colin dover, platform & analytics center of excellence · deep understanding of customer...
TRANSCRIPT
Big Data Leads to Big Insights
Colin Dover, Platform & Analytics Center of Excellence
© 2013 SAP AG. All rights reserved. 2
© 2013 SAP AG. All rights reserved. 3
Global Economic Fragility is the New Normal
Source: IMF World Economic Outlook Update, 1/23/13
Wrenching
Change,
Happening in
Moments
Scant
Competitive
Opportunity
Continuous
Technology
Disruption
Irreversible
Economic Inter-
dependence
Focus on Risk
and Regulations
Significant Implications to Prospects of Growth
Nucleus Research, Gartner, Fortune Magazine
Unlocking the value of “Dark Data”
10%
75%
Use Analytics
Today
Need
Analytics
by 2020
Ability to manage and
consume all data is getting
harder
Not utilizing all
the information
out there
Bottom Line: Not leveraging the
power of collective insight
Missing new
insights
IT is not agile enough and
the business wants to get
involved
=
Every company deserves a “data scientist”
Big Data’s Promise…
$300
Billion in potential
annual value to
US Health Care
- more than
double the total
annual health
care spending in
Spain
€250B in potential
annual value to
Europe’s Public
Sector admin. -
more than GDP
of Greece
$600
Billion in potential
annual
Consumer
surplus from
using personal
location data
globally
McKinsey: Big Data - The Next Frontier report. Sept. 2011
60% potential
increase in
Retailers’
operating
margins possible
with Big Data
…requires thinking “out of the box”
What if you could turn
new signals into business value
:-) Brand Sentiment
360O Customer View
Product
Recommendation
Propensity to Churn Real-time Demand/
Supply Forecast
Predictive Maintenance
Fraud Detection
Network Optimization
Insider Threats
Risk Mitigation,
Real-time
Asset Tracking Personalized Care
CANCER PATIENTS RECEIVE
TREATMENT OPTIMIZED
TO THEIR DNA
BIG DATA DIVERTS DRIVERS BEFORE
FATAL ACCIDENTS
HAPPEN
DRIVERS RACE PAST RIVALS FUELED BY BIG DATA
BIG DATA Success Demands Full Coverage
Accessible
Deep
Simple Real Time
Broad
• Answer complex questions on granular data
• Predict the best next action
• On any device or to any user • Self service and intuitive
interactions
• No data preparation • No pre-aggregates • No tuning
• Real-time streams of data • Ask a question, get an
immediate answer
• Massive data scale • Many data types
© 2013 SAP AG. All rights reserved. 18
Data
Connectors
ETL
Streaming
Analytics
Advanced
Analytics
Line of
Business
Apps
BI &
Reporting
Visualization
&
Exploration
Industry
Apps
Big Data
Development
Tools
In-memory &
petabyte-scale
SAP makes Big Data Real
Real-time. Real Results.
SAP makes Big Data real
Big Data Science Services
SAP HANA Platform
SAP
Data Services
Data
Connectors
SAP Sybase ESP
Acquire
Act
Analyze
Sybase IQ Hadoop SAP HANA
Spatial Predictive Text Analysis
Visualize and Act
Industry/LOB Apps Custom Apps Analytic Apps
SQL XS Engine R
SAP Big Data Apps & Analytics
Real-Time Real World Real Results
© 2013 SAP AG. All rights reserved. 23
SAP Big Data Maturity Model U
se c
ase s
op
his
ticati
on
Without a strategic Use Case, there is NO technical requirement for Big Data Analytics
No Big Data Project, no benefits seen
Search for a significant item in big data
Understand the big picture from all available data
Generate change in response to shifts in data automatically or manually
Use big Data to predict outcomes and adjust processes accordingly
Coping Understanding Managing Innovating Ignorance
Condition Based Maintenance
Demand Signal Management Customer Engagement
Shopper Insight
Sentiment Intelligence
Fraud Management
Apply Big Data Industry and LoB Apps
SAP Big Data real world startups
Interactive dashboards map allows
real-time interaction with the
monitored objects Demo video:
http://spr.ly/Centerity
Enables organizations to develop
deep understanding of customer
behavior from millions of individual
data transactions - Dramatically
improving customer retention and
satisfaction
Web based/cloud based allows
for anywhere at anytime
accessibility to manage energy
intelligently reducing production
and energy costs
Provides consistent customer
experience across all channels.
