coffee shop
TRANSCRIPT
MAIZE CAFE’ SHOP
A Feasibility Study Presented to the
Faculty of the College of Business Administration
LYCEUM OF THE PHILIPPINES UNIVERSITY
In partial fulfillment
Of the requirements for the degree of
Bachelor of Science in Business Administration Major in Marketing Management
By
Farhana N. Alawi
Jerica Mae T. Aquino
Albert C. Bonina
Kimmi Rei T. Gragas
Kimberly C. Paladin
October, 2011
1
Approval Sheet
The research paper attached hereto, entitled “ MAIZE CAFE’ SHOP ” prepared and
submitted by FARHANA N. ALAWI, JERICA MEA T. AQUINO, ALBERT C. BONINA,
KIMMI REI T. GRAGAS and KIMBERLY C. PALADIN in partial fulfillment of the
requirements for the degree of Bachelor of Science in Business Administration Major in
Marketing Management, is hereby accepted.
_______________________ ______________________ NORBERTO V. CASTILLO ROMEO D. ABELLON
Panelist Panelist
__________________ _________________ Date Signed Date Signed
________________________ MRS. ELVIRA ANDAL
Adviser
_________________ Date Signed
Approved as partial fulfillment of the requirements for the degree of Bacelor of Science in Business Administration Major in Marketing Management.
DR. MARIA VICTORIA M. AC-AC Dean
College of Business AdministrationLyceum of the Philippines University, Manila
______________________Date Signed
2
ACKNOWLEDGEMENT:
First and foremost among the others, we would like to thank our Almighty
God for all this blessings, for our healthy body, sound mind and stable emotions
which enhanced our ability to pursue this daunting task, to prepare this feasibility
study.
Secondly, we would like to extend our deepest gratitude to our adviser in
this subject, Mrs. Elvira Andal for her guidance and support for this matter.
Lastly, we would like to express appreciation to our family who gave us
moral and financial support. And to our friends who stood firmly on our side while
we were doing this study.
3
4
INTRODUCTION:
Coffee is a brewed beverage with a dark, slightly acidic flavor prepared from
the roasted seeds of the coffee plant, colloquially called coffee beans. The beans
are found in coffee cherries, which grow on trees cultivated in over 70 countries,
primarily in equatorial Latin America, Southeast Asia, South Asia and Africa.
Green (unroasted) coffee is one of the most traded agricultural commodities in the
world. Coffee can have a stimulating effect on humans due to its caffeine content.
It is one of the most-consumed beverages in the world.
Coffee has two main varieties or species, coffee Arabica and coffee
canephora or more popularly known Robusta. Coffee Arabica was originally
cultivated in the Arabian Peninsula while coffee canephora is grown in many
regions. Coffee canephora has fewer flavors and contains more caffeine than the
coffee Arabica. However coffee canephora contains more antioxidants than coffee
Arabica.
Today, coffee is the second largest traded commodity in the world; most
espressos blends use good quality of coffee canephora beans because it produces
more foamy heads and are cheaper than Arabica coffee.
Coffee, for so many generations had been a vital thing in household. It had
been, for some addiction that their day wouldn’t be complete without multiple cups
5
of coffee a day. Coffee nowadays had attained a slot in the world most wanted
beverages and due to consistent demand, it had evolved into several mixes.
Our pioneer produce is the Sumilao Corn Coffee, which is made from
carefully selected organic sida-sida kernels, the local name of the native yellow
corn in Bukidnon, Sumilao. Traditionally prepared by local farmers into a flavorful
drink, Sumilao Corn Coffee is meticulously roasted to perfection.
The health benefits of Sumilao Corn Coffee come from its “untouched”
organic corn, ensuring you that no harmful chemicals from fertilizers, pesticides,
or gene enhancers enter your body with every cup.
Each cup of Sumilao Corn Coffee is a commitment to a healthier self, to
support our local Filipino farmers, and to promote sustainable and natural farming
for a better planet.
6
EXECUTIVE SUMMARY:
Maize Café Shop (meyz-ka-fe) is one of the newest coffee shops in the
Philippines. Maize Café comes from combined words of Maize which is a Spanish
word for “corn” and café a Greek Latin word for “coffee”.
Our business is a specialty beverage shop. It provides its customers ability to
order and take-out their choice of custom-blended espresso drink, freshly brewed
coffee or other beverage.
Our business offers its patrons the finest hot and cold beverage, specializing
in specialty coffees, blended teas and other custom drinks. In addition, Maize Café
Shop will offer soft and fresh-baked pastries.
7
DESCRIPTION OF THE LOGO:
Our logo for our business is very simple because we want to show our
customer what we want to offer to them so that they could easily understand. Our
logo has a cup that symbolizes the cup of coffee and the green grains is for the
corn. The background of our logo is is yellow because we want to shine like the
sun and color yellow is a strong color and it can attract people and make them
interested.
The name of our business which is Maize Cafe Shop is a combination of two
8
DEFINITION OF COFFEE SHOP:
An informal restaurant, as in a hotel, where light refreshments or meals are
served.
A small restaurant in which coffee and light meals are served.
Beverages at all, focusing instead on coffee and perhaps tea and hot
chocolate. Other food may range from baked A coffeehouse, coffee shop, or
café shares some of the characteristics of a bar, and some of the
characteristics of a restaurant. In the United States, it does not emphasize
alcoholic beverages; typically, it does not offer alcoholic goods to soups and
sandwiches, other casual meals, and light desserts that complement their
caffeine-centric fare.
9
EXECUTIVE SUMMARY:
Maize Café Shop (meyz-ka-fe) is one of the newest coffee shops in the
Philippines. Maize Café comes from combination words of Maize which is a
Spanish word for “corn” and café a Greek Latin word for “coffee”.
Our business is a specialty beverage shop. It provides its customers ability to
order and take-out their choice of custom-blended espresso drink, freshly brewed
coffee or other beverage.
Our business offers its patrons the finest hot and cold beverage, specializing
in specialty coffees, blended teas and other custom drinks. In addition, Maize Café
Shop will offer soft and fresh-baked pastries.
10
BUSINESS HISTORY:
The business is a new coffee shop venture located in front of Far Eastern
University- Manila. A newly renovated section of city with computer shops,
schools and colleges along the main street of Nicanor. We especialize coffee made
up of corn, tea, cappuccino, frappes and pastries.
Our target markets are young professionals, students, employees and those
who love to drink coffee.
MISSION:
The Maize Café Shop will become the foremost coffee shop in the area. We
will serve a perfect product at very reasonable price. We will also be a meeting
place for young professionals, students and employees, and a place for them to
show off their work and to hang out with their colleagues and peers. We will create
an atmosphere with decoration to create expression and promote creative process.
