coinslot 2343 digital

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November 22 – November 28, 2013 • No. 2343 • www.coinslot.co.uk

COMMENT

looking at a pub’soverall bottomline...pool’s perform-ance is measuredrather unfairlyagainst the perform-ance of the AWP,jukebox or SWP.

Industry news 4Seaside amusements 10Refurb sector 14Latest machine charts 22B2B Listings 24For sale, wanted + opps 27Jabro Surreal Soccer 29Comment and opinion 30

COINSLOT

Baroness Jones questions

The sleeping giant of Dream-land amusement park, in Mar-

gate, was woken from itsslumber last weekend by thou-sands of visitors keen to experi-ence the rebirth of the coastaltown’s iconic attraction.

Dreamland’s gates were opento the public for the first time inseven years as the DreamlandTrust’s chairman Nick Laisterinvited visitors in to unveil plansahead of its official reopeningin 2015.

Jan Leandro, the trust’s her-itage and engagement manager,stated: “It was the day that thecommunity took Dreamlandback. This is the first timeDreamland has been emptywith nothing there apart from

the scenic railway waiting to berestored so there will be a newgeneration that will be able tosay to their grandchildren whenDreamland’s up and running, ‘Iremember this as an empty site’and that’s an extraordinarything because that’s never beenthe case.”

The event followed a legalchallenge which resulted inThanet District Council’s Com-pulsory Purchase Order, whichcleared the path for its regenera-tion to get underway. Leandrobelieves it is now a time to lookto the future.

She said: “It is about the Dream-land heritage, we do have the his-toric rides collection but it willbe unique and new. It will be

CATEGORY DWhile four of the five Cat Dsub-divisions are to remainuntouched, coinpushers/penny falls whichcombine money and non-money prizes are set to movefrom 10p/£15 to 20p/£20 nextyear. Baroness Jones ofWhitchurch (Lab) voiced herconcerns regarding theseincreases.She stated: “Turning to thespecific proposals in theregulations, I first ask theMinister about the increasedstakes proposed for CategoryD coin-pusher or penny-fallmachines. I accept that theincrease is small and that theimpact may be minimal, butwhat justification is there forencouraging children andyoung people to gamble at anearly age, given theacknowledged link betweenearly gambling and problemgambling later? In reply to theScrutiny Committee, thegovernment say that coin-pushers are generally playedfor amusement and areprovided in a family

environment. “Although that may be true, isit not also true that thosemachines are usually sited nextto other gambling machinesthat children might then alsobe tempted to play? A renewedattraction to those relativelysmall-scale machines cannotbe seen in isolation if it isencouraging a more generalgambling habit. Why is it

Dreamland finally awakeAMUSEMENTS

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November 22 - November 28, 2013 • No. 2343 • www.coinslot.co.uk

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stions coin pusher increase

necessary to take an addedrisk when there is a knownconnection between earlygambling and problemgambling?”Lord Bates pacified BaronessJones by reminding her thatthe government is monitoring‘problem gambling’ andwelcomes the contribution ofthe RSGB and the RGT to helpstrengthen existing

mechanisms to monitor theimpact of gaming machinesand their stake and prize limits. Baroness Jones’ concernsabout Category D, specificallycoin pushers/penny falls whichcombine money and non-money prizes, served tounderline how the softest ofgaming can still bemisinterpreted andmisunderstood.

hile the House of Lords couldhave easily delayed the pro-posed stake and prize uplifts,

Parliament’s second chamber ratifiedthe recent Triennial Review last week,with Lord Bates (Conservative) beingparticularly sympathetic to the needsof the soft gaming sector.

He stated: “Gaming machinesare an important source of rev-enue for many sectors of the gam-bling and leisure industries, andthese measures will provide sup-port for businesses which con-tinue to experience difficulttrading conditions.”

Lord Bates told the House that thechallenges faced by individual sec-tors, including FECs, bingo clubs andpubs, have had a marked effect ongaming machine manufacturing andsupply businesses. He added:“According to the Gambling Com-mission, the total number ofmachines in the regulated industryfell by around 10 per cent between2010 and 2012. The government con-sulted earlier this year on proposalsto increase stake and prize limits forsome categories of gaming machine.The government received many rep-resentations in support of their pro-posals and remain confident thatincreases will not risk the licensingobjectives in the Gambling Act.

“In fact, the government havesecured commitments from thegambling industry to develop, trialand implement strengthened playerprotection measures to help to buildand maintain the public confidencenecessary to accommodate theincreased stake and prize limits.Such measures are particularly rele-vant to the casino industry, wheregaming machines offer significantlyhigher prizes than other sectors ofthe industry.”

He explained to the House thatincreases to stake and prize limitsvary depending on the category ofmachine and the premises in whichthey are located.

“The level of increase is highest

in casinos, which represent anappropriate venue for high stakeand prize gambling given the strin-gent regulatory controls they arerequired to uphold.

“For machines found in clubs andpubs, the level of increase is lower.The government are persuaded thatthese increases will provide supportto businesses while remaining con-sistent with the licensing objectives.The government propose to main-tain stake and prize limits for all typesof machine found in seaside arcadesand travelling fairs, with the excep-tion of penny-fall machines, where asmall increase is proposed. This willminimise any potential risk to publicprotection from gaming machinesaccessible to children.”

He continued: “The committeequite rightly identified the impor-tance of minimising problem gam-bling, particularly in the context ofyoung people, and requested the gov-ernment to keep this issue under closereview alongside their efforts to helpthe gambling industry.

“Although it is an importantgrowth measure for many struggling

businesses, I believe that this pack-age of measures strikes the necessarybalance between creating the condi-tions for industry growth and main-taining the licensing objectiveswhich underpin the Gambling Act2005, and I commend the regulationsto the Committee.

Lord Bates concluded: “If (theindustry) wants to see prize andstake limits increased in the future,it will have to collate such evidenceand come forward with it. The RGSBis due to produce a report in autumn2014, which will be before the nexttriennial review.”

unlike any other Dreamland thatanybody has known. It’s impor-tant that it’s fit for a 21st centuryaudience.”

As reported in Coinslot inAugust, Dreamland will haverides including the DoubleDecker Rocket, Hurricane Jetsand the Austin Car Ride when itfinally reopens.

A fundraising art auctionDreamland’s disused art decocinema building saw worksdonated by celebrities includingTracey Emin, Vic Reeves andAnne Carrington go under thehammer, with money raisedgoing towards opening theDreamland Vintage Arcade Visi-tor and Learning Centre inspring 2014.

House of Lords ratifiesstake and prize changes POLITICS

The motion, entitled Categories of Gaming Machine (Amendment) Regulations 2014,was agreed in the House of Lords last week, following a short debate, effectivelygiving the green light to new stakes and prizes for the UK marketplace.

awakes from its slumber

W

12

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SHOWS

The central role of the UK in the worldgaming and gambling industry was

handed a decisive boost last week fol-lowing the findings of new researchinto the business practices surround-ing the ICE Totally Gaming expo.

Now established as one of the capi-tal’s flagship business events - ICEwas shortlisted in the exhibition of theyear awards for 2013 - the latestresearch has reinforced the importantrole of the exhibition as a place to dobusiness - and most importantlyexport business.

These conclusions have been drawnfrom research conducted by Vivid

Interface amongst exhibiting compa-nies at the 2013 show, which confirmsthat ICE London is the internationalgaming industry’s commercial capital.

The Vivid Interface research showedthat exhibitors held on average 52 busi-ness meetings at ICE, a figure, whichwhen applied across the 481 exhibitingcompanies, totals some 25,012 com-

mercial gatherings over the duration ofthe exhibition. Whilst the mean numberof meetings stood at 52, the mostactive 3 per cent of exhibitors packed inmore than 200 business meetings overthe duration of the three days.

Geoffrey Dixon, managing directorat Vivid, said: “The research we con-ducted confirms that ICE is the meet-ing place of choice for the internationalgaming community in its broadestsense. It’s clear that exhibitors come toICE intent on doing business, with oursample expecting on average 28 percent of their meetings to result in apositive commercial outcome. Thechallenge for visitors is to ensure that

they are able to meet with theexhibitors they want to do businesswith and clearly the best way toachieve that is to arrange meetings inadvance of the exhibition openingrather than simply leaving it to chanceon arrival. ICE is simply too popular anevent to stage meetings at to riskmissing out.”

He added: “From my experiencegained researching across the exhibi-tion industry, such a level of commer-cial activity is near the very top of thespectrum, with the aggregate value ofthe deals agreed at ICE being worthmany hundreds of millions of dollars.ICE is unique in that it is both a busi-ness and an information exchangeevent which results in a very seniortranche of chief executives, thoughtleaders and buyers with absoluteauthority.”

ICE Totally Gaming 2014 takes placefrom 4-6 February at ExCeL London.Registration details and a list ofexhibiting companies can be found onwww.icetotallygaming.com.

John Powell, chairman of the IOA, honorary treas-urer of BACTA, and managing director of Select

Gaming - one of the country’s largest independentmachine operators - believes the existing pubsector business model dictating the operation andsupply of gaming and amusement machines is notfit for purpose. He believes the sector could befacing a ‘potential meltdown’.

In a statement issued to Coinslot he confirmed:“We are facing a situation in which machine costshave increased by 40 per cent, operator revenueper unit has fallen and where operating costs suchas wages, transport and the new pension regula-tions have all escalated. Operators have taken everymeasure possible to remove costs but there comesa time when it is no longer possible to sustain whatis an outmoded business model.”

Powell, who has a reputation for operating a tightship based on pragmatic business principles, added:“Historically the commercial model was broadlybased on a two thirds/one third principle in favourof the pub. This enabled the operator to maintainthe standards of service and level of investmentnecessary to build machine income.

“The current model is no longer ‘commercial’and we have operators being forced to basicallybuy turnover, which is the vanity of the businessworld. This is ultimately destructive for everyone,operators, the pubco and, most importantly,machine players.

“To avoid what I would describe as an ‘Armaged-don scenario’ we need to sit down with our col-leagues in the on-trade and have a meaningfuldialogue in order to resolve all of these issues andestablish a clear, reasonable andprogressive way for-ward.”

Powell concluded:“This is not ‘sabre rat-tling’ on behalf of theoperating side ofthe business inorder to gain a lim-ited commercialadvantage it is farmore important thanthat. It’s about ourvery sur-vival.”

s part of its on-goingcommitment to deliv-ering great products

and services to one of themost challenged industrysectors, Bell-Fruit Games hasconfirmed that it will makeavailable upgrade kits to thenew £100 pay-out for gamesgoing back as far as February2012, already a precedent rel-ative to previous reviews,and possibly earlier still.

The firm has hinted that ifthere is sufficient demand itwill explore the possibilityof offering £100 conversionkits for certain games thatwere produced prior to Feb-ruary 2012. The companyemphasises, however, thatthe latter option can only bemade possible if demand

reaches critical mass and,fundamentally, it can bedelivered at a price point thatdoes not compromise BFG’sefforts in producing brandnew equipment. It also statedthat it will only be able tocommit resource to this proj-ect with effect from Januarywith kits becoming availableat some point in the firstquarter of 2014.

Explaining more aboutthe initiative, managingdirector John Austin said: “Itis vital that all of our cus-tomers are able to seize theopportunities that the new£100 top prize will bring.Clearly, as a manufacturer ofinnovative new games, wewould prefer to focus solelyon brand new models. But

we understand that there aremany operators who need amore cost-effective alterna-tive.”

He continued: “Fulfillingdemand for that alternativeis obviously high on ouragenda. But we have aresponsibility to ensure thatessential resources are notredirected from our main pri-ority which is, of course,delivering brand new £100games to customers during aperiod when there will beintense pressure on thesupply system.”

Emphasising the point, headded: “In the event that weshould make certain furtherkits available to customers, itwould need to be at a higherprice point than that being

charged for the kits we havealready announced. Further-more, our agreement to facil-itate that expanded servicewould be dependent onthere being sufficientdemand for each model. Pro-duction of these kits wouldinvolve taking staff off newmachine developmentswhich is our core activity.”

IOA chairman callsfor grown-up debateon machine rentsand trading terms

OPERATORS

John Powell, one of the elderstatesmen in the UK machine supplysector, has called for a full and thoroughreview of the business model dictatingthe operation and supply of gaming andamusement machines in the pub sector.

