on the professionalism of a composite

team coming from contemporary art and design. It aims to develop the

knowledge and consciousness of contemporary jewelry as artistic discipline,

ground search for technique, aesthetics and philosophy.

Designers: 0.0 Flat Floor, 4p1b, Aarch-Mi, A/Dornment - Curating Contemporary

Art Jewelery, Davide Aquini, Bertozzi Marmi, Vittorio Bifulco Troubetzkoy, Coevo,

Corten-Essedi, Alessandro D'Angeli, De+Art, Debou, Dialetto Design, Diecidecimi,

Evgenia Elkind, FondamentaNove, G.Luce, Gumdesign, Hybrid&Icon, Inventoom,

Isai Vicenza, Ivdesign, Ivv952, Millim Studio, Roberto Monte, Nina for The Dogs,

Opificio Ceramico Alfredo Gioventù, Offiseria, PiattoUnico, Luigi Pulvirenti,

Karmen Saat, SeFa Serena Fanara, Matteo Tampone, Tuorlo Design.

Carla Saibene , Via San Maurilio, 20

Carla Saibene will present “deTaILES” with handpainted tiles by Ludocabib and

decoration by Alberto Bellinzona.

Carta da Zucchero, c/o Circus, Via Medici, 15

Carta da Zucchero is a young brand for home decor and tableware, which borns

from the collaboration between artisans and design. Every single piece is the

outcome of artisans’ handmade work. The fil rouge which goes through the

collection is the passion for the matter and for shapes minimalism.

Chapel Petrassi c/o Casa dello Zecchiere, Via del Bollo 3

Italian-French Design Studio Chapel Petrassi presents in exclusive for 5VIE Hella ,

a series of bench-prototypes. This sculptural seatings entirely made of metal are

characterized by geometric and wave shapes, each featuring a selection of color.

Hella represents an extension of the recent designer’s research into ways to

experiment new material to create an interaction between object and sculptural-

furniture.

Chris Cerf - Piazza Sant’Ambrogio, 16

In Milano since the 90’ies collaborates with the top labels and designes her own

“super exclusive “Accessories Collection of handbags in exotic leather. Katya

Fernandez creates bags and accessories from her Milanese base she had worked

for the top designers, the theatre alla Scala, Milan and the Peggy Guggenheim

Museom,Venice. Born in Brazil, her story follows immediately an international way,

which sees her live in the most important cities of the world wherein she could

develop her creative instinct for luxury designing.

Christopher Broadbent - c/o Spazio Big - Via Santa Marta, 10

Christopher Broadbent will exhibit a selection of photos which made him famous:

still lifes and flower portraits with fruits.

Coniglioviola c/o Studio Museo Francesco Messina, Via San Sisto 4

The Nights of Tino from Baghdad ConiglioViola’s new transmedia project,

combines public art, experimental cinematography, breakthrough technology

such as augmented reality, and traditional art forms and techniques, including

copper engraving and shadow theatre.

Curiosità d’altri tempi c/o Marcello Del Giudice - Via Santa Marta, 12

Exposition of different objects almost of '50 and 60' years.

Davide Giulio Aquini c/o Casa dello Zecchiere, Via del Bollo,3

The “Dark Ages” collection blends lapis specularis, a transparent gypsum used by

the ancient Romans instead of glass, in resin, ceramic, iron and enamel thanks to

the Italian craftsmanship know-how.

Decorazione di Angela Florio c/o Spazio Sanremo – Via della Zecca Vecchia

Angela Florio works in Milan, founded in 2000 decorazione®: an applied art

movement environment in which we live through design and production of modular

systems for interior, design and art. It has card games an opportunity to show the

flexibility of the paper as a decorative ornament, which has always been creative

studio from the artist. Card Games is in fact the name given to the installation in its

dual functionality: the lining wall, created with modular ornamental palette composed

of cut paper and assembled so as to confer a sculptural touch that thanks to the

lightness of the material, creates an effect of three-dimensionality that catches the

eye. The ornamental sculpture, a tree, consisting of approximately 300 copper wires

modeled in which they were included chips of colored paper in shades from ocher to

gray. And 'an inevitable reminder material combination of gold and silver, a stylistic

feature of the works of angela florio.

EDB Design – c/o Casa dello Zecchiere- Via del Bollo, 3

Eleonora Del Bono and Alizarina Silva, soul of Edb Design, will present the project

“Oltre Terra”

Elena Boffi Gioelli – Piazza Sant’Ambrogio,16

Francesca Mo c/o Studio di Restauro Luigi Parma, Via Santa Marta,18

In the historical artworkshop of Luigi Parma Francesca Mo will exhibit her

creations.

