Winter 2013 MMR NewsletterCoca-Cola Center for Marketing Studies

Sigma

continued on page 2

September 2012 - ESOMAR comes to Atlanta. ESOMAR is a global organization with the aim of promoting the value of market research in effective decision-making by facilitating discussions between practitioners and setting guidelines for best practices. With over 4,900 members in over 130 countries, ESOMAR continues advancing market research worldwide. This year marked the first year that the annual conference was held on US soil. Held in downtown Atlanta from September 9-12, the conference consisted of presentations on the latest market research techniques by the industry’s elite veterans and young talent alike. Joined by a handful of students from around the world, six students from the University of Georgia MMR program were selected to participate as networking facilitators for the conference.

As networking facilitators, the students assisted conference coordinators in carrying out the conference logistics and ushering attendees to the appropriate locations. In addition, students were able to attend and fully participate in conference presentations from the lat-est advances in conjoint analysis to innovations sparked by social media market research. Students also spent valuable time networking with industry professionals and connecting with a few MMR alumni. The entire MMR class was also invited to attend and partici-pate in a full day at the conference, followed up by a presentation at the Terry College of Business in Athens on the optimistic potential of careers in the market research indus-try. From the experience, MMR students were able to supplement the market research knowledge learned in the classroom and get even more excited about becoming market researchers themselves.

ESOMAR World Congress

Mason

From the Director2013 International Year of Statistics

Beginning with this issue, the Sigma newsletter will shift to a Winter/Summer publication schedule to complement the Fall

and Spring Advisory Board meetings.

In case you haven’t heard, 2013 is the International Year of Statistics! Big data, analyt-ics and statistics are everywhere in the business press. A

recent McKinsey report highlighting a lack of analytics talent concludes: “By 2018, the United States alone could face a shortage of 140,000 to 190,000 people with deep ana-lytical skills as well as 1.5 million managers and analysts with the know-how to use the analysis of big data to make effective deci-sions.” Business schools are adding analyt-ics courses and new masters programs are being launched. With nearly 550 alumni, the UGA MMR program has a wide-spread alumni base – and, more importantly, forms a close-knit network that is unparalleled.

Compared with competing programs, the UGA MMR program is one of the largest. The three-semester format has more credit hours than other programs, yet our tuition is among the lowest and we have more merit-based awards than most of our com-petitors. Applications have risen steadily, but many do not meet the high standards required to maintain the program’s qual-ity. As you come across individuals who are interested in the field and could benefit from a graduate degree, please encourage

For the first time ever, the ESOMAR World Congress was held in the U.S., and the 2013 MMR Class was able to attend in Atlanta.

2 • MMR Newsletter Winter 2013

FROM thE DiRECtORcontinued from 1ESOMAR Next: The Role of Market

Research in Decision Makingthis event – part of ESOMAR Next - was held at the Georgia Center in Athens, GA and provided students with insights into the world of market research practice. Shedding light on an industry that is rapidly expanding across the globe, the event showcased the great opportunities available for career development in the sphere of marketing. Graduate and undergraduate students from the Terry College of Business and the Grady College enjoyed the opportunity to hear from and interact with the fol-lowing presenters:

• introductionFinn Raben, ESOMAR Director General

• in 2030 the Best Market Researcher in the Organisation Will Be the CEO!David Smith, DVL Smith, UK

• how innovative Real time Research Delivered insights into a Changing Shopper Journey for home AppliancesChris Wallbridge, MESH Planning, UK

• Panel: Careers in Market Research: the Benefits of Real Consumer KnowledgeSusan Griffin, VP Marketing and Business Development, BrainJuicer, USAMike Cooke, Director of Global Panel Management, GfK, UKDoss Struse, President, YouGov America, USA

A video clip of the event can be viewed at: http://www.esomar.org/news-and-multimedia/video.php?pages=1&idvideo=70

From the President of the Alumni AssociationRemember what it was like to begin your first MMR semester? To help ease the new class of 2013 into the campus routine, a private Facebook group, open ONLY to the out-going and incoming class members was set up. Word has it that the newly minted MMR Alumni were a big help to the new class in making the transition to life as an MMR grad-uate student, and provided useful tips regarding what to expect and how to handle it.