PRODUCT MISSION- provides customers the finest quality beverage in the
most efficient time.
ECONOMIC MISSION- operates and grows at a profitable rate through sound economic decision.
11
VISION:
To become a well known progressing and efficient coffee shop along
Nicanor Reyes Street
OBJECTIVES:
Our primary goals:
1. Secure financing for start-up expense, for space and equipment from our
capital P1, 050, 000.
2. Make agreement with coffee distributor and bakery vendors
3. Create a cozy, artist friendly environment
4. Open for business and become the foremost coffeehouse in the area
5. Succeed in coffee business, to gain profit and maintain quality of service
6. Maintain a financially healthy business by exceeding target at least 10 %
7. Achieve monthly and yearly sales target
8. Begin marketing to new customer and competitors
9. Provide a product/service faster and more reliable than those of the
competitors.
12
MANAGEMENT HIGHLIGHTS:
OWNERSHIP:
The Maize Café Shop is partnership formed by Albert Bonina, Farhana
Alawi. Kimmi Rei Gragas, Jerica Aquino and Kimberly Paladin. Each partner
involve in operation and management of the business.
OUR TEAM:
The ultimate aim of our coffee shop is customer satisfaction. The partners
are energetic professionals with proven skills and with the required expertise. By
our team, we never lack efforts to make every single deal a resounding success.
Working together as well-knit team with a common goal to satisfy customer
by providing quality products at competitive prices, our team consists of the
experienced and dedicated staffs, who work in a team spirit to achieve common
goals. In pursuit for overall excellence, we have evolved pro-active mechanisms and
work culture in introducing new food and beverages to satisfy our customer and
attract new ones.
13
The success of organization will always depend on knowledge, experience
and skills of the promoters, so it is necessary that the owners of the company must
pour their “blood” to build image of the company.
KEYS TO SUCCESS:
GREAT LOCATION: visibility, traffic pattern and convenient access.
BEST PRODUCTS: freshest coffee, clean equipment and consistent flavors.
They must be of the high quality and value.
SERVICE: Our patrons are paying to have a good time. Their experience
will suffer if service is not of the highest caliber. Each member of the staff
will be courteous, efficient, and attentive. cheerful, skilled and articulate
MANAGEMENT: We will need to have a steadfast control on food,
beverage, and labor costs. The dining at coffeehouse experience must be
delivered in a fashion that will not only inspire repeat business, but
encourage word-of-mouth recommendations to others. Proper inventory,
employee management, and quality.
14
RISK:
Market Risk
The main risk is monetary and our target market may not patronize our
product because it is locally made.
MANAGEMENT ASPECT:
• The best organizational structure to adopt in the same manner,
communication will be facilitated from top to bottom and vice versa.
• Democratic atmosphere will always prevail in the business to ensure
hormones interpersonal relationship between managers and employees.
• We will develop the service activity to satisfy the need of customer.
15
MARKETING HIGHLIGHTS:
MARKET RESEARCH:
Industry Overview
There are no any businesses that serve specialty coffee in front of Far
Eastern University-Manila
MARKETING ASPECT:
• We will be very positive in offering a service to satisfy customer needs,
accept suggestion and criticism to improve our business.
• We will always be open-minded to those other competitors and will seek
only the best.
MARKET ANALYSIS:
1. Segment rivalry: At present, coffee businesses have high competitors. There are
so many productions and coffee shops, most of which present different quality,
taste and decoration to be factors of choice for customers. Therefore, Maize Café
Shop would emphasize on quality, taste and image of coffee shop following sales
point. Giving customers more value when compared with their money is ensured
by incorporating good- to-excellent products, which attributes at a lower cost than
16
rivals. The best target is lowest (best) costs and prices compared to rivals offering
products
2. Bargaining power of buyers: Bargaining power of buyers is high because
there are so many products such as several beverages, several food sets and others.
Therefore, it can attract customer to buy products from Maize Café shop, because
it can respond customer need in variety.
3. Threat of substitute products: For the coffee -drinking lover, in their
opinion, they cannot find some products to substitute coffee. While, other
customers, fruit beverages would be the other choice.
4. Threat of new entrants: Entrants in coffee business or other competitors is
easily done, because investment would be low budget to high budget. Therefore,
coffee businesses have high competitors.
To sum up, coffee business is high in competition. Therefore, it should use
market strategies for establishing brand loyalty. The results of brand loyalty
include buyers’ repeat in buying and would be an important factor to expand new
market. Therefore, they should emphasize on quality of products, deeply
understand customer insight and approach their customer needs.
17
PRESENT SUPPLIER:
The main supplier of our corn coffee will be the SUMILAO CORN
COFFEE it is located at Cubao Expo they have their small shop. The supplier for
the coffee ingredients will be the EQUILIBRIUM located along Muntinlupa and
for the other types of coffee would be BOYD and they are located along Shaw
Blvd. For our sugar which is “mascuvado sugar” the supplier would be Mr. Romeo
Abellon.The schedule for buying the raw materials is every month. Baked goods
will be from the bakery of Sweet Mind located at Multinational Paranque, the
schedule of getting baked goods is every day to make sure that we will offer the
customer fresh pastries, sandwich and cookies
MARKETING STRATEGIES:
Target Markets
Our target markets are young professionals, students and employees who
need a nice, quiet, unique place to relax and do their work and socialize with
friends.
BEST-COST PROVIDER STRATEGY
PRODUCT R AND D ACTIVITIES
PACKAGING STRATEGY
WIRELESS ZONE
18
LOYALTY CARD
A BEST- COST PROVIDER STRATEGY
Giving customers more value when compared with their money by
incorporating good-to-excellent products, which attributes at a lower cost than
rivals. The best target is lowest cost and prices compared to rivals offering
products.
PRODUCT R AND D ACTIVITIES
The aim of product R and D activities is improvement of product designs and
performance features, increased end product and applications. Maize coffee shop
business has to develop and create new products for responding to customer each
season.
PACKAGING STRATEGY
Maize coffee has two types of cups for hot and ice beverages.
HOT BEVERAGE:
Maize has two pattern of hot beverages cup. One is for drinking inside the store
and another is for on the go or the take-out. Both of these have the logo of Maize in
the skin of cups. This strategy establishes brand awareness.
19
COLD BEVERAGE:
For the cold beverage Maize coffee shop will be using plastic cups whether on
the go or drinking inside the store.
WIRELESS ZONE:
Customer target groups are various types such as student, employees, young
professionals and etc. especially student and employees usually use internet
therefore wireless zone at Maize can attract customers.
LOYALTY CARD:
The Maize Café Shop will offer loyalty card to their valued consumer. If the
consumers avail worth of P200 on our product he can use free one hour internet in
our tablet.