Funky Table e Bitossi Home – Via Santa Marta 14

BITOSSI HOME, table editor and trends forerunner, along with FUNKY TABLE, leader

Milanese brand for the new decorative languages, on the occasion of Milan Design

Week 2017, is presenting its entire collection. In fact, the whole project "tavola

scomposta" (broken table) will be finally revealed. The project is born from the

collaboration between the Florentine company and the young Milanese reality. After

the first small collection of dishes and saucers, the two partes have decided to

expand the collection with a more complete tableware collection, furniture for the

kitchen, ceramics, glass and metal with a vintage flavor along with a special pot

created in collaboration with designer Gentucca Bini. The latter is just the first of the

creative minds who will work together with the brand for special edition collections.

For the occasion BITOSSI HOME and FUNKY TABLE will set up a space in the heart of

5VIE, in the courtyard of Via Santa Marta 14, inspired by the trattoria Marzocco di

Pietrasanta.

Giada YeYa Montomoli and Agnes Fries c/o Spazio Big , Via Santa Marta, 10

Giada Yeya Montomoli e Agnes fries presents Something Blue. By research and

development , in the very city where porcelain was invented, two designers found a

way to reinterpret the traditional brush and turn it into a contemporary marker. More

related to graffiti than to calligraphy. Something Blue is a modern take on cobalt

tradition. Invited by the renowned photographer Christopher Broadbent, Agnes Fries

and GiadaYeya Montomoli now present their first collection of functional ware and

patterns inspired by the tool.

Gianluca Pacchioni - c / o Alson Gallery - Via San Maurilio corner Via Nerino

On the occasion of the Mialn Design Week 2017 Gianluca Pacchioni

presentsTropicality, A Matter of Sensorial Intentions. A monumental collection of

three sculptural panels with a double soul: the outside is composed of basreliefs that

speak of exotic plant and animal species, while the most minimalist interior,speaks

about the material and the ability to transform thanks to the diversity of the coatings

obtained through a mix of technical and stratifications.

Giopato & Coombes - c/o Studio Nerino - Via Santa Marta 21

Is ornament a crime if it is to do with light?

Giopato & Coombes research the subject of ornament and technology within the

lighting field. The designer duo have provokingly questioned the essay by Adolf

Loos "Ornament and Crime", where the architect criticizes ornamentation in

architecture, considering it childish and usless.

Is ornament really a crime when supported by technological and functional

innovation?

Their conclusions can be found in Via Santa Marta 21, where Cristiana and

Christopher present three new lighting projects to interpret this theme.

Giorgio Majno, Via Cappuccio,5

Stabilitas Loci a photographic exhibition on the Italian secular trees

Gruppo di Installazione – c/o Spazio Sanremo, Via della Zecca Vecchia

“Welcome - viaggio in Italia”. Warm A reflection on blankets as an emblem

protection and refuge.

Koh-Sato – c/o Galleria Gilda, Via San Maurilio, 14

AKITA ndà_ Japanese contemporary Urushi / Wappa

A collection of objects made by the traditional Japanese techniques Urushi e

Wappa, interpreted in a contemporary way by French designer Philippe Nigro.

Laboratorio Paravicini - Via Nerino, 8

For the milano Design Week 2017 Laboratorio Paravicini will present the new

Zodiaco Collection.

Lo Studio – Via San Maurilio, 11

Beatrice Beatrice Petriccione di Vada presents M’Ilumina by Luciana Grazia

Menegazzi and BBeds 1967

Maissa and Silvia Interiors c/o Via Nerino, 8

Silvia Interiors produces and sell Polyester Flame Retardant and Metal Fringe

Curtains, Fabrics, Metal Drapes and Trimmings. Our “Silvia of Florence” fringe

curtains and our “Silvia Easy Metal” metal drapes are widely used in Residential

and Hotel Contract.

Masiero c/o Galleria Rubin – Via Santa Marta, 8

Masiero presents Waitomo installation by Marc Sadler and realized through the

combination of the components that compose the new collection Raqam.

Brand leader in decorative high-end thanks to the valuable work of its artisans,

the Venetian company opens to the contemporary design through innovation

that has always characterized the signing Marc Sadler.

The new system of lights part 7 from the study of individual elements of a single

illuminating element which, multiplied and combined in infinite combinations

multiplied, damage gives rise to light an installation, inspired by the famous caves

of New Zealand, able to resume, parallel to the his innovative style, the classic of

antique chandeliers.

Matrix4Design c/o -Via Santa Maria Fulcorina, 17

Matrix4Design for Milano Design Week 2017 presents “Blow (s)kulture” by the

young and talented artist Davide Vercelli.