I’ve been talking with many of you about the idea of another MMR reunion. Last year’s Fall event was well received as both fun and educational. While most agree that holding a similar event each year would be a bit too much, it also seems that once every five years isn’t often enough. Every other year seems to be an appropriate frequency. There are lots of choic-es to be made but the one thing we know for certain is that we will need a few volunteers to help plan and organize. We are currently targeting Fall 2013 and are thinking of following a format similar to last Fall’s Research Summit and Anniversary. Please drop me a note if you are willing to help – or have suggestions for topics or speakers.

CheersMike Courtney Mike@AperioInsights.com or 469-363-0109

Master of Marketing ResearchRobert t. Sumichrast, DeanCharlotte Mason, Director, MMRRichard Fox, Graduate Coordinator, MMRJamese Meyer, Program Coordinator, MMR

the University of GeorgiaTerry College of Business, Brooks Hall, Athens, Georgia (706) 542-0426www.terry.uga.edu/mmr

them to research our program.

Program StatisticsDespite the challenging economy, the

class of 2012 all had job offers. Placement was split between client (11 students) and supplier firms (12 students). For the class of 2013 the program received 181 applica-tions, admitted 33 and enrolled 22 (several deferred for a year). Three-quarters of the class earned their undergraduate degrees from non-Georgia U.S. colleges or uni-versities. Thirty-six percent received their undergraduate degree in 2012. The rest of the class has some full-time work expe-rience including 25% with five or more years of experience.

The Fall Career Fair and Advisory Board Meeting

The career was well attended with sixteen firms participating. Following the enthusiastic response to the 2011 Anniversary and Research Summit, the 2012 Fall Advisory Board meeting includ-ed a panel discussion focused on Big Data (see summary on page 3). Thanks to Rob Arnett and Lisa Courtade (co-chairs of the Corporate Outreach committee) as well as Jeff Miller for lining up an excellent and distinguished panel!

Winter 2013 MMR Newsletter • 3

Van den Bergh Awardedthe American Marketing Association Foundation awarded the 2012 Berry-AMA Book Prize for the best book in marketing to How Cool Brands Stay Hot: Branding to Generation Y by Joeri Van den Bergh and Mattias Behrer. Joeri Van den Bergh is co-founder of MMR Advisory Board firm InSites Consulting.

Immersion Day: Online Research Communities and Social Media inSites Consulting’s Managing Partner and Co-Founder, Niels Schillewaert, conduct-ed a one-day workshop regarding online research communities and social media for the MMR students and faculty this past Fall. This full immersion day focused on the trends within social media and worldwide online communities. Niels explained how marketing research can benefit from the ever expanding digital world and the many opportunities it presents to researchers. Case studies were presented to demonstrate these benefits and opportunities, as well as the ongoing shift from traditional research methods to the use of new media for some studies. Heineken provides one example of the new media at work. With the help of InSites Consulting, Heineken organized online communities to share clubbing experiences which helped them to create the ultimate club event. Niels emphasized the need to encourage engagement when man-aging online communities, and how crucial making participation fun is to the ultimate success of such projects.

Students worked together in groups to present their own ideas on the future of online communities and the evolving relationship with marketing research. The whole day was interactive and informative, and the MMR class thoroughly enjoyed the op-portunity to meet Niels Schillewaert. With the continuing growth of online communities and social media, there is no doubt that the knowledge and insights Neils shared with the class will prove valuable in the future.

in the past couple of years, few business information issues have gotten as much attention as Big Data. We are told that Big Data is transforming industries and markets because it offers the unique ability to find important insights from huge stores of data. Data now come from a variety of sources (social networks, CRM, images, RFID sensors, POS transactions, etc.), at an astounding velocity, and in volumes never seen previously. And, much of this information is readily accessible to business leaders without the guidance of market research professionals. But will Big Data have a transformative impact on the marketing research function? Who owns access to and analysis of big data inside firms? Will MR even have a seat at the Big Data table? What are the implications of Big Data on the MR industry and on the skills of the next generation of marketing researchers?

These and other questions were the focus of the following pan-elists as part of the Fall MMR Advisory Board meeting (pictured left to right):

Steve Cohen – Partner & Co-founder, in4mation insightsPamela Kirk Prentice – Chief Research Officer, SASDavid Johnson – Founder, President and CEO, DecoodaLenny Murphy (Moderator) – CEO, BrandScan 360, LLC

Big Data: A Big Deal for Marketing Research?