20
MARKETING PROGRAMS:
PRICING STRATEGY:
We will offer two sizes of our coffee drinks, 12 ounce and 20 ounce.
Our pastries and cookies will range from P25-P75
ADVERTISING AND PROMOTION:
We plan to spend moderately on advertising and promotion. We intend to
advertise in a social networking site such as face book and twitter. We will do have
flyers and leaflets to promote our business and will also offer loyalty card program
to our valued customer.
DISTINCTIVE SPACE:
Maize Café Shop is using a diner style space. The space is easy to recognize
and functional. The space has comfortable atmosphere where our consumer can
relax and enjoy their drinks.
21
FINANCIAL HIGHLIGHTS:
The financial need of our business shall be sourced from partner’s equity. Each of
the members shall contribute an initial amount of P210, 000 in cash. Half of the
capital will be used for all expense to be incurred during the pre-operating period
and during the half of the year of normal operation. All purchases shall be on cash
basis.
22
SOCIO-ECONOMIC:
• Partners will make sure of the observance and God-fearing to all of them.
• Will be very much responsible in promoting environmental clean air act and
proper waste disposal.
• Taxes assured for the city government.
• Provide a relaxing place where customers can spend their free time drinking
coffee after a long tiring day.
• Provide jobs to midget to lessen the rate of unemployed
• Supports Filipino products
23
SERVICE TO OFFER:
The Maize Café Shop will offer high quality coffee, tea, cappuccino, frappes
and pastries at very reasonable price. An important part of coffee shop is service
mind. All employees are trained about manner.
Products are produced locally. The distributor of corn coffee is the Sumilao
Corn Coffee from Bukidnon.
• Types of coffee such as hot beverage and cold beverage.
• Soft and fresh-baked pastries.
• Maize Café Shop is a full service shop.
Services include:
relaxed atmosphere, wireless zone, magazines and newspaper
We will only use purified water and brew coffee in commercial coffee maker
that will be thoroughly clean between use and we also offer soft and delicious
pastries.
24
MENU 12oz. 20 oz.
HOT BEVERAGESCafé Latte P70 P80
Café Mocha P85 P95Caramel Café Latte P85 P95
Cappuccino P75 P85Hot Chocó P90 P100Espresso P60 P70
Steamed Milk P65 P75Brewed Coffee P25 P35
ICED BEVERAGESChocó Chiller P80 P90Mocha Chiller P85 P95
Caramel Chiller P85 P95
TEAGreen Tea P60 P65
Chamomile Tea P55 P95
OTHER BEVERAGEIced Tea P30 P45
Bottled water REG P15
LARGE P20
MENU:
25
MENUSANDWICHES
Clubhouse P110Tuna Sandwich P95Egg Sandwich P75
Chicken Sandwich P80
COOKIES SINGLE P25 HALF DOZEN P130
CUPCAKES SINGLE P28 HALF DOZEN P148
DEMAND AND SUPPLY ANALYSIS:
26
stu-dents50%
professional30%
passersby20%
Sales
The figure shows that our target market would like to try our corn coffee, 50% for
the students, 30% for young professional and 20% for people who pass by.
FEU UST UE OTHERS0
2
4
6
8
10
12
14 13
6
2
9
The figure shows the universities that respond to our question if they will try our corn coffee.
*the figures shown above are based on questionnaire given to the target
market in order to evaluate the feasibility of this study.
GENERAL MARKET DESCRIPTION:
27
The researcher chose the near target market which are the students from Far
Eastern University and University of the East, young professionals and passers by.
POPULATION SEGMENTATION:
The researcher had an interview to the said target market to come up with
the aggregate population as tabulated below:
TARGET MARKET POPULATIONFAR EASTERN UNIVERSITY 10,329UNIVERSITY OF THE EAST 8,735
Since the whole population cannot be considered as a target market, the
researchers conducted a survey to get the percentage of those who are willing to
avail our products. Through the said survey, the researchers come up with 79% as
the percentage of the willingness of our target market in availing the products.
TARGET MARKET % OF WILLINGNESS TARGET MARKETFAR EASTERN UNIVERSITY
79% 8160
UNIVERSITY OF THE EAST
79% 6900
28
PROJECTED SUPPLY:
To compute the projected supply, the researchers interviewed the prospect
competitors of the business to be established regarding the number of operating
hours, price of the coffee they offer, the type of coffee they offer and their number
of years in business.
COMPETITOR NO. OF HOURS
PRICE TYPE OF COFFEE
NO. OF YRS. IN BUSINESS
McDonalds 15hrs 25 Coffee w/ cream
3yrs.
Jollibee 15hrs 28 Coffee w/ cream
6yrs.
29
PROJECTED TOTAL SUPPLY IN PESO VALUE:
To come up with the projected revenue, the researchers multiplied its
number of seats with an assumption of 5% as number of consumers per day
multiplied with the business operating hours.
Total average number of consumer per day of Maize Café Shop;18seatsx 5%=0.9x 17hours= 15 consumers per day
2011 ANNUAL GROWTH OF 3% :
competitors
price Ave. consumers day
Ave. revenue
No. of months
Monthly revenue
No. of months
Annual revenue
McDonalds 25 125 2,300 24 55,200 12 662,400Jollibee 28 150 3,150 24 75,600 12 907,200
2012
competitors
Price Ave. consumes per day
Ave. revenue
No. of months
Monthly revenue
No. of months
Annual revenue
McDonalds 25 129 3,225 24 77,400 12 928,800Jollibee 28 154 4,312 24 103,488 12 1,241,856
2013competitor Price Ave.
consumer per day
Ave. revenue
No. of months
Monthly revenue
No. of months
Annual revenue
McDonalds
25 133 3325 24 79800 12 957600
Jollibee 28 158 4424 24 106176 12 1274112
30
2014competitor price Ave.
consumer per day
Ave. revenue
No. of months
Monthly revenue
No. of months
Annual revenue
McDonalds
25 137 3425 24 82200 12 986400
Jollibee 28 162 4536 24 108864 12 1306368
2015Competitor Price Ave.