Neoclassica – Via San Maurilio,20

Collective featuring: Federica Cipriani, Jordi June Ferros, Miryan Klein, BilJana

Petrovic, Mimmi Moretti, Reloaded Design by Eliana Trentalancia and Pierlorenzo

Salvoni.

OMV Osanna, Madina Visconti di Modrone - Via Santa Marta, 13

Creations conceived as sculptures, matelas blended to create jewellwry and

interiors. An aesthetic of eclusivity, research on forma and desire to explore

shapes are integral perts that inform Osanna and Madina Visconti di Modrone

designs. All of Osanna and Madina Visconti's creations are made in bronze using

the lost wax casting tecnique.

Orienthera- Via Santa Marta, 8

On this Design Week edition Orienthera will host the creations of Studio Puck.

Ostello Bello - Via Medici,4

During the Design Week Ostello Bello introduces to the city of Milan and its intern

ational public, the newopening in Como. Through an installation into the historical

building of Via Medici 4we will the steps of the project of the creation of Ostello

Bello and the process of research and design set in motion for this new opening in

collaboration with the interiordesigner Yuri Premerlani and its OFFICINE

CREATIVE studio.

Ottica san maurilio - Via San Maurilio 14

During the event it will be presented the world SIENS EYE CODE made of iconic

and visionary glasses. SIENS embodies the concept of visual recodification,

interpreting and determining a new way of communicating with oneself and with

others depending on the objects that are worn. The glasses itself become a visual

device lying between our inner world and external experience, between what is

perceptible and imperceptible, between the eye and reality, between ourselves

and the world surrounding us, inspiring us to be authentic and unique.

Patternd c/o Big Apple, Piazza Mentana

Create a custom pattern that comes from you for your very own exclusive home

style. Patternd is the web interface that draws out the designer and artist in you

to help you create a custom pattern that you can have shipped to you on the

tableware of your choice. How? - Easy as 1, 2, 3!

Prin London c/o Spazio Sanremo –Via della Zecca Vecchia

Product designer Ariane Prin launched the brand PRIN London and RUST, the

studio’s frst homeware collection last September during the London Design

Festival 2015. The RUST range is created by mixing metal particulate with various

gypsum based materials. No two items in RUST are the same: each is

made by hand and the metal dust oxidation gives each product a unique texture,

varying in colour and intensity. RUST by Prin London is coming back in

Shoreditch at Studio1.1 Gallery with “Particle Particular” and at “Electro Craft”, an

exhibition initiated by Studio Tord Boontje. Prin London will be showing new

pieces for the RUST homeware collection, celebrating new signature texture

efects, hues and patterns.

RUST Timepiece, expressly designed and produced for “Electro Craft” is made of

twelve sections, highlighting the inextricable relationship the material has with

time. Each section of the wall clock is put through a controlled oxidisation

process which can last weeks to months before being assembled. Each Timepiece

features a new range of colour arrays explored by Prin London: grey, orange,

green and blue, for steel, brass and copper dust. The combination of the various

sections is infnite, all clocks are numbered and unique, they will also continue to

evolve over time.

SOTOW+ Agile - Via Nerino,8

The innovative digital printing technology of Agile merges with the high quality

craftmanship of Sotow creating a new concept of italian design.

Studio Microzero - Via Circo ,10

Studio Microzero has born from the collaboration of professionals with different

backgrounds and experiences, which found in the common style their activity

strength, characterized by a tireless tension to research and experimentation.

This nature is proven by a portfolio built with passion and competence, ranging

from events planning to graphic design, from interior design to conservative

restoration, with a constant searching of uniqueness, because the project

footprint comes from listening, from the ability to understand the needs, the

context and the space to convert them into an idea.

Studio Microzero enhances a tailor-made approach, as expression of an innate

sensitivity. Maximum attention to the specificities and a thoughtful conceptual

strictness for a full satisfaction of the design expectations.

Studio Imagina - Via Circo, 7

UNIQUE HAND FOLDED PAPER SCULPTURES THAT PLEASE THE HEART AND

MIND by Crizu and Studio Sirotti.

Studio La Cube c/o Spazio Sanremo – Via della Zecca Vecchia

“Compositions” project is composed by a series of objects made following the

idea of creating powerful aesthetical contrasts with the color and the textures of

the materials as well as doing a balanced general figure. Using the roughness of

the burnt wood with the elegance of the brass and copper sheets, we have

created two different compositions in where to play and to experiment with the

possibilities of the geometry and with its small details, such as the fitting of the

different pieces and the role of the screws on the aesthetics’ object. The creation

process of this project is based on the philosophy of experimentation as

methodology for design, working with the inherent characters of each material,

joining different types of them, and looking for the smoothness through the

diversity. This project has been developed in New York.