4 • MMR Newsletter Winter 2013

SARAh ALiOSarah graduated Summa Cum Laude with a BA from the nation’s number one program in Criminology and Criminal Justice at the University of Maryland. In her

sophomore year, Sarah interned for the National Consortium for the Study of Terrorism and Responses to Terrorism, where she researched and documented information on assassination cases for inclusion in the nation’s Global Terrorism Database. Simultaneously, Sarah worked on an independent study project, in which she used SPSS computer software to analyze trends in homicide, rape, domes-tic violence and patterns of policing. In her junior year, Sarah was selected for the Criminology Honors Program. In December 2011, she submitted her own research proposal on contact sports and aggression, and presented a defense of her thesis to a faculty panel. In addition, Sarah worked for the Office of Research and Methodology (ORM), and the Office of Public Affairs, at the Centers for Disease Control and Prevention. While working as an intern at ORM, Sarah evaluated the methodology of new survey tools, helped design new questions on sexual identity for government questionnaires, and used SAS software to analyze trends on health risks related to sexual identity. Sarah also created a web-based fact sheet series titled “Fact or Fiction?” for the National Centers for Health Statistics’ website by using the CDC WONDER mortality database, the NHANES Survey, and other internal resources.

AShLEY BENChiNABorn and raised in Florida, Ashley earned a volleyball scholarship to Florida State College and graduated with honors. She continued her education at University of Central Florida and initiated an indepen-dent study where she learned many mar-keting research concepts such as segmen-

tation, targeting, customer lifetime value, and sales fore-casting. She gradu-ated UCF with a BA in Marketing and vital market research experience from her internships with Clear Channel

Radio, National Mango Board, and Grass Roots America. During her senior year, she held a market research position in the Voice of the Customer Department with CHEP USA. Here she developed cus-tomer specific primary and secondary mar-ket research that ultimately formed their customer intelligence database. Ashley delivered peer-reviewed research on new product technologies and performed Lead Generation utilizing databases and Siebel CRM software.

WiN BLAiRWin graduated Cum Laude from the University of Georgia in 2012 with an under-graduate degree in Consumer Economics. During his senior year,

he conducted a funded research study examining the consumer light bulb mar-ket, the results of which were presented at the annual Center for Undergraduate Research Opportunities (CURO) symposium at UGA. Additionally, he interned as an editorial assistant for the Journal of Higher Education Outreach & Engagement, an academic journal published by UGA focusing on civic and community engagement research and ini-tiatives at institutions of higher education internationally. There, he was responsible for the design of various marketing mate-rials, as well as the editing and layout of manuscripts prior to publication.

tiM BOLLiShA San Diego native, Tim was originally exposed to the mar-ket research industry while completing secondary research on a wide range of companies as an intern for a firm

specializing in Management Consulting and M&A during his undergrad. He com-pleted his BS degree in Finance with a minor in Economics from San Diego State University. Upon graduation, Tim lived and worked at a ski resort in northern California and travelled extensively around western and eastern Europe. Moving back to San Diego, Tim has rapidly progressed in a variety of finance roles at Bridgepoint Education over the last 3 years and was recently selected out of a large candidate pool for the company’s leadership devel-opment and mentorship program. While at Bridgepoint, Tim took graduate level courses in marketing research and devel-oped his skills by performing research on new business ventures with friends and family.

BEN CLiNEBen graduated with his BA in Social Studies from Washington State University in 2008. Lifelong dreams of becoming an airline pilot were tabled by a confluence of

circumstances, and after an enlistment driving the Marine Corps’ M1A1 main battle tank gravitated toward the market-ing and research fields; a move which came naturally. After working in a variety of broad marketing capacities, Ben found his calling in proper market research with The Hartman Group, a small but eminent Seattle-based food research firm. There he worked in the field as an Ethnographic Research Assistant alongside Fortune 500 clients including Kraft Foods, General

Class of 2013

Alio Benchina

Blair

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Winter 2013 MMR Newsletter • 5

Mills, Safeway and others, charting the intricacies of the American palate in sev-eral major cities nationally.

JEMi CROOKEJemi, a native of Washington D.C., graduated cum laude from Bryn Mawr College with a BA in Psychology and Sociology in 2010. During her undergraduate years,

Jemi gained research experience through assisting professors with academic research as well as a number of independent study research projects. She also spent a summer as a consumer insights research intern with Time, Inc.. After graduating, she spent two years as an Americorps volunteer working as a research assistant at the local community college, developing a system of assessments and evaluations for Student Development departments. In addition, she was appointed to the Americorps pro-gram’s Leadership Team and the Strategic Planning Committee.