Research confirms ICE as theworld centre of gaming commerce

BFG clarifies its strategyon £100 kitsMANUFACTURERS

Bell-Fruit Games has issued further clarification this weekregarding its strategy for the supply of £100 upgrade kits in line withthe hotly anticipated implementation of the Triennial Review ofmachine stakes and prizes.

A

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In a move to gain greaterpenetration into the UK

AGC, bingo and pub sec-tors, Blueprint Gaming, acompany of the Gausel-mann Group, hasappointed AMG Leisure asdistributor of its marketleading B3 and Cat C digi-tal products.

Simon Barff, MD of thecompany’s machines divi-sion, commented: “AMGhas a proven track recordof providing market pene-tration into all sectors of

the business and as such itmakes perfect sense toadd one of the UK’s lead-ing distributor’s sales abil-ity to our distributionnetwork. We have some ofthe best B3 and Cat Cgames across all marketsectors and this move willensure that every cus-tomer will have the oppor-tunity to benefit from ourproduct range”.

Mark Sowray, MD ofAMG, stated: “We aredelighted to be adding the

Blueprint product to ourproduct portfolio as it pro-vides our sales team withthe best product mix in themarket to help developtheir income and playersatisfaction in what arechallenging times in allsectors. We are lookingforward to working withthe Blueprint team to takeadvantage of all their busi-ness has to offer anddeveloping new and excit-ing products for thefuture”.

amestec managing direc-tor Chris Butler, havinglong advocated the case

for a more equitable distributionof machine revenue, has heraldedthe recent press statement madeby Sceptre CEO Ken Turner whichsignalled the need for an upwardreview of rentals.

Butler commented: “We notewith considerable interest thepress statement issued by SceptreLeisure regarding its proposedpricing strategy. Furthermore, weacknowledge many of the pointsreiterated by Sceptre about thechallenging nature of the oper-ating business, in particularthe need to get the marketback on to a proper footing.For some considerable time,Gamestec has argued that thelong established rental modelrepresents little more thana ‘race to the bottom’and we welcomeKen Turner’sbold statementto that effect.”

He added:“ S c e p t r e ’ sviews largely

echo those that we have alreadybeen voicing for some consider-able time, principally that sensibledialogue is needed if we are to cor-rect an anomalous market sce-nario whereby the big threeoperating concerns in the UK arecurrently achieving the kind ofmargins that would be considerednegligible in other sectors ofindustry. That’s patently unhealthybecause it stifles forward invest-ment and restricts us from identi-

fying new investmentstreams for the

future.”Butler went

on to expressconcerns thatwithout arecalibrationof the estab-lished model,

g a m e

developers will find it increasinglydifficult to invest in innovationsfor future product. “Gamestec, likeevery other stakeholder, has metthe internal challenges of reduc-ing costs wherever possible with-out compromising standards andservice,” he said. “Are there anyoptions remaining to make furthercuts in the business? Not unlessyou count reductions in invest-ment and capital spend and goingdown the route of purchasing thecheapest possible machinesmerely to satisfy KPIs - all of whichare deeply undesirable and bad forbusiness.”

The Gamestec boss was alsokeen to emphasise the impor-tance of a collaborative approachto the issue, adding: “Everyoneconcerned in the supply chainhas much to gain from a more bal-anced rental model. Which iswhy, again, we welcome Scep-tre’s decision to bring the debatefirmly back into the public arenaand urge everyone to join us inexploring ways of improving thebusiness that ultimately deliverthose much needed gains for allstakeholders.”

ADULT GAMING CENTRES

Adisused restaurant in Farn-borough could be turned

into an adult amusementarcade. An application hasbeen submitted to covertMimosa Restaurant, in thetown’s Victoria Road, into agaming centre. The proposedAGC will include 40-50 fruitmachines and slot machines,strictly for adult use.

In a planning applicationmade to Rushmoor BoroughCouncil, an agent for HughesPlanning LLP said the introduc-tion of an adult amusementarcade will contribute to thevitality and viability of Farnbor-ough and help to enhance thediversity of the town centre.

However, Mark Staplehurst(pictured), representing Farn-borough West for HampshireCounty Council, said a gamingcentre is exactly the type of fea-ture the town does not need asit may give the wrong impres-sion to people.

He stated: “In the currenteconomic times people don’t

have a lot of spare money sothey shouldn’t be encouragedto waste it on gaming. I’d ratherpeople’s money was put tobetter use by being puttowards some of the servicesfor young people in Farnbor-ough. I don’t think gaming cen-tres are of any real benefit topeople, there are alreadyplenty of betting places inFarnborough and junk foodoutlets opening up at anyopportunity so it’s just anotherthing that could make thetown look bad. Having threechildren of my own I do every-thing I can to stop them gettinginvolved in gambling. It mayseem harmless but it can leadto worse things and once yougo down that route it is hard toget out of it.”

Staplehurst failed to men-tion the fact that disused prem-ises are an easy target forvandalism as well as theemployment opportunitiesthat a new AGC will bring, inaddition to increased footfallto the area, thus furthering dis-cretionary spend.

Blueprint adds AMG as digital distributorDISTRIBUTORS

AGC planned forFarnborough raisesinevitable concerns

Gamestec welcomesrenewed debate onmachine rentsOPERATORS

National machine operator Gamestec has welcomed the renewed call made bySceptre Leisure for a more sustainable and realistic trading environment in the UKsingle site business.

G

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Industry INDUSTRY AMUSEMENTS LEISURE B2B COMMENT NEWSWEEK

MANUFACTURING What did theUK’s top manufacturers say when theygathered at Praesepe HQ recently? 12

ATMIA, the trade bodyfor cash machines and

related industries, whichincludes among its mem-bers Cummins-Allison,Transact Technologies andMEI Europe, has put out anappeal for potential speak-ers at its European ATMsevent in London, 2014.

ATMIA and Retail Bank-ing Research joined forcessix years ago to produceEuropean ATMs with thevision to bring together

key industry stakeholdersfrom across the region ina dedicated, independentEurope-focused confer-ence.

Flora Hamilton, ATMIAEurope’s executive direc-tor (pictured), stated: “Webelieve that we havedeveloped a ‘must attend’event for professionalsworking in the EuropeanATM industry. On June 3-42014, we will take the con-ference to another newvenue in London, the

London Lancaster hotel,to allow further growthfor this industry event.

“Today we formallyissue a call for speakers.The topics should be ofinterest to professionalswithin the ATM industry,offering case study insighton current issues, infor-mation to improve ATMbusiness managementand ATM operations.Recent case study andfuture-looking plans ofleading edge technology

and innovation solutionsare of particular interest.”

European ATMs 2014will also feature ATMIA’sfourth annual InnovationForum on Day 2 of theconference and the topicto be examined will beCash Recirculation atATMs.

Hamilton concluded:“We welcome your pro-posal for a presentation orcase study. Proposals willbe accepted until 6December 2013.”

anny Foley, of TheWhite Horse, on Sel-hurst Road, woke

up early last week to thesound of the windows ofhis pub being smashed.Unluckily for the would-beAWP thieves, Foley tookthe pair of them on himself.

Foley, who had £500stolen in a similar attack sixweeks ago, went down-stairs to find two menattacking the machines. Hesaid: “I knew what was hap-pening this time so I tookmy baseball bat. I wentdownstairs and saw these

two geezers with bala-clavas. I opened the doorand saw one of them withhis head inside themachine so I did him in theribs. He went down andstarted shouting for a guycalled John to come andhelp him.”

The incident is just onein a spate of similar attackstargeting pub fruitmachines in the boroughin the past few months,with The Randall Tavern inNew Addington, the Forest-dale pub in Forestdale andThe Beehive pub in Wood-

side enduring similarbreak-ins. Foley, who hasCCTV and has givenfootage to the police, saidone of the men was attack-ing his machine with asledgehammer, while theother had a metal gardenspade.

While attacking themachine, the metal end ofthe spade broke off. Foleysaid one of the men cameand attacked him with thebroken off bit of the spade,cutting him in the head andcausing him to bleed.

He stated: “When that

happened I felt myselfgoing a bit so I backed off abit but I’d managed to gettheir balaclavas off themfirst. They were both whiteand aged between about25 and 30. They ran off butthe police came withinabout 15 minutes and Iasked an ambulance tocome because I’d beenhurt. I’ve got four stitchesbut I’m ok. The fight onlylasted about a minute anda half but it was high-octane stuff. They ended upwalking off with nothingexcept for a good hiding.”

A police spokesman saidan aggravated burglary atthe White Horse was beinginvestigated and there hadbeen no arrests. Thespokesman added: “Anoccupant at the pub dis-turbed the two suspectsand was assaulted, beforethe suspects - bothdescribed as white men -made off.”

Anyone who may havewitnessed the incident orwith information shouldcontact police on 101 orcall Crimestoppers anony-mously on 0800 555 111.

OPERATORS

Playnation, supplier offamily entertainment

solutions to the leisuresector, has set up its newheadquarters in Runcorn.

The move follows thesuccessful managementbuyout, backed by Pala-tine Private Equity, earlierthis year, and its newappointment of a non-executive chairman, Petsat Home founder, AnthonyPreston.

The new office space,in Berkeley Court, ManorPark, boasts 21,000sq.ftand, with all staff mem-bers in the businesstogether on one floor,aims to create a more col-laborative environment.The new headquarter alsoincludes warehousespace to house its stockof gaming and pet taggingequipment.

Playnation, formerly theamusement and leisuredivision of London-basedInspired Gaming, is theleading supplier of amuse-ment and gamingmachines and suppliesholiday parks, motorwayservices, bowling centresand airports, includingButlins, Haven, Parkdean,Park Resorts, Moto, Road-chef, Welcome Break,Tenpin and MFA Bowl.

Adam Hodges, CEO ofPlaynation, said: “Themove signals the excitingnew start for the Playna-tion following the MBOearlier this year, and, withthe help of the investmentfrom Palatine, we’re com-mitted to expanding on thegreat success we’ve hadso far.”

Playnationmoves HQfollowingsuccessfulMBO

Brave pub landlordfights back againstAWP thievesTHEFT

The landlord of a Crystal Palace supporters’ pub in London has beeninjured in trying to apprehend a pair of AWP thieves.

ATMIA calls for speakersCONFERENCES

CLUBS

The first JPM/Crystal B4 Club rebuild, includ-ing the £400 upgrade decals, is now available

exclusively from PWS.Al Murray’s In The Club is a licensed product

designed for the UK club market with a PubCrawl/Club theme. This is a four reel game withthree and four-of-a-kind wins. The aim of the gameis to enter the feature game and travel around

the Pub Crawl Lapper using the number reel,accumulating cash along the way via dedicated

cash positions and curries!The Pub Crawl Lapper feature board is a 24 stage

lapper. Certain positions have cash values on themranging between 20p and £1, which when landedupon add the value to the Beer Money which accu-mulates while the feature is being played. Otherpositions in the trail may increase, reduce or losethe value in the Beer Money pot. During featureplay, the player may collect the Beer Money valueat any time and exit from the feature.

PWS introduces Al Murray’s In The Club

D

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Industry INDUSTRY AMUSEMENTS LEISURE B2B COMMENT NEWSWEEK

REPORT The essential guide tothe UK’s vibrant refurbishedmachines sector. 14

businessbriefs

‘harm minimisation’ confer-ence at the King’s Fund inLondon has been arranged

by the RGT. The aim of the gather-ing will be to review and discussexisting understanding of harmminimisation in gambling inGreat Britain and internation-ally, and explore future direc-tions for research and policy.

The conference will behosted by Liz Barclay, broad-caster and chair of theResponsible Gambling Trust’sresearch committee. Barclaysaid: “This event is intended forall those with an interest in playerprotection and encouragingresponsible gamblingbehaviour. How-ever, we hopethat it is helpfulto those that areoperating gam-bling busi-nesses inBritain.”

Speakers will include ProfessorAlex Blasczcynski, professor anddirector, Gambling TreatmentClinic and Research, University ofSydney (Facilitating Player Con-

trol), Per Binde, associ-ate professor,

University ofG o t h e n b u r g( R e s p o n s i b l eMarketing andAdver t i s ing) ,and professorRobert Williams,University of

Lethbr idge,

Alberta Canada (Evaluating theEffectiveness of Harm Minimisa-tion in Problem Gambling). Therewill also be two interactive paneldiscussions about advanced harmminimisation products and askingwhether effective harm minimisa-tion necessarily means reducedrevenue.

