vintank: introductions

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Introductions

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Page 1: VinTank: Introductions

Introductions

Page 2: VinTank: Introductions

First things, first.

Page 3: VinTank: Introductions
Page 4: VinTank: Introductions

We are VinTank.

Page 5: VinTank: Introductions

We come in peace.

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This is where we work.

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Wine. Technology.

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Wine. Technology.

Home.

Page 9: VinTank: Introductions

vintank [vintangk]n:1. a digital think tank for the wine industry 2. a group of restlessly intelligent

individuals with a dream to bring wine closer to technology in order to explore new opportunities for marketing and selling wine in a digital world

Page 10: VinTank: Introductions

Meet these restlessly intelligent folks.

Introducing, he team!T

Page 11: VinTank: Introductions

he TEamT

Paul Mabray

Clay Wallin

Chief strategy officerfounder and CEO - Inertia beverage groupNorth American Beverage consultant - sumitomo corp of americasr. manager, business development - wineshopper.com/wine.comspecial project director - niebaum coppolavp of sales and marketing - Napa ale works

Partner, biz dev and operationsExec vp, Sales and Marketing - Compli, incCo-founder, VP of sales - eSkye solutionsVp of sales - orion wine softwareowner/operator - bevinco of miamimba from Vanderbilt university

cont...

Page 12: VinTank: Introductions

Partner, marketingdigital media strategy assoc - pulsepoint groupDigital media and pr consultant - Austin, TXManager - Bistro 88vintank 4 candidate

Ashley bellview

eric hsu

Partner, creative strategyfounder/director - inertia beverage groupCreative director - enzyme digitalDesigner/web developer - Tribal ddb

patrick angeles

Partner, Technology strategyVP of technology - inertia beverage groupsenior engineer - authentidate, incdirector of engineering - acquire systems

Page 13: VinTank: Introductions

Thanks for indulging.

Kapow!

Page 14: VinTank: Introductions

We are the digital think tank for the wine industry...

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We are the digital think tank for the wine industry...

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...providing thoughtleadership and innovativeresearch on the synergisticfuture between wine andtechnology.

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This is what we write.

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This is what we write.

Knowledge, free for the industry!!

Page 19: VinTank: Introductions

This is why we write.

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This is why we write.

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This is why we write.

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This is why we write.

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Our world has changed.

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And ready or not...

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...wine is online.

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So, what is it that we do?

Page 27: VinTank: Introductions

So, what is it that we do?

how do we keep the

lights on?

Page 28: VinTank: Introductions

So, what is it that we do?

how do we keep the

lights on?You mean what do we do when we’re not being super

heroes?

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We make wine work online.

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We provide strategic consulting and business development wherever wine and technology collide.

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Oh... the possibilities!

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We provide strategic consulting for and business development wherever wine and technology collide.

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Wine companies looking to start, orincrease online sales and marketing.

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Hired by the UIVC during their Cahors Malbec Video Campaign, we were able to deliver a significant amount of exposure to the Cahors Region and the original Malbec. Through our efforts the Cahors’ ads had over 500,000 impressions, were highlighted in 10,000 emails and reached the Top 10 List of Most Popular Varietals Talked about Online.

Page 36: VinTank: Introductions

Hired by the UIVC during their Cahors Malbec Video Campaign, we were able to deliver a significant amount of exposure to the Cahors Region and the original Malbec. Through our efforts the Cahors’ ads had over 500,000 impressions, were highlighted in 10,000 emails and reached the Top 10 List of Most Popular Varietals Talked about Online.

Kapow!

Page 37: VinTank: Introductions

Wine technology companies looking for go-to market or escalation strategies.

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Through strategy and business development, we took this struggling wine social network and transformed it into a premier social media monitoring tool. Cruvee is now the most respected digital conversation monitor and data aggregator in the wine industry.

Page 40: VinTank: Introductions

Through strategy and business development, we took this struggling wine social network and transformed it into a premier social media monitoring tool. Cruvee is now the most respected digital conversation monitor and data aggregator in the wine industry.

zoom

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Hired by The Winetasting Network, we developed and launched Wine Trade Network, a new disruptive B2B channel for facilitating wine sales between wineries, wholesalers and the trade.

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Hired by The Winetasting Network, we developed and launched Wine Trade Network, a new disruptive B2B channel for facilitating wine sales between wineries, wholesalers and the trade.

Whaam

!

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Representing wine companies with business development opportunities with digital entities for increased sales and exposure.

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Through the VinTank Digital Pipeline, our portfolio brands receive access to and placement on digital outlets they previously were unable to reach or manage. Through innovative marketing efforts, this increased awareness catalyzes sales and brand loyalty in a changing customer landscape.

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And non-wine companies looking to add wine marketing or content to their site (proven marketing agent model).

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Trust us, we’re professionals.

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School of hard knocks.

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So what has all this experience and research taught us?

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To focus our strategies.

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on relationships.

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on relationships.

on ROI.

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on relationships.

on ROI.

on innovation.

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on relationships.

on ROI.

on innovation.

And kung fu!

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In that order.

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Because in the end our clients want...

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Freedom.

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Identity.

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Control.

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So, who all have joined the force?

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