Drives business impact closing
the loop between social and
traditional channels
Identification of critical fraud patterns
- significant improvements in
compliance. Real-time monitoring
and full transparency through
visualizations of all business
processes
Mobile sales teams and workforce
have fast, easy access to business
critical information to
accelerate the sales pipeline,
improve sales performance and
deliver superior service
Advanced and predictive analytics for LOB executives
Leaders in predictive and advanced analytics solve to big business problems, with flexible
engagement and deployment options
1. Performance and advanced analytics services
2. Select custom solutions
3. Existing reusable/repeatable IP and solutions
PAL* and R
Integration
SAP HANA PIO Science
SAP Business Objects
Dashboards Predictive Analysis
+ +
2
)2/()(
2)( 2
xe
xf
PIO delivering on your business imperatives
Forecasting Sales and Demand
Forecast demand and managing
inventory levels in perishable CPG
Model variant cannibalization and impact
on manufacturer forecasts
Utility load demand forecasting
Optimization
Optimize transport and logistics - recover
from unforeseen disruptions
Optimize depth and timing of retail
markdowns to boost sales
Grow deposits not excessive interest costs
Check and Compliance
Deliver faster response time and higher
throughput of compliance checks to
enable competitive advantage
Tackling public fraud waste and abuse by
analyzing records for tax discovery
Performance and Insights
Maximizing guest / customer experience
Assess the impact of promotions, and
improve profitability
Directional insight on growing revenues
and basket sizes
Connect Big Data insights to real-world issues Apply insights continuously through your people and processes
Analytic Tools Industry/LoB Apps Start Ups
Thank you
10-30% increase in revenue per year
Monitor eBay’s marketplace
health through automated signal
detection powered by predictive
analytics
100% Accuracy that a signal is positive at 97% confidence
+ $1.1M Revenue increase in revenue with 1% increase in retention rate
Faster, earlier intervention
reduces student drop-outs
through analysis of student
behaviors
Use real-time information to
operate its call centers with
greater productivity, a higher
first-call resolution rate, and
a lower cost per transaction.
- 5% Cost reduction In total overall cost
Gain competitive advantage using
predictive analysis of market
segmentation, promotions and
discounts
~2 seconds Execution of all queries from statistical modeling
Offer rapid analysis of social media
channels to track consumers and
influencers, and measure brands
against industry metrics
99% faster Significantly reduced ETL Load time
Revolutionize
passenger transportation and air freight logistics
industry
20 to 3 mins Expected reduction in passenger re-booking
Improve out-of-stock and
loss prevention through real-
time analysis of fraudulent
activity throughout stores
€ 1.2M potential shrink-reduction savings with
improved loss-prevention analytics
Refine sales offers for increased
adoption rate & profitability
$10-25 savings per win-back subscriber - potentially
billions of additional revenue per year
216x
faster DNA analysis results - from 2-3 days to 20
minutes
genomic analysis to enable
personalized treatment for
cancer patients based on their
DNA
Predictive Game Player Behavior
Analysis - 250 million users 60 games
5000 events per second
Provide engagement
for > 380 million fans with
>65 years of statistics available on
website
2X More time spent by fans on NBA website
Predict and Transform the
outcome of races
14,000x faster data analysis – from 5 hours to 1 second
7.5 million rows per minute throughput speeds
Quickly generate key performance
indicatorreports across multiple billing systems
and create a single view of each customer.
99% faster reporting – from 30 minutes to a few seconds
Better access (mobile devices) to
analytical information across the
enterprise, from manufacturing to sales
4 seconds
to query 10M records
Contact and Influence Finder
Application
24x faster 3 hours loading time for data
that once took 3 days
Analyze program and campaign
related data from its clients and
their dealer
Sports Betting: Real-time analysis
of odds offered in each game
45% expansion of market share in the
western Balkans
Proactively monitor trades and
provide auditing for financial
institutions that trade in energy
and commodity markets