Marc Etches, Responsible Gam-bling Trust’s CEO, said: “This confer-ence is an important element of anon-going process of evaluating cur-rent knowledge and practice inrelation to harm minimisation ingambling at both a national andinternational level. We hope thatthis event will be helpful in inform-ing industry practice in relation topromoting player protection andresponsible gambling behaviour,and we are particularly grateful toIGT, The Rank Group, Microgamingand Joelson Wilson for their finan-cial support.”

The conference is open to all butplaces are limited.

Roy Howell, founder ofMaygay and Games

Media, has created a newgames design companywith his former colleagueStuart Harper.

The new company,which is called LivefiveGaming, will design newgames across a number ofgaming sectors, with thefirst to be released into theLBO market in the firstquarter of 2014.

“I have really missedbeing actively involved ingaming over the pastcouple of years, but havealways maintained myinterest and contacts,” saidHowell. “Stuart is my oldcolleague from Maygay and

Games Media and he hasalways been an original andcreative designer of games.

“I believe there are hugeopportunities in the contentarena going forward. Stag-nation in games design andlack of real innovation has

meant that income hasstarted to decline in all sec-tors. We will be employingtop quality graphics andsoftware talents to com-plete the team and I amvery much looking forwardto the future,” he added.

ANottingham bingo hall is offering free games to emer-gency service workers to thank those they serve in

the community.Mecca Beeston will also provide a free drink as part

of its 999 Week. Employees are welcome at the club untilSaturday using their professional ID to claim their prize.

Neil Tams, general manager of Mecca Beeston, said:“We recognise what a fantastic job these people do forour community. Many of them put their lives at risk for uson a daily basis and this is our way of saying thank you.”

Howell and Harper form new content companySTART UP

RGT announces HarmMinimisation ConferenceMEETINGS

The Responsible Gambling Trust will host a one-day ‘harm minimisation’ conference atthe King’s Fund in London on 11 December 2013.

Emergency workers offeredfree bingo gamesBINGO

A

TENPIN

Christmas has come early if you’re a bowlingfan. Bowlplex is currently offering 20 per

cent off a session of ten pin bowling beforeNovember 29. If players book their next visitbefore the above date they are entitled to 20 percent off. To take advantage of the offer, playersmust book either one, two or three games andenter a code on the Bowlplex website whenbooking. The operator is also currently offeringChristmas Group Party Packages.

Bowling operator introducespre-Christmas offers

BOOKMAKERS

One of the world’slargest retail betting

companies, Ladbrokes,has reinforced its commit-ment to local communitiesthrough its partnershipagreement renewal withcrime-fighting charity,Crimestoppers.

First signed in 2006, therelationship has seen thelaunch of many public-focused initiatives includ-ing ‘Most Wanted’campaigns using highquality CCTV images cap-tured from their 2000+stores to identify repeatfraudsters and serialthieves.

Barry Phillips, head ofretail security for Lad-brokes, said: “Ladbrokes’partnership withCrimestoppers has provedto be highly effective overthe years in cutting crimeand improving publicsafety. It also maintains animportant link with ournumerous other commu-nity initiatives, such as ourwork with the Safer Neigh-bourhoods Scheme.”

LadbrokesrenewsCrimestopperspartnership

HELTER-SKELTER BACKFOR 2014

The owner of Clacton Pierhas said its helter-skelterwill be back in 2014 after itcollapsed during lastmonth’s severe storm. Thepier’s administration man-

ager SharonCharters saidexperts hadnow assessedit and wereconfident it

could be repaired for thenext summer.

RESORT PASS SCOOPSWIN

The Blackpool Resort Passhas been awarded Best Mar-keting Initiative at the Lan-cashire Tourism Awards. Thepass, which offers access toup to nine of the resort’s topattractions, was launchedearlier this year in an effortto save visitors money andencourage anincrease inovernight stayat the seasideresort.

2343-p08-industry:Coinslot NEW 19/11/13 16:33 Page 1

Leisure9Coinslot November 22 - November 28, 2013

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INCLUDES £205 CASHBACK FROM SOUNDNET

o this is Christmas, andwhat have you done? Well,clearly not enough for

John Lennon whose classic songstruggled to break in to the high-est earning jukebox songs overthe Christmas period last year.However, that could all changegoing into this year’s festiveperiod as Soundnet unveils itslatest playlists in the run up to theChristmas period.The company is currently offer-ing a £205 cashback on the MusicMilestones jukebox from SoundLeisure, which is a veritable giftat just £1,645.

“Our customers know thatbuying the jukebox is only thebeginning,” said the company’sToby Hoyte. “The Soundnet serv-ice will think of everything fromprofiling the jukebox according

to the site, to sourcing specialtracks or uploading songs fromlocal bands. Nothing is too muchtrouble for the Soundnet team.

“Christmas is always an espe-cially important time of year forjukeboxes,” he added. “Musicadds to the special festive atmos-phere that customers are look-ing for when they go to pubs andbars for their Christmas partiesand celebrations.”

Everyone has their favouriteChristmas track and Soundnet’schart shows that the most popu-lar by far is ‘Fairytale of New York’by the Pogues and Kirsty MacColl,which not only was the mostplayed Christmas track last year,but the fifth most played track forthe whole month of December,just behind massive tracks like‘Gangnam Style’, ‘Diamonds’ and

‘Beneath You’re Beautiful’. “Christmas is one of the high-

est-earning seasons for jukeboxesso festive tracks are essential tomaximise profits,” Hoyte said.“Operators need to ensure theyhave these songs on their juke-boxes, so the fact that we offer aspecial Christmas category aspart of the Soundnet service,should be music to their ears.”

The special Christmas cate-gory, containing all the high-earning Yuletide tracks, willautomatically appear on all MIMand Vhub jukes on December 1and automatically be hidden onJanuary 1. All other SL jukes mayneed a special disk, and opera-tors have been advised to con-tact Soundnet now to ensurethey have all the right music ontheir jukeboxes.

What is Soundnet bringingyou for Christmas?MUSIC CHARTS

Forget SantaClaus -Soundnetknows whatjukeboxcustomers arewishing forthisChristmas.

S

2343-p09-Leisure:Coinslot NEW 19/11/13 12:09 Page 1


Amusements TO COMMENT ON ANY ARTICLE


lackpool PleasureBeach companysecretary and direc-

tor David Cam has retiredfrom his role after 33 yearsat the amusement park.

Cam, a highly-respectedfigure in the amusementsindustry and a former chair-man of BALPPA, stooddown last Friday.

Having worked in acatering kiosk at the Pleas-ure Beach as a 16-year-old,after finishing his degree,Cam found himself back atthe park as past ownerGeoffrey Thompson’s per-sonal assistant.

Although this was just agap year position, 12

months after leaving toreceive his legal training hereturned to Blackpool onceagain, when Thompsonasked him to become thepark’s assistant companysecretary.

He obviously excelled inthe role, so much so thatThompson promoted himto company secretarywithin five years

Speaking to FunworldMagazine, he said: “It’s quiteextraordinary how not onlyhave the Thompsons beenfeeding and clothing me fornearly 50 years, but theyhave given me the mostwonderful opportunitiesto spread my wings.”

Cam spent the first sixmonths on a tour of amuse-ment parks in the US, learn-ing the very best practicesthat would serve him sowell through the rest of hiscareer.

Throughout his 33 years,Cam has worked on everyproject undertaken at thePleasure Beach from startto finish, identifying the dayit opened The Big Oneroller coaster in 1994 as thebiggest in his career.

He commented: “ThePleasure Beach wasfounded as an American-style amusement parkwhere adults could feel likechildren again.

“We’ve succeeded inkeeping that original visionalive. Everything is so closeand compact here that itgenerates a great buzz -that’s never changed.”

Cam told Blackpool’sThe Gazette that his hard-est challenge had been a“constant and relentlessbattle” to get tourism recog-nised as an industry.

He said: “There are a lotof people coming to Black-pool but still not enough.People’s impressions of thetown have become blurred

and there is still a lot to bedone to turn around theimage of Blackpool.

Although relinquishinghis full-time role at the park,Cam’s passion for the Pleas-ure Beach abides and hewill continue to return inan advisory role.

He concluded: “Thereare 970 staff on site today. Ifyou can take them all withyou, you’re going to win,and we do. And I will alwaysbe an enthusiastic ambas-sador for Pleasure Beachand all that we do.”

REGENERATION

AScottish seaside FECowner has welcomed

the finalised designs for alandmark £8m leisurecentre in Girvan as a poten-tial boost for his business.

Alfie Briggs, who hasbeen the owner of MayfairAmusements for 30 years,said a new leisure facility islong overdue for the sea-side resort, based on Scot-land’s west coast near Ayr.

Briggs said a new leisurecentre would provide visi-tors with a reason to cometo Girvan as a destination,rather than simply passingthrough on their way else-where.

He commented: “Thetown has missed not havinga pool. This can only be agood thing for local familiesand also for visitors.

“I see a constant flow ofcars going through Girvan,but there’s just not enoughof them stopping at themoment.

The centre will be built onthe site of an existing pool,pavilion and parking area onGirvan’s seafront, giving itthe benefit of expansiveseaside views.

It will incorporate a mainpool and teaching pooltogether with a soft playarea, café, community hall,fitness suite and rooftopviewing gallery.

Briggs added: “Every-where is suffering right now,including Ayr. But this newleisure centre has to be astep in the right direction.”

Council leader Bill McIn-tosh said: "This really is amilestone for the people ofGirvan and marks the startof the formal process toturn the vision of a newleisure and communityfacility into a reality.

The owner of Southend’sAdventure Island are

celebrating after it wasgiven the green light toopen a new single-storeykiosk next to the amuse-ment park.

Southend Council’sdevelopment control com-mittee lauded the Stock-vale Group for scalingdown its previous plans foran “iconic” yellow, two-storey coffee shop on theproposed site in July, afterfears were raised by other

traders that it would blockseafront views.

The 2.6m high, 12mwide timberclad kiosk onSouthend’s Marine Paradewill house a takeaway andcreate up to 20 jobs.

Marc Miller, managingdirector of the StockvaleGroup, said flowers andplanters would be posi-tioned around the kiosk tomake it a positive additionto the landscape.

He commented: “It willdeliver 20- plus jobs in the

tourism industry and it ispart of our plan for a £25mseafront expansion.”

The Stockvale Groupalso agreed with plannersthat the kiosk shouldremain open until 11pm,rather than the 2am closingtime that had been pro-posed for the coffee shop.

Lib Dem councillor MikeGrimwade said: “At long lastwe have had a developerwho has listened to whatwe have said and reduced itin terms of height and open-

ing hours.”A 238-signature petition

and 26 letters of objection tothe kiosk were submitted tothe council, but plannersadvised the scaled-downtakeaway would provide aboost for visitors to the resort

Independent councillorRon Woodley disagreedwith the protestors, com-menting: “I don’t believe itwill have a detrimentaleffect on people’s ameni-ties. It’s a welcome changein terms of having another

food outlet.”Rival seafront traders

expressed fears the kioskwould turn Marine Paradeinto a side street, views shared by Conserva-tive councillor StephenHabermel.

He said: “I believe we arehere to protect views tothe end of the pier and tothe sea for all to enjoy.

“I feel it’s a great shamewe are not able to do anything to protect it anyfurther.”

ScottishFEC ownerwelcomesleisurecentre plans

AdventureIslandcelebrateskiosk planningvictoryAMUSEMENT PARK

Cam steps downafter 33 years atPleasure BeachRETIREMENT

One of the amusement industry’s longest servants has left hisposition at Blackpool Pleasure Beach, but promises to continueto work for it in an advisory role.

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Coinslot NOVEMBER 22 - NOVEMBER 28, 2013

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B2B Report

raesepe CEO Nick Hardingexplained: “We’ve hosted themachine manufacturers since 2010

in order to explain our thinking on theindustry and how we see the major issuesimpacting the business. The ultimate aim isto work with the manufacturers, many ofwhom are revenue share partners withPraesepe, in order to produce games whichare more player-centric and which suittheir requirements. We’ve certainly hadsome success with this approach and it’salways positive to bring the industrytogether and host them in Milton Keynes,however we felt there was a need to dosomething different this year.”

