UNDERGRADUATE

PERSPECTIVES:

Responsible Management Education

KYUNGHO.MIN

November, 2010

COBICS

KOOKMIN UNIVERSITY

cobics@cobics.org

About

COBICS is a student-driven organization

at KOOKMIN UNIV.

-40+ Individual members

-Found 4 years ago by business majors.

-Joined Net Impact which is global network of CSR

Use business skills to make better world.

-Co- business& ethics

-Practical action based activity

(Green campus initiative, Mentoring program, Planning Coming

Social Venture Competition Asia)

We are proud to represent KOREA

students voice on the PRME

PRME is a UN resolution encouraging

business schools and companies to

incorporate the Principles for

Responsible Management into practice.

What is PRME?

INDEX

1. The current level of PRME

2. The needs of students

3. Ideal meet reality

4. The voices of student leaders

5. The next steps

Survey overview

Purpose

-Identify students perspective

-Proposal of PRME model

-Make our university support PRME

Definition of Responsible management

-Decision making process considering

environment, society, governance and various

social values.

Survey respondents: 206(Business Majors,

KOOKMIN UNIV. )

Limitation? Small case

Summary of survey

-Demand of responsible management education was high

-However, there were short of awareness and infrastructure.

-There are also gap between ideal and reality for student.

-It is time for University to educate responsible management not why important but how practice well.

-Also, it should meet student’s reality through cooperation of virtuous circle between university, student and company that maximizing network of UN Global Compact and PRME

The current level

of responsible

management education

7

26

30

35

1 1

student

companies

government

educational institution

nonprofit organization

other

Q. Who has the role for responsible management education ?

35% students say

educational institution has

the role for responsible management

education.

46% do not believe

university currently working

towards the betterment of society.

Q. University are currently working towards the betterment of society

1

16.5

36.4

39.3

6.8

strongly agree

agree

neutral

disagree

strongly disagree

39.3

34.1

34.5

51.5

50

19.9

8.8

6.3

5.8

4.4

0% 20% 40% 60% 80% 100%

Student paticipation

Professor study

Content of curriculum

Exposure of crurriculum

Diversity of curriculum

Current level of Responsible Management

Education, KOOKMIN UNIV.

Strongly Agree

Agree

Netural

Disagree

Strongly Disagree

Current level of education is low

27

73

Yes

No

Most Students don’t know

about COBICS.

Q. Do you know COBICS?

39.3

40.3

23.3

28.3

28.6

36.4

15

8.3

6.8

7.3

4.9

3.4

0% 20% 40% 60% 80% 100%

Principle 6: Dialogue

Principle 5: Partnership

Principle 4: Research

Principle 3: Method

Principle 2: Values

Principle 1: Purpose

Current level With PRME principles

Strongly Agree

Agree

Netural

Disagree

Strongly Disagree

Strong disagree with principle 5,6

29.6

27.9

30.9

35.1

28.4

37.3

46.3

54.9

52.9

49.3

53.4

51

0% 20% 40% 60% 80% 100%

Principle 6: Dialogue

Principle 5: Partnership

Principle 4: Research

Principle 3: Method

Principle 2: Values

Principle 1: Purpose

Agreement With PRME principles

Strongly Agree

Agree

Netural

Disagree

Strongly Disagree

Strong agreement with all principles

5

26

58

11

Supporting the PRME

Disagree

Neutral

Agree

Strongly

Agree

My business

school should

support the PRME

1

9

30

48

12

Supporting the PRME

Strongly

DisagreeDisagree

Neutral

Agree

Strongly

Agree

All business

school should

support the PRME

0.5

6.8

27.8

53.2

11.7Strongly

DisagreeDisagree

Neutral

Agree

Strongly Agree

65% believe supporting PRME

could raise competitiveness

of our university.

Q. Do you think supporting PRME could make positive Impact of Competitiveness of university.

The needs of

Students

On PRME

37.3

46.3

14.42

Lack of awareness

Lack of

infrastructure

Lack of Industry-

University

collaborationOther

Q. What is the most reason that university is lack of responsible management education.

46% thinks the most problem is lack of

Infrastructure

Q. Would you like to take related course of responsible management?

68.6

31.4

Yes

No

68% would like to take related

course of responsible management

Q. Which course should incorporate

responsibility management? Please

select all that apply.

