Codes and conventions

of a radio advert

Cost As the duration increase the cost to the advertiser also rise.

Product or serviceRadio add can be about a product, service or even a whole business such as fast food restaurants. Its used by manufactures or retailers to communicate with its customers

DurationA radio advert can have a time span of 15 to 60 seconds. The average add is mostly of 40 seconds

Music bedRadio adds usually include a jingle to help its user relate the product with the music and the tune can be the trademark for the company. Also helps the listener remember the add

NarrationHas a voice over as no image is being displayed to the listener. What's going on is narrated to the audience

Type of advertLike all other form of advertisements radio adds can also be of two types either to inform the consumers about a product or service newly launched or to persuade the users to buy it

Cliffhanger Endings The ending is often abrupt or at

a point where the user is curious to know what the add is about. Such endings help maintain the interest of the user to know more about the product.

Aural SignpostingThis is where the surroundings of the scene is created through audio cues ( vehicle sounds, background noises, accents) In place of visual signposts

Product name and qualities The name of what is being advertised and what qualities it has that should encourage you to buy it.