TBL Furniture c/o Il Lingottino- Via Santa Marta, 10

The passion for raw material and design, and the certainly that every furniture

must be equally practical, beautiful and gratifying is what drove the birth of TBL

furniture, since long time in the mind Giorgia Longoni. TBL furniture has started

its journey as a design firm with a collection that focuses on a single item, a

customized marble table manufactured out of a selected marble slab, cut in 3

pieces to create the legs and the table top. Our aim is to connect the colors and

veins of both classic and rare marbles to cutting edge design, to create a new,

unique and customized table.

Wait and See - Via Santa Marta, 12

Gala Fernandez Montero, born in 1969, is a spanied based in Marbella. She has

been Director of the Design Department at Fabrica. Wait and See will be hosting

the Artist with her series of blown glass creations, made at the Real Fábrica de

Cristales de La Granja, a historical institution established by the Spanish Royal

family back in 1727. The work on show and for sale, is characterized by savvy

interaction between coloured blown glass and recuperated metal objects of

common daily use such as bird cages, tin cans and egg baskets.

We Crave Design c/o The FabLab , Via Santa Marta, 18

A creative studio born from the passion in establishing interactions between

creative disciplines and connecting through design, with the user and his

feelings. Focusing on conceptual thinking our method traces experiments from

materials to spaces. We investigate their inherent characteristics, allowing its

nature to be a part and challenging the relationship between crafts, industry and

innovation. The synthesis comes through design, art and functionality, combined

with a cute sense of aesthetics, form products that become experiences.

Substantial Identity A study from aesthetics fascination to symbolic connotations

of leather, a material that represent the complex relationship between humans

and nature.

MAGENTA - MERAVIGLI

Collaborations:

Masterly - The Dutch in Milano – The Dutch Pavilion. 2017 Edition - Palazzo

Francesco Turati – Via Meravigli, 7

Curator and Art Direction: Nicole Uniquole

An interdisciplinary group of exhibitions of Dutch Design, Art, Craft, Fashion and

Photography,

as you have never seen them blended before. Nicole Uniquole, the Dutch curator

and initiator of Masterly, returns to Palazzo Turati with the exhibition in the

historical rooms on the first floor, where the works of 33 Dutch designers will

enter into a fresh dialogue with Dutch 17 century paintings.

MoscaPartners con DAMn° Magazine - Palazzo Litta | Corsa Magenta 24

A Matter of Perception: Linking Minds.

The third edition of the Matter of Perception exhibition will explore the theme of

LINKING MINDS as very often, good ideas are generated by closed

encounters and long lasting collaborations. The goal is to create an exhibition that

lends into the creative process between two or more persons, ideas that grow

from scratch through a mix of friendship, mutual trust, experience and the

result is a wonderful final project. Following this concept the courtyard of the

Palazzo, the heart of the event, will be interpreted this year by Diller Scofidio +

Renfro, the New York-based interdisciplinary design studio that works at the

intersection of architecture, visual and performing arts.

