clusters in catalonia 18th november 2013. clusters in the world 2001199719921980 regions and...
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Clusters in Catalonia
18th November 2013
CLUSTERS IN THE WORLD
2001199719921980
Regions and countries with initiatives based on cluster development
+
-
Emilia-RomagnaToscana....
Basque CountryScotlandArizonaCataloniaMassachusetts New Zealand
Costa RicaCalifornia....
SwedenTurkeyLithuania
AustriaJordanianMéxicoSouth Africa....
FranceEstoniaDenmarkSloveniaUKMinas Gerais...
1990 2003
Aprox. More than 3.000 initiatives in different countries
and regions (*)
2005
PakistanKazakhstanPoland….
2011
(*) Estimation from TCI,European Cluster Observatory 2011
Clusters: a global phenomena
There are no good or bad sectors
There are winning strategies and obsolete strategies in all sectors
Lessons learned
4
COMPETITIVENESSCOMPETITIVENESS
CLUSTER CLUSTER
WINNINGSTRATEGIES
WINNINGSTRATEGIES
• Segment by business and not by statistical codes
• Success or future strategies in this business
BUSINESS BUSINESS
• Last target
• Tool: place to discuss group strategy and implement actions according to the strategy
Why clusters?
Business Cooperation
Competitiveness
+
+_
_
Obsolete collective strategy.
Collective winningstrategy.
Obsolete individual strategy.
Individual winning strategy.
Cluster Objective
New business segmentation
Gourmet food Cluster
FOOD(Ordesa, Nestlé, Nafree, Haribo…)
FURNITURE(Pipoo, Baby Cinque, Asdara…)
“SERVICES” – EDUCATION(Invenio, Hamelin, Kids&Us…)
PRINTING(Edebé, Planeta infantil, La
Magrana, Casals, Barcanova…)
Schoolarship(Jovi, Alpino-Dacs,
Busquets, Factis, Manley…)
ENTERTAINMENT(Falgas, Egar Baby, Planeta
Magic, Aventura Park…)
URBAN FURNITURE(Mein, Fund. Dúctil Benito
Gubern Casas…)
TOYSEduca Borrás, Diset, IMC
Toys, Ninco…)
MEDIA(Imira Ent.,Neptuno)
KIDS CLUSTER
PERSONAL CARE -COSMETICS
(Arbora&Ausonia, Nenuco, Interparfum, Air-val…)
FASHION & COMPLEMENTS( Canada House,, Schuss, Gama Textil…)
CHILDCARE(Jané, Play, Dorel Hisp…)
New business segmentation
Strategic Change Process
Month 0 Month 4
Competitive analysis
Strategic AnalysisDefinition main characteristics of the sector
Strategic analysis (competitive strengths)
Environment analysis
Business tendencies at global level
Suggested actions for companies
Suggested actions for Government
Cluster monitoring
Pu
blic p
resen
tati
on
Action plan
Companies’ Strategic change
Technological change
Executive training
Internationalization
Benchmarking
Strategic Dive
Tailored actions
Cluster MethodologyCluster Methodology
Month 16
1Understanding the business
2Changing the strategy in
the right direction
Set up cluster
association
3Stablishing governance
Hiring Cluster manager
4 Guarantying sustainability
Governance
Month 20
Search for the salmonsSearch for the salmons
Personal commitment with innovation
Break the conventional wisdom
Vision of the future
Business Ambition
Roots
Resilience (They try harder!!)
Leadership: key peopleLeadership: key people
FIRST PEOPLE, THEN STRATEGY FIRST PEOPLE, THEN STRATEGY
The salmons are the engine of the cluster.
High impact
Long termShort term
Low impact
Transformational projects
Facilitation activities
Strategic change process
MONEY FOR COFFEE
3. Working with small groups with leaders sharing the same vision
But, how do we cooperate?But, how do we cooperate?
1. Creating Trust
2. Developing transformational projects based on the strategic challenges
4. Searching for your own profitability but also “sweating the t-shirt” for the others
Cooperation is a “muscle” which develops exercising
Joint distribution
Transformational Projects
Transformational Projects
Sophisticating the demand: Lighting Academy
SHORT TERM LONG TERM
PRIVATE LEADERSHIP IS ESSENTIAL
HIGH PRIORITY
LOW PRIORITY
Sourcing in China
Marketing China
Support to companies’ strategic change
Tablet’s Promotion
Connect
Support to tax reliefs
EU Brand
LEGO
Logistics in Morocco
Promotion of retail
Research in ICT
manufacturing centers
OUTLET
Training
Brand marketing
Simulation tools
New products T.I
No projects without private leadership
PROJECT HEALTH AND SPORTS
The future will be hybrid
Intercluster projects
Kid’s cluster
Sports cluster
Medical devices cluster
Acuaculture cluster
Children’s health
The future will be hybrid
Intercluster projects
The salmons are the engine of the cluster, projects are the gasoline.
Catalonia: A Holistic Cluster Ecosystem
1.000 active companiesin 24 clusters
Pro-clusters Government since 1993
Business Schools (IESE,ESADE)
trainingCluster Professionals
TCI Headquarters
Some world-leadingCluster Consultants