consumer per day
Ave. revenue
No. of months
Monthly revenue
No. of months
Annual revenue
McDonalds
25 141 3525 24 84600 12 1015200
Jollibee 28 166 4648 24 111552 12 1338624
31
ProductsNo. .of consumers per day
% of willingness according to survey
PriceProjected sales per day
No. of days per month
Projected sales per month
No. of Month/year
Projected sales per year
Brewed Corn Coffee
18 10% 25 45 24 1080 12 12,960
Café latte 18 30% 70 378 24 9,072 12 108,864Café Mocha 18 10% 85 153 24 3672 12 44,064Caramel Latte
18 5% 85 76.5 24 1,836 12 22,032
Cappuccino 18 10% 75 135 24 3,240 12 38,880Hot Choco 18 2% 90 32.4 24 7,776 12 93,312Espresso 18 5% 60 54 24 1296 12 15,552Steamed Milk 18 5% 65 58.5 24 1,404 12 16,848Choco Chiller 18 35% 80 504 24 12,096 12 145,152Mocha Chiller
18 20% 85 306 24 7,344 12 88,128
Caramel Chiller
18 15% 85 229.5 24 5,508 12 66,096
Green Tea 18 5% 60 54 24 1,296 12 25,920Chamomile Tea
18 5% 55 45 24 1,080 12 12,960
Cookies 18 30% 25 135 24 3,240 12 38,880Cupcakes 18 25% 28 54 24 3,024 12 36,288TOTAL SALES: P761,684
PROJECTED SALES OF MAIZE CAFÉ SHOP
32
MAIZE CAFÉ SHOPINCOME STATEMENT
AS OF 2011-2015 2011 2012 2013 2014 2015
DR CR DR CR DR CR DR CR DR CRSALES 761,684 1,149,552 3,273,893.5
53,568,544.16 3,925,39
8.57COST OF SALES
81,605 122,407.5 183,611.25 275,416.88 316,729.41
GROSS PROFIT
680,079 3,293,127.28 3,608,669.16
LESS OPERATING EXPENSE:LEGAL EXPENSE
21,200 21,200 21,200 21,200 21,200
MKTG. EXPENSE
9,300 9,300 9,300
RENT EXPENSE
35,000 35,000 35,000 35,000 35,000
REMODELING 55,000SHOP MACHINERIES
33,054.5
SHOP SUPPLIES
99,485 99,485 99,485 99,485 99,485
SHOP EQUIPMENT
150,125.7
OFFICE EQUIPMENT
125,117.5
SALARIES EXPENSE
1,456,128
1,456,128
1,456,128
1,456,128
1,456,128
UTILITIES EXPENSE
34,000 34,000 34,000 34,000 34,000
DEPRECIATION EXPENSE
43,488.65
43,488.65
43,488.65
43,488.65
43,488.65
TOTAL OPERATING EXPENSE
2,062,699.35
NET PROFIT/NET LOSS:
1,382,620.30
62,156.50 1,391,680.80
1,901,446.48 1,900,067.51
33
MAIZE CAFÉ SHOPBALANCE SHEET
FOR THE YEAR 2011-2015 2011 2012 2013 2014 2015
DR CR DR CR DR CR DR CR DR CRASSETS:CASH 761,684 1,149,
5523,273,893.55
3,568,544.16
3,925,398.57
SHOP SUPPLIES 99,485 99,485 99,485 99,485 99,485SHOP EQUIPMENT
150,125.7
OFFICE EQUIPMENT
125,117.5
SHOP MACHINERIES
33,054.5
LIABILITIES AND EXPENSES:UTILITIES EXPENSE
34,000 34,000 34,000 34,000 34,000
SALARIES EXPENSE
1,456,128 1,456,128 1,456,128 1,456,128
1,456,128
RENT EXPENSE 35,000 35,000 35,000 35,000 35,000LEGAL EXPENSE 21,200 21,200 21,200 21,200 21,200MRKTG. EXPENSE
9,300 9,300 9,300 9,300 9,300
REMODELING EXPENSE
55,000
OWNER’S EQUITY
1,050,000 1,050,000 1,050,000 1,050,000
1,050,000
GENERAL MARKET DESCRIPTION:
The researcher chose the near target market which are the students from Far
Eastern University and University of the East, young professionals and passers by.
POPULATION SEGMENTATION:
The researcher had an interview to the said target market to come up with
the aggregate population as tabulated below:
TARGET MARKET POPULATION
34
FAR EASTERN UNIVERSITY 10,329UNIVERSITY OF THE EAST 8,735
Since the whole population cannot be considered as a target market, the
researchers conducted a survey to get the percentage of those who are willing to
avail our products. Through the said survey, the researchers come up with 79% as
the percentage of the willingness of our target market in availing the products.
TARGET MARKET % OF WILLINGNESS TARGET MARKETFAR EASTERN UNIVERSITY
79% 8160
UNIVERSITY OF THE EAST
79% 6900
PROJECTED SUPPLY:
To compute the projected supply, the researchers interviewed the prospect
competitors of the business to be established regarding the number of operating
hours, price of the coffee they offer, the type of coffee they offer and their number
of years in business.
COMPETITOR NO. OF HOURS
PRICE TYPE OF COFFEE
NO. OF YRS. IN BUSINESS
McDonalds 15hrs 25 Coffee w/ cream
3yrs.
Jollibee 15hrs 28 Coffee w/ 6yrs.
35
cream
ROJECTED TOTAL SUPPLY IN PESO VALUE:
To come up with the projected revenue, the researchers multiplied its
number of seats with an assumption of 5% as number of consumers per day
multiplied with the business operating hours.
Total average number of consumer per day of Maize Café Shop;18seatsx 5%=0.9x 17hours= 15 consumers per day
2011 ANNUAL GROWTH OF 3% :
competitors
price Ave. consumers day
Ave. revenue
No. of months
Monthly revenue
No. of months
Annual revenue
McDonalds 25 125 2,300 24 55,200 12 662,400Jollibee 28 150 3,150 24 75,600 12 907,200
2012
competitors
Price Ave. consumes per day
Ave. revenue
No. of months
Monthly revenue
No. of months
Annual revenue
McDonalds 25 129 3,225 24 77,400 12 928,800Jollibee 28 154 4,312 24 103,488 12 1,241,856
2013competitor Price Ave.
consumer per day
Ave. revenue
No. of months
Monthly revenue
No. of months
Annual revenue
36
McDonalds
25 133 3325 24 79800 12 957600
Jollibee 28 158 4424 24 106176 12 1274112
2014competitor price Ave.
consumer per day
Ave. revenue
No. of months
Monthly revenue
No. of months
Annual revenue
McDonalds
25 137 3425 24 82200 12 986400
Jollibee 28 162 4536 24 108864 12 1306368
2015Competitor Price Ave.
consumer per day
Ave. revenue
No. of months
Monthly revenue
No. of months
Annual revenue
McDonalds
25 141 3525 24 84600 12 1015200
Jollibee 28 166 4648 24 111552 12 1338624
37
SURVEY ANALYSIS:
YES63%
NO37%
1. The data shows the result regarding the number of willingness in availing the
product that our coffee shop wants to offer. There are 63% of respondents who
answered yes and 37% respondents who answer no. therefore there is a sure
demand that the chosen target market will prefer to avail the services of our
establishment
once29%
twice37%
thrice34%
38
2. The data shows the result regarding the number of times the consumer drink
coffee. There 29% percent who said they drink coffee once a day, there are 37%
respondents who answer they drink coffee twice a day and 34% who answer they
drink coffee thrice a day.