Other Exhibitors: Eterno Ivica / Redaelli / Emeco / Living Divani / Maco

Technology / Gaggenau / Iper /3M Fasara / Belgiun is Design / Wb form/

Diptyque / Squid / Industry +/ Spektacularis / Kimu Design / Manerba / Be&Liv /

Shimamoto Sekizai / Sekisaka Shikki / Tokushu Paper Tokai / Japan Creative /

Nude / Valresa / RED-aede / BD Barcelona / Dvelas / Estiluz / parquet MH /

Mobles 114 / Omelette / Sancal / Viccarbe /Punt / Ars fabricandi / Intimate

Strangers / Ichendorf / Cesar Arredamenti / Axalta / AuCap/ Babled design /

Made a Mano / Forme d’Acqua / PLH / Yamakawa Rattan / Punkt./ Elisa Ossino/

Paola Silva Coronel / Siegrid Demyttenaere /Michele De Lucchi / Andrea Branzi /

Francesca Balena Arista / Scuola di Design del Politecnico di Milano / Nicolas

Bovesse / Benoit Deneufbourg / Nathalie Dewez / Xavier Lust/ Jan&Randoald /

Muller Van Severen / Chevalier Masson - Diane Steverlynck /Julien Renault / Max

Bill / Ulrich P. Wieser / Shigeru Ban / Ilkka Suppanen / Raffaella Mangiarotti /

Alberto Meda / Leon Ransmeier / Sam Hecht e Kim Colin / Daniel Rybakken /

Studio Formafantasma / Defne Koz/ Tomas Kral / Pepa Reverter / Arraitz Koch &

Enrique Kahle / Crous Calogero / Laselva & Lorena Ruisi / Bendita Gloria /

Iratzoki Lizaso / Borja Garcia / Mut design / Victor Carrasco / Fabrica / Ainhoa

Garmendia /Ana Neute, Angéles Ortiz / Carol Gay, Daniel Rous / Frederik Delbart

/ Giorgio Bonaguro / Jo-chieh Huang, Quentin Vuong / Rafael Chvaicer /Gulla

Jonsdottir / Ariana Rugs / Billy Zane /Graye / Londubh Studio/ Natasha

Baradaran/ Nicole Landau / Ribert Kuo / Videre Licet / Federico Angi / Cristina

Celestino /Denis Guidone / Jenkins&Uhnger / mist-o /García Cumini / Meiré und

Meiré Design Department/ / Leo Di Caprio /Nicolò Friedman / Lucas Mendes /

Gustavo Martini /Emmanuel Babled / Paolo Giordano design /Hettler.Tüllmann /

Simona M. Favrin / Omi Tahara /Alvin Tjitrowirjo / ECAL / RCA / Design

Academy Eindhoven / Jasper Morrison/ Scuola di design di San Marino (UNIRSM).

Spazio Rossana Orlandi – Via Matteo Bandello,14

For the 2017 Design Week Edition Spazio Rossana Orlandi will open the doors to

International brands and designers as Piet Hein Eek, Scarlet Splendour, Se

Collections e NLXL.

In the Gallery exhibitions of Nacho Carbonell, Fernando Mastrangelo, Emanuela

Crotti, Lia Bosch, Enrico Marone Cinzano, Anotherview e Hillsideout tra gli altri.

Nel Basement verrà proposta una selezione di giovani talenti innovativi tra i cui

Pretziada, We+, Benedikt Stonawski, Mayice Studio.

Studio Marco Piva, c/o Fondazione Stelline, Corso Magenta, 61

Inside one of the most beautiful monumental complexes of Milan, the famous

Palazzo delle Stelline, in the atrium of the central courtyard, take place MY LIGHT

YEARS by Marco Piva, an exhibition organized with Action Group to show,

through images and selected products, the theme of Light as an essential factor

in the configuration of his Architectural, Interior and Industrial Design projects.

This experimental itinerary ranges from the lighting for historic and modern

buildings to the creation of light sceneries for the interiors of buildings, houses

and hotels all around the world, up to design objects produced in series and one-

offs.

VIA (Valorisation de l’Innovation dans l’Ameublement)

c/o Institut français Milano - Corso Magenta 63

No Taste for Bad Taste

Organized in collaboration with the Institut français, the NO TASTE FOR BAD

TASTE exhibition will travel to more than twenty countries, making its mark at key

international events in the design and furniture sector. 40 cult objects embodying

10 essential values: art de vivre, elegance and a hint of luxury, cultural opennes,

balance, savoir-faire, panache, audacity, heritage, creativity and industry,

sustainable innovation. For this exhibition, VIA has commissioned Jean-Charles de

Castelbajac to devise a poetic scenographic concept, emphasising the excellence

of French art de vivre.

Exhibitors:

29 Arts in Progress - Via San Vittore 13

The Power of Light

Photographic paintings by Ronald Martinez

The work of Ronald Martinez is the result of thorough research into the infinite

variations of light on the body.

Since 2011 he works on a project focused on artistic nudes: inspired by Italian

pictorial aesthetics and Luminism, Ronald Martinez works in the dark, with just a

single source of light placed on the left.

The beauty of the chiaroscuro effect obtained is completely free of any computer

retouches. The nuances of the light redraw the outlines of the bodies and bring

out the skin tones, creating art with a real aesthetic force and great sensory

richness.

The twenty photographic paintings that will on show in Milan evoke the pictorial

innovations of the Renaissance masters, whether via Caravaggio and Cagnacci's

chiaroscuro or Velasquez's palette.

The bodies are displayed with graceful nudity and divine accents.

The exhibition includes a series of still-lives to confront light with other subjects.

CASA CANVAS c/o Sedelmayer Via Carducci,27

CASA CANVAS hosts in its spaces different objects, subjects and themes with

both great aesthetic and functional value. Art and Design are combined to create

an unmatched interior project with extremely varied stylistic shades and

multicultural influences. During the Design Week Casa Canvas moves to Milan,

moving her collection and her atmosphere.

ETHIMO c/o Casa Rossi– Corso Magenta,12

From the 3rd to the 9th of April, in the patio of Palazzo Casa Rossi at 12 Corso

Magenta, Ethimo showcases "Allaperto", the collection designed by Matteo Thun

and Antonio Rodriguez. An original and versatile furnishing proposal that dresses

up the same bones in 4 different looks.

