Ad Campaign Analysis

Coca Cola

By: Raquel Gallardo

General Aspects

• Type of service of products: Gaseous drink • Brand: Coca Cola • Campaign name: Gana Viajes al Mundial

Slogan

• GANA VIAJES AL MUNDIAL – This is because every coke you buy the tap has an

award, and you can win fights to the world cup in Brazil. An now a days that is very popular, so it is very attractive for all the people interested.

Creative Briefing

Target Audience: Teenagers and

older people

Desired positioning:

a Drink

Key promise or benefit:

Refresh your day

Communication code:

Emotion

Message Analysis

To drink this soda What does it

said?

on internet, in the tv, also in the radio How is it said?:

specially to teenager and older people that likes it. Whom is it

addressed to?:

At the morning in a sunny day When is it said?

In the beach Where is it said?

Web Platform

Web Platform (cont.)

Campaign Video

Bad or Good Advertisement

• Right now is worldview because is something that is popular at the time because of the word cup.

• It is a great publicity because is a very recognizable product.

Personal Opinion

Its shows fun

Its dynamic

It is very interesting

Its just for the world cup season

It has the ability to have the attention of all people.