Communication Method Evaluation

Communication Method EvaluationAlisha Harrison

ASA CodesNumberNameBrief Description1ComplianceThe point of marketing communications is that they need to be decent ,legal, honest, and truthful 2Recognition of marketing communicationsThis should be clear to identify that its an advert when marketing employers will want to see slogans, logos and images. The product must be stated so the public know its an advert 3Misleading AdvertsWhat you say about the product has to be very truthful. 4Harm and OffenceIt is wrong to offend someone in your advert with disturbing imagery5ChildrenYou must not promote bad behaving children you need to keep in mind that if your advert could seen by children 6PrivacyPrivacy is very important if you where to put someone into your work you would need there permission to do so. 13Food, food supplements and associated health or nutritional claimsIts best to promote good foods and dont tell the public they have health benefits when it doesnt

Mind Map

Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint3

Mind MapMy strengths of using the map mind method is probably setting it out and I know what sort of things to put onto a mind map.

The weakness I have with the mind map method is I dont put a lot on.

I like using the mind map method because its fun to do easy and doesn'tt take to long to brainstorm ideas down

Mood Board

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Mood BoardStrengths of using this methodIts easy to gather up ideas for my tasks, its an easy way to brainstorm ideas down as pictures Weaknesses of using this methodIt takes me ages to choose something to go onto my mood board Did you like using this method? Why? I do like using this method its fun to do and also a good way to express what I am doing

Style Sheet

the Citizens.ttf

walter_goes_to_america.ttf

(KING ARTHUR).ttf

SudegnakNo3.otf

Just Like This Demo.ttf

Peas & Carrots.ttf

SudegnakNo2.otf

ForestLakes.ttf

Flowers Power.ttf

FlowerExplosion.ttf

Moustache Club.ttf

Pokemon Hollow.ttf

orange juice 2.0.ttf

bubble & soap.ttf

BrannbollFS_PERSONAL.ttf

Comix Loud.ttf

Royalty Waffles.ttf

Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint7

Colours for the fonts

I want to choose a colour that is aimed at my age group I want the colours and fonts to be suitable for this product.

These circles are colours that I like and could end up using for my final product

Style SheetI enjoy using this method I find it really helps me to choose a font I like picking fonts out.There is way to many to choose from. There is a hole variety of different types of fonts which gives me and even bigger range to choose from it also helps me to choose a good colour that will be suitable for my product

Layout Plan

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Layout PlanI like using this method because its easy and a good way to plan something that is not your proper final thingWeakness of using this is it takes me ages to figure out how to start it what to put onto it

Brainstorm

Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint12

BrainstormStrengths of using this methodMy strengths of using this brainstorm method are its easy to do and easy to set outWeaknesses of using this methodMy weakness of using this brainstorm method is putting the actual information onto it I never know how to fill a brainstorm Did you like using this method? Why? - I enjoy using this brainstorm method a lot its a really good way to gather ideas and a good way to look at the ideas

Informal PitchStrengths of using this method

Weaknesses of using this method

Did you like using this method? Why?

Group Idea Generation

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Individual brainstorm

Group Idea GenerationStrengths of using this methodI get more ideas when I work in a group it helps a lot. its a lot easier to do it on paper Weaknesses of using this method -I need a scanner to scan in the work Did you like using this method? Why? - I like using this method because its gets you talking to other people and sharing ideas to create better ones

Formal PitchStrengths of using this methodHelps me to get ideasWeaknesses of using this methodI need to be able to put my answers into itDid you like using this method? Why? - I wouldnt say this method of using a formal pitch is my best thing to use I have other methods I would prefer to use rather than this

Storyboards

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Storyboards

Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint21

StoryboardsStrengths of using this methodI can plan it out well and draw pictures that go with the textWeaknesses of using this methodIt takes time its easier to do in a groupDid you like using this method? Why? - I like using this story board method because I like pictures that go with words but there are other methods I prefer to use

Initial ReactionI have to create a advergame for Coca-Cola. I will be using Photoshop to make it.There is going to be animation in it.I will create some sketches in order to give me and idea of what Im going to be doing and what then outcome could be like the canvas I will make this on has to be Width- 120 pixelsHeight- 80 pixel I will start this by doing a self portrait

Initial ReactionStrengths of using this methodA strength to using this method would be that it helps me to know an understanding of what Im going to be doing it allows me to ask questions before I start the taskWeaknesses of using this methodIt wastes time when you can just read the brief of the taskDid you like using this method? Why?I like using this method because it helps me a lot

Sketches

Include a copy of your communication method. Use as many slides as you need to by copying and pasting this slide. Include scans, screenshots or produce it in PowerPoint25

SketchesStrengths of using this methodMy strengths of using this method are that it helps me in the future with the product Weaknesses of using this methodMy weakness is that I cant draw Did you like using thDo you like using this method? Why?I hate using this method because I cant draw very well

Formal ProposalStrengths of using this methodIt helps me to know what im going to be doing its easy to do Weaknesses of using this methodYou have to do it independently on your own wich means its only your ideas Did you like using this method? Why? I'm not to keen with using this method I find it boring

2015Blues11544.0

Working Title: P.O.V coca cola advert

What is it called? This can change if you think of something better later

Target Advertising Platform: The platform that we will be using is T.V

What platform/platforms would you release the Advert on?

Genre: The adverts genre is a comedy/sales advert. It will contain real people.

What sort of a Advert is it? Illustration/documentary/stop motion etc.

Language / Territories: the advert is going to be worldwide and aimed at English speaking people and mostly aimed at 16 19 year olds.

What countries would you release it in? Would it be suitable worldwide or is it targeted at a specific population? Is it unsuitable for any cultures or beliefs?

Synopsis / Treatment / Story: someone buys a coca cola from a vending machine and then jumps in a paddling pool. No one speaks in it and the end goal is to make the audience laugh and want a coca cola.

What is your advert about? Discuss the narrative? What are the end goals?

One Line Sales Pitch: funnySum up your advert in one sentence

Style (similar products and graphical style): no other adverts are similar to owners.

What adverts is yours similar to? Why have you used it for inspiration?Discuss this in relation to persuasive techniques and art style

Audience:

Who is your audience? Be very detailed; 16 - 19, gender neutral, all the classes, psychographic etc.Why would your advert appeal to this person?

Legal & Ethical Considerations: non

Think about any offensive material you will include? No offence material will be used Will you restrict younger viewers seeing it? No as it has no inappropriate material in it Will it offend any social groups/religions/ethnicities? No it will not be offended How will you ensure you do not offend anyone? I will follow legal proceeds Follow up Is your advert using characters/names/logos of existing adverts/IPs?Will your advert be sufficiently different from existing adverts to not get sued for copyright infringement? Its a original idea that doesnt copy other adverts