CN ANYTHINGFALL 2014

CN ANYTHINGKEEPING TECH-SAVVY RUG RATS OCCUPIED LIKE NEVER BEFORE

Get ready to activate your brand at the forefront of Cartoon Network digital innovation and entertainment.

CN ANYTHING

SCREENSHOT OF EXPERIENCE

McDonald’s and Cartoon Network partner to bring an endless stream of

• Videos• Trivia • Polls• Activities• Games

To the palm of kid’s hands…

CN ANYTHING

SCREENSHOT OF EXPERIENCE

This organic and native experience places McDonald’s content adjacent to fan-favorite Cartoon Network content.

With the flick of a finger – kids swipe their screens and interact with customized activities whenever – wherever.

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CN ANYTHING

A BLEND OF NETWORK PROGRAMMING AND A KID’S LOVE FOR LEARNING

72% of kids age 8 and under have used a mobile device to play games, watch videos or use apps*

CN ANYTHING

SCREENSHOT OF EXPERIENCE

*Zero To Eight : Children’s Media in America 2013

CN Anything takes advantage of this trend and a kid’s curiosity by encouraging exploration while incorporating specific learning and development themes designed for kids ages 6-11

SCREENSHOT OF EXPERIENCE

A BLEND OF NETWORK PROGRAMMING AND A KID’S LOVE FOR LEARNINGCN ANYTHING

McDonald’s will enjoy a variety of customized content types, developed & designed to fit organically within the flow of the CN Anything experience.

CN ANYTHING

ActivitiesEx: Memory

Images/GIFsBased off of McDonald’s Official Twitter Feed

PollsBased off of McDonald’s Official Twitter Feed

VideosHappy Meals Website Example

Video QuizzesZoom to View

GamesEx: Draw Happy’s Smile

CN ANYTHINGSPONSORSHIP OVERVIEW

EXCLUSIVE LAUNCH PARTNERSHIP [OCTOBER 2 – DECEMBER 31, 2014]

• 100% SOV of Standard Loading Screen “Presented by McDonald’s” • Ninety-Four (94) pieces of customized content (4 Content Bundles + 1 Set of Generic Content to be used equally across all

flights in Q4)• 1 Bundle includes : Images/Standard 300x250 =2, Polls = 2, Quizzes = 2, Videos = 2, Activities = 2, Games = 1* (11

Total)• 1 Generic Series includes: Images/Standard 300x250 = 8, Polls =8, Quizzes = 8, Videos = 8, Activities = 16, Games

=2* (50 Total)• 21 pieces of custom branded content to be delivered @ frequency of 4-5x per 10 minute interval of play/activity

Cartoon Network offers McDonald’s an exclusive ownership position peppered with high-impact native ad placements guaranteed to drive engagement.

*Games development requires additional production time

CN ANYTHINGSPONSORSHIP OVERVIEW

EXCLUSIVE LAUNCH PARTNERSHIP [OCTOBER 2 – DECEMBER 31, 2014]

ON-AIR PROMOTIONAL ELEMENTS• One (1x) :20 digital driver, promoting CN Anything with A/V McDonald’s tag

• Airs TBD x ROS (Q4 2014)*

DIGITAL PROMOTIONAL ELEMENTS• Custom homepage editorial placement (1x per flight)• Promotion/Feature within dedicated CN Mobile app page• Cool & New Blog custom branded blog feature on CN.com highlighting the app, driving to partnership activity

SOCIAL MEDIA • Dedicated promotion/posts on Cartoon Network Facebook page

• Includes 1-2 editorial posts per week driving fans to download the new CN Anything app• Dedicated posts/links on Cartoon Network Twitter page

• Includes 1-2 editorial posts per week driving fans to download the new CN Anything app

CN ANYTHINGSPONSORSHIP OVERVIEW

TARGETED DIGITAL MEDIA

• Homepage roadblock TBD dates (pending inventory)

• Roadblock of relevant show pages (i.e. Adventure Time, Ben 10 Omniverse, etc.)

• Fixed media roadblocks• Enabled pre-roll on show clips

• Co-branded media (728x90, 970x90, 300x250) driving to CN Anything page

• Rich Media Opportunities include a custom homepage prestitial and homepage pushdown (pending inventory)

• ROS media rotation on cartoonnetwork.com and Watch & Play application

APPENDIX

CN ANYTHING

SCREENSHOT OF EXPERIENCE

We tested. Kids approved.

The Time Warner MediaLab is a state-of-the-art facility that allows Time Warner and its key partners an opportunity to understand consumer behavior across the content spectrum, from media all the way through retail.

The CN Anything application went through several cycles of user testing within the facility as panels of kids ages 6- 12 engaged directly with the application.

Key learnings were incorporated into the build as the panel advised on the type of content they found most engaging, the overall user flow, and ease of use. The results were positive, as all panelists found the application to be engaging, fun to use, exciting and an “addictive” experience.

CN ANYTHINGNATIVE CONTENT EXAMPLESGames

Ex: Draw Happy’s Smile Images/Memes

Polls

80% of parents who have children ages of 2 -14 have some type of mobile device.

51% of children have used a smartphone or tablet while 40% of these kids were considered a primary user.

Gaming remains the top activity on smart devices.

87% of children 2-14 stated playing games was their favorite activity. Source: The NPD Group, September 2013, BabyCenter.com and Research Now, Oct 2013, Qualcomm, Sept 2012,

Common Sense Media, Oct 2013

CN ANYTHINGTHE DIGITAL GENERATION

52%of moms use kids apps

53% of parents with children ages 13 or under use mobile technology to calm their children

74% of parents have downloaded apps specifically for their children

Apps make Mom’s job easier

Children ages 1-8 spent an avg. of 15 minutes a day using mobile devices

Source: Turner Digital Research based on comScore Media Metrix Home/Work Unified Panel, P2+ (minutes/rank – PC ONLY) – Sept ‘13. Note: 2012 Custom Ranker includes only Kids Network Sites; comScore Multi-Platform. Includes PC web and total video usage, iPhone, iPad & Android Phone – Sept ‘13; iTunes and Android markets (app downloads, launch through 9/12/13); Nielsen Mobile (mobile uniques, Aug ‘13); Bluefin Labs (social ranker, Sept ‘13). Total video streams includes site, TVE, YouTube, WAP and App streams (Omniture Site Catalyst, YouTube Analytics, Bango; Sept ‘13); Total game plays based on site and mobile app (Omniture Site Catalyst, Bango; Sept‘13). OTX / IPSOS onsite intercept survey; Base = K6-12 At least once a week (net) n=111 (% of audience cross-platform, Dec’12); Due to current Bango implementation, mobile video numbers are overstated.

A POWERHOUSE IN CHILDREN PROGRAMMING, GAMES AND APPS

WHY CARTOON NETWORK?

#1TV Site in Kids Network Ranker for B2-12

7.4MDigital Multi-platform unique users

81% Of Kids are repeat visitors to CN.com, returning to the site within the past month

1 in 3 Visitors come back every day!

73MMonthly Game Plays

37MMonthly Video Streams

16.4MApp downloads to date