AMANDA FERGUSONAmanda hails from Knoxville, Tennessee and graduated Summa Cum Laude from the University of Tennessee in 2011 with a BS in

marketing with a dual concentration in statistics. At UT she gained experience through individual and group projects that encompassed many parts of the market research process including data collec-tion, research design and data analysis. In the summer of her junior year, Amanda worked at Southern Solutions collecting data. She also worked at Bryant Research in the summer of both her junior and senior years as an intern collecting and organizing data with a focus on qualitative research.

StEPhANiE GREENEStephanie graduated Magna Cum Laude from Wake Forest University with a dou-ble major in Economics and Education.

During her under-graduate years, she studied abroad at the University of Queensland and served as a research assistant. In her economics course-work, she gained valuable research

experience through analyzing academic peer effects in universities. Additionally, she used extensive regression analysis to analyze the long-term economic impact of the No Child Left Behind legislation. For the last three years, Stephanie has taught fifth grade in Marietta, Georgia, where she has further developed leadership and presentation skills. She looks forward to combining these skills with her passion for analytical thinking in a marketing research career upon graduation from the MMR program.

JASON hOSKiNSJason graduated Cum Laude from the State University of New York College at Geneseo in 2009 with a Bachelor of Science degree in Business Administration. As

an undergrad, he gained research experi-ence through the school’s Survey Research Center and as an intern with the research firm KJT Group. Upon graduation, Jason worked for three years as a Research Assistant with KS&R, a Honomichl Top 50 firm located in Syracuse, New York. There, he managed fieldwork, performed data analysis, and prepared final report deliverables for projects involving con-sumer healthcare, retail, and transporta-tion clients.

KiMBERLY JAUChKimberly is a senior research analyst with Directions Research, Inc., a full-service, custom research firm based in Cincinnati, Ohio. She earned her

B.S in Business from Miami University in Oxford, Ohio and more recently, her M.S. in Marketing from the University of Cincinnati. A member of the American Marketing Association, an advisor for Alpha Delta Pi, a business mentor for UC’s College of Business and a graduate of C-Change, a leadership program for the Cincinnati USA Regional Chamber. She enjoys spending her free time being active and her passions include traveling, run-ning, and volunteering.

BEN KUhNBen graduated Phi Beta Kappa from UNC – Chapel Hill with a degree in Biology and minor in History. After graduation he moved to New York City to work

as an investment banking analyst with Citi Global Markets, in the emerging markets fixed income group. Ben has just returned from traveling and volunteering in Asia, Europe, and South America, and he is now proficient in Spanish.

StEPhANiE MANNhEiMERStephanie gradu-ated Summa Cum Laude with a BBA in Marketing from the University of Georgia. During her undergraduate years, she was a Creative

Services Intern at WSB-TV in Atlanta, Georgia. Throughout her internship, she worked with Nielsen ratings to evaluate the effectiveness of promotions. She also gained research experience as a research assistant in the Speech Communications Department at the University of Georgia, as well as through various classes, projects, and programs on campus.

WENDY MARtiNOWendy graduated from Miami University (OH) in 2004 with a B.S. in Marketing and has worked in Los Angeles for the past 8 years in entertainment marketing. Wendy started her career at a private pub-lic relations firm, mPRm Public Relations,

Crooke

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6 • MMR Newsletter Winter 2013

and worked on various indepen-dent film, televi-sion and corporate campaigns. She was later employed by Paramount Vantage and was shortly promoted to Junior Publicist within

the marketing department at Paramount Pictures. Wendy has worked on 15+ films to receive Academy Award nominations and 10+ films that grossed over 100 mil-lion at the worldwide box office. Her responsibilities included researching and building relationships with nationwide and local press outlets, creating and execut-ing successful publicity pitches, managing press schedules and working closely with talent and filmmakers at interviews, special events and award shows.

LYLE MEDLENLyle, a Texas native, graduated with his BA in Marketing from the Sam M. Walton College of Business at the University of Arkansas in May 2012. While at the

University, he assisted Walton College faculty and PhD candidates in conduct-ing multiple research studies on the effects of front-of-package nutrition label-ing. He was selected by the Marketing Department to be part of the inaugural American Marketing Association class and appointed Chairman of the New Product Development project with Spectrum Brands. During his four years, he interned at King Aerospace in Ardmore, OK, tak-ing part in many projects including aircraft paint and interior customization.