The desire to ‘do something different’prompted some out of the box thinkingfrom the Praesepe team. “Rather than getour executives to stand up and presentwhat we felt our customers wanted, wedecided to film some player focus groupsand let the players speak for themselves”explained Nick Harding. Praesepe over-came the reticence of many machine play-ers to participate in any form of marketresearch and recruited a total of 22 cus-tomers who were willing to be filmed talk-ing about their machine playingexperience.

The cast of 22, which comprised sixCashino and 16 Beacon customers, werethen filmed across three separate sessions.The first was held at Cashino in WatfordHigh Street and was followed by two ses-sions at Beacon in Northampton.

Nigel Davis, head of machines at Prae-sepe, who attended all three focus groupssaid: “Whilst we had topics that we wantedour customers to discuss, the conversa-tions were kept open and nothing was off-

limits. The result was over five hours offootage which we then edited down to twohours consisting of 50 individual clips. As acompany we’ve learned a lot about whatwe are doing and I know the same is truefor the manufacturers. The exercise thatwe’ve gone through and the opinionsvoiced in our films will almost certainlyresult in changes to the design and gameplay of machines in the future.”

RESEARCH HIGHLIGHTS

Attitude to £100 jackpot - hot, cold orindifferent?Players were concerned that without anincrease in stake levels, games convertedto £100 from £70 would simply be harderto win on and would lose their play appealas a consequence. All of the focus groupswere anxious that popular games woulddisappear from the floor and were ambiva-lent about the appeal of a jackpot whichthey felt they would rarely experience.

The knowledge - how to play newmachines?There was consensus amongst both Bingoand AGC players that new machines aremuch easier to play and that even ‘simple’older games may be confusing for playerswho tend not to ask staff for assistance. Play-ers were much more likely to gain insightfrom other players. A key request was tohave the ability to DEMO features and tohave game specific ‘How to play’ web siteswhich players can access. However, somemembers of the AGC group didn't wantmore game play information for fear oftaking the mystique out of their game play-ing experience.

Praesepe sets the pacfindings of key industrPraesepe’sannual MachineSymposiumattracted many ofthe biggest namesin gamingmachinemanufacturing tothe Double TreeHotel in MiltonKeynes. Theaudience of 50,which included adelegation ofsenior executivesfrom parentcompanyGauselmann, wereshown the resultsof a major piece offocus groupresearchconductedamongst a sampleof Cashino andBeacon Bingocustomers.

Essential Guide to Astra GamingGroupNext Week

NOVEMBER 22 - NOVEMBER 28, 2013

22This week’s

machinecharts

24B2B listingsand industrymarketplace

27Classified

sales, job andbusiness

opps

29Jabro Surreal

Soccer season

P

2343-p12-13-Report:Coinslot NEW 19/11/13 15:54 Page 1


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B2B

Ergonomics - are you comfortable withmachine design?The sample was unanimous in their requestfor manufacturers to include cup holdersas a standard feature on machines. Otherissues of concern related to the height andcomfort of machine stools and the positionof the payout position. The AGC players sug-gested that the spec on buttons should beimproved to make them more durable andthat there should be tougher ‘vandal proof’touchscreens.

Sound and Vision - how important iscolour and sound?According to the Praesepe sample, soundsare more important than the colour ofmachines in attracting players There was acall for networked machines to have amaster volume and for all volumes on multi-game compendiums to be set at the samelevel.

How do you like your stakes - what leveldo you play at?The stake levels at which games are playedis determined by habit/preference withsome players always playing at a £1 stake.However individual finances and levels ofdisposable income were additional issueswhich came into play.

Motivation - playing for time or playing towin?With the exception of two participants, thefocus groups acknowledge that they playmachines for gaming entertainment andthat beating the machine is a bonus ratherthan the primary reason for playing. Thisattitude emphasised the need to produceproducts which the groups referred to as

delivering a ‘good game’.

Winning mentality - smallwins more often or large winsless often?All three focus groups were clear intheir desire to play more entertain-ing machines with a win distributioncharacterised by ‘little and often’.However players were unanimousin their demand that wins shouldnever be less than their stake. Thiswas one of the most deeply held andpassionate issues for participants inall of the focus groups.

TITO - is it just the ticket?After initial reticence based on reserva-tions over new technology, the AGC groupwarmed to the concept of TITO, acknowl-edging its use in other gaming environ-ments such as casinos and licensed bettingoffices. In contrast bingo players were farmore cautious and conservative fearing theintroduction of what they described as‘fake money’.

Models and manufacturers - what do youknow?With some exceptions, notably Barcrest,Electrocoin and Astra, there were very lowlevels of manufacturer or model awareness.This was particularly true with the bingorespondents who referred to machineseither by their location within the club orby specific game play features. Whilst AGCplayers had a much greater depth of knowl-edge, the absence of any meaningful levelof brand awareness underlines the difficul-ties of engendering the type of customerloyalty common in other market sectors.

pace withstry research

Quote/Unquote“This was an invaluable insight into the mind set of machine players. It’s a rareopportunity to be able to listen and see people talk about their experiences playingmachines for over two hours. Issues we might take for granted are far from ordinaryfor players and some of the opinions were expressed with passion and emotion. Theissues surrounding the £100 jackpot were particularly interesting and have helpedshape my thinking. It’s something the industry cannot afford to get wrong.”

PAUL LANGHAM, TOWN & COUNTY

“It’s essential for every industry to engage with its ultimate customers and to sensecheck the strategies and product developments it is pursuing. I personally don’tthink we in the gaming sector do enough of this which is why the Praesepe day wasboth important and insightful. The focus group feedback highlighted a number ofissues, some misperceptions and a number of opportunities which impact all of us.As games creators and as retailers its vital we consider and address these. Gettingmachine players to talk so candidly was a real achievement, hugely worthwhile anda must repeat exercise.”

ANDREW LUDLOW, NETWORK RESOURCE MANAGEMENT

The symposium was both well attended and well organised. It was clear that playersonly play games which provide value for money and which give them the opportunityto interact and socialise with other players. This was a meaningful event and we canuse the information and feedback we received in our next games.”

JOHN STERGIDES, ELECTROCOIN

“This was a welcome invitation into the world of the machine player, to listen to howthey view machine playing and to explore what motivates them. The depth of knowl-edge, particularly from the AGC players, was impressive and we should never under-estimate this aspect when designing machines. I think we have all undertaken ourown anecdotal pieces of market research but it is rare to be given access to so muchcontent in such a structured way. There were a lot of take outs from the day whichhave been shared with the games development team.”

TONY BOULTON, PROJECT

“Praesepe’s annual forum never fails to provide a useful insight into player prefer-ences, motives and desires. With the upcoming introduction of a £100 jackpot, theplayer research project was particularly valuable. The feedback provided by theplayers has been noted and will help ensure that games designed by SG Gamingcontinue to be the best available.”

BARRY KNOWLES, SG GAMING

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14

B2BEssential Guide to... Machine

The used market has, and continues to be, an impor-tant market sector for RLMS Sales, and used salesaccount for approximately 50 per cent of our total

sales volume. There is probably a larger customer base forused equipment than new, so there is a constant need forrefurbished machines.

The used equipment market follows the same buyingpatterns as the market for new machines, with a higherdemand for different kinds of machines at different times.At the beginning of the year many coastal operators lookedto freshen up their offering for the season, so we see ahigher demand for Category D equipment during thistime.

The AGC, bingo and single site markets, meanwhile, arebusier at either end of the year, with the summer monthsbeing pretty tough for used equipment sales across all sec-tors. Presently, demand is being driven by requests for CatC equipment from the single site market that can be con-verted to the new £100 prize level.

The only way for RLMS to secure repeat purchases inthe used equipment market is to supply a high standard ofproduct. To guarantee this we have a team of experiencedengineers who follow a rigorous quality control processthat each piece of equipment must go through prior tobeing despatched. RLMS Sales give each refurbished unit a28-day warranty to provide customers with peace of mindthat, in the unlikely event of any issues, their problems willbe resolved without further cost.

The RLMS Sales team also work closely with suppliersto make sure they are up to date with all the current tech-nologies. This has become increasingly important, as overtime the equipment our engineers deal with has becomemore sophisticated. The team works with various types of

PC based equipment incorporating varying types of screentechnology and there are also many more peripheral itemson the market, with note acceptors and note recyclersbecoming more and more commonly requested as an addi-tional fitting for used equipment.

To deliver a quality used sales process the sales teamare supported by excellent IT systems that ensure that theteam have live stock information, not only telling themwhat models we have in stock, but quantity available, phys-ical condition and the product specification. We are alsoin constant communication with our customer base viaregular mail outs of our used equipment prices, supportedby regular e-mails detailing products available and any spe-cial offers. In addition to this we regularly advertisethrough Coinslot, which still remains an invaluable toolfor getting your message to market.”

SUPPLIERS

Satisfying the demandfor quality second-handequipmentFor RLMS Sales, the second-hand and refurbished sector is a vitally important part of theamusement and gaming industry. Sales director Tony Glanville explains how the companyfollows strict procedures to ensure that quality control is maintained.

Coinslot: How important has thesecond-hand and refurbished

gaming/amusement equipment sectorbeen for JNC Sales in 2013?John Jennings: The used equipmentmarket continues to be the most impor-tant sector to JNC Sales, as this is the areathat the past successes have been basedon. As we have ventured into the newproducts market, we have not forgottenthat the majority of our customersexpect high quality used machines. Weknow that with the majority of our cus-tomers being repeat customers, if theyare taking good money with theirmachines, they will return to us year onyear.

CS: Are there any particular types ofmachines that are particularly suited tobeing refurbished? JJ: All machines can be refurbished, but Iwould say that video and redemptionmachines are particularly suited tobeing refurbished. We are currentlydoing LCD upgrades on certain videogames as we see this as a way in whichwe can provide a great value and long-lasting machine to our customers, andultimately a more enjoyable game forthe user - at a fraction of the ‘new’ price.With our recent association withThomas Automatics, JNC Sales is the dis-tributor of Thomas 3004 QUE (QualityUsed Equipment), which is an excellentproduct that has been refurbished byThomas and comes with a 12-monthThomas warranty. This is an excellent,cheaper alternative to the brand newchange machine. Used ticket eaters havebeen added to the JNC product list witha variety of ticket eaters available for saleat very competitive prices.

CS: ‘Quality’ is a key watchword in theindustry. How does JNC ensure itsrefurbished machines are in top condi-tion?JJ: Our quality standards have continuedto improve over the last few years withpositive comments of workmanshipcoming from all corners of the UK as

SUPPLIERS

A cost-efAs JNC Sales continues todevelop its presence in thenew products market, theBristol-based company has notforgotten the importance ofoffering a full range of qualityused amusement and gamingequipment. Finance directorJohn Jennings explains.

“

TONY GLANVILLE

RLMS SALES ENGINEERCHRIS THOMPSON

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B2B

ine Refurbishment �TO COMMENT ON ANY ARTICLE

Email: [email protected]

well as Europe. Simon Coles, technical man-ager, has ensured that machines only leavethe workshop when they have been fullychecked and soak tested. With Phil Marshalland Lee Clarke providing great support inthe technical and after-sales team, we arestriving for ever higher standards. With 10dedicated engineers we have a massivepool of experience in all areas. Moreover,with JNC operating seven amusementarcades we know that our customers can’tafford significant machine downtime sowe have the structure to act very quicklyto get problems resolved. We are anapproachable company and we aim to pro-vide a great service to support ourmachines.

CS: Why would an operator choose to pur-chase a refurbished machine rather thanone that is brand new?

JJ: From talking to our customers, the over-whelming response is that the differencein takings between a brand new productand a good quality used machine is oftensmall, whereas the difference in price isoften very significant. It is therefore mostcost effective to buy used equipment pro-

viding the machine will stand the test oftime and will be supported in the event ofa fault. With our experienced after-salesteam, we are confident that after buying aJNC Sales used machine, we will use all ourexpertise to make sure your machine isearning you as much money as possible,from a relatively low purchase price.

CS: Are refurbished machines principallypurchased by smaller operators, or do thelarger groups also have an interest insecond-hand machines?JJ: It is not just the small operators that buyused equipment, but the majors as well.With the squeeze being felt across theboard over the last six years, budgets havedetermined that all companies need to getvalue for money out of every machine,which has resulted in increased sales to thelarger groups within the industry. We have

also found that with the changing of theMGD rules regarding machine licences, anumber of customers have increased thenumber of Cat D Fruit machines to enablea larger number of B3 machines on thepremises. Here at JNC we have large quan-tities of all categories of fruit machines tofulfil this requirement.

