tci 2014 lessons from more than a decade of policy clusters: medellin (antioquia) and barcelona...
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By Eduard Ribas, presented at the 17th TCI Global Conference, Monterrey 2014.TRANSCRIPT
Lessons from more than a decade of policy clusters: Medellin (Antioquia) and Barcelona (Catalonia)Eduard Ribas
Parallel 3.1 Cluster implementation in different parts of the world
12 November 2014
Lessons from more than a decade of policy clusters: Medellin (Antioquia) and Barcelona
(Catalonia).
EDUARD RIBAS
CLUSTER DEVELOPMENT
17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE
SIMILARITIES &
DIFFERENCESPOSITIVE
SIMILARITIES
NEGATIVE SIMILARITIES
POSITIVE DIFFERENCES
NEGATIVE DIFFERENCES
Things to take into account
17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE
SIMILARITIES & DIFFERENCES
CLUSTER
MAPPING
CLUSTER
INITIATIVE
CLUSTER
MANAGEMEN
T
CLUSTER
EVALUATION
& FOLLOW
UP
17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE
CLUSTER DEFINITIONCLUSTER
MAPPING
MACHINARY CLUSTER
ICT CLUSTER
FOOD CLUSTER
TOURISM CLUSTER
• TOO WIDE• “BASED ON DESIRES”• DIFFERENT BUSINESS
SOMETIMES
17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE
SIMILARITIES & DIFFERENCESCLUSTER
INITIATIVE
MORE PRIVATE PROMOTED
17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE
SIMILARITIES & DIFFERENCESCLUSTER
INITIATIVE
MORE PRIVATE PROMOTED
17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE
SIMILARITIES & DIFFERENCESCLUSTER
INITIATIVE TOO OFTEN FOCOUSED IN OPERATIONS, SETTING A SIDE THE MARKET TRENDS,…
17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE
BOYACA’S CHEESE CLUSTER
CLUSTER
INITIATIVE
Opciones Estratégicas
Gran Distrib.
OrganizadaHORECA
Marca Producto Gran Consumo
FabricanteMarca Blanca
Servicio a la Distribución
Servicio Canal Horeca
Distribución
especialista
+ Marca
- Marca
Gourmet
Retail
tradicional
EspecialistaRetailer
Alim.Ecològ.
Alimentación. Funcional
Maquila Primium
Opciones Estratégicas
Gran Distrib.
OrganizadaHORECA
Marca Producto Gran Consumo
FabricanteMarca Blanca
Servicio a la Distribución
Servicio Canal Horeca
Distribución
especialista
+ Marca
- Marca
Gourmet
Retail
tradicional
EspecialistaRetailer
Alim.Ecològ.
Alimentación. Funcional
Maquila Primium
Artesanal Tradicional
The future vision
Gran Distrib.
OrganizadaHOREC
A
Marca Producto Gran Consumo
FabricanteMarca Blanca
Servicio a la Distribución
Servicio Canal Horeca
Distribución
especialista
+ Marca
- Marca
Retail
tradicional
Alim.Ecològ.
Alimentación. Funcional
Maquila Primium
Artesanal Tradicional
A1
A2
B
Gourmet
EspecialistaRetailer
A3
17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE
SIMILARITIES & DIFFERENCESCLUSTER
MANAGEMEN
T
• The cluster’s organizations
- Companies’ leadership & pay for being member (authority & co-responsibility)
- To many times the NON companies agents are controlling the clusters
17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE
SIMILARITIES & DIFFERENCESCLUSTER
MANAGEMEN
T
• The cluster’s organizations
- Companies’ leadership & pay for being member (authority & co-responsibility)
- Avoid being as much as possible, for as good as possible, quantity for quality
17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE
SIMILARITIES & DIFFERENCESCLUSTER
MANAGEMEN
T
• The cluster’s organizations
- Companies’ leadership & pay for being member (authority & co-responsibility)
- Avoid being as much as possible, for as good as possible, quantity for quality
- The cluster manager’s selection
17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE
SIMILARITIES & DIFFERENCESCLUSTER
EVALUATION
& FOLLOW
UP
• Follow up
- The non government redefinitions of its programs
17 TH TCI GLOBAL CONFERENCE | CREATING SHARED VALUE THROUGH CLUSTERS FOR A SUSTAINABLE FUTURE
SIMILARITIES & DIFFERENCES
SIMILARITIES
DIFFERENCES
POSITIVE NEGATIVE
THE METHOLOGY WORKS
CLUSTER MANAGEMENT
PRIVATE PROMOTION
CLUSTER EVALUATION
& FOLLOW UP