17%
22%
50%
11%
Espresso Cappuccino Frappuccino Corn coffee
3. The data shows the result pertaining to what kind of coffee the consumers
preferred to drink. There 50% who preferred frappuccino, 22% for cappuccino,
17% for espresso and 11 % for corn coffee. Therefore the survey shows that there
are customers willing to try our product which is corn coffee.
YES67%
NO33%
Sales
39
4. The data shows that 67% of respondents are aware of corn coffee and 33%
respondents are not aware of corn coffee.
70-8045%
85-9533%
100-12022%
5. The data shows the result regarding the question on what they would like their
coffee to cost. P70-80 amounts to 45%, 85-95 got 33% and 22% for 100 above.
Hence, consumers would prefer low prices of coffee depending on what coffee
they would like to drink.
PRESENT SUPPLIER:
The main supplier of our corn coffee will be the SUMILAO CORN
COFFEE it is located at Cubao Expo they have their small shop. The supplier for
the coffee ingredients will be the EQUILIBRIUM located along Muntinlupa and
for the other types of coffee would be BOYD and they are located along Shaw
Blvd. For our sugar which is “mascuvado sugar” the supplier would be Mr. Romeo
Abellon.The schedule for buying the raw materials is every month. Baked goods
40
will be from the bakery of Sweet Mind located at Multinational Paranque, the
schedule of getting baked goods is every day to make sure that we will offer the
customer fresh pastries, sandwich and cookies
MARKETING STRATEGIES:
Target Markets
Our target markets are young professionals, students and employees who
need a nice, quiet, unique place to relax and do their work and socialize with
friends.
BEST-COST PROVIDER STRATEGY
PRODUCT R AND D ACTIVITIES
PACKAGING STRATEGY
WIRELESS ZONE
LOYALTY CARD
A BEST- COST PROVIDER STRATEGY
Giving customers more value when compared with their money by
incorporating good-to-excellent products, which attributes at a lower cost than
41
rivals. The best target is lowest cost and prices compared to rivals offering
products.
PRODUCT R AND D ACTIVITIES
The aim of product R and D activities is improvement of product designs and
performance features, increased end product and applications. Maize coffee shop
business has to develop and create new products for responding to customer each
season.
PACKAGING STRATEGY
Maize coffee has two types of cups for hot and ice beverages.
HOT BEVERAGE:
Maize has two pattern of hot beverages cup. One is for drinking inside the store
and another is for on the go or the take-out. Both of these have the logo of Maize in
the skin of cups. This strategy establishes brand awareness.
COLD BEVERAGE:
For the cold beverage Maize coffee shop will be using plastic cups whether on
the go or drinking inside the store.
WIRELESS ZONE:
42
Customer target groups are various types such as student, employees, young
professionals and etc. especially student and employees usually use internet
therefore wireless zone at Maize can attract customers.
LOYALTY CARD:
The Maize Café Shop will offer loyalty card to their valued consumer. If the
consumers avail worth of P200 on our product he can use free one hour internet in
our tablet.
MARKETING PROGRAMS:
PRICING STRATEGY:
We will offer two sizes of our coffee drinks, 12 ounce and 20 ounce.
Our pastries and cookies will range from P25-P75
ADVERTISING AND PROMOTION:
43
We plan to spend moderately on advertising and promotion. We intend to
advertise in a social networking site such as face book and twitter. We will do have
flyers and leaflets to promote our business and will also offer loyalty card program
to our valued customer.
DISTINCTIVE SPACE:
Maize Café Shop is using a diner style space. The space is easy to recognize
and functional. The space has comfortable atmosphere where our consumer can
relax and enjoy their drinks.
44
PRACTICES OF COMPETITION:
STARBUCKS COFFFEE:
Foundation: Founded in 1971
Target Group: Ages between 22-50 yrs. old and high income
It has variety of products, several coffee tastes including spin ice coffee, toppings,
cakes and etc.
STRONG POINT WEAKNESS POINT Leader in premium fresh coffee
business and they have already make consumer loyalty.
They have more selling experience in coffee all over the world
Cost of toasted bean transport from U.S.A, cost of fresh bean from Kenya and Costarica
High cost of management
45
Indirect competitor- who sells product in a different way, that is alternating choice
to purchase In this case, indirect competitor is fruit beverage shop nearest to Maize
Café Shop. However, that shop is small and sells only juice, shakes or refreshment.
Therefore, it does not affect the coffee shop so much.
STRONG POINT WEAKNESS POINT They have already have brand
image to the customer. They offer breakfast meal
They only serve coffee and hot chocolate during breakfast time
McDonaldsSTRONG POINT WEAKNESS POINT
They also offer breakfast meal and some establishment have Mc Café inside
Slow service
46
SWOT ANALYSIS OF MAIZE CAFÉ SHOPSTRONG POINTS WEAKNESS POINTS
Good place located near at schools review centers, banks and offices.
Other services for consumer such as magazine, newspaper and wireless zone
Promote to patronize local products
Modern equipment Up-scale ambiance
The shop may not attract consumer because of its local product.
Doesn’t have business experience
OPPORTUNITIES THREATS No same competitor near the shop Growing population of coffee
drinkers
New entrant High competitor like Starbucks
47
TECHNICAL ASPECTS:
Raw materials will be obtained during its freshness from the source
Management will provide cleanliness of the shop especially the products for
the satisfaction of our consumer.
OPERATION PROCESS:
1. When the customer enters our shop, he/she will be greeted by our staffs politely.
2. The customer will choose to our different coffee variants.
48
GREETINGS ORDERING
PAYMENT
SERVING
GREETING
3. The customer will pay the amount
4. After paying, the customer will wait, sit back and relax and the order will be
served.
5. When the customer leaves the shop, he/she will be greeted by our staffs. “Have
an a-maize-ing day”
STEP BY STEP PROCEDURES:
ESPRESSO
1. Clear the counter space for your cappuccino machine. Make sure all controls are
off before plugging in.
2. Fill the water reservoir to its maximum fill point, which should be labeled on the
reservoir.
3. Turn the machine on.
4. Remove the machine's port filter and place ground espresso into the port filter
cup.
5. Press the grounds using a built-in tamper or a hand tamper. Tap the side to
release lodged grounds and repeat the process.
49
6. Put the filled port filter back into the machine, sliding and locking it into place.
Place a demitasse cup or shot glass, or two for a double shot, under the filter.
7. Turn on the brew button to begin pulling espresso. A double shot normally takes
15 to 25 seconds but you can turn the brew off once the cup is full.
