club development seminar 6.30pmregister & introductions 6.35pmonline presence, social networking...
TRANSCRIPT
CLUB DEVELOPMENT SEMINAR
6.30pm Register & Introductions
6.35pm Online Presence, Social Networking & Website Use for Clubs
7.15pm Ben King, Australian University Sport
8.00pm Close
Social MediaPower to the People
PLEASE ASK YOURSELF:• Why• What• How
Social Media
• Each club – what social media do you use, & what made you choose it?
• What purpose do you find it best serves?
• Is there anything you would NOT use social media for?
Social Media Hints, Tips, Ideas
• Give something / a reason to your users – why should they use your sites?
• Plan your use. What media do your members/potential members use? What is new/upcoming? What works for your club?
• Tie together all your online media use. Cross promote.
• Make your brand “social” not just talking at, but talking with.
• Establish what you want to achieve from using social media
• Engage your members / friends / groups. Involve them.
• Schedule things like tweets (futuretweets.com) so you don’t need to consider doing them daily. (Match reminders, events etc.)
• Social media isn’t always positive. Use this as an opportunity to relate and solve a problem.
Other Online Content & Uses?
• Email• E-Newsletters• QR Codes (Quick Response)• Paypal• Flickr / Picasa etc.• YouTube
Uni Games FB Page
Uni Games Registration
Websites
• Needs to be functional – suiting YOUR needs.
• Can be free, or paid for. Is the potential cost outweighed by the benefit of having “YOUR” own site?
• Who has the time to manage – often volunteers who don’t have time “at” your club as they can do something like this from work / home.
• E-Commerce & Paypal? Fees, fundraising etc.
• Where can you get “free” club websites?
• What are some essential elements of a website for your club?
Club Websites c/o Australian University Sport
• Ben King, Regional Development Officer for Australian University Sport