Four styles, four moods: from Montagna to Grand Hotel, from Camping Chic to

Urban, the lounge chair, the dining chair and the daybed just change their outfit

while their essence stays the same!

Galleria Valentini e Maccacaro – Corso Magenta 52

VALENTINI & MACCACARO gallery will present the exhibition “VASO”: 10 old

chinese vessels near to 10 art pieces of the Japonese artist Oki Izumi.

Orti d’Azienda Onlus , c/o Patisserie des Reves

La Pâtisserie des Rèves will host an installation by l’installazione dell’oasi di fiori

per farfalle creata da Orti d’Azienda Onlus and Bianca Pichler with a green oasis

for butterflies.

Perfumè by Calè, Corso Magenta, 22

Pérfume by Calé presents an unusual combination of perfumes, graphics and

design. The architect Vando Pagliardini, creator and curator of the series "The

protagonists of Design" by Hachette, has selected some of the great masters of

international design to create a unique olfactory journey of its kind. Pérfume by

Calé’s fragrances are interpreters of brilliant innovators like Charles Rennie

Mackintosh, Le Corbusier, Gio Ponti and Richard Sapper.

Pescetta Antichità - Corso Magenta 96

In occasion of the Design Week 2017 Pescetta presents the new Mirror collection

entirely customizable by the client. The gallery will become a design studio where

everyone can create his/her next personale mirror.

Let's design your own next mirror! You just need to choose details, project and

sketch the mirror. Which size and shape? Materials, brass or iron? Style and

finisching, Art Decò and dark brass or Industrial Chic and rusty iron? Otherwise

shining brass, gold-foil or silver-foil, and steel effect iron. The Mirror, divided into

sections? Normal or aged effect? The accessories, lights, hangers or studs?

Victoria + Albert Showroom - Galleria Meravigli

“Un percorso creativo”. Buthtubs Quarrycast® by Victoria + Albert with a special creation by Orodè

Deoro. Special guest, the shower dishers of Silexpool® by Fiora and the precious

fabrics by Brochier.

CESARE CORRENTI

Exhibitors:

AIM- Associazione Interessi Metropolitani – Via San Vincenzo, 13

AIM e Fondazione 3M will present an exhibition and a think tank Workplace3.0,

about the evolution of workplaces.

Atelier VM – Via Cesare Correnti, 26

Ateleir VM In the occasion of Salone del Mobile, Atelier VM

hostsWoodyzoody with his first collection of wooden animals signed twelve

designer. The animals Woodyzoody were designed following the project research

staff and aesthetics of the designers but starting from a common element: one or

more pieces turned on qualified intervenes then the machine CNC. They are small

design items , through a game of formal synthesis and abstraction, aim to tickle

the dreams of those who have forgotten the sweet taste of childhood.

Essences choices for achieving this first collection have different backgrounds:

from Europe to Oceania through the North and South of America; for each animal

are associate the wood of his continent of origin, thus returning to the eye, to the

touch and to the smell the different perceptions and suggestions.

Becksman College of Design c/o Barrell12 – Via Lanzone, 7

The Swedish design looks at the future by presenting innovative projects and

captivating events in the fair and by organizing workshops in the 5VIE district.

Biffi Boutiques – Corso Genova,6

On the occasion of Fuorisalone 2017, from 3rd to 10th April 2017, the shop

windows of the historic boutique BIFFI in Corso Genova 6 will provide the

backdrop to an interesting project of Gesture Control. Devised by TIPIC – a young

strategic design agency - it investigates the language of gestures, the instinct and

the curiosity of "common" people through the interactivity of new

technologies. Throughout the Design week unaware passers-by will be attracted

by "animated" windows thanks to the unconventional and fun use of automation

technologies. Something between a street performance and a psychology study

of on the road communication.

Cavalli e Nastri Donna e Uomo – Via Gian Giacomo Mora, 12- 3

For Design Week 2017, Cavalli e Nastri will host aLUZejos by Silvia Massa Studio.

Dress You Can - Via Gian Giacomo Mora, 1

Light your days, rent your closet - radar interior - mirko pancaldi

This year’s themes at Salone del Mobile 2017 are Design, Light, Future,

Living. Contemporary living, defined by the role of light that rises to the status of

architecture and by a sustainable and shared usage of resources, is the founding

value of Radar and DressYouCan, two start-ups that run on creativity, strong identity

and focus on affordable quality. A synergy that brought to this year’s concept of

“LIGHT YOUR DAYS, RENT YOUR CLOSET”. An integration between design and

fashion, where at the center of the stage is not the object, but the user, surrounded

by custom lighting systems and by international fashion designers creations. The

night of the event, hosted at DressYouCan showroom, guests will be able to access

online DressYouCan fashion partners collections, experience the unique atmosphere

of Radar furniture and lighting systems and feel the mood of Studio Pancaldi, pret-a-

louer finest interpreter, that designed DressYouCan showroom’s maze-

wardrobe“where women get lost to find their real selves”.