ELLE PARKA proud Texan, Elle graduated from Austin College in 2007 with a BA in International Economics & Finance with a dou-ble major in Asian Studies.  During

her undergraduate studies, she conducted political research in Taiwan through the ASIANetwork-Freeman grant, after which she presented and defended the findings at the ASIANetwork-Freeman Conference as well as the Southwestern Social Science Association Conference.  Elle was employed by Hyundai Digitech Inc. for three years, handling data analysis and reporting in their Samsung office in Plano, Texas.  Most recently, she worked as an intern for Aperio Insights, a marketing research supplier, helping with qualitative studies, quantitative analysis, interviews, and presentations. In her spare time, Elle is a food enthusiast who once traveled 480 miles to a barbecue joint in pursuit of the perfect plate of brisket.

tUShAR PAtELTushar graduated from the University of Georgia in 2011 where he studied Management and Pre-Medicine. During his under-graduate years he held numerous lead-

ership roles on campus including Director of The Leadership Resource Team, Vice President of Sigma Beta Rho, and Emcee of the cultural show India Night for the Indian Cultural Exchange. Upon gradu-ation, Tushar joined Coca-Cola, where he worked as a Market Development Manager in the South Florida Market Unit.

DOROthY PRiCKEttDorothy gradu-ated from the Honors Program at The University of Georgia earning a BBA in Economics with an emphasis in Public Policy in

May. While at UGA she received a cer-tificate from Terry College’s Institute for Leadership Advancement. Within ILA, she directed research for project teams com-peting for a Target Campus Grant. As an undergraduate Dorothy played rugby for UGA and held multiple leadership roles on the team including President.

JULiAN RAMSEYOriginally from Atlanta, Julian graduated Magna Cum Laude from The University of Georgia with a BBA in Marketing and a minor in Anthropology.

During his undergraduate studies, Julian worked at Experience Discovery where he primarily focused on creating market assessment reports and media reports for Shaw Floors. He also worked on re-engineering the brands and positioning strategies of Bank of North Georgia and Urology Group of Athens. During his junior year, Julian attended an exchange program at The University of Sydney, tak-ing marketing classes that gave him a new perspective on consumer behavior within different cultures.

LEAh ROOtLeah graduated from the University of Utah in 2011 with her Bachelors of Science in Mathematics with an emphasis in Statistics. During her time at the

University of Utah, she also received a minor in Business and Psychology and an Honors Certificate. Leah was able to do research on Sawtooth Software and Conjoint Analysis with her business professor. She also worked as a Trainer at Qualtrics, the leading survey software company, where she was able to aid Fortune 500 Companies in creating their survey. Leah has lived in many different places such as Colorado, Texas, Virginia, and Utah.

CAROLiNE SMiLEYCaroline graduated Magna Cum Laude from the University of Georgia with a Bachelor of Arts degree in Journalism. In addi-tion to her major in

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Advertising, she minored in Anthropology and Statistics and received her New Media Interdisciplinary Certificate. Caroline conducted marketing research for the Greenville Hospital System in her hometown—Greenville, SC—during the summer of her junior year and has held numerous other marketing intern posi-tions during her undergraduate career. She gained additional research experience participating in class projects at UGA that allowed her to work with high profile clients including Turner Broadcasting System, JetBlue Airlines, and Ben & Jerry’s Ice Cream.

LANCE WORLEYLance graduated Magna Cum Laude from Clemson University with a BS in Marketing. As an undergraduate, Lance was employed by Ogilvy & Mather in Atlanta,

Georgia as an assistant account execu-tive and worked on creative advertising campaigns for companies such as Coca-Cola and Eastman-Kodak. Additionally, Lance gained research experience through

Worley

his involvement in the Calhoun Honors College, completing two independent projects that investigated the impact of ad-avoidance technology on advertising effectiveness.

JASON ZiMMERMANOriginally from Milwaukee, Wisconsin, Jason graduated from the University of Minnesota with a BA in Economics and a BA in Spanish-

Portuguese Studies. He often combined both degrees in his coursework to gain a more international perspective. During his undergraduate studies, Jason began working for the University of Minnesota Bookstores where he helped create new cost analyses and track sales trends as the Bookstores began expanding into other online marketplaces outside of the University. More recently, Jason became a Research Assistant at Five Star Professional where he assisted in identifying the top service professionals in markets across the United States and Canada.

