FEATURES OF WEBSITESPaige Imeson

Masthead - same typography as the physical magazine, creating continuality. Top left corner – recognition.

Many features – appeals to target audience, lots of variation on what to read

Main articles – take up majority of screen, top left (one of the first places audience will look). Advertising competition (buzzword ‘win’) uses and grats.

Secondary articles – additional content (uses & grats theory – surveillance)

Social Media – Links to magazines social media accounts, appeals to younger target audience, suggests magazine is modern, ‘up-to-date’ and allows readers to gain a more personal relationship (uses & grats)

Promotion – advertising subscription to magazine

Promotion – ‘HALF PRICE SALE’ suggests urgency, tempts audience into subscribing for cheaper price, appealing (uses & grats theory)

Most read section – clear and concise, creates a relationship between audience by letting them know what’s popular (uses & grats theory – surveillance)

Masthead - same typography as the physical magazine, creating continuality. Top left corner – recognition.

Many features – appeals to target audience, lots of variation on what to read

Main articles – centre right, appealing photo showing Scilly as a stereotypically attractive area (possible aspirations) uses & grats.

Advert – promoting different company/event, source of income

Secondary articles – additional content, relevant to area. Information on tv series filming in area appealing to the target audience

Promotion – link to buy the current issue of the magazine, appealing – simpler than going to the shop

Masthead - same typography as the physical magazine, creating continuality. Top left corner – recognition.

Main article – take up majority of screen, top left (one of the first places audience will look). Advertising magazine, buzzword ‘free copy’ appeals to target audience (people like free things) Photo of previous issues suggesting they’re well known and established

Social Media – Links to magazines social media accounts, appeals to younger target audience, suggests magazine is modern, ‘up-to-date’ and allows readers to gain a more personal relationship (uses & grats)

Many features – appeals to target audience, lots of variation on what to read

Advert Space – promoting different company/event, source of income

Suggested reading section – clear and concise, creates a relationship between audience and magazine by letting them know what’s popular and recommended for them (uses & grats theory – surveillance)

Secondary articles – additional info on how to get the magazine (uses & grats theory – surveillance)

Summary • All mastheads tend to be in the top left corner and use the same typography

as the physical magazine showing brand continuation.

• The websites also tend to have different features listed at the top of the screen, creating an organized effect which is appealing for readers.

• There are usually several images on the screen linking to articles, often these images have people in them. These people tend to be of around the same age as the target audience allowing a connection to be formed between them and the audience and the reader as they feel more relatable.

• The articles also tend to be related to the region where the magazine is based

• A common convention on the websites is that on the front page they tend to link readers to another page where they can buy either certain copies or subscriptions to their magazine.