The Diesel Living Pop-up Home at Fuorisalone - Via Cesare Correnti 14For Fuorisalone 2017, we are proud to introduce the Diesel Living pop-up home, a

residence where the entire range of Diesel Living products are united for the first time

ever, inside a newly transformed space making its debut to the public. In the heart of

Milan’s most historic neighborhood, at Via Cesare Correnti 14, a former thirties-era

goldsmith’s atelier is transformed, its industrial artisan workshop spaces reimagined

as apartments in Diesel’s palazzo. This glass-roofed edifice will exhibit our new

offerings side by side with our best-selling favorites, composing a range of individual

domestic environments. Here, Diesel Living shows its coziest side, with the warmth of

the sand dune sun imbuing the urban living space with a stripped-down luxury that

mirrors the arid, warm-toned essentialism of the Arizona landscape. The human

element injects the interiors with sensual hedonism amidst the barren desert — an

oasis of cozy comfort that merges with the severe scenery.

Farg & BlancHe c/oTeatro Arsenale- Via Cesare Correnti, 18

Färg&Blanche’s exhibition called ARMOUR mon AMOUR, held at the Arsenale

Theatre. Färg&Blanche present a new conceptual

collection of pieces of furniture by questioning the relationship between hard and

soft in terms of materials, production methods, shape and ideas.

“Leather without stitching, fragments, pierced together, create new armours”

Gardenia Sas – Via Gian Giacomo Mora, 20

Gardenia will host Giancarlo Livori and "Lì": handmade ceramics.

Guido De Zan - Via Pio IV, 3

Guido De Zan opened his workshop in 1978 in via Pio IV, 3. It is located close to

the Basilica of San Lorenzo and the Columns that are part of the ancient Roman

Milan. Guido De Zan produces useful objects, such as vases and bowls, and small

sculptures using stoneware and porcelain. Source of inspiration of his work is

partly Japanese ceramics and contemporary of the northern European countries.

Over time it was also influenced by the atmosphere of the Milan design. The work

of Guido De Zan are sold directly in his workshop and ceramic galleries in Italy

and abroad, some are part of public and private collections. To its ceramic

production alongside works on paper, such as etchings, acrylic and other

techniques.

Source of inspiration of his work is partly Japanese ceramics and contemporary

of the northern European countries. Over time it was also influenced by the

atmosphere of the Milanese design. The work of Guido De Zan are sold directly in

his workshop and ceramic galleries in Italy and abroad, some are part of public

and private collections. To its ceramic production adds works on paper, such as

etchings, acrylic and other techniques.

Idea4 Mi -Via Lanzone, 23

Lorenzo Ceva Valla, photographer and filmmaker, conducts for some time now a

personal artistic research with the medium of photography that, from July 2016,

was reflected in the series - still in progress - "Parashoot. An intimate diary. " A

photo a day, or nearly so, taken strictly with the iPhone 7, portrays his states of

mind translated into the urban fabric - in the true sense of the word - of the city

of Milan. The frame corresponds closely to what his lens has captured, post

production does the rest, highlighting details, colors and sensations that give the

rhythm of daily sequence of images.

In-Chiostro Creativo - Oltre. Design Sociale All’in-Chiostro - Chiostro delle

Scuole Orsoline di San Carlo – Via Lanzone, 53

Ginger&Jagger and Munna - c/o Palazzo Durini - Via Santa Maria Valle, 2,

Established in Porto in 2008, Munna is a furniture design brand renowned for

creating handmade upholstery with unmatched craftsmanship, seamlessly

blending noble materials and timeless design, for both commercial and residential

projects.

Launched in 2012, Ginger & Jagger is a product design brand that creates

handcrafted high-end contemporary products inspired by Nature’s sculptural

shapes are eternalized through handcraft, with unique artisanal techniques and an

outstanding blend of superb materials such as brass, copper, exotic woodsand

marble.

Munna and Ginger & Jagger, design brands from Portugal, present a curated

exhibition of their signature handcrafted seating and nature inspired furniture as

well the première of 2 films about their brand culture.

Origami Italiani - Via Cesare Correnti 7

Chef Rubio launches a new integrated design system of fresh hand-made pasta,

developed together with the Italian designer Filippo Protasoni and the

communication agency Circus. An innovative combined concept of design, product

trade and communication for artisan business and consumers, which promotes the

Italian food tradition offering a vision for the future of the fresh pasta consumption.