FROTH MILK
1 Fill chilled metal pitcher with milk about 1/3 to 1/2 full. We use whole milk for
best result.
2. Turn on the frothier
3. Pour the espresso into a mug. Pour the milk on top, concentrating on holding the
foam back with a spoon until the mug is 1/2 full. Spoon the foam onto the espresso
and milk mixture.
4. Add any flavoring syrup with the espresso and dress the top of the finished
cappuccino with cinnamon or nutmeg for extra flavor.
FRAPUCCINO
50
1 Brew a pot of double-strength dark roast coffee in your coffee maker or ½ Cup of
Espresso in your espresso machine/maker
2 Chill the coffee or espresso in your fridge or freezer before putting it in your
blender.
3 Blend all ingredients, with the exception of ice, on high speed until the sugar or
sugar alternative has dissolved. Include any flavored syrups as well. Blend for
approximately 20-30 seconds.
4 Add ice and blend until the mixture is smooth and thick in its consistency.
5 Finish with any toppings and enjoy.
51
LABOR REQUIREMENT:
All employees that will be hired in our establishment must present all legal
papers.
NBI CLEARANCE
SSS
OTHER ID such as VOTERS I.D and POSTAL I.D
BARANGAY CLEARANCE
MEDICAL CERTIFICATE
STAFFING:
We will hire FOUR midget 2 boys and 2 girls. We will also hire 2 barista either
a boy or a girl
52
SUPPLIES / MACHINERY/EQUIPMENT REQIUREMENT:
SHOP SUPPLIES QTY. PRICE TOTALSPOON 85pcs. 13 1105BREADKNIFE 85pcs. 15.50 1317.5FORK 85pcs. 14.50 1232.5SAUCER 85pcs. 10 850CUP 85pcs. 15 1,275TISSUE 1500pcs. 300TRAY 30pcs. 95 2,850STRAW 350pcs. 220DOME COLD CUPS 2ooz.
1500pcs. 13.25 19,875
DOME COLD CUP 12oz.
1500pcs. 11.75 17,625
HOT CUPS 2o oz. 1500pcs. 16.50 24,750HOT CUPS 12 oz. 1500pcs. 8 12, 000SUGAR PACKETS 1500pcs. 2.25 3,375CREAM PACKETS 1500pcs. 3.75 5,625SUMILAO CORN COFFEE
4kilo 85 510
TORONY SYRUP 2btl. 350 700BOYD COFFEE 4 kilo 225 900CHOCOLATE 4btl. 270 1,100CARAMEL 4btl. 250 1,000CINNAMON POWDER 3btl. 375 1,125PURIFIED WATER AGUA BEST
50gal. 30 1,500
TOTAL SHOP SUPPLIES:
P99,485
53
SHOP EQUIPMENT QTY. PRICE TOTALCUP SHAPE CHAIR 6pcs. 990 5,880CUSHION CHAIR 4pcs. 950 3,800STOOL CHAIR 6pcs. 1,360 8,1603 SEATER CHAIR 4pcs. 4,198 16,792SPOTLIGHT 2pcs. 240 480SHELL LIGHT 1pc. 7,564BEAM LIGHT 4pcs. 520 2,0804SEAT TABLE 2pcs. 450 900LONG TABLE 2pcs. 1500 3,0002 SEAT TABLE 4pcs 450 1,800EXHAUST FAN 4pcs 595 2,380ELECTRIC FAN 2pcs. 500 1,000AIRCON STAND 1pc. 11,200AIRCON BEAM 2pcs 7,200 14,400AIRCON (1HP) 2pcs. 4,260PASTRY DISPLAY 1pc. 18,655REFRIGERATOR 1pc. 14,635.95WI-FI 1pc. 2,500BOOKSHELF 1pc. 6,328.75MAGAZINES 10pcs 85 850BOOKS 10pcs. 500 5000COLORED CHALK 2pcs. 30 60BLACKBOARD 2pcs. 100 200PAINTINGS 8pcs. 1,300 10,400AD SIGNAGE W/ LIGHT
1pc. 4,300
CCTV CAMERA 1pc. 3,500
TOTAL SHOP EQUIPMENT:
P 150,125.7
SHOP MACHINERIES
QTY. TOTAL
CAPPUCCINO 1pc 6,384.50BLENDER 1pc. 5,718.25ESPRESSO MACHI 1pc 8,940
54
FRAPPUCCINO 1pc 12,011.75TOTAL SHOP MACHINERIES:
33, 054.50
RAW MATERIALS:
SOURCE OF MATERIALS:
We are proud to say that our products are locally made because we want to
show our support for Filipino products.
ORGANICALLY-grown coffee made from sun-dried native yellow corn
grains by the celebrated farmers of Sumilao, Bukidnon has invaded and captured
the upscale cafes at the heart of the nation's capital. Corn coffee isn’t even brewed
but it really tasted like real coffee and it is healthier alternative because Corn
Coffee has NO caffeine and No preservatives.
55
BUSINESS LOCATION:
The Maize Café Shop is in front of Far Eastern University, along Nicanor Reyes
Street.
The place is in a good location to put up a business like coffee shop as it is located
at the university belt which is surrounded by a lot of schools, colleges and
universities. Our target markets are young professional, student and employees
which are most likely to be found in this place.
56
B: Maize Café shop
A: Far Eastern University
WASTE DISPOSAL SYSTEM:
The various waste materials produced by industries maybe classified
generally as solids, gaseous or liquid. Solid wastes are directly related to a loud
pollution, gas liquid to air and water pollution, although all of them have combined
and interrelated effects on pollution.
1. Eliminate the source
2. Recovery of waste products, before deciding how to discard waste materials should always
think for recycle, reuse or for sale.
3. Regulate how to fit dilution
4. Divert waste to other points
5. Segregate the materials to non-biodegradable and biodegradable
Disposal of solid waste materials on land is always complicated problem,
incineration and burying are possible solution but the best is to recycle.
QUALITY CONTROL AND MAINTENANCE FOR COFFEE:
Correct process of maintaining quality of raw materials is essential because
it will still be fresh for a long time.
57
The important factors to maintain coffee beans are several such as temperature,
light, air and humidity.
Keep coffee in closed container
Don’t store coffee near hot places or sunlight because it will lose its aroma
quickly.
Don’t keep coffee in refrigerator because coffee will absorb food odor,
taking coffee container in and out from refrigerator several times will lead to
humidity.
Grinding coffee beans to stock should not exceed more than one month; the
shop should grind suitable quantity of coffee beans for consumers.