CS: Do you have any part-exchange offersin place to help operators free up spaceon their gaming floor? JJ: We understand that the introduction of amachine will usually result in one beingsurplus to requirement, so we will happilyoffer a part exchange price on all machines.This will depend on our current stock ofthat product together with the machinebeing bought. With the flexibility of beinga small company we are more than likelygoing to be able to put together a deal.

t-effective buying strategy

FULLSTOCKED



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B2B

Essential Guide to ... Machine RefurbishmenSector Overview

Workshop expansion

Top quality refur-bishment effortshelp keep iconicgaming andamusementproducts on themarket, ready toentertain thenext generationof consumers.

Entertaining the nextgeneration

The prolonged economic downturnhas prompted an increasing num-ber of operators to select profes-sionally refurbishedsecond-hand machines ratherthan buy new products outright.

Top quality usedequipment

Second-hand ma-chine salesplay a key rolein the movement ofnew product, with many of the UK’sleading distributors maintainingcomprehensive part-exchange pro-grammes and helping inject new lifeinto venues across the country

A keysector With operators increasingly demand-

ing first-rate refurbished gaming andamusement equipment, many dis-tributors and suppliers have beenexpanding their workshop opera-tions across the UK.

hile the existence of a thrivingsecond hand market in the coin-oparena could be seen as a sign of des-

peration or an overall lack of willingness toinvest in new equipment, the truth is actu-ally a lot more sophisticated. For example,reconditioned machines are freely boughtand sold in the UK, therefore the productsin question must have been manufacturedto a high standard and hold mass appealoriginally.

The refurbishment market reflects thecurrent economic situation whereby allsectors of business are looking to for valuefor money. Also, the second-hand market inour industry is so long established that thereis no stigma in buying second hand, nor isthere any suspicion that refurbished orrebuilt goods might be in any way substan-dard, due to the professionalism of the firmsdealing most heavily in such items.

Faith in the second hand market breedsconfidence and if good deals are on the tablewhere machines look and play as good asnew for a fraction of the price it is inevitablethat operators will literally buy into the idea.

While all types of thrift are de rigeur, due toin no small part to a crippling double diprecession, it’s always been in fashion in UKcoin-op circles. Although the UK has a man-ufacturing sector to be proud of and whichdeserves wholesale support, the fact is thatwe’re all looking at how to make our moneygo further, while securing an acceptable ROI.

When some of the UK’s leading distribu-tors and suppliers openly advertise theirreconditioned stock alongside new prod-ucts, it is clear that the industry accepts that,while it is a delicate balancing act, new andused can co-exist in the market withoutwholesale implosion.

A machine that has filled the cashbox inits days, weeks and months immediatelyafter going on-site as a new piece willundoubtedly entertain more players whenit re-enters the fray for the second time.

The cautious attitude to spending whichhas, by necessity, pervaded the sector forseveral years now has increased the oppor-tunities available to experts in second handequipment, regardless of product sector.

Seaside operators with redemption

counters meanwhile, know that if they needa rebuild of a machine that originally didn’tdispense tickets, there are several firmswho’ll happily do this for them.

Opportunities have arisen for operatorswho see SWP machines as an integral partof their product mix, with new contentbeing placed in old cabinets. While it’s unde-niably a sign of the times that operators areconsidering rebuilds in greater numbers,they also know that the machines they buyare ready to go, meet technical standardsand come with a guarantee.

While everyone would like brand-spank-ing new equipment, economics dictate thatthere will always be plenty of operators onthe look-out for quality second hand prod-ucts of all types.

A limitless stream of high quality refurbs,rebuilds and reconditioned used equip-ment is a feature of the UK market nowa-days. Rather than use this as a stick withwhich to beat the industry, it actually speaksvolumes about coin-op’s efforts and will-ingness to provide a cost-effective serviceat all levels.

SWOT ANALYSISSWOT ANALYSIS SECONDHAND MACHINES

STRENGTHS

• Second hand machines are oftenestablished, well-known steadycashbox earners

• Cheaper than new equipment• Refurbs and rebuilds often

include new features whichweren’t in the original specifica-tion

WEAKNESSES

• Some people will only buy newstock regardless of what else ison offer

• Spare parts and peripherals forthe original machines may be nolonger available

• Players may not necessarily realisethe rebuild has new content

OPPORTUNITIES

• Equipment originating in the UK isbuilt to last, with plenty ofmachines in the field a decade oldor more

• Machines used in part exchangedeals can stimulate new pur-chases

• All styles of coin-op equipmentcan be refurbished and rebuilt

• Non-reclaimable VAT on newmachines may see operatorsfavour older product

THREATS

• Certain heavily-brandedmachines may be hard to moveon, especially if the brand hasfallen out of favour

• Attractive finance deals on newproducts by specialist dealers

• Cheap imports from South EastAsia

Second hand - not second best

The second-hand machine sector is something that should be celebrated, as it is an intrinsic, vitalpart of UK coin-op that often stimulates new equipment sales.

W


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17

NEW TELEPHONE NUMBER - 01132 040885

Tim Stanhope,Keith Parker or John HoodTel: 01132 040885Fax: 01132 560180John mobile: 07766 247876Email: [email protected] 59/62L, Springfield Commercial Centre,Bagley Lane, Farsley,LEEDS LS28 5LY

Leeds Leisure Ltd WE’RE

SUPPORTING

MOVEMBER

CASHENCOUNTERS

DONDBANK ON IT

DONDRED MIST

DONDCOPS & ROBBERS

POA

£995

£595

£695

CLUB MACHINESGALLOPING JACKPOTS (NEW) POARAIDERS OF THE LOST TENNERS (NEW) POACOPS & ROBBERS JUDGEMENT DAY (NEW) POAFLAMING SIXES £275SNAKES AND LADDERS £175CLUEDO £175

CASINO LOW TECHPARTY TIME 3 PLAYER £995GOLDEN GAME 3 PLAYER £795CLOCKWORK ORANGE £595CARIBBEAN CRUISE £550RANDOM GOLD DOUBLE UP £70 £495MEGA JACKPOTS £395FULL HOUSE £395RANDOM GOLD £395MIDAS TOUCH £395CASINO DOND (VIDEO) £350CASINO WHEEL OR WEALTH £295DOND CASINO £295ROLL X £295FANTASTIC 5 (VIDEO) £250CASINO RED HOT X £245CASINO BAR X £245

B3 £500PLAY MAKER £1,295SLOTTO GAMBLER £995STAR ATTRACTION £995WORLD OF GAMES £9953 PLAY 500 £745SUPER 500 £695MEGA BARS £595PARTY SLOTS £550RAINBOW RICHES £450

CHANGE MACHINESTHOMAS 3004 (ARDAC ELITE) £1,995THOMAS 3004 (TAIKO) £1,795

VIDEOSSUPERBIKES TWIN £4,995TIME CRISIS 3 DELUXE £1,695CHASE HQ 2 SSD £1,195BATTLEGEAR 4 SSD £995UPRIGHT ARCADE CLASSICS (NEW) £995TABLE TOP ARCADE CLASSIC (NEW) £895

£70 AWPSCASH ENCOUNTERS (NEW) POADOND ELIMINATOR £995DOND BANK ON IT £995DOND EAST & WEST WING £795DOND SPANK THE BANKER £745DOND COPS & ROBBERS £695DOND RED MIST £595CROWN JEWELS £545STAR WARS DEATH ASSAULT £395HOT HOT HOT £250TAKE IT OR LEAVE CRAZY TRAIL £245TAKE IT OR LEAVE IT £225PACMAN POWER UP £195

AIR HOCKEY / NOVELTYAIRBOY XTREME MINI £1,495CRAZY SQUASH WALL HOCKEY - NEW £1,395WINNING STREAK TICKET £1,295PLATINUM HEIGHTS TICKET £1,295GARLANDO SPEEDY 7FT £795

SWP’SPARAGON TT £795PARAGON PRO 23 £545PARAGON 19 £495PARAGON 2 £395

Distribution firm RLMS Sales, whichbecame part of the Novomatic group in

July 2012, sell both new and pre-ownedmachines, but the trade in reconditionedmachines has become increasingly cen-tral to the company’s business.

It’s this comprehensive service that haskept Guildford Automatics returning toRLMS again and again. Coinslot spoke tothe Guildford Automatics director JulianMaunders about the state of the gamingmachine sector and his relationship withthe company.

Guildford began working with RLMStwo years ago, shortly after Maunders andhis business partner purchased the com-pany. He emphasised that it was theneeds of each particular client which

determined whether to supply a brandnew machine, but rare are the occasionswhen Guildford decide that a refurbishedsolution is not the best choice.

In a market that Maunders described as“not great”, the availability of cheapermachines is a big plus. He reported thatalthough business had been steady forGuildford Automatics during 2013, theirtrade reflected the slow year which isaffecting the entire sector.

Maunders noted that there was strongdemand from his customers for Deal orNo Deal games, reflecting a predilectionfor branded games among patrons atpubs and clubs. RLMS supplies refur-bished versions of a number of Deal or NoDeal titles, including Lucky Streak, The

Big One, and Pure Gold. Maunders addedthat although most customers choose torely on the 40 years of expertise at Guild-ford Automatics, some clients will ask forDeal or No Deal by name and the companysimply has to acquire them.

The Guildford director also told uschanging customer attitudes aroundfinancial arrangements. Rather thanreceiving a lease invoice every month,most operators prefer to take machineson a profit share scheme, which leavesthe burden of accounting to their Guild-ford head office.

Both customers and suppliers appreci-ate the savings gained from refurbishedproducts, and RLMS is able to offset con-cerns about reliability by employing their

own repair team at their headquarters inBurton-on-Trent. Maunders was quick topraise the relationship between the twocompanies, describing them as very easyto work with. Engineers at RLMS haveeven provided assistance to their coun-terparts at Guildford to support withmaintenance and upkeep of their refur-bished machines.

OPERATIONS

Adding value through reconditioned machinesIn an economy still stumbling its way out recession, finding ways to cut costs without cutting qualitybecomes increasingly important. Amusement vendors Guildford Automatics has found a solution inthe form of refurbished machines purchased from companies such as RLMS Sales.



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Essential Guide to ... Machine RefurbishmenMarket Perspectives

ith a strong focus on supplyingquality new and used gamingequipment to the UK’s out-of-home

leisure sector, RLMS Sales has developed astrong understanding of the ever-chang-ing market requirements.

Explaining the reasons why customerslook to procure refurbished equipment,Karen Sarosi, sales executive for the com-pany, said: “In the single site sector thevenue that requires the product may notdrive sufficient cash box to warrant abrand new machine, and the operator hasto get the rent to net cash box ratio cor-rect to make sure it is viable for them andthe site.

“Similarly, in the arcade and bingo sectorsome venues do not deliver cash boxes thatgenerate the required return rate a newmachine costing several thousands ofpounds demands,” Sarosi added. “We willalso have customers looking to stock newvenues and they require a blend of new andused for the site this can be both becauseof budgetary constraints and also to be ableto offer a mix of product to their customersmixing the very latest games with a numberof proven ‘evergreen’ used machines.”

According to Sarosi, other benefits thatpurchasing used equipment brings is thatcustomers can identify strong performers -through word of mouth by talking to otheroperators; by visiting competitors venuesto see what is sited and being played; or bymonitoring the high achievers in theCoinslot product charts - and thenapproach companies such as RLMS Salesto ascertain whether those products areavailable in the used market ensuring theyget a strong proven performer at a reducedprice compared to purchasing it new.

“We supply used equipment right acrossthe board,” Sarosi said. “We tend to find thatcustomers who purchase new will tend tobuy early to maximise the earning poten-tial of a new model and to keep one stepahead of their competition. They will thenuse this equipment to cascade throughtheir estates, moving them through the

venues - whether this is the pub market orarcade and bingo. However you will stillsee these operators enter the used marketif they realise after production has finishedthat a model is particularly strong and theydid not purchase sufficient numbers whenit was new. Other factors for entering theused market can be that they have a spe-cific customer request for a product theydid not buy new or they have a specific siterequest based on local competition.

“In the pub sector, the operator’s estateprofile might mean that they do not haveenough top performing sites that requirenew injection to then in turn feed the restof their estate, therefore they will need to

enter the used market to source equipmentto facilitate the required changeovers tosupply the lower income sites.”