Chef Rubio presents his design project during the Design Week 2017, with a series of

workshops to experience and explore the communication and storytelling aspects of

the fresh pasta.

La Cucitoria - Via Disciplini, 4

To celebrate the Design Week la Cucitoria Sonja Tagliavini will present its new

collection hosting the creations of MAATROON, a new ready to wear brand

founded by Giulia Soldà, a young and talented designer.

The inaugural exhibition will be on Wednesday, April 5 with a cocktail that will

start at 18.00 at the Atelier of la Cucitoria in Via Disciplini 4.

During the evening it will preview la Cucitoria "Made to Measure" Spring -Summer

2017 collection: a collection inspired by the journey of a young woman in the

colorful and distant lands of India. Bright colors and opulent embroideries will be

joined to the strict lines and the strict minimalism of f MAATRON.

Local Milan c/o Oratorio della Passione – Piazza Sant’Ambrogio 15

Now in its second year, LOCAL DESIGN presents LOCAL MILAN, a stylised fusion of

art meets design, or does design meet art.? Curated by designer, stylist and the

creative director of LOCAL DESIGN, Emma Elizabeth. 11 Established Australian

designers will be showcased amongst 8000 hand layed bricks by Brickworks

Building Products within the histroical location of Oratorio della Passione.

Designers: Emma Elizabeth -Tom Fereday - A.C.V Studio - Kate Banazi / Ryan

Mcgoldrick - Tom Skeehan - Ross Gardam- Adam Goodrum - Christopher Boots -

Dowel Jones - Charles Wilson - Jon Goulder

Martina Gamboni Studio - Via Edmondo De Amicis 19

Martina Gamboni is a communication entrepreneur operating in the design and

creative industry. Her innate passion for design and architecture led her to pursue

this field and establish the agency that bears her name: an international public

relations and brand consulting firm that offers a full range of communication and

marketing services for companies from the creative industries.

Martina Gamboni opens the doors of her headquarters for Milano Design Week to

show two design installations curated by Bloc studios and Campbell-Rey.

Bloc studios presents, at the rooftop, an exhibition at the intersection of design,

craftsmanship and sensorial perceptions. The project is the result of the

collaboration between multiple disciplines including Art, Photography and Green

installations. The artworks of designer Sabine Marcelis and photographer Carl

Kleiner explores themes such as lights paths and flowers interactions linked by

the undiscussed materials of Bloc studios’ universe: marble and natural stones.

Campbell-Rey creates a striking and colourful salon style meeting room where

people can come together, enjoy a drink and share ideas. Inspired by the split

marble table top motif in Campbell-Rey’s designs, the walls and floors will be

divided diagonally in an unexpected manner. The results is a juxtaposition

between colours and patterns, providing an elegant yet surprising set of contrasts

with trompe l’oeil detailing. The room will be at once inviting and unexpected,

creating an atmosphere of conviviality with the key design elements in the room

providing a focus for conversation.

Made by Choice c/o Sartoria Bassani – Via Cesare Correnti, 11

For the Milan Design Week 2017 Sartoria Bassani will host the Finnish design

brand Made by Choice presents the Laakso Chair, by Saku Sysio and its latest

collections of authentic wood furniture in a special concept entitled Wilderness by

Katrin Olina.

Aderiscono inoltre al distretto:

Atelier Benbar Bijoux, Via Olmetto,1

Bar B, Via San Maurilio, 20

Caminadella Dolci – Via Caminadella, 23

CERAMICA CONTINUA - VIA MORIGI ANGOLO VIA VIGNA

Chiosco Mentana – Piazza Mentana

Elena Boffi Gioelli – Piazza Sant’Ambrogio,16

Enotecawine - Via San Giovanni sul Muro, 14

Ethimo - Corso Magenta Angolo Via Brisa

Fondazione Stelline – Corso Magenta, 61

Il Basilico - Via Sant’Orsola 8/A

It…and more – Corso Genova, 7

Laura Menegotto - Via Santa Maria Fulcorina, 20

Maura Coscia – Via De Amicis 28

Noberasco 1908 – Via Spadari

Ottimomassimo – Via Victor Hugo angolo Via Spadari

Pescheria Spadari – Via Spadari, 4

Pilgiò - Via Caminadella, 6

Rancé 1975 – Corso Magenta, 15/a

Risi – Via San Giovanni sul Muro, 21

Riso e Latte – Via Camperio, 6

Slow Sud – Via delle Asole, 4

So’Riso Bistrot – Corso Magenta,30

Tessuti Mimma Gini – Via Gian Giacomo Mora, 11

For images and press kit download :

http://www.5vie.it/it/press