coca cola by tariqul
TRANSCRIPT
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WelcomeTo
Uttara University Business Club Presentation On Coca Cola Case Study
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Md. Tariqul Islam
BBA-26th Batch Uttara University
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Md. Aliful Islam
BBA -26th BatchUttara University
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Md. Rajib Ahamed
BBA -26th Batch Uttara University
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Md. Koushik Ahamed
BBA- 26th Batch
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Company Logo
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Company History More than 120 years ago Coca
Cola was established.
Dr John Smith Pemberton who was a pharmacist from Georgia, Atlanta and Invent the original drink coca cola in may 1986.
Frank Robinson who was partner to Dr John Smith Pemberton & He also attributed Coca Cola trade mark logo .
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Company History After 19 88,When Dr John Smith Pemberton
sold his shares the company experienced success in the US markets .
Currently , Coca Cola owns more than 3300 in more than 200 countries which consist of carbonated drinks, light and diet beverages etc.
. As far as the soft drinks markets are concerned, Coca Cola and PepsiCo are the main players.
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Brand position
Coca Cola Is the 3rd position in the world (Best Global Brand 2013)
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Mission Of coca Cola company
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
To refresh the world... To inspire moments of optimism and
happiness... To create value and make a difference.
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Vision Of coca cola Company
Our vision serves as the framework for our Roadmap and guides are,
People: Be a great place to work where people are inspired to be the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value
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Vision Of coca cola Company
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization.
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Goals of Coca Cola Company
Commitment 2020 GoalsCCE’s Commitment 2020 goals for its
five strategic CRS focus areas are:
Energy Conservation/Climate Change:
Water Stewardship: Sustainable
Packaging/Recycling Product Portfolio/Well-Being: Diverse and Inclusive Culture:
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Objective of Coca Cola company
The Coca-Cola Company are to be globally known as a business …..
Conducts business responsibility .Ethically.To accelerate sustainable growth
to operate .
It forms the foundation for companies
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Deep list Analysis of Coca Cola company
Deep list Stand for ….. Demographic: Different ages have their specific
requirements . To Serve the Different segments. Economic: Facing increased advertising controls . Price restrictions. Lack of infrastructure .
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Deep list Analysis of Coca Cola company
Environmental :Coca Cola operations both are Micro Environment Macro Environment Political Legal Informational Social Technological
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Marketing Strategies of Coca Cola Company
Targeting
Differentiation
Positioning
Segmentation
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Marketing Strategies of Coca Cola Company
Segmentation: Products for those who are dieting are also offered, as well as different flavors of Coca Cola .
Target: Coca Cola's target market is young adults to middle-aged people.
Position: Coca-Cola, there are many different methods available to find useful information, including the company’s website, magazines and others.
Differentiation: They are not adapting Differentiation. Because they just produce non alcoholic beverage drinks
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Marketing Mix of Coca Cola Company
Price
Promotion
Place
Product
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Marketing Mix of Coca Cola Company
Product : all non alcoholic beverage drinks such as coca cola , fanta ,spite etc
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Marketing Mix of Coca Cola Company
Place: More than 200 countries are traded in the world .
Price : Difference country different price. .
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BCG Matrix Of Coca Cola Company
Low
High
LowHigh
In beverage company ,I think that coca cola is how holding on Star .
Mar
ket
Gro
wth
Rat
e
Relative Market Share
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Product Market Expansion Grid Of Coca Cola Company
Market Penetration
Product Developme
nt Market
Development
Diversifications
Existing Markets
New Markets
Existing Products New Products
Coca cola follow First Three Steps don’t follow diversification
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Global Carbonated Market Share of Coca Cola Company
Value% Coca Cola 47 Pepsi Cola 21 Cadbury Schweppes 8 Cott 2 Amber 1 Others 21 Total 100
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Background Of Coca Cola Company Name : The Coca Cola company Industries served Beverages Geographic areas served Worldwide Headquarters U.S. Current CEO Muhtar Kent Revenue $ 48.01 billion (2012) Profit $ 9.01 billion (2012) Employees 146,200 official website: www.thecoca-colacompany.com
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Main Competitors of coca Cola Company
PepsiCo Inc., Dr Pepper Snapple Group, Inc., Unilever, Group DANONE, Kraft Foods Inc., Nestlé S.A. and others.
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SWOT Analysis Of Coca Cola Company
Strengths: The best global brand in the world in
terms of value ($77,839 billion). World’s largest market share in beverage Strong marketing and advertising. Most extensive beverage distribution
channel Customer loyalty. Bargaining power over suppliers. Corporate social responsibility.
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SWOT Analysis Of Coca Cola Company
Weaknesses:
Significant focus on carbonated drinks
Undiversified product portfolioHigh debt level due to acquisitionsNegative publicityBrand failures or many brands with
insignificant amount of revenues
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SWOT Analysis Of Coca Cola Company
Opportunities:
Bottled water consumption growth Increasing demand for healthy food
and beverageGrowing beverages consumption in
emerging markets (especially BRIC)Growth through acquisitions
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SWOT Analysis Of Coca Cola Company
Threats: Changes in consumer preferences. Water scarcity. Strong dollar. Legal requirements to disclose negative
information on product labels Decreasing gross profit and net profit
margins Competition from PepsiCo Saturated carbonated drinks market
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Conclution
In Over All discussion in beverage sector coca cola company is leading
Position .
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Any Question
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Thank You