Zimmerman

ADViSORY BOARDThe Advisory Board is comprised of recognized leaders in marketing research from a broad cross-section of client and supplier firms. Board members provide strategic and curricular guidance to the program, share their experiences including new methodologies and practices via the Altria Executive Seminar Series, and pro-vide placement opportunities for students.

• Altria• Anheuser-Busch• BBDO• Bellomy Research• Burke, Inc.• Capital One• CASRO• Consumer Insights• Directions Research, Inc.• dunnhumbyUSA• Eli Lilly and Company• InSites Consulting• Johnson & Johnson Vision Care• JPMorgan Chase• Kimberly-Clark• Lynx Research Consulting• M/A/R/C• McKinsey & Company• Merck & Co., Inc.• MMR Research Associates, Inc.• PepsiCo• SAS Institute, Inc.• The Coca-Cola Company

Board Chair: Jeff MillerPast Chair: James MendelsohnChair-elect: pendingCo-Chairs of Corporate Outreach Committee: Rob Arnett and Lisa CourtadeCo-Chairs of Student Skills Committee: David Sackin and Leslie SchallChair of Alumni Engagement Committee: Mike CourtneyMMR Director: Charlotte MasonMMR Graduate Coordinator: Rich Fox MMR Students of the Year (ex officio)Chad Morgan (MMR ’11), James Hess (MMR ’12)

ADViSORY BOARD StEERiNG COMMittEE

Student Team ProjectsThis year’s students are at work on six differ-ent team projects. The project sponsors and faculty advisors are Altria (Marcus Cunha), Coca-Cola (Andrew Kaikati and Scott Thomp-son), Eli Lilly I (Son Lam), Eli Lilly II (Rich Fox), Intel (Candice Hollenbeck) and Rubbermaid (John Hulland). The students and faculty are grateful to the companies for the project sponsorships, which offer invaluable practical experience.

The projects span topics including millennial wine choice and consumption; perceptions of cloud computing in a B2B context; critical assessment of new research mediums such as social media; new product volume forecasting; market dynamics for therapeutic drugs across different international markets; and perceptions and opportunities for a soft drink brand. Brief summaries of the projects will be given at the Spring Advisory Board meeting scheduled for April 30.

8 • MMR Newsletter Winter 2013

Alumni Corner2012Amy Ye accepted a research associate position with TNS in Bellevue, Washington. Her main client is Microsoft; how-ever she has also worked on projects for clients Nestlé and Wells Fargo. 2009Kristy heyer and her husband, Cole, welcomed the arrival of their daughter Evelyn Gray Heyer on November 9.

Mike Kessling married Jennifer Christine Froelich on Au-gust 18th in Atlanta. They spent their honeymoon in Paris.

Alicia Shafer is now with InComm, in Atlanta, where she heads the marketing research department. Her new home address is 1293 Liberty Pkwy NW, Atlanta, GA 30318.

Anastasia thyroff is about to complete her Ph.D. and has accepted an Assistant Professor position at Clemson University beginning August 2013.

Brett Vitrano is now working for SAS Institute.

2008Ericka Davis Grant married Jermaine Grant on 10/21/12 (yeah!). We live in Atlanta. I’m working at BBDO Atlanta as a Research Director and Jermaine manages the operations for a global charter airline based here in GA. We went to our first homecoming at UGA earlier this month and had a blast.

Chris Widmeyer recently accepted an offer to join Geor-gia-Pacific as an Associate Consumer Insights Manager.

2007Lifei Xu was promoted to Associate Director, Analysis at dunnhumbyUSA.2006

Juli Russell (formerly Pomerantz) and Jeff Russell (MMR ’10) announce the birth of Eleanor (Ellie) Ester Russell (pictured below) on August 6.

1999Andrea (tuer) Widener reports the birth of her first daughter, Charlotte Grace Widener, on March 30, 2012. Andrea is Lead Analyst at Market Strategies International and can be reached at 22907 Recreation Street, St. Clair Shores, MI 48082 or andreawidener@yahoo.com

We Want to Hear from You!Please send your news via email to: jmeyer@uga.edu or cmason@uga.edu

Eleanor (Ellie) Ester Russell