africa by radio continental convention johannesburg 17-19 september 2009

© Feba Radio 2009 1

Africa by Radio Continental ConventionJohannesburg 17-19 September 2009

Strategic programming development


Holes and drill bits



A drill company learned: there’s no market for drill bits—only holes.



The point: Good leaders don’t confuse methods with their mission. They sell results, not programmes. They keep their eyes on the big picture.



What are the “holes” and “drill bits” in your context?


Planning

Is it spiritual?


Planning

God planned. Ephesians 1:3,4 Long before he laid down the earth’s

foundations, he had us in mind, had settled on us as the focus of his love, to be made whole and holy by his love. (The Message)


Planning

God planned. Ephesians 1:3,4 Revelation 13:8 The beast held absolute sway over all

tribes and peoples, tongues and races. Everyone on earth whose name was not written from the world’s foundation in the slaughtered Lamb’s Book of Life will worship the Beast. (The Message)


Planning

God planned. Jesus described planning and

encouraged it Luke 14:28-32 “Is there anyone here who, planning to

build a new house, doesn’t first sit down and estimate the cost so you’ll know if you can complete it? If you only get the foundation laid and then run out of money, you’re going o look pretty foolish.” (TM)


Planning

God planned. Jesus described planning; he did

not condemn it God talks about our plans

Proverbs 16:3 “Put God in charge of your work, then

what you’ve planned will take place .” (TM)


Planning


not condemn it God talks about our plans Paul’s work indicates he did it

Acts & Revelation: Cities on trade routes


Planning


not condemn it God talks about our plans Paul’s work indicates he did it

Acts & Revelation: Cities on trade routes

Don’t forget Luke 12:This is what I'll do. I will tear down my barns and build bigger ones...


DefineTarget Group

EvaluateImpact

EvaluateOutcome

Stakeholders

Partners

StrategyObjectives

Costs &Resources

Timeline

FundingPlan

Partners’Projec

ts

ProjectGoal

ProjectObjectives

DevelopStrategies

Select Op.Strategy

A Strategic Planning Framework

Needs Assessment

Audience Segment

Partners

FaithGoal

Implement

Strategy

Evaluate

Process


DefineTarget Group

A Planning Framework

I believe God may

want me to serve these

people.

The port city of Pemba, Mozambique, home to the Mwane people, around 140,000 people, predominantly Muslim.*

*Simplified case study of Radio Wimbe


DefineTarget Group

Partners


These people also are serving the Target

Group.


DefineTarget Group

Partners


Needs Assessment

What needs does the

Target Group have?

MEDIA NEEDS/USE• 3 existing radio services• Little local language content• Radios widely available• Mobile phones popular• Internet access is limited

PHYSICAL NEEDS• Poverty• Poor housing• Low literacy• HIV & AIDS• Infidelity & family breakdown (domestic violence)• Crime• Alcohol abuse

SPIRITUAL NEEDS• 70% Muslim• Folk Islam• Superstitious• Fearful (power of djinns.• Limited contact with Injil


DefineTarget Group

Partners


Needs Assessment

FaithGoal We are trusting God to do a

transforming work, by His Spirit, amongst the families in and around Pemba. As biblical values become practiced in their relationships at home, we trust God for significant impact and change in the community. As evidence of this, by 2019 we will see:

What changes will happen to this group in 10 years time

—if God blesses them?


DefineTarget Group

Partners


Needs Assessment

FaithGoal

• Pemba residents becoming followers of Jesus and identifying themselves as Christian in the next government census.• Husbands becoming faithful to one wife and the family with the number of families living this way increasing by 200%• Domestic violence in families as well as incidents of crime and road accidents due to substance abuse decreasing by 50% • Illnesses resulting from casual lifestyle choices (including HIV/AIDS) decreasing

What changes will happen to this group in 10 years time

—if God blesses them?


DefineTarget Group

Partners

Partners’Projec

ts


Needs Assessment

FaithGoal

This is what the

partners will do

towards the Faith Goal.

Develop a micro-enterprise scheme to help establish local business

Set upa school


DefineTarget Group

Partners

Partners’Projec

ts


Needs Assessment

FaithGoal

Audience Segment

These are the people

we can reach

through a radio

project.

Young Mwane men aged between 18 and 35, who have some primary education; functionally illiterate


DefineTarget Group

Partners

Partners’Projec

ts


Needs Assessment

Audience Segment

Partners

FaithGoal

These are the people I

will work with in my

radio project.

For example:

• Micro-enterprise experts

• Health workers

• Teachers

• Local recording studio

• Church planters


DefineTarget Group

Partners

Partners’Projec

ts


Needs Assessment

FaithGoal

Audience Segment

Partners

Stakeholders

These are the people who can help or

hinder my radio

project.

Local Imam


DefineTarget Group

Stakeholders

Partners

Partners’Projec

ts

ProjectGoal


Needs Assessment

Audience Segment

Partners

FaithGoal

Radio Wimbe will come to be known as a reliable and trusted radio station with compelling, entertaining and informative content that influences lives of families and the community at large. By 2012:

These are the

changes my radio

project will bring.


