social media and teen engagement webinar
DESCRIPTION
TRANSCRIPT
Welcome to Teen Engagementand Social Media! Before we get started...• Visuals are happening on your computer, but
use the call-in number for audio.• Take a moment to introduce yourself in
the chat! Tell us where you're from, what you do, what you're curious about today...
Hello! We are...
Facilitator: Micol Zimmerman BurkemanCommunal Education NetworkerThe Jewish Education Project
Facilitator: Sara Shapiro-PlevanRimonim Consulting
Presenter: Miriam BrosseauAssociate Director of Network Initiatives, The Jewish Education Project and Darim Online/See3
Why Social Media?
9/10Teens text an average of 3400
times a month
American online teens are on Facebook
#SM makes teens feel more outgoing, confident, popular, and sympathetic to others.
Why Social Media? Because Our Teens...
1. Are smart2. Are active3. Are producers, not just consumers4. Choose what they value5. Can be many different identities all
the time
Source: David Bryfman, Darim Online webinar, Sept. 2011
It's not social media. It's just life.
Case Studies
1. Lindsay POWTY Ganci - Engaging with Personality
2. Gateways and Tents - The Power of "Face Time"
3. iStalk - Putting Peer Pressure to Work
Building & Strengthening Relationships with the Help of Social Media
Lindsay GanciCoordinator of Youth
Engagement
The Community Synagogue160 Middle Neck Road, Port
Washington, NY 11050
[email protected] ext. 330
@LEPGanci
Event promotion though social media
Event promotion though social media
Spreading the word with social media
• A simple “Shabbat Shalom” wish to my Facebook friends goes a long way!
• I often intentionally convey multiple messages in a single post.
Strengthening relationships with the help of social media
Strengthening relationships with the help of social media
“Tagging” teens builds awareness and invites them into the conversation
Strengthening relationships with the help of social media
Who doesn’t love a good “shout out”??
Engaging parents with social media
Q: Who is “Lindsay ‘POWTY’ Ganci”? A: ME!
Q: Who is “Lindsay ‘POWTY’ Ganci”? A: ME!
Case Studies
1. Lindsay POWTY Ganci - Engaging with Personality
2. Gateways and Tents - The Power of "Face Time"
3. iStalk - Putting Peer Pressure to Work
Gateways and Tents – The Power of "Face Time"
"When we visit the US, we have a home. When you visit Israel, you have a home. That is our relationship."
-Yoav, Israeli teen
Gateways and Tents – The Power of "Face Time"
"Even though we're miles apart, now that these bonds have been made, I feel as connected with my new friends now as when they were sitting next to me." -Hannah, 11th grade
Lessons• The quality of the tech
is crucial• Cross-channel
engagement - use a combination of tools
• Social media is not a replacement for in-person contact, it augments/enhances
• Test! Practice! Prepare your teens!
Case Studies
1. Lindsay POWTY Ganci - Engaging with Personality
2. Gateways and Tents - The Power of "Face Time"
3. iStalk - Putting Peer Pressure to Work
Putting Peer Pressure to Work: iStalk
The Lesson?
Listen, Engage, Measure, Adapt
...and repeat.
Before You Post... What's Your POST?
People
Objectives
Strategies
Technologies
Thank You!
Thoughts, questions, comments, kvetches, kvells?
Thanks, and keep in [email protected]
@miriamjayne