Course Rate

Strategy 26.93%

Leadership/Management 21.95%

Human Resources 13.72%

Marketing 13.47%

Operations 9.48%

Accounting 7.98%

Finance 6.48%

Q. Please indicate whether or not you would like to

learn more about of the following concepts while

you are pursuing your business majors

Etc.

Carbon Footprint Analysis

Nonprofit Management & Governance

Renewable Energy

Socially Responsible Investment

Strategic Philanthropy

Social Entrepreneurship & Social Venture

Environmental Sustainability

Social Capital Market

Human Rights

Creative Capitalism

Corporate Social Responsibility

Global Poverty, Emerging & International …

0.00% 2.00% 4.00% 6.00% 8.00% 10.00% 12.00% 14.00% 16.00%

Q. If related responsible management class newly opened, what kind of course should be ?

5

24

63

8

cultural

mandatory

elective

general

63% think responsible management

course should be major-elective.

Q. Do you think it is necessary to establish responsible management course as track?

5.2 41.9

Resposible

Managemet

Track

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Strongly agree Agree Neutral Disagree Strongly disagree

47% feel necessary to establish

responsible management

track

Q. Please indicate which learning process

you prefer

E-learning

Coaching

Volunteerging

Leture style

Project-based learning

Mentoring

Internation networks/ Communities of …

Case study

On-the job learning

0.00% 5.00% 10.00% 15.00% 20.00% 25.00%

Learning Process

Ideal

meet

Reality

Q. Responsible management leads to financial profits.

15.8

56.2

17.7

9.4

0.5

strongly agree

agree

neutral

disagree

strongly disagree

72% agree that responsible practices

can lead to business profits.

2 4

27

48

19

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

Q. Are you willing to make better world through your business skills?

67% students willing to use their

business skills to make better world.

Q. It is important for me to work at a company that emphasizes social values

2.1

8.4

34.7

43.2

11.6

Strongly disagree

Disagree

Neutral

Agree

Strongly agree

55% say working at company

emphasizing social values is

important for themselves.

Q. What are the top three most important

factors you consider when selecting a job

High ethical standards

Colleagues

internationalization standards

Pontential to contribute to societ

Passion for the objective of company

Awareness of company

Pontential development of company

Work/life balance

Job security

Culture and welfare

Job specifications

Salary

0.00% 5.00% 10.00% 15.00% 20.00% 25.00%

Q. After graduation,

which sector do you most prefer to work?

3 3

7

12

28

47

Nonprofit Organization

Single person business

Small/Venture

Middle standing

Public sector

Major company

Q. What do you focus on career development?

41

8

34

9

53

Cerificate

Competition

Internship/activities

Language training

Voluntary sevice

Other

The Voices of

leaders from

student-driven organizations

SEOUL NATIONAL- WISH

- we meet coverage of activity is getting limited because there are gap that make distorted images of SE between case of overseas, major company and domestic reality. So we would like Biz school and company to build circumstance for right awareness of SE

SEOUL NATIONAL- SNU CSR

-it is too difficult to study ourselves because CSR is huge and deep field.we also meet problem of continuous study when senior student graduate. So we would like to connect with professors who are interested in this field.

KOOKMIN- COBICS

-Awareness of CSR is too low that related curriculum and official supporting student-driven organization are short of. For example there is even no room for regular meeting against other student organizations. Motivation of new member is also getting low because our ideal activity couldn’t be connected with career. We would like president of university to move to spread social values more powerfully.

SEN- SOOKMYUNG

-We would like to get feedback from professor who have passion for social values and company to make opportunity of project that student organizations like SSEN could apply social value to practical business.

SEN- HANYANG

-there are heavy burden of official process and cost from recruiting to planning seminars because we are not officially approved from university. There are also no professor who major this field so that no interest no support. We would like Biz school to have interest and support related student organization.

The next step

educational

institution

Individual Company

Virtuous circle

Abroad case,

George Washington UniversitySchool of Business

Certificate in responsible management

The Blog

•Each Certificate candidate creates a WordPress blog

•Showcases your work

•Allows for communication between applicants

Component 1: Classroom

• 6 credit hours from a pre-approved list of courses.

• All faculty members from all departments are encouraged and invited to include CSR and ethics related courses on this list.

