cluetrain manifesto:95 theses (23 30)
DESCRIPTION
Based on 250 words ReflectionTRANSCRIPT
Based on 250 words Reflection
Companies need to express their points of view in order to have a market share
This positions should be related to what the markets are interested.
Positioning is more about the action and not just in words.
Position is about expressing one’s idea
In order to build a nice relationship among their customers, Company should be at their level
Public Relations are the one who filter the info that their customer could get
Companies hired PR in order to have a front man that will defend them
Companies should learn that they need to use layman terms in order to build relationship with their customer
Technical words doesn’t do any good in terms of relationship builder
Companies tried to protect their interest
Companies are really afraid that markets may know something about their weakness, so they divert attentions by making these marketing programs.
Companies and market should learn to trust one another
There is no long lasting relationship for someone who suspects everyone
Brand loyalty now a day is not that famous at it was before
It is a proof that markets are able to converse and share each other’s opinion