Martin Austin, new account manager forRLMS, said part-exchange programmes area key component of the purchase processand, as such, are fundamental to the rolethe company fulfils in the supply chain.“We understand that when a customer pur-chases a piece of equipment there is poten-tially the need to part exchange,” he toldCoinslot. “This can be driven by commer-cial motivation where the customer wantsto offset the price of the purchase with apart exchange, or it could be because theyare over stocked and need to reduce their

off-site liability and reduce depreciationon non-earning assets.”

Austin said the motivation behind thepart-exchange market can often be due tospace constraints. “This is particularly truein the arcade and bingo sectors where alarge proportion of the customers do nothave warehouse facilities so it is a case ofone in, one out,” he said. “We also activelygo to market to acquire product from cus-tomers to fulfil other customers’ demandsor satisfy a requirement by a manufacturerto source base components and cabinetsfor rebuild products. This, in turn, gener-ates revenue for the customer to be ableto reinvest in their business.”

PRODUCT LIFECYCLE

Refurbished machines: a keycog in the coin-op wheelWhile the reasons for a procuringa used piece of equipment areoften varied, RLMS Sales’ teamof dedicated engineers andquality control representatives areon hand to assist operators of allsizes.

WORKSHOP ENGINEERSNEIL WINFIELD (FRONT) AND JONATHAN HAYNES

DEBRA STALLARD,TRANSPORT AND STOCK

CONTROLLER FORRLMS SALES

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With trading conditions in the amuse-ments market no less tough than in any

other over the last few years, refur-bished/second-hand machine sales haveplayed a crucial role.

For small and medium-sized operations,the option of buying a good quality refur-bished machine for a fraction of the priceof a new one has enabled them to keep theiroffering fresh for customers.

Great Yarmouth’s much-loved Joylandamusement park is one of many that havebenefited, with its family redemptioncentre comprising approximately 80 percent refurbished or second-hand machines.

Michael Cole, Joyland’s owner, said hisbuying strategy made simple economicsense, revealing that he hasn’t purchased abrand new machine for around three years.

He commented: “Gone are the dayswhen you could buy a new machine andwithin a couple of years it has paid for itself,and at this site a good quality refurbishedpiece of kit can take just as much moneyas a new one.

“We have bought refurbished cranes thatare a couple of years old and they have per-formed as well for us as new models have.”

Cole said it had also been cost-effective,especially with the knowledge of howmuch value a brand new game can lose in arelatively short period of time.

He said: “Several years ago we bought athree-player Category D machine thatwould have cost several thousand poundswhen it was brand new for just £900, and itwas in ‘as new’ condition. I can’t think itwould take any less money than if it hadbeen brand new.”

Within Joyland’s amusement arcade,

Cole explained that the types of machinethat are particularly well suited to beingrefurbished and purchased second-handare cranes and pushers, given that the essen-tial concept of both hasn’t changed to anygreat degree since their inception.

He said: “With genres like fruit machinesand redemption you can find yourself chas-ing the latest games that come out, but thebasic principle of a crane and a pusherremains the same.

“As long as you have the right swag inyour cranes and your pushers, we have thatif a model has been refurbished to analmost as new standard we will take goodmoney with it.”

Cole revealed that Joyland buys its refur-bished and second-hand equipment fromAMG Leisure and has always been morethan happy with the quality of productsupplied.

For the park itself, this year Cole boughtthree refurbished coin-operated ridesfrom Jolly Roger that came in virtually ‘asnew’ condition.

He explained that this was also a logicalstrategy, as brand new coin-operated rideswill generally look second-hand within acouple of weeks of being used by activechildren.

After a period of five or six years operat-ing at Joyland, Cole will send its well-knownlicensed coin-operated rides back to JollyRoger to be refurbished, extending theirlifespan in the process.

He concluded: “We have one Bob TheBuilder ride that has been refurbishedabout three times, all for the fraction of thecost of a brand new model and still cheaperthan a second-hand one.”

COASTAL AMUSEMENTS

A cost-effective solution totough trading conditions

For Michael Cole, owner of Great Yarmouth’s Joylandamusement park, the purchasing of refurbished and second-handequipment has made economic sense in tough times.



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Essential Guide to ... Machine RefurbishmenProducts

Used machines are proving as popular as ever asarcades and operators look for the most economical

way of updating their selection of machines. JNC Salesis now upgrading many videos with LCD/plasmascreens to improve the experience for the player andthe takings for the operator. This will also extend thelife of the machine and make the decision to purchasean easy one.

“With relatively little video equipment being devel-oped at present, buying used equipment is often themost sensible option,” said John Jennings, finance direc-tor for Bristol-based JNC. “Used video equipment comeswith the obvious price advantages, with these productsbeing significantly cheaper, as well as being provenmoney takers and reliable. Superbikes 1, for example,has a great reputation - and at just £5,495 is a great deal.Although acquiring good quality used video is notalways easy, JNC has opened good avenues for buyingin used equipment from all around the world.”

JNC is currently building the third batch of Fast andthe Furious Supercars Conversion Twin Dlx with 42-inch LCD which, at just £7,495, is proving great value formoney at the same time as providing a new experience.The takings figures are proving exceptional with it over-taking Grid in a direct ‘head-to-head’ during the busysummer months. It has also been outperforming othertop rated new machines in some top rated UK sites.

“Large quantities of used equipment are suitable forcompanies expanding, or starting out, in a new area,” Jen-nings said. “We have received many orders from opera-

SUPPLIERS JNC SALES

Opening up new avRefurbished parts and components are theideal way to improve experience for the playerand takings for the operator, says JNC Sales.

Market Analysis

pecialising in the sale of both new and usedgaming and amusement equipment, all ofLeeds Leisure’s products are despatched in a

site-ready condition. According to company salesdirector, Keith Parker, 2013 has been a “very busy”year for Leeds Leisure. “Second-hand and refurbishedequipment is the core of our business, mainly in theAWP sector but we have also been busy with videogames and other types of arcade equipment this yeartoo,” he said.

According to Parker, all genres of gaming andamusement machines are suited to being refurbished,but it is vital that all equipment is given a qualitymakeover. “All of our machines get the same high stan-dard of care and attention - whether it be a £150 fruitmachine or a £5,000 video game,” he stated. “But justby the sheer complexity of some video games theyusually need a lot more hours of work than, say, anAWP or SWP.

“All our machines go through our workshop andare fully site readied and tested to as near to newstandard as can be achieved. We have a dedicatedworkshop team that have been in the industrylonger than they would care to mention, but withthat bring a huge amount of experience in everyarea of machine type.”

Discussing the numerous possible reasons whyoperators choose to purchase refurbished machines

rather than ones that are brand new, Parker said: “It isoften the safer and more prudent decision for theoperator and their site to choose a two-year-old AWPthat has a wealth of machine performance figuresand a strong reputation behind it, rather than a newmachine that is often only backed up by limited testfigures and manufacturer/distributer hype.

“We can offer our customers not only excellentquality used equipment at a very competitive pricebut also with the added knowledge that the equip-ment they are buying will come with our great after-sales and technical support that is second to none.”

Explaining the universal appeal of second-handequipment, Parker said: “Whether they are big orsmall, every operator has an interest in achieving max-imum value for money. Obviously, some bigger com-panies do have an obligation to site new equipmentto satisfy brewery and pubco demands, but even thelarger operators often inject more of the usedmachines that have proved to have the best earningpotential for them.

“Part-exchange is something we always have tolook at because more often than not the piece ofequipment that is being purchased is to replace anexisting machine on site so we will always try and beas fair with the price of the customers old equipmentas we can, plus some part-ex’s may obviously becomethe next refurbished machine for someone else.”

Quality second-hand solutionsIt is often the safer and more prudent decision for the operator and their site to choosea two-year-old AWP that has a wealth of machine performance figures, rather than anew machine that is only backed up by limited test figures, says Keith Parker ofLeeds Leisure.

Following an increase in demand for quality usedgaming equipment, Star Leisure recently moved to a

new location in Newington, Kent. The new facility isthree times as large as the company’s previous head-quarters, and can hold up to 500 machines.

According to the company’s Stuart Arnold, the refur-bished machines sector continues to have an importantplace in the UK’s amusement and gaming industry, ascash-strapped operators look for viable alternatives toexpensive new equipment.

“We primarily refurbish AWPs that remain popular inthe market, such as Bell-Fruit’s Deal or No Deal series,”Arnold said. “We have a dedicated workshop for re-sprays and other activities and also provide a 60-day

Shining StarStar Leisure has a range of flexible offersfor operators looking to install quality usedequipment in their venues.

S

MO-ST POPULAR USEDSUPPLIER: LEEDS

LEISURE’S KEITH PARKER(LEFT) AND TIM

STANHOPE SPORTINGTHEIR MOVEMBER

MOUSTACHES

STAR LEISURE


ment

ew avenues


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Over the past 30 years, Leeds Leisure hasprovided the industry with top quality

refurbished equipment to both the singlesite and arcade sectors, covering every typeof machine - from AWPs to boxing machinesto the larger dedicated video pieces.

“The used equipment market is themainstay of what we do here, and the pastyear has been a very busy time for us,” com-mented the company’s Keith Parker. “Westarted the year by moving into bigger andbetter premises. We are now located justoff the Leeds Ring Road at Farsley, which isa far more convenient location for accessto the motorways and for transport and cus-tomers.”

According to Parker, the used equipmentmarket has been buoyant throughout 2013,and Leeds Leisure has seen a good steadyflow of machines through its workshops.“Second-hand AWPs are the main types ofmachines we provide throughout the yearto a dedicated customer base,” he said.“They know that myself, Tim Stanhope andJohn Hood always provide our customerswith an honest and educated opinion.

“The past year has also seen a significantincrease in new customers some that havejust contacted out of the blue to give us atry after seeing our regular advert inCoinslot, while others that have come tous through customer recommendations.It’s good to know that when you’re provid-ing a quality service, customers will recom-mend others to us.

Parker added: “All our refurbished

machines are workshopped to a very highstandard. We pride ourselves in making surethe machines leave here in as good condi-tion as possible. For example, if an AWP orclub machine comes into us with badlyscratched frames and marked front pods,we will fit them with a new set of high qual-ity tough coated frames and refurb the podsso it looks like new. All video games we sellalso get the same high quality treatment.Our engineer Paul Stewart takes enormouspride in stripping a video game down to itsbare bones to individually sand and sprayany metal or plastic parts so it looks amaz-ing when its all put back together.

“Also essential to any business is a goodback-up and technical help,” Parker said.“Mark Luckham is always on-hand withtechnical advice on any machine we havesold. I am also from a technical backgroundand still do all the PC repairs in-house forall our machines, and provide a computerrepair service for any customer’s machineswith a quick turnaround. We keep a goodrange of spares in stock, so can usually getthem out for next day delivery if required.

“Hopefully with the triennial coming inJanuary or February, it will pave the way foranother busy year for us in the used AWPmarket. We are already seeing an increasein calls from customers regarding what willbe available to convert to the new jackpoton the day. It will certainly be an interest-ing EAG this year seeing what the manufac-turers have come up with to hopefullyinspire the industry and the players.

LEEDS LEISURE

The future’s brightThe used equipment market is the mainstay of Leeds Leisure’sbusiness, and the company continues to give the same high qualitytreatment to all machines, from AWPs to video games.

tors venturinginto redemp-tion for thefirst time.When all theother arcades inthe area are doingredemption, it isessential that youkeep up and offerthe public thebest experience.

“Used equip-ment is a good way oftrying a concept beforetaking the plunge andbuying high value new equip-ment as you can see whether itwill bring benefits to the arcade.With such a wide range of redemption equipment, JNCcan fulfil the requirements of every arcade, whether it isstarting from scratch or replacing machines.”

Jennings added: “Regarding fruit machines, the intro-duction of MGD has allowed operators to put in moremachines without having the additional cost oflicences. Used fruit machines are a great way to increasethat revenue without having to spend huge amountson the latest machines. With the B3’s taking a large pro-portion of the fruit machine takings, it is important tomake sure this is maximised by having the necessarynumbers of Cat C / Cat D machines in the AGC.