Component 2: Extracurricular

• At least 15 hours for each of 3 semesters contributing to group or club

•Candidate’s blog will summarize club activities and learning goals accomplished

Component 3 – Service Learning

• At least 50 hours

• Options include: undergraduate mentoring, tutoring children, D.C. Cares events, Habitat for Humanity projects

• 10 hours must be with the same organization

Certificate in Responsible Management

Every April, an awards ceremony will be held to recognize those students who have completed the certificate requirements.

Next Steps:1. Download the application from the ICR website2. Email Ari Isaacman –isaacman@gmail.com

Subject: Certificate in Corporate ResponsibilityNameE-mailExpected Graduate Date

Thank You

www.cobics.org

cobics@cobics.org

Appendix:

The principles of PRME,

Survey questions

PRME Principles

Principle 1:should develop the capabilities of students towork for an inclusive and sustainable global economy.

Principle 2:should incorporate values of global social responsibility into our academic activities and curricula, as portrayed in international initiatives such as the United Nations Global Compact.

Principle 3:should create educational frameworks, materials, processes and environments that enable effective learning experiences for responsible leadership.

Principle 4:should engage in conceptual and empirical research that advances our understanding about the role, dynamics, and impact of corporations in the creation of sustainable social, environmental and economic value.

Principle 5:should create opportunities to interact with managers of business corporations, to extend our knowledge of their challenges in meeting social and environmental responsibilities and to explore effective approaches to meeting these challenges.

Principle 6:should stimulate dialogue and debate among stakeholders (educators, business, government, consumers, media, civil society organizations and other interested groups) on critical issues related to global social responsibility and sustainability.

These principles

should be bottom-up

책임경영교육에 관한 기타의견

• CEO의 리더십이나 사회적 책임에 관핚 과목개설희망• PRME과의 연계 필요• 강의나 과목으로 들을 수 있게 해줬으면 좋겠다. • 너무 수업 대충하는 교수님이 많고 등록금이 아깝다.• 강의나 원하는 과목으로 들을 수 있게 해줬으면 좋겠다.• 개설교과 수가 더 늘어나야 핚다고 생각• 노핚균 교수님이 강의하시면 수강핛 것 같음• 리더십 프로그램 및 체험 프로그램 개설• 배핚경처럼 프로그램 있었으면 해요• 보다 실무 경영자가 책임 경영에 대해 몸소 느끼고 배울 수 있는 교육이 이

루어 져야 핚다고 생각합니다.• 사실 책임경영학만이 아닌 전체 커리큘럼이 부족하다 생각. 균형적 발전이

필요하다고 본다.• 수업개설• 스펙이 되었으면 좋겠어요• 신설과목이 생겼으면 합니다• 실무에 사용핛 수 있는 전반적인 교육과목 보충이 필요• 실무적인 측면에서 접귺 가능하도록 하는 것이 좋다고 생각• 기업경영세미나에서 실무자들을 초청하여 균형잡힌 특강을 짂행해도 좋겠

어요• 실천교육이 중요, 대학이 앞선 사례가 되어야 함

• 아직 학년이 낮아 아는 바가 별로 없어서 그런지 몰라도 책임경영교육이 와닿지않네요.

• 우선 학교에 대핚 뿌리를 알았으면 좋겠다. 내가 지니고 있는 이 학교가 왜생겼는지 정신교육이 선행되야 핚다.

• 원롞적인 이롞 수업보다 사회적 현상을 통해 배울 수 있는 과목 신설• 이 설문지를 받기전까지는 책임경영이나 코빅스에 대해 잘 알지 못했는데

일반 다른 학생들도 일수 있도록 홍보활동을 조금 더 해주셨으면 합니다.• 이롞상으로만 말고, 실제와 연계핛 수 있는 프로그램이 있었으면 좋겠다• 인턴십 제공• 인프라 부족 극복을 위해 게시판 활용• 적극적 홍보 필요 알아야 관심받고 실천하게 됩니다• 접핛 다양핚 기회를 제공해야.• 책임경영교육은 21세기 경영 교육의 트렌드이므로 시급핚 교육체계 확립이

필요합니다.• 책임경영교육이라는 말이 많이 생소하다. 이 용어를 널리 알리고 실천해야

핛 것 같다.• 책임경영의 관핚 강의를 새롭게 신설• 책임경영의 정의 기업의 본질과의 상충가능성등에 대핚 논의 선행 검토• 취업과 연계시켰으면 합니다• 학교와 기업 연계 프로그램• 현장을 느낄 수 있는 프로그램이 있었으면 좋겠다.