58
ORGANIZATIONAL PLAN:
LEGAL FORM OF BUSINESS:
The management will apply from the local government unit concerned
pursuant to Executive Order No. 71 and 72 for the approval of plans for coffee
shop establishments of the following
Department of Trade and Industry
Mayor and Business Permit
Barangay Clearance
Bureau of Internal Revenue
Social Security System
Fire Permit
Sanitation Permit
BUSINESS STRUCTURE (ORGANIZATION CHART)
There are several legal forms of organizing and operating business. Coffee
shop requires a small capital therefore a financially stable form of business is
59
necessary. Thus the group decided to structure the business as a partnership and
shall be called, “MAIZE CAFÉ SHOP”
Our organizational structure will be a single pyramid style with the owners putting
in as much work as the employee.
SOCIO-ECONOMIC:
• Partners will make sure of the observance and God-fearing to all of them.
• Will be very much responsible in promoting environmental clean air act and
proper waste disposal.
• Taxes assured for the city government.
• Provide a relaxing place where customers can spend their free time drinking
coffee after a long tiring day.
• Provide jobs to midgets to lessen the rate of unemployed
• Supports Filipino products
60
ORGANIZATIONAL PLAN:
LEGAL FORM OF BUSINESS:
The management will apply from the local government unit concerned
pursuant to Executive Order No. 71 and 72 for the approval of plans for coffee
shop establishments of the following
Department of Trade and Industry
Mayor and Business Permit
Barangay Clearance
Bureau of Internal Revenue
Social Security System
Fire Permit
Sanitation Permit
BUSINESS STRUCTURE (ORGANIZATION CHART)
There are several legal forms of organizing and operating business. Coffee
shop requires a small capital therefore a financially stable form of business is
61
necessary. Thus the group decided to structure the business as a partnership and
shall be called, “MAIZE CAFÉ SHOP”
Our organizational structure will be a single pyramid style with the owners putting
in as much work as the employee.
ORGANIZATION CHART:
There are functioning groups within the company; production, sales and marketing and general and administrative.
Production involves the barista and the staffs or crews.
General and Administrative involves the Store manager. Manage the facilities,
equipment, inventory, payroll and other basic operation process.
This chart shows that Maize Coffee Shop’s organization chart, which presents
procedure of duty, evaluate and control quality in business.
62
GENERAL MANAGER
STORE MANAGER ACCOUNTANT
CREW CASHIERRR
RESPONSIBILITIES/ROLES:
STORE MANAGER- ultimately responsible for the day-to-day operations (or
management) of a retail store. All employees working in the store report to the
store manager. A store manager reports to a district or general manager.
STAFF- full-time employee but they work in period in time; can be a cashier or
assists the customer.
ACCOUNTANT- records the account and any financial transaction of the
business.
QUALIFICATION OF STAFF/SERVICE CREW:
MALE/FEMALE
MIDGET
18YRS.-25YRS. OLD
HAS 1YEAR EXPERIENCE IN SAID JOB WOULD BE AN
ADVANTAGE
WILLING TO BE TRAINED
63
QUALIFICATION OF BARISTA:
MALE/FEMALE
18YRS.-25YRS. OLD
HAS 2 YEARS EXPERIENCE IN SAID JOB
SECURITY GUARD:
MUST BE AN EXPERIENCE SECURITY GUARD
MUST BE A LICENSED SECURITY
MANAGEMENT TEAM:
We will share management and supervisory responsible equally.
LABOR MARKET ISSUE:
There are midgets looking for a work not part time but full time, we want to
fill that need and help them to build confidence in their selves.
OPERATION OF BUSINESS :
Our business will operate till 12 in the midnight. The store will open at 7 in
the morning
64
LABOR BENEFITS
• SSS
• PHILHEALTH
• 13TH MONTH PAY
ADMINISTRATION EXPENSE:
DESCRIPTION MONTH YEARSECURITY GUARD 30,000 720,000BARISTA1 426 10,224 122,688BARISTA2 426 10,224 122,688CREW1 426 10,224 122,688CREW2 426 10,224 122,688CREW3 426 10,224 122,688CREW4 426 10,224 122,688TOTAL 1,456,128
*P426.00 is the basic salary of the employee per day based on the regulatory board of Department of Labor and Employment (DOLE).
OFFICE EQUIPMENT:
MATERIALS QTY.
PRICE
OFFICE CHAIR 1 1,375
65
OFFICE TABLE 1 1,920OFFICE CABINET 1 2,415COUNTER CABINET 1 1,830COMPUTER 1 18,500CASH REGISTRY 1 6,397.5TABLET 6 13,000 78,000TRASH BIN 4 250 1,000SOFA 2 3,250 6,500FIRE EXTINGUISHER 2 1,200 2,400MANAGERS UNIFORM 5 250 1,500STAFF UNIFORM 6 150 9,00EXHAUST FAN 4 595 2,380TOTAL OFFICE EQUIPMENT
P 125,117.5
66
LABOR REQUIREMENT:
All employees that will be hired in our establishment must present all legal
papers.
NBI CLEARANCE
SSS
OTHER ID such as VOTERS I.D and POSTAL I.D
BARANGAY CLEARANCE
MEDICAL CERTIFICATE
STAFFING:
We will hire FOUR midget 2 boys and 2 girls. We will also hire 2 barista either
a boy or a girl
RULES AND REGULATION:
1. Verbal Reprimand - document version with an erring employees censuring
him for the commission of an offense defined and penalized in the rules and a
67
warning that a repetition of the same commission of similar offense will be dealt
with more severely.
2. Written Reprimand - is a memorandum to an erring employee censuring him
for the commission of a offense and penalized in the rule and the stern warning that
a repetition of the same commission or a similar offense will be dealt with more
severely.
3. Suspension - is a temporary detachment of an employee from service without
pay.
4. Preventive Suspension - is an on - the - spot suspension prior to and or during
an investigation, were the employee presence within the company premises would
pose a serious imminent threats or danger to life and property to his co-employee,
his employer or to the company property.
68
5. Dismissal - is an involuntary separation from service. A dismissal employee
forfeits all his benefits and privileges without prejudices to whatever legal action
that the company may take against him.
6. Restitution Operation of the Damage Caused - in addition to the appropriate
penalty in case involving loss of or damage of property the offender will be
required to place or pay to the loss/damaged.
MANAGEMENT TEAM:
We will share management and supervisory responsible equally.
LABOR MARKET ISSUE:
There are midgets looking for a work not part time but full time, we want to
fill that need and help them to build confidence in their selves.