“Visitors are always welcome to the JNC workshopand warehouse facility to view the machines, wherewe have over 1,500 machines in stock. For even morecost effective deals, large discounts are offered formachines taken in an ‘un-workshopped’ condition.”

back to base warranty.”After beginning his career in the industry from an

operational side, Arnold said he understands thenuances of the market and knows exactly what his cus-tomers want. “It is crucial that we give all of our cus-tomers products that look as new as possible,” he said.“Some suppliers of used equipment only offer one-for-one part-exchange deals, but we are flexible and opento discussion.”


AnalysisSponsored by

NOVOMATIC LEADS, OTHERS FOLLOW

CATEGORYB3 (£1/£500 Max.)

CATEGORYD (10p/£5 Max.)

CATEGORYB4 (£1/£250 Max)

AGCsThis LastWeek Week Name / Manufacturer

1 1 King of Slots Blueprint2 - Magic Lotto Ultra Novomatics3 2 Triple 8 Barcrest4 7 Big Party Astra5 9 Mega Bars Big Hit Project6 3 TS22 Project7 8 Triple 7 Barcrest8 - Lady Luck Reflex9 5 Rainbow Riches Community Cash Barcrest10 - Lucky Lady's Charm Astra

Based on data supplied by a representative number of UK sitesSupplied by RLMS Sales

Members clubsThis LastWeek Week Name / Manufacturer

1 1 Raiders of the Lost Tenners Reflex2 2 Happy Hour BFG3 3 Jackpot Island Reflex4 4 DOND Red Mist BFG5 5 Casino Crazy OTB JPM

Based on data from representative sites. Supplied by sector professional

FEC - familyThis LastWeek Week Name / Manufacturer

1 1 Party Time Classic (3 Player) Astra2 2 Party Games (4 Player) Astra3 3 Rainbow Riches (3 Player) Empire4 4 Gold Rush Stampede (4 Player) Barcrest5 5 Adders And Ladders(4 Player) Vivid6 6 Chase The Ace Project7 7 Golden Games (3 Player) Mazooma8 8 Party Time Arena (4 Player) Astra9 9 Party Time (3 Player) Astra10 10 Full House Empire

Based on data from four sites Amusement Equipment Co Ltd

FEC - adultThis LastWeek Week Name / Manufacturer

1 1 Magic Games U/R Novomatic2 2 Rainbow Riches Party Barcrest3 3 Free Play 70 Project4 4 Pure Gold Astra5 5 Party Games (4 Player) Astra6 6 Find The Lady Project7 7 Find The Lady £70 Project8 8 Chase The Ace Project9 9 Party Time Arena (4 Player) Astra10 10 Party Mix (3 Player) Astra

Based on data from four sites Amusement Equipment Co Ltd

CATEGORYC (£1/£70 Max.)

Single siteThis LastWeek Week Name / Manufacturer

1 1 DOND The Big One BFG2 2 DOND Lucky Streak BFG3 3 DOND Pure Gold BFG4 4 Monster Money QPS5 5 DOND Golden Game BFG6 6 DOND Double Chance BFG7 7 Raising the Stakes EMP8 8 Monopoly Reel Estate BFG9 9 Snow White and the Seven Tenners REF10 10 Lady Luck Trail of Riches REF

Taken from a representative number of sites around the UKSupplied by national operator

AGCsThis LastWeek Week Name / Manufacturer

1 - X3000 Multigame Amatic2 5 Magic Games 3 (s/d) Novomatic3 6 Encore T7 (GP3) SG Gaming4 1 Magic Games 3 Novomatic5 3 Find the Lady 2 Card Project6 - Triple 7 (GP3) SG Gaming7 - Piggy Banker Empire8 9 T7 (GP1) SG Gaming9 - Bullion Bars Arena Astra10 - Bullion Run Concept

Based on data from a minimum of 10 locations. Supplied by Praesepe

FILMCHARTS

AlbumsThis Last

WeekWeek Name

1 - Artpop Lady Gaga2 1 The Marshall Mathers LP2 Eminem3 - Loved Me Back To Life Celine Dion4 - Salute Little Mix5 7 The Nation’s Favourite Elvis Songs Elvis Presley6 - Direct Hits Killers7 - The Fabulous Rock ‘N’Roll Songbook Cliff Richard8 - Trust Alfie Boe9 2 James Arthur James Arthur10 - The Best Of Keane

DownloadsThis LastWeek Week Name / Manufacturer

1 - Animals Martin Garrix 2 111 How Long Will I Love You Ellie Goulding 3 2 The Monster Eminem ft Rihanna 4 - Somewhere Only We Know Lily Allen 5 3 Move Little Mix 6 1 Look Right Through Storm Queen 7 4 Royals Lorde 8 - Do What U Want Dady Gaga & R Kelly 9 5 Story Of My Life One Direction 10 6 Counting Stars Onerepublic

MARTIN GARRIX:ANIMALS

UK Box Office ChartThis LastWeek Week Name

1 - Gravity2 1 Thor: The Dark World3 4 Philomena4 3 Captain Phillips5 2 Cloudy With a Chance of Meatballs6 6 Jackass Presents: Bad Grandpa7 5 Turbo8 7 Ender's Game9 8 Krrish 310 9 One Chance

GRAVITY

LADY GAGA: ARTPOP

MUSICCHARTS

UK Jukebox ChartHighest Earning Tracks on Sound Leisure jukeboxesThis Last

1 The Monster Eminem feat. Rihanna2 Wake Me Up Avicii3 Counting Stars OneRepublic4 Roar Katy Perry5 Talk Dirty Jason Derulo feat. 2 Chainz6 Royals Lorde7 Blurred Lines Robin Thicke feat. TI & Pharell8 Burn Ellie Goulding9 Look Right Through Storm Queen10 Eat,Sleep,Rave,Repeat Fatboy Slim, Riva Starr & Beardyman

Based on data supplied by Soundnet

http://www.soundnet.net/

www.soundnet.net

22

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2343-p22-analysis.ps:Coinslot NEW 19/11/13 17:22 Page 1

21-23 JANUARY 2014 ExCeL London Exhibition Centre

www.eagexpo.comT: +44 (0)1582 767 254 E: [email protected]

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B A C T ARepresenting the British Amusement Industry

Presented by

THE AMUSEMENT& LEISURE SHOW

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Ted Tuppen, founder and chief execu-tive of Enterprise Inns, has an-nounced he will step down fromBritain’s largest pubco next year. Hewill be replaced by Simon Townsend,currently chief operating officer of En-terprise, who has been with the com-pany for 13 years.

Enterprise chief resigns

JOHN MCLOUGHLIN, BELL-FRUIT GAM

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CUE SPORTS

ports bar operator Rileys did itspart to build political bridges thisOctober by hosting the bi-partisan

Commons Pool Tournament.MPs and other political figures gath-

ered to compete for a cash donation to acharity of their choice on a specially com-missioned Lambert pool table with under-rail lighting and printed cloth, supplied bySAM Leisure of Coventry.

The annual event has been operated byRileys since 2003 and has raised over£30,000 for charities since its inception.

The most notable match occurredduring the semi-finals between Labour’sSimon Danczuk and the Conservative MPNigel Adams. As the match approached,Adams had yet to return from a reception

at Buckingham Palace and the inexperi-enced Conservative David Arness volun-teered to stand in for the absent memberof parliament. Danczuk won the firstgame with ease, but midway through thesecond match, Adams made a surpriseentrance and fought back to claim thesecond game before finally succumbingin the third.

Moving on to the final, lobby correspon-dent Rob Merrick routed Danczuk in threegames to become the new Annie’s BarChampion. He picked up £1,500 for a char-ity of his choice, while the remaining threesemi-finalists will split another £1,500between their own good causes. The £320raised from entry fees were donated to thejournalist’s charity.

RileyssponsorsHouse ofCommonspooltournament

SAM Leisure provided the pool table for Riley’s annual House ofCommons pool tournament last month.

RECRUITMENTDREAMLANDLAUNCHESRECRUITMENT DRIVE

Dreamland Leisure, which operatesnumerous Palace Amusements

venues across southern England, is look-

Our plans for EAG areadvanced. You will be

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2343-p24-25-Listings:Coinslot NEW 19/11/13 17:25 Page 1

25

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HLIN, BELL-FRUIT GAMES

The highly anticipated Sector 7 laser tagzone has been given the green light toland at the Tenpin family entertain-ment centre in Chelmsford. “The newarena will be completed in early Decem-ber, so make sure you are first throughthe door to puton your pack,pick up your lasergun and take aimat your enemy,”Tenpin said.

A new Sector


�TO COMMENT ON ANY ARTICLE


ing to recruit a new operations managerand service engineer.

The successful candidate for the role ofoperations manager will have overallresponsibility for the operation of multipleadult and family gaming centres acrossKent, Sussex, Hertfordshire, Dorset andLondon.

MANAGEMENTNEW CEO FORSCIENTIFIC GAMES

New York-based Scientific Games,which is active in the UK market

through its SG Gaming subsidiary, hasappointed David Kennedy as chief execu-tive officer, effective immediately.

Kennedy succeeds Allen Weil, whoserved as chairman and

CEO of the group.Ronald Perelman hasassumed the role ofchairman.

“Scientific Gamesis well positioned tooffer customers a

complete suite of prod-ucts and services,

expand opportunities for our employeesand drive enhanced value for our stock-holders,” Kennedy said.

CATEGORY CGAMING

REFLEX EMBRACESTHE FOURTH REEL

In an effort to stimulate £1 stake plays,Reflex Gaming has introduced a fourth

reel to its already popular Galloping Jack-pots Category C game.

Commenting on the introduction of thefourth reel, Quentin Stott, managingdirector of Reflex, said: “This opens up thepossibility of 10 win lines from the tradi-tional one, three or five available on three-

reel play. It also allows usto offer wins not only fromleft to right on reels one,two and three, but alsofrom right to left on reelsfour, three and two. This issomething new and excit-ing and the reaction on sitetest has been extremelyencouraging, hence the retailerapprovals.”

SPECIAL OFFERSAZTEC LAUNCHESPRODUCT SALE

Aztec Coin is currently promoting aseries of offers for the UK market

ahead of the Christmas holidays.The company is currently selling Triple 7

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2343-p24-25-Listings:Coinslot NEW 19/11/13 17:25 Page 2


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2343-p29-Surreal soccer:Coinslot NEW 19/11/13 11:31 Page 1


Comment

High street bookmawith gambling proindustry-related news

“

media watchalex lee

FOBTs - the government’s bigge

commentalex lee

o put this commentinto some sort ofperspective, the

Champion of Championssnooker tournamentstarted this week, and istransmitted on ITV4 forthe duration for those whoare interested. Because ofthe snooker TV coverage,you can guarantee thatthere’ll be an uplift, how-ever marginal, in games ofpool being played thisweek and next.

While pool tables don’tdominate the top of theincome charts, it’s indis-putable that they earn aconsistent, low mainte-nance income and drivewet sales to boot. One of themost oft-heared gripesabout pool is that it’s notthe world’s biggest earner.Even the smallest versionsof the game command a sig-nificant footprint, meaningthat the ‘pound per squaremetre’ return can render atable tough for somelicensees to justify.

The reason behind this isdown to a misconception.Instead of looking at poolas just one contributoryfactor to a pub’s overallbottom line, its perform-ance is measured ratherunfairly against that of theirAWP, jukebox or SWP.

We all know, however,that a busy pub with a welllooked-after pool tableattracts regular players.They may even stop visit-ing one pub in favour of

another if it has a decenttable, cues - and good beer.An influx of the above men-tioned types is likely toequate to more drinkerswhich should, in turn, meanan upturn in wet sales.

Although I’m a total con-vert, I strongly believe thatpool is a vital cog in a pub’smechanism when it comesto maximising footfall,dwell time and spend. Let’snot forget the all-importantsocial element to the game,either, to the point whereeven the most casual ofplayers will put down theircoin and wait their turn totake on the current cham-pion. Let’s put it anotherway - when did you last seea queue forming to play anAWP, SWP or put money ina jukebox?

And finally, I’d just like toreserve a few words ofpraise for Danny Foley,landlord of the White Horseon Selhurst Road inLondon. Foley took on twomasked raiders who weretrying to relieve one of hisAWPs of cash last week. Hebravely fought the robbersand in doing so managed tounmask them and laterdescribe them to thepolice. My respect and bestwishes go to him. I honestlydon’t how I’d have reactedin a similar situation, onethat I wouldn’t wish onanyone, but I’ve alwayssecretly wanted to mash upmiscreants with a baseballbat myself.