DefineTarget Group

Stakeholders

Partners

Partners’Projec

ts

ProjectGoal


Needs Assessment

Audience Segment

Partners

FaithGoal

• 80% of surveyed residents will recognize the station and report listening to it, testifying to its credibility and reliability.

• 75% of first time respondents will match the audience profile with 25% responding a second or more times.

• Surveys will show that the reported incidence of domestic violence has decreased by 20%.

• 10% of respondents will seek more about following in the way of Jesus

These are the

changes my radio

project will bring.


DefineTarget Group

EvaluateOutcome

Stakeholders

Partners

Partners’Projec

ts

ProjectGoal


Needs Assessment

Audience Segment

Partners

FaithGoal

• Audience survey to measure listenership

• NGO’s and community organisations

• Survey & OTGs will measure audience

• 80% of surveyed residents will recognize the station and report listening to it, testifying to its credibility and reliability.

• 75% of first time respondents will match the audience profile with 25% responding a second or more times.

• Surveys will show that the reported incidence of domestic violence has decreased by 20%.

• 10% of respondents will seek more about following in the way of JesusThis is how

I will measure

the changes my

project achieves.


DefineTarget Group

EvaluateOutcome

Stakeholders

Partners

Partners’Projec

ts

ProjectGoal

ProjectObjectives


Needs Assessment

Audience Segment

Partners

FaithGoal

By the end of the first year:• Local government officials and secular

humanitarian organizations utilize the station as a means of communicating information in the community.

• 25% of respondents will respond to religious, ethical or daily living issues raised in the programmes.

The steps towards the

Project Goal.


DefineTarget Group

EvaluateOutcome

Stakeholders

Partners

Partners’Projec

ts

ProjectGoal

ProjectObjectives


Needs Assessment

Audience Segment

Partners

FaithGoal

EvaluateImpact

How to measure if each step has been achieved.


DefineTarget Group

EvaluateImpact

EvaluateOutcome

Stakeholders

Partners

Partners’Projec

ts

ProjectGoal

ProjectObjectives

DevelopStrategies


Needs Assessment

Audience Segment

Partners

FaithGoal

What I will do to make this radio project work.

Include alternatives

, e.g. shortwave

and FM


DefineTarget Group

EvaluateImpact

EvaluateOutcome

Stakeholders

Partners

Partners’Projec

ts

ProjectGoal

ProjectObjectives

DevelopStrategies

Select Op.Strategy


Needs Assessment

Audience Segment

Partners

FaithGoal

Choose one of the

plans, e.g. for FM radio.

Keep others in case FM

is not available.


DefineTarget Group

EvaluateImpact

EvaluateOutcome

Stakeholders

Partners

StrategyObjectives

Partners’Projec

ts

ProjectGoal

ProjectObjectives

DevelopStrategies

Select Op.Strategy


Needs Assessment

Audience Segment

Partners

FaithGoal

What I will do.

E.g. have daily

programme, have farming

content, have Bible

stories, plan follow-up


DefineTarget Group

EvaluateImpact

EvaluateOutcome

Stakeholders

Partners

StrategyObjectives

Costs &Resources

Timeline

FundingPlan

Partners’Projec

ts

ProjectGoal

ProjectObjectives

DevelopStrategies

Select Op.Strategy


Needs Assessment

Audience Segment

Partners

FaithGoal

Write down

•what you will need

•how much it will cost

•where will the money come from

•when will you do things

•when you need the resources


DefineTarget Group

Implement

Strategy

EvaluateImpact

EvaluateOutcome

Stakeholders

Partners

StrategyObjectives

Costs &Resources

Timeline

FundingPlan

Partners’Projec

ts

ProjectGoal

ProjectObjectives

DevelopStrategies

Select Op.Strategy


Needs Assessment

Audience Segment

Partners

FaithGoal Do what you

have planned!


DefineTarget Group

Implement

Strategy

EvaluateImpact

EvaluateOutcome

Stakeholders

Partners

StrategyObjectives

Costs &Resources

Timeline

FundingPlan

Partners’Projec

ts

ProjectGoal

ProjectObjectives

DevelopStrategies

Select Op.Strategy


Needs Assessment

Audience Segment

Partners

FaithGoal

Am I doing what I planned?Is it good enough? Right content?

Evaluate

Process


DefineTarget Group

Implement

Strategy

Evaluate

Process

EvaluateImpact

EvaluateOutcome

Stakeholders

Partners

StrategyObjectives

Costs &Resources

Timeline

FundingPlan

Partners’Projec

ts

ProjectGoal

ProjectObjectives

DevelopStrategies

Select Op.Strategy


Needs Assessment

Audience Segment

Partners

FaithGoal

These arrows may

mean change is required

africa by radio continental convention johannesburg 17-19 september 2009

Documents