OPERATION OF BUSINESS :
Our business will operate till 12 in the midnight. The store will open at 7 in
the morning
69
Schedule of Employees
Morning Schedule
Employees Midget 1 Midget 2 Barista 1
Time In 6:00 am 6:00 am 6:00 am
Time Out 2:00 pm 2:00 pm 2:00 pm
Break 10:00 - 10:30 am 10:30 - 11: 00 am 9:30 - 10: 00 am
Evening Schedule
Employees Midget 3 Midget 4 Barista 2
70
Time In 2:00 pm 2:00 pm 2:00 pm
Time Out 11:00 pm 11:00 pm 11:00 pm
Break 5:30 - 6:00 pm 6:00 - 6:30 pm 6:30 - 7:00 pm
LABOR BENEFITS:
• SSS
• PHILHEALTH
• 13TH MONTH PAY
• SERVICE INCENTIVE LEAVE
• PATERRNITY LEAVE
• MATERNITY LEAVE
*Service Incentive Leave, Paternity and Maternity Leave are based on Article
95 of the Labor Code of the Philippines.
ADMINISTRATION EXPENSE:
DESCRIPTION MONTH YEARSECURITY GUARD 30,000 720,000BARISTA1 426 10,224 122,688BARISTA2 426 10,224 122,688CREW1 426 10,224 122,688CREW2 426 10,224 122,688
71
CREW3 426 10,224 122,688CREW4 426 10,224 122,688TOTAL 1,456,128
*P426.00 is the basic salary of the employee per day based on the regulatory board of Department of Labor and Employment (DOLE).
GANTT CHART OF ACTIVITIES:
*the figure shows the step by step procedure of the business.
72
ACTIVITIES OCT NOV DEC JAN FEB 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
BUSINESS PLANNING RENOVATING THE SPACE REGISTRATION OF BUSINESS RECRUITMENT OF EMPLOYEE ORDERING FROM DISTRIBUTORS START OF BUSINESS OPERATION PROMOTION OF MAIZE CAFÉ SHOP
*the figure shows the pre-operating expense of the business from registration of the business until ordering of the first month business operation.
PRODUCTION COST:
LEGAL EXPENSEBusiness Permit P15,500DTI Requirments P2,400Barangay Clearance P400BIR Registration P1,700Fire Perit P500Sanitary Permit P600 P 21,000
Marketing/Promotion Expense
P9,300
Rent Expense 55, 000x3 P165,000Remodeling P45,000
PURCHASING EXPENSEMilk 980Robusta Coffee 700Corn Coffee 510Vanilla Syrup 1,100Chocolate Syrup 1,100Whipped Cream 1,850Sugar 350Torony Syrup 700
73
Boyd Coffee 900Caramel Syrup 1,000Cinnamon Powder 1,125EQUIPMENTS/TOOLS
SPOON 1105BREADKNIFE 1317.5FORK 1232.5SAUCER 850CUP 1,275TISSUE 300TRAY 2,850STRAW 220DOME COLD CUPS 2ooz.
19,875
DOME COLD CUP 12oz. 17,625HOT CUPS 2o oz. 24,750HOT CUPS 12 oz. 12, 000SUGAR PACKETS 3,375CREAM PACKETS 5,625PURIFIED WATER AGUA BEST
1,500
CUP SHAPE CHAIR 5,880CUSHION CHAIR 3,800STOOL CHAIR 8,1603 SEATER CHAIR 16,792SPOTLIGHT 480SHELL LIGHT 7,564BEAM LIGHT 2,0804SEAT TABLE 900LONG TABLE 3,0002 SEAT TABLE 1,800EXHAUST FAN 2,380ELECTRIC FAN 1,000AIRCON STAND 11,200AIRCON BEAM 14,400AIRCON (1HP) 4,260PASTRY DISPLAY 18,655REFRIGERATOR 14,635.95
74
WI-FI 2,500BOOKSHELF 6,328.75MAGAZINES 850BOOKS 5000COLORED CHALK 60BLACKBOARD 200PAINTINGS 10,400AD SIGNAGE W/ LIGHT
4,300
CCTV CAMERA 3,500CAPPUCCINO 6,384.50BLENDER 5,718.25ESPRESSO MACHI 8,940FRAPPUCCINO 12,011.75
OFFICE CHAIR 1,375OFFICE TABLE 1,920OFFICE CABINET 2,415COUNTER CABINET 1,830COMPUTER 18,500CASH REGISTRY 6,397.5TABLET 78,000TRASH BIN 1,000SOFA 6,500FIRE EXTINGUISHER 2,400MANAGERS UNIFORM 1,500STAFF UNIFORM 9,00EXHAUST FAN 2,380
75
SUMMARY ASSUMPTION:
If our supplier increases their price, we will have other supplier which is
the Sunrise Coffee and can be bought at Robinson Ermita. If the price
still increase, we will be the one to produce the corn coffee and engage
on how corn coffee is made.
The area coverage of the shop is along FEU, R.Papa St Nicanor Avenue.
We chose midget to be our staff/crew because we want to give
opportunities to them and it is unique style of shop because there is no
coffee shop who’s staff/crew are midget.
Our shop will not operate during Sundays because there are no students
and employees during that day.
Our security guard will come from the agency of Sikap Security Service
The furniture and fixtures of our shop are bought at Mandaue Foam
76
The shop will always follow the government regulation when it comes to
sanitation and fire inspection, business permit and taxes.
Our shop supplies will be ordered well for 1 month to our supplier
which is the Philex Paper located at Muntinlupa. If they tend to increase
their price our substitute supplier will be Pinoy Papel located at
Alabang.
After 5years if sales continuously increase the management will done a
free delivery service to reach out more customer.
Expense on labor cost remain the same for the first 3years then due to
increase sales it is necessary to hire 2 more staff to maintain quality and
fast service.
To ensure the safety of the shop we have the security and we will install
CCTV camera.
77
EQUIPMENTS:
Cake Display Cups and saucer spoon and fork 20 oz. plastic cup
12 oz. plastic cups 12oz. hot paper cup 20 oz. hot paper cup sugar and cream packet
78
Disposable spoon, fork and breadknife Torani Syrup Cinnamon
MACHINERIES:
Frappuccino Machine Blender Cappuccino Machine Espresso Machine
FURNITURES:
79
LONG CHAIR STOOL BAR BUBBLE CHAIR
CUP CHAIR CUSHION CHAIR
2SEAT TABLE LONG TABLE
FIXTURES:
80
Ball Light Spotlight Shell Light
BLACKBOARD BOOKSHELF AIRCON
81
BEAM AIRCON STAND AIRCON CCTV CAMERA
OFFICE EQUIPMENT:
CASH REGISTRY TELEPHONE OFFICE CHAIR
TABLET PC OFFICE TABLE AND CABINET FIRE EXTINGUISHER
82
OUR PRODUCTS:
Cupcakes cookies
Sandwich Coffee Brownies
83
UNIFORM:
EMPLOYER EMPLOYEE
SLACKS FOR MEN SLACKS FOR WOMEN
84
85