How aboutwe ‘pool’ ourresources?

Gaming machines in adultgaming centres and the

internet are the two most famil-iar outlets for women with gam-bling problems, according topsychotherapist Liz Karter.

According to the Intergamewebsite, Karter has written abook, Women and ProblemGamblers, and concludes thataddiction among women hasits roots other than in the“buzz” which men experience.

In an interview, Karterexplains her reasons forcoming to this conclusion.While men go for the adrena-line-pumping reaction of gam-bling, women become involvedto “numb themselves” for anumber of personal reasons,often domestic violence.

Karter is also keen toemphasise that, in the UK atleast, the industry has a “cleanbill of health” in terms of its atti-tudes towards gambling addic-tion and the supportivemeasures it has in place, butbelieves that advertising is amajor impediment to recover-

ing addicts.Karter has been a specialist

in gambling addiction therapyfor 10 years and has been con-centrating on addiction amongwomen for the past five years.She runs her own women’s clin-ics in the UK and is a regularspeaker at industry forums onthe subject.

Elsewhere, police areappealing for information aftermoney was taken from AWPs,according to the Surrey Mirror.At around 6.20am on November12, money from a fruit machinewas stolen from the LimesPublic House on Albury Road,Merstham.

Another incident occurred atThe Woodman Public House onBarnett Wood Lane in Ashteadduring the early hours ofNovember 8. At this stage in theinvestigation it is not knownexactly how much money wastaken from the machines.

Investigating officer PCHelen Simon, said: “At thisstage in the investigation weare keeping an open mind to

whether the two incidents arelinked but we do believe themachines are targeted for thehigh amount of money they cancontain and I would appeal toanyone who has information onwho is responsible to contactus with information.

“If you saw anything suspi-cious in the areas around thethefts or have seen any recentsuspicious activity around pubsover recent days, please con-tact Surrey Police on 101.”

Local officers from the SaferNeighbourhood Team are visit-ing premises to offer crimereduction advice and urgeanyone who has a fruit machinein their property to get it emp-tied regularly to deter would-bethieves.

And finally, the Daily Mail hasaccused FOBTs as being a‘social cancer’. When socialhistorians assess the impact ofthe Blair administrations on theface of Britain they shouldexamine the passing of the2005 Gambling Act, accordingto the paper’s Dominic Lawson.

T

“Is it winner stays on?”

2343-p30-31-comment:Coinslot NEW 19/11/13 15:32 Page 1

31Coinslot November 22 - November 28, 2013

treet bookmakers are a ‘social cancer’, AWPs have been stolen in Surrey and womengambling problems are most likely to visit AGCs and use the internet, according to recentry-related news.

The Federation of SmallBusinesses has launched afactsheet for businesses lookingto export for the first time, tohelp more small businesses geta foot into overseas markets.“politicsjohn allan

quote unquote

”biggest ‘mis-stake’?

TO COMMENT ON ANY ARTICLE


He stated: “This was the leg-islation that allowed bookmak-ing firms to install so-calledFixed Odds Betting Terminalson any High Street in the land.These machines are an elec-tronically turbo-charged formof roulette, a game which hith-erto had been restricted tomembership-only casinos.

“There are now almost35,000 such machines on ourHigh Streets, with an over-whelming concentration inareas of high welfare depend-ency. They don’t have signssaying ‘benefit cheques wel-come here’ - because theyscarcely need to: it just hap-pens anyway, and on a vastscale.

“What I hadn’t realised washow the FOBTs had become afabulously convenient way fordrug dealers to launder theproceeds of their crimes. I amwiser but angrier, having readlast Saturday’s Guardian,which contained an outstand-ing investigation into this phe-nomenon.

“The newspaper’s RandeepRamesh had spoken to anumber of drug dealers, whorevealed how this gold mine forthe leading bookmaking firmswas also criminals’ preferredmeans of getting ‘hot’ moneyinto their bank accounts via athird party - minus, of course,their losses on the terminals.

“Because these terminalsare now so widely spread, it ispossible for the drug dealers tolaunder small amounts at eachindividual outlet, and thus helpavoid suspicion.

“Last month, the CultureSecretary Maria Miller rejectedcalls to cut the maximum stake.It is not hard to understand theGovernment’s reluctance to puta brake on this tawdry trade:FOBTs are thought to generatearound £700m a year for theExchequer from all associatedtaxes. Also not surprisingly, theABB has lobbied the Govern-ment, claiming that if it acted toreduce dramatically the scale ofstake permitted, this would‘automatically put 40,000 jobs

and 8,000 shops at risk’.“This has been believed: it

seems the Conservative-Lib-eral Democrat Coalition sharesthe view of its Labour prede-cessor that the proliferation ofbetting shops in the poorestparts of the country is helpinglocal economies that are other-wise showing little or no signsof commercial growth.

“Besides, if less money(whether dole or earned) wereto be funnelled into these ever-multiplying betting terminals,more would be spent on othergoods and services: it wouldn’tjust evaporate into outer space.In fact, there are signs thatpoliticians at constituency andlocal level are not buying thestory that their voters should begrateful to the betting firms fortheir booming trade in electron-ically enhanced roulette.”

“The work currently being undertaken by the RGT does not address the essential question of the linkbetween the £100 stake and problem gambling, but is a multi-stage 18 month process commencingwith a scoping study that does not reflect the immediacy, urgency or seriousness which couldreasonably be expected following the government’s announcement.”

LESLIE MAC-LEOD-MILLER, BACTA

The [recent] trade figures with theEU highlight the importance of

raising exports to the UK economy.Currently, the UK has a trade deficitwith the EU in goods and servicesof £3.3bn. That long-standing gapneeds to be narrowed as part ofrebalancing the UK economy andputting it on firmer footing.

Recent FSB research showedthat £792m could be added to theeconomy annually, if its memberswho say they want to export for thefirst time took the plunge and didso. Given the export growth poten-tial among the smallest businessesthey just need a helping hand to geton the way. Small firms remain a keypart of the drive to increase thenumber of exporters. Our mem-bers alone that want to exportcould make a huge economic con-tribution. However they do facebarriers to taking that first step.

The top tips are:1. Know the country you are

exporting to: Knowing where youwant to do business is just as impor-tant and setting out a business plan.A business needs to be confidentof demand for the goods and serv-ices as well as what the competi-tion is and how much they charge.Different countries will also havedifferent rules concerning market-ing and advertising too, so whatworks in the UK may not work inoverseas markets. UK Trade andInvestment offer help through thePassport to Export scheme whichhelps first time exporters.

2. Consider how you want to sellabroad: Businesses need to considerif they will sell through a distribu-tor, an agent, through a joint ventureor open an office. Ultimately mostbusinesses will benefit from somelocal help, either in the country orthrough other businesses that havesold products there.

3. Understand one country

before moving to another: Whileeach country will have differentdocumentation to fill in on tax forexample, all countries will have dif-ferent customs as part of their cul-ture. Firms should get to knowthese before moving on to sell inanother country. HMRC providesgood documentation to help firsttime exporters.

4. Know your customers: Know-ing the customs and commercialdeadlines potential customerswork to is important, for example,Saturday and Sunday are not week-ends everywhere. A businessshould also check that new cus-tomers can pay for the goods. If abusiness has concerns about pay-ment, they can ask for pre-paymentor an Export Letter of Creditthrough their bank.

Businesses may also need to usefinance to produce goods or otheraspects of the sale. UK ExportFinance and each of the high streetbanks can provide assistance to firsttime exporters, or those looking togrow export operations. Beforeapproaching a finance provider,businesses should consider:

1. The cost of borrowing includ-ing interest rates and fees and howthis will affect the price chargedand the profit made.

2. Whether the finance is neededfor short, medium or long-term asthere are different products avail-able which will offer morefavourable terms.

3. The greater the risk associatedwith the transaction the greater thecost will be. This can include thepolitical and economic stability ofthe country as well as the credit-worthiness of the buyer. A firm willneed to prove to the financeprovider that they can deliver aproduct that will be accepted ontime and that the buyer is reliableand can pay.

FSB pledges tohelp smallbusinesses export

“Despite the raising of the maximum prize ceiling to£100 on Category C machines (AWPs) in the UK,expected in early 2014, it is difficult to apply anyadjective to the British pub machine market otherthan ‘mess’.”

DAVID SNOOK, INTERGAME

“It’s a real advantage to our coin-op members to beable to attend their two largest events (BALPPAAnnual Dinner and EAG International) in one go.”

PAUL KELLY, BALPPA

“Those in the industry are proud of our contributionto the UK economy, and the aim of the Tourism andHospitality Campaign, launched in autumn 2013, isto spread the message far and wide, ensuring MPsin all political parties are aware of the huge role ourindustry plays in the economy.”

UFI IBRAHIM, BRITISH HOSPITALITY ASSOCIATIONon?”

2343-p30-31-comment:Coinslot NEW 19/11/13 15:33 Page 2


EXPLORING GAMINGCONVERGENCE

he fourth annualSocial Gambling andGaming Summit

kicks off today (November21) at Etc Venues in Alders-gate, London. The full-dayconference focused on theintersection of casino-stylesocial games, mobile gam-ing, virtual goods, and thebridge between mainstreamsocial gambling and gaming.The event unites estab-lished industry leaders anddevelopers in free-to-playmobile games and socialcasino games for inspiring

keynotes, lively panels, andin-depth discussion on thefuture of real-money gam-ing, cross-platform inte-gration, game design, andplayer conversion.

ECA LAUNCHES NEWTAST FORCE

n November 12, rep-resentatives of theEuropean Casino

Association (ECA) held ameeting in the prestigiousGrand Casino Brussels tolaunch a new ECA anti-money laundering (AML)task force that will beresponsible for communi-cating ECA’s effortstowards the fight againstmoney laundering by put-ting together pan-Europeanmoney laundering risk-assessment best practices

and so-called “suspiciousmoney laundering behav-iours” in casinos.Heliodoro Giner (pictured),general secretary of theSpanish Casino Associa-tion and ECA board mem-ber emphasised the“different AML implemen-tation systems in place inthe different EU MemberStates, and the need tocommunicate our common

strategy in order tobest tackle andenforce EuropeanAML regulations”.AML obligations underthe current EUDirective, requireidentification ofcustomers,verificationmecha-nisms, cus-tomer due

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Calendar

Newsweek TO COMMENT ON ANY ARTICLE


UK EVENTSNOVEMBER 201321-23The Toy Fair 2014 GrandHall Olympia London UK www.toyfair.co.uk

27 BACTA Members Pre-Conven-tion Party Hippodrome Casino Lon-don UK www.bacta.org

28 BACTA Convention & AGM QEIILondon UK www.bacta.org

DECEMBER 2013

6BACTA North West regionannual charity ball Imperial Hotel inBlackpool www.barbarathomp-

[email protected]

INTERNATIONAL EVENTSNOVEMBER 2013

18-19Dubai World Game ExpoDubai International Convention & Exhi-bition Centre Dubai UAE www.game-

expo.ae

19-22 IAAPA Attractions Expo2013 Orange County Convention Cen-ter Orlando Florida US www.iaapa.org

JANUARY 2014

14-17 IMA 2014 Düsseldorf Exhibi-tion Centre Düsseldorf Germanywww.ima-messe.com

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O

rade body BACTA has con-firmed its line-up of speak-ers for its annual

convention at the Queen ElizabethII Conference Centre on Novem-ber 28.

Sandwiched between the presi-dent’s address and closing remarksby Steve Hawkins, a number ofhigh-profile speakers will addressthe guests.

British Destinations’ Peter

Hampson, for example, will speakabout a report being undertakenregarding coastal tourism to whichBACTA is contributing.

Christopher Kelly of the RGSBwill speak about the work of theResponsible Gambling StrategyBoard, while Olivia Woolf willspeak about the work of BACTA’sofficial charity partner Rays of Sun-shine.

PWC’s tax advisor Richard Holm

will speak about the recent Rankcase and any issues regarding thenew tax and John Whittingdale MP,Chairman of the Culture, Mediaand Sport Select Committee, willspeak about the Gambling Act andcurrent issues.

BACTA’s Parliamentary advisorPeter Bingle will also be on hand togive an overview of the politicallandscape and what it means forBACTA members.

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BACTA confirms convention speaker line-up

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