club engagement rate webinar
TRANSCRIPT
Speaker: Sean Kirby
Speaker: Greg SklootVP Growth at Netpulse
VP Client Relations at ASF
3 Key Takeaways for Today
1. How to define an “engaged member”
2. Making your club a community in-club, online and in-app
3. 5 ways to increase and measure member engagement
How do we define an engaged member?
The Member Engagement Formula
Engaged member =
Participation
Social Reinforcement
Additional Purchases
+
+
5 ways to execute on that and measure results
1. Make Your Club A Community In Club Online In Mobile App
Metrics
● Member Check-ins
● Social media posts per week
● % participating in group fitness challenges
● % logging into club mobile app
2. Ensure Members Are Setting Goals
Metrics
● Amount of goals set
● Amount of goals achieved
● % members that are setting goals
● % members that haven’t set a goal
3. Provide Fitness Challenges for Every Level of Fitness
Metrics
● % members that participate in challenges
● Challenge completion rate
4. Leverage The Power of Wearable Devices
Metrics
● Amount of workouts logged outside the club
● % of members that own a wearable device
5. Maximize Profit Centers
Metrics
● % of members that are not “club dues only”
● Ancillary services revenue
1. Make Your Club A Community2. Ensure Members Are Setting Goals3. Provide Fitness Challenges for Every Level of Fitness4. Leverage The Power of Wearable Devices5. Maximize Profit Centers
Summary
Free Guide
Link: http://tinyurl.com/challenges-guide
on engaging memberswith fitness challenges
www.netpulse.com 877-NETPULSE
Greg [email protected]
www.asfpaymentsolutions.com800-